Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
ABCDEFGHIJKLMNOPQRSTUVWXYZ0-9OTHER
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese British style Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Casual Home Comfort Party style Elegant commute Socialite Style Quiet Luxury
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2024-04-19 2741
Modern Minimalism -- The Analysis of KEIGAN The E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: introduction to the KEIGAN brand, analysis of new categories and styles, color application, analysis of key categories, application of popular elements, summary+development extension recommendation.
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2024-04-10 5863
New Chinese Style -- The Comprehensive Analysis of Menswear Designer Brand
The new Chinese style combines traditional Eastern aesthetics with modern fashion elements, showcasing the cultural heritage of China in a unique way in its design. The rise of this style is not only due to its novelty and uniqueness, but also because it carries respect and inheritance of traditional Chinese culture. The design of the new Chinese style has both classical charm and a sense of modernity. Its emergence has broken the boundary between tradition and modernity, allowing people to see a new aesthetic possibility. The popularity of the new Chinese style also reflects people's love and pursuit of traditional Chinese culture. In this era of globalization, we need to have our own cultural identity, and the new Chinese style is a new interpretation and expression of traditional culture. The new Chinese style is not only a fashion trend, but also a cultural echo. It shows us the charm of traditional Chinese culture and also offers us a brand new aesthetic possibility.
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2024-03-18 53377
Xiaohongshu Hot Topics -- The Data Analysis of Knitwear
Xiaohongshu's official operation releases popular topics in various fields every month based on platform dynamics to observe fashion trends and provide inspiration for content creation. Some topics are combined with activities to effectively promote fashion. In March, the following fashion topics were launched, sorted by topic popularity: #FemaleWorkwearCommuteOutfits #SassyGirlOutfits #FemaleNewChineseStyle #FemaleCityTennisStyle #MaleComfortableWorkCommuteOutfits #MaleSportyLeisureOutfits
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2024-02-01 49236
Inner World -- The Analysis of MM Maimeng Benchmark Womenswear Brand
This report analyzes the MM Maimeng 2024 Early Spring collection, with the theme of "Inner World", inspired by the wonderful glaze colors of kiln transformed glazed objects. This season focuses on light color schemes, emphasizing practicality and a sense of luxury in layering the same color scheme. Knitwear, straight skirts, and suit sets are the core categories.
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2024-01-22 28523
Urban Light Commuting -- The Analysis of LILY The Benchmark Business Womenswear Brand
The POP market research team conducted a comprehensive analysis of the LILY 23 Winter&24 Early Spring series in this issue, covering four key modules: brand dynamics, offline new product analysis, December online new product data analysis, and offline new product design details analysis. Please refer to the following text for details
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2024-01-05 7153
Cozy Knit -- The Comprehensive Analysis of Luxury Kids' Knitwear Brand
In response to the changing seasons, the popularity of the children's sweater market is increasing. While meeting the demand for warmth, diverse styles of sweaters are also popular for development. The focus is on the intellectual style and street trendy signs in the youth market, while the attention to French pastoral and Japanese and Korean children's fun style in the primary and secondary school children's market remains undiminished. This article summarizes and recommends the following popular children's clothing luxury brands, as well as their craftsmanship details, key styles, key items, and key patterns. Bring more inspiration to the development of high-end luxury children's clothing.
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2023-12-15 34540
Hot List of Women's Knitwear in the First Half of 2023
Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of women's sweaters in 2023. In terms of style design, the minimalist, fashionable and casual, and elegant Chinese style have received continuous attention from the market, and their popularity has not decreased. It is worth noting that the attention to young ladies' clothing has increased. In the single product data, apart from pullovers and cardigans, the attention of small cardigans in the market is gradually increasing, and the attention of dresses is also increasing.
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2023-12-06 39466
Elegant Commuter -- The Comprehensive Analysis of Chinese Benchmark Brands
Commuting style has become an increasingly important way of dressing for consumers. Under the style of Zhongshu, commuting style is more fashionable and has a higher demand for comfort. Therefore, sweater styles pay more attention to the comfort and quality of wearing in the design, followed by the use of pattern stitching and color, as well as the design of local details, which not only has practicality but also lacks a sense of fashion. The continuous popularity of the new Chinese style has also given it a place in daily commuting, and its styles are more everyday and commuting oriented. Representative brands with a minimalist commuting style, such as Edition, JUZUI, MO&Co., have distinct and distinctive styles. The core design points of this style are delicate needle texture changes, unique jacquard patterns, and simple yet sophisticated style designs.
