Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
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2024-04-24 2021
Knitwear -- The Data Analysis of Tiktok E-commerce Sales in April
The POP market research team conducted data analysis on men's and women's sweaters from Tiktok e-commerce e-commerce in this issue, and conducted regional report analysis on men's and women's clothing for data analysis, hot styles, and style recommendations. For more details, please see below.
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2024-03-25 6443
Relaxing & Casual -- The Analysis of Women's Knitwear Designer Brand
Under the relaxed and casual style, the main focus is on fashion and leisure, embracing a sense of relaxation, letting go of tense emotions, and enjoying every moment of comfort and ease. This article will elaborate on three distinctive and charming brands: EENK, System, and Guest In Residence.
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2024-03-15 8298
Knit Cardigan -- The TOP Ranking of Menswear
Based on the analysis of the top 100 men's sweater and cardigan data on user downloads in February, it was found that there is more attention paid to business leisure, business commuting, sports leisure, and fashion leisure sweater styles, which have become the key design direction of the men's sweater and cardigan market, with a focus on the use of patterns and details in design. At the same time, needle tissue design and local design have also received widespread attention.
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2024-02-22 52362
Light Luxury -- The Analysis of Brunello Cucinelli The Luxury Knitwear Brand
The exquisite fusion of high craftsmanship and innovation, dazzling embroidery, and metallic effects has enhanced the creativity of this season. The sparkling texture and fluid lines capture a carefully planned yet effortless elegance at every turn.
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2024-02-20 35910
SHEIN -- The Data Analysis of Cross border E-commerce Knitwear Brand
In this issue, the POP market research team conducted data analysis on men's/women's sweaters from SHEIN cross-border e-commerce, consisting of four main directions: data analysis, women's clothing new product analysis, men's clothing new product analysis, and summary forecasts. The specific popular brands and style recommendations are detailed in the following text.
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2024-01-16 49157
The Analysis of Max Mara The Luxury Womenswear Brand
Max Mara's teddy bear coat celebrated an important birthday. Since its debut at a fashion show in 2013, it has conquered the fashion industry with its irresistible cocoon shape, perfect charm, and playful combination.
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2024-01-04 63698
Classic Fashion -- The Analysis of Erdos The Benchmark Knitwear Brand
ERDOS (Ordos) was founded in 1997. In 2009, ERDOS launched a brand upgrade strategy from a "cashmere brand" to a "cashmere fashion brand", comprehensively promoting product upgrades, channel upgrades, and promotion upgrades. This report focuses on analyzing the main brand "ERDOS" and sub brand "ERDOS 1980" in Ordos.
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2023-12-04 47753
Luxury Quality -- The Analysis of Hermes The Luxury Womenswear Brand
Hermès is a world-renowned luxury brand founded by Thierry Hermès in Paris, France in 1837. It started as a manufacturer of high-end horse gear and has a long history of over 170 years. Hermès is an international enterprise that is loyal to traditional handicrafts and constantly pursues innovation. As of 2014, it has a product series of 17 categories, including luggage, scarves, ties, men's and women's clothing, and life art. Hermès headquarters is located in Paris, France, with branches spread all over the world. In 1996, Hermès opened its first Hermes specialty store in China in Beijing, with Hermès being the unified Chinese translation for Greater China. Herm è s has always adhered to the design philosophy of extraordinary excellence and extreme brilliance, creating a traditional model of elegance and excellence
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2023-10-13 48700
Yarn & Stitch -- The Comprehensive Runway Analysis of Women's Knitwear
This report analyzes the proportion of key yarns and stitches in the 2024 Spring/Summer T-shirt women's sweater. This season, fancy yarns have shown a significant upward trend, and with the arrival of the spring/summer season, the use of light and thin textured yarns will continue to increase. The changes in spring/summer sweater styles will be more diverse due to the combination of space-dyed yarn, mixed metallic yarn, sequin yarn, and fuzzy yarn.
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2023-09-26 41027
An Instant Moment -- The Analysis of JNBY The Benchmark Womenswear Brand
In the 2023 autumn/winter series, JNBY focuses on the theme of "moments" to create a casual yet artistic, intellectual, and cool image of JNBY women through changes in materials, silhouettes, and textures. These design inspirations also echo the artistic traits of relaxation, simplicity, ambiguity, and disorderliness in this season's "moments" theme, bringing imagination to the urban dwellers' moods.
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2023-09-05 43326
The Data Analysis of Cross-border Womenswear E-commerce in August
Analysis of the current situation: (1) According to Amazon's data, women's clothing accounts for 43.88% of all clothing items on Amazon. Among women's clothing, women's fashion accounts for 43.75%. (2) In August, the lingerie & sleepwear category continued to rank first, accounting for 23.14%, while tops & T-shirts & shirts ranked second with a share of 14.73%. The sports category ranked third, with a share of 14.23%. Data insights: (1) In the clothing category on Amazon, women's fashion accounts for approximately 40% of the total market share. Compared to the previous month, the data for each category did not show significant changes, but it is worth mentioning that the sports category grew by 0.15% compared to last month. (2) Considering the category market share rankings and domestic and international markets along with seasonal factors, people still focus on selling basic new products or affordable items.
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2023-08-04 66051
The Analysis of Loro Piana The Luxury Womenswear Brand
Loro Piana was founded in 1924 and is an Italian top luxury brand. It has been a family business for six generations. Loro Piana is renowned for its strict selection of the highest quality wool and cashmere. Hand-sewn stitches, exquisite craftsmanship, suede details, and personalized accessories ensure Loro Piana's dominant position in the luxury boutique market. Loro Piana's flagship products embody the beauty of nature, and the relentless pursuit of this high-quality desire leads the six generations to constantly search for rare and precious raw materials in remote parts of the world. Respecting ancient traditions and never ceasing to innovate, the visionary masters at Loro Piana are meticulous and strict. They utilize advanced technology to fully unleash the excellent performance of the raw materials while following the ancient production rules passed down by their ancestors.
