With the coming of warm summer, positive emotions have arrived with the sense of liveliness. The warmth of sunny tone is given to our skin for an intimate contact. Luxury houses embrace the vacation fashion trend and release swimwear collections to attract consumers.

Nicky and Simone Zimmermann get inspiration from animals and plants, and the Zimmermann S/S 2021 womenswear collection uses unique flower styling and unexpected color combination to create Australian botanic art. Transparent organdy and extravagant silhouette interpret the gentleness of women, providing an intensive contrast with masculine white suit. Tailored style is extremely important to balance the whole collection. Mature temperament, intensive linear feel, unique color combination and retro printed pattern are the brand essence. Pretty and sexy outline, and its clear brand positioning attract many faithful followers.

Due to this global pandemic, Miami's swimwear show giant Cabana teams up with digital wholesale platform Joor, presenting the latest swimwear and resort collections online and curating a series of swimwear and resort brands. Brands take this turbulent time for retail into consideration for S/S 2021, and many brands choose fabrics, prints and accessories to update styles, so as to lower the risk. Swimwear shapes remain classic but fuse with novel seasonal elements, while cover-ups and resortwear get closer to ready-to-wear collections, meeting consumers' demand for durable and versatile items.

As time changes, wedding forms and venues become increasingly diverse, and brides need to change costumes and accessories for varied rituals. Couples are gradually aware of the economic and environmental impacts of weddings, so they buy a wider range of clothing and choose products that can be worn after the wedding. This report concludes key points below based on consumers' online searching, browsing and buying data in the past one year, social media index and brands' topicality, multi-platform mentions of products, labels and related keywords, as well as sentiment analysis.

Due to change of the consumption way and habits, the swimwear industry also changes greatly. Swimwear becomes a new fashion and gets increasingly diversified, thus swimwear focuses more on an aesthetic appearance. This report explores hot elements in this season via data analysis of mega swimwear brands such as Off-White, Burberry, Dsquared2, Emporio Armani, Calvin Klein, Balmain and Dolce & Gabbana.

Kelly Townsend is graduated from Central Saint Martins College of Art and Design, she founded Paper London in London in 2011 and worked as creative director. The modern British brand focuses on the clean profile with patterns and bold applique. With bright colors, bold contour and texture to interpret the modern art. The released classic items convey a street message, the design wins the contemporary award of the British fashion council for two consecutive quarter.