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2023-12-05 27058
Gentleman Style -- The Analysis of Polo Ralph Lauren The Luxury Menswear Brand
Polo Ralph Lauren was founded by Ralph Lauren in the United States in 1967 and is known for its iconic polo shirt. Its design style is fashionable and elegant, drawing on the elegance of British nobility and the casual style of American sports, forming the brand's unique American style. Polo Ralph Lauren's design works have gained attention and love worldwide due to their exquisite craftsmanship, high-quality fabrics, and classic tailoring. Polo Ralph Lauren's sweater continues traditional classic styles such as V-necks, round necks, and hoodies, emphasizing the selection of high-quality materials such as pure wool and cashmere. The color selection ranges from classic neutral tones to bright and bright colors, meeting the needs of different tastes and occasions.
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2023-11-17 5001
2023 Double Eleven Data Analysis of Men's Knitwear
The trading trend of men's double 11 sweaters in the past three years has shown a significant downward trend. From the transaction amount during the period of 10.30 to 11.05, it can be seen that the Double Eleven sales period entered on 10.30, and the transaction amount reached its highest during the period. During the period of 11.06 to 11.12, the trading trend showed a downward trend due to long pre-sale times, returns, actual consumer demand, and consumption downgrades.
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2023-11-17 42172
Quiet Luxury -- The Comprehensive Analysis of Chinese Benchmark Knitwear Brand
Representative brands with quiet luxury style, such as INSUN, LANCY, EP YAYING, etc., have distinct and unique styles. Exquisite style details, high-quality yarn, and simple yet advanced style design are all the core design points under this style.
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2023-11-10 8881
Retro Romance -- The Analysis of Balmain The Luxury Menswear Brand
Balmain - Fall/Winter 23/24 Men's Fashion Ad Campaign features a graphic style highlighted by the PB alphabet combination throughout the collection, complemented by distinct masculine silhouettes, showcasing the impeccable Parisian craftsmanship of the brand. The fashion-forward Balmain boys are seen walking the romantic streets of Paris paved with cobblestones, wearing stylish ensembles adorned with the PB letter pattern.
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2023-10-30 49875
The Comprehensive Analysis of Chinese Benchmark Women's Knitwear Brand
Representative brands in the commuting style, such as BLUE ERDOS, JNBY, ICICLE, etc., have distinct and unique styles, with delicate needle texture changes, unique jacquard patterns, and simple yet advanced style designs being the core design points of this style.
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2023-10-25 15868
Classic Old Money -- The Analysis of Brunello Cucinelli The Luxury Menswear Brand
Brunello Cucinelli 23/24 combines imagination with clothing, projecting the autumn and winter collection into an eternal dimension. The exquisite and bright tones depict a striking portrait of a natural balance and enduring style.
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2023-09-27 23932
Free Shadows -- The Analysis of Marisfrolg The Benchmark Womenswear Brand
MARISFROLG's 2023 Early Autumn Collection, themed "Seagull Series," highlights a carefree attitude towards life. The collection uses seagulls as important pattern elements to convey a sense of freedom and broad-mindedness. In terms of design, the series presents diverse patterns and craftsmanship, emphasizing elegant pattern design as a core feature. Additionally, the collection includes a variety of different items such as sweaters, shirts, cardigans, and coats to meet the needs of different consumers.
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2023-09-19 59906
French Style -- The Comprehensive Analysis of Luxury Brand
French style draws on the gentle romanticism of traditional French aesthetics and incorporates the casual and elegant elements of minimalism, while retaining the texture and details of the vintage atmosphere. It blends classic and modern elements, showcasing a carefree attitude towards life.
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2023-09-19 18091
Pre Fall 2023 Analysis of Guangzhou Women's Knitwear Wholesale Market
The September women's sweater market is mainly focused on research on the Guangzhou U:US wholesale market and the Thirteen Rows wholesale market. The key style is to focus on the Dirty Fit clothing matching style. The new products in the market this month mainly revolve around autumn and winter items, with a focus on sweaters with a denim-like texture, creating a worn-out, sun-faded feel. There is a greater application of twisted flowers, ribbed patterns, and flat patterns. The main styles of sweaters are concentrated in items such as pullovers, cardigans, and skirts, occupying a relatively large market share.
