POP Fashion digs into the runway data of S/S 2023 Miami Swim Week - a globe-leading event that offers the latest trends of swimwear. Ripples and stripes take the place of floral elements and animal prints. The combination of sporty style and swimwear becomes a noteworthy direction.

With the coming of warm summer, positive emotions have arrived with the sense of liveliness. The warmth of sunny tone is given to our skin for an intimate contact. Luxury houses embrace the vacation fashion trend and release swimwear collections to attract consumers.

Nicky and Simone Zimmermann get inspiration from animals and plants, and the Zimmermann S/S 2021 womenswear collection uses unique flower styling and unexpected color combination to create Australian botanic art. Transparent organdy and extravagant silhouette interpret the gentleness of women, providing an intensive contrast with masculine white suit. Tailored style is extremely important to balance the whole collection. Mature temperament, intensive linear feel, unique color combination and retro printed pattern are the brand essence. Pretty and sexy outline, and its clear brand positioning attract many faithful followers.

For Love & Lemons is founded by Laura Hall and Gillian Rose Kern in 2011, inspired by their hometown Wyoming and their trip to Australia. They stick to the confident, feminine and personalized concept, co-create a dream world where fearless women can take adventures, and provide fantastic clothes for vigorous ladies. For Love & Lemons rethinks creativity, curiosity and the free, fearless spirit, and fuse love with fibers and fabrics. Its collections present both sweet playful childlike elements and adults' sexy aesthetics, fit for fashion-inspired ladies. Its dresses and two-piece items are refined and exquisite.

Due to this global pandemic, Miami's swimwear show giant Cabana teams up with digital wholesale platform Joor, presenting the latest swimwear and resort collections online and curating a series of swimwear and resort brands. Brands take this turbulent time for retail into consideration for S/S 2021, and many brands choose fabrics, prints and accessories to update styles, so as to lower the risk. Swimwear shapes remain classic but fuse with novel seasonal elements, while cover-ups and resortwear get closer to ready-to-wear collections, meeting consumers' demand for durable and versatile items.

Due to change of the consumption way and habits, the swimwear industry also changes greatly. Swimwear becomes a new fashion and gets increasingly diversified, thus swimwear focuses more on an aesthetic appearance. This report explores hot elements in this season via data analysis of mega swimwear brands such as Off-White, Burberry, Dsquared2, Emporio Armani, Calvin Klein, Balmain and Dolce & Gabbana.