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2023-05-27 15942
The Women's Knitwear Analysis of Hangzhou Market (May 2023)
In May, the main research area for wholesale markets in China was Si Ji Qing in Hangzhou, with a focus on fashion and casual styles as well as elegant and refined styles. Flower patterns were widely used in full-panel jacquard weaving, with design details such as hand-drawn, localized embroidery, and bead decoration to enhance the overall delicacy and quality. New products in the May market focused on summer items, including short-sleeved cardigans, fitted t-shirts, camisoles, and dresses for the spring and summer seasons.
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2023-02-01 40641
Knitwear Item Collection -- The Runway Analysis of Menswear
Men’s knitwear items on Fall/Winter 23/24 runway show pay more attention to the minimalism and delicacy. Bold monochromes are combined with stitch skills and details to reflect the temperament of business elites. Graphic design feels a smart and casual touch. Wide-shoulder vest, t-shirt, pullover, polo, cardigan and knitwear set are the main topics of this report.
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2022-09-16 68269
Item Collection -- The Comprehensive Analysis of Hangzhou Women's Knitwear Wholesale Market
Hangzhou women’s wholesale market focuses on Youthful Lady, Smart Casual and Elegant Sophistication in August. Plenty of floral patterns create fashion items through techniques and details. Crocheted flowers, partial embroideries and linear ornaments elevate the general delicacy and quality.
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2022-08-25 72272
Pattern -- The Comprehensive Runway Analysis of Men's Knitwear
According to the data analysis of pattern elements on Spring/Summer 2023 men's runway shows, stripe element has trended upward clearly; color blocks and cartoon elements are also increasing; besides, geos, checks and argyles are also essential. On Spring/Summer 2023 runways, letters, flowers and ethnic elements decrease a little bit, while handicraft is still a noteworthy point.
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2022-08-23 30363
The Analysis of COS The Benchmark Men's Knitwear Brand
COS is a high-end line of H&M group. Classic styles and fine qualities provide corset staples for all the seasons. The knitwear design of COS centers on a light business style. Spring/Summer 2022 collection releases T-shirts, polos, pullovers and cardigans. The neat general design and high-quality yarns create timeless products. Besides, stripe is also an important design element. Basic jacquard and stitch textures improve the casualness.
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2022-08-12 63277
The Analysis of DAZZLE The Benchmark Women's Knitwear Brand
DAZZLE fashion co.Ltd was born in Shanghai in 2002. DAZZLE fashion owns 4 reowned women’s wear brands.Unque high-street DAZZLE, affordable luxury DIAMOND DAZZLE, mixed-up chic d’zzit, star-crossover brand NA BY DAZZLE. Mature elegance is at the center of DAZZLE. All-over jacquard, mixed stitch techniques, beads and sequins satisfy the appetite for enriched details.
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2022-08-12 49004
Key Items -- The Comprehensive Runway Analysis of Men's Knitwear
According to the data analysis of men's knitwear on S/S 2023 runway shows, vests and polos have trended upward clearly; T-shirts and pullovers also share a bigger proportion; cardigans and knitted sets reveal a decrease in this season.
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2022-08-05 45533
Pattern Craft -- The Comprehensive Analysis of Tongxiang Men's Knitwear Wholesale Market
Tongxiang men’s knitwear wholesale market centers on the Business Casual in Pre-Fall 2022. The application of pattern element is noteworthy. Chic logos are expressed through stitching, embroideries and rhinestones. Geometric color blocking is another key point in this season.
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2022-07-01 66415
The Analysis of LAFAYETTE 148 The Benchmark Knitwear Brand
Lafayette 148 was named after its address in SoHo, New York City. It is a global lifestyle brand led by women, for women. Founded in 1996, the brand was built on founders’ belief that women serve beautiful clothing created for women’s needs. Uncompromising quality, luxurious materials, flawless construction and a modern, New York sensibility are hallmarks of their collections. Designs as dynamic as the women who wear them and the city that inspires designers.
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2022-06-24 65883
Casual & Sophisticated -- The Comprehensive Analysis of Women's Knitwear Retail Market
Youthful lady style takes the center stage of women’s knitwear retail markets in Shanghai in S/S 2022. The bright and fresh colorways meet the summer atmosphere. Based on flower images, 3D ribbons and embroideries provide more highlights. Color block detail is an essential point for wholesale markets. The stylish trims at neckline, placket and hem can better improve the general visual effect.
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2022-04-13 67741
Women's Knitwear -- The Comprehensive Analysis of Shanghai Retail Market
The retail markets in Shanghai pay more attention to sophisticated knitwear in spring and summer. Lightweight cardis and Chanel-inspired pieces are extremely prevalent. Besides, lace paneling is the best craft to express feminine charm. To color displaying, knitwear puts emphasis on simple and elegant experiences.
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2021-10-27 44342
Free Wilderness -- The Analysis of Mayoral The Selected Kidswear Brand
Mayoral is a leading kidswear brand in Spain with a history of over 70 years. The brand provides children with cozy and joyous experiences through fashionable designs and comfortable fabrics. Mayoral gathers fashion, casualness, and sports together to create a space for children to grow up with freedom. Their healthy, comfortable fabrics, fashionable styles, and casual looks all present the charm of Mayoral.