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2023-09-15 33661
Knitwear -- The TOP Ranking of Menswear in July - September
According to the analysis of the top 100 men's sweater downloads from July to September, we found that business casual and fashionable casual styles of men's sweaters have attracted a lot of attention from users and have become the key design direction in the men's sweater market. In addition, versatile base shirts, polo shirts, cardigans, and hooded sweaters have always been the focus of research and development in men's sweaters and should be given special attention. The main pattern designs include letter patterns, classic plaids, cartoon patterns, and creative stripes. Knitting techniques are crucial design elements in men's sweater design, and the practicality, fashionability, and adaptability of knitting patterns are also key concerns for sweater customers.
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2023-09-11 15079
Modern Retro -- The Analysis of EENK The Womenswear Designer Brand
The founder of EENK is Korean designer Hyemee Lee. The brand's clothing pursues a confident and minimalist fashion attitude. Hyemee Lee believes that fashion has no boundaries and she prefers to use clothes to reflect her experiences as a woman in life. Therefore, EENK's clothing is practical and highlights the elegant and cute characteristics of women. In early autumn 2023, EENK launched X for X, a series dedicated to exploring unknown and undefined territories. The items in this series break free from the boundaries of the old world and venture into a new realm of blurred boundaries and identity reconstruction.
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2023-09-08 22740
Maillard -- The Comprehensive Analysis of E-commerce Kidswear Brand
Maillard, derived from the chemical concept of the "Maillard reaction," can be simply understood as the process of raw steak gradually being cooked by heat. During this process, different concentrations and contrasts of brown tones are produced, hence the label "Maillard" has spread to other fields, becoming a color term. The "Maillard style" dressing cleverly combines large areas of brown with orange-red, showcasing the tranquility and elegance of autumn while also embodying a sense of warmth and liveliness, providing a visually warm and textured autumn experience.
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2023-09-05 43326
The Data Analysis of Cross-border Womenswear E-commerce in August
Analysis of the current situation: (1) According to Amazon's data, women's clothing accounts for 43.88% of all clothing items on Amazon. Among women's clothing, women's fashion accounts for 43.75%. (2) In August, the lingerie & sleepwear category continued to rank first, accounting for 23.14%, while tops & T-shirts & shirts ranked second with a share of 14.73%. The sports category ranked third, with a share of 14.23%. Data insights: (1) In the clothing category on Amazon, women's fashion accounts for approximately 40% of the total market share. Compared to the previous month, the data for each category did not show significant changes, but it is worth mentioning that the sports category grew by 0.15% compared to last month. (2) Considering the category market share rankings and domestic and international markets along with seasonal factors, people still focus on selling basic new products or affordable items.
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2023-08-16 63598
Forest Echo -- The Analysis of ICICLE The Benchmark Womenswear Brand
The current issue of POP Market Research Team conducted a comprehensive analysis of ICICLE's 2023 early autumn collection, covering four key modules including brand news, offline new product analysis, online new product data analysis in July, and offline new product design details analysis.
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2023-07-21 57234
The Analysis of The Row The Luxury Womenswear Brand
The Row is a luxury fashion brand founded by American actresses Mary-Kate Olsen and Ashley Olsen in 2006. The design style of The Row is mainly characterized by classic, elegant, and minimalist aesthetics. They pay attention to tailoring and fabric quality, striving for perfect proportions and impeccable details. The designers use high-quality materials and craftsmanship to create exquisite, fashionable, and high-quality clothing and accessories. Their goal is to provide modern women with simple, elegant garments that make them feel confident and comfortable. The Row's sweater designs focus on delicate texture expression, with a color palette primarily consisting of minimalist solid colors. The silhouette designs are simple and sharp, emphasizing practicality, and striking a perfect balance between classic and trendy.
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2023-07-19 41372
The Comprehensive Runway Analysis of Men's Knitwear
In the Spring/Summer 2024 knitwear fashion show, the focus of item is on the refined simplicity, with large areas of solid colors complemented by knitting techniques and intricate details, creating a sense of high-end minimalism while highlighting the quality of business elite. The use of patterns in the design brings a sense of fashionable leisure to the items, emphasizing youthful style. This article will elaborate on several types of items, including polo sweaters, crewneck sweaters, V-neck sweaters, cardigans, polo cardigans, crew neck cardigans, V-neck cardigans, and vests.