Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts French style Business Leisure Smart Casual Fashion function Athleisure Agender Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older Pattern analysis
Redefinition -- The Analysis of BOSS The Menswear Luxury Brand
BOSS A/W 2021 collection breaks the collocation rules and captures the next-gen spirit. Inspired by the Big Sur in California, tensive and thick colors interpret individuality and create a brand new visual effect. No matter the loose woolen jacket or the casual puffer, BOSS drawn inspiration from the classics and interpreted the modernized dressing from a creative perspective, which subverted the visual imagination and fused classics with creativity.
The Comprehensive Analysis of Pitti Uomo
Founded in 1972, the world-leading fashion event Pitti Uomo is not only a menswear show, but it is also a more all-around clothing exhibition and trade show. Other fashion weeks may pay more attention to the runway, however, Pitti Uomo focuses on the exhibition and trading of new-emerged brands. Meanwhile, Pitti Uomo can also be regarded as the best interpretation of global fashion trend for menswear. From June 30 to July 2, Pitti Uomo successfully held its 100th exhibition in Florence. Except for those famous menswear brands and latest products all over world, there were multiple special events as well. According to the official data, over 6000 people attended the exhibition, including 4000 buyers(30% of them came from foreign countries). The exhibition was mainly based on three topics: "Fantastic Classic"(contemporary classic menswear), "Dynamic Attitude"(outdoor wear, sportwear and streetwear), and "Superstyling"(niche avant-garde design). Thus, the exhibition has attracted people from all the industries and with different fashion preferences.
Being Flamboyant and Unique -- Viciusss The Chinese Designer Brand
The original Japanese-style kidswear brand Viciusss presents naughty, interesting and delicate styles. "Let's play outside!" The brand calls for the individualized dressing of flamboyant kids, and pays attention to the color application and imagination. Insisting on the independent brand development, Viciusss forms its own unique kidswear style through high-end fashion fabrics and crafts. It pursues both comfort and fun to approach the balance between practicality and fashion. The refreshing imagination and visions provide fashion clothes for 3-to-8-year-old children.
Let's Go on Holiday -- Ivory Studio The Korean Kidswear Designer Brand
The Korean designer brand Ivory Studio features its fresh and natural modernism. More refreshing and bright colors are injected into the printing of S/S 2021 collection, which present more versatile and practical styles. Cotton-linen fabric is natural, durable and comfort. Uniform dress, suite, navy collar and turndown collar bring a thick sense of preppy style.
Rebellious & Variable -- The Analysis of Kolor The Menswear Designer Brand
Kolor is a Tokyo-based high-level casual fashion brand founded by Junichi Abe in 2004, which is focusing on men's and women's ready-to-wear currently. Its unique Asian tailoring and proverbial fitness perfectly present the accurate, elegant and understated Japanese fashion. Kolor S/S 2021 collection contains both womenswear and menswear. The younger design is based on the classic products in the past, and deconstruction takes it to another domain. Layered feel is the core of this collection. Except for the layering of various streetwear and leisurely clothing, designer unexpectedly puts the clothing in kids' size out of the loose adult silhouette, accentuating the hippie and decadent aesthetic of colorful and anti-mainstream mix & match and echoing the rebellious and variable inner activity of teenagers.
Polo Shirt -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's Polo shirts of POP users in April, business leisure style occupies the most(43%), followed by smart casual style(12%) and athleisure style(11%). Color-blocking collar is the key design point of business leisure Polo shirt. Smart casual Polo shirt mainly uses stripes and letter patterns. The decoration on placket can increase the sense of fashion.
Comfortable Outdoor --The Analysis of Carhartt WIP The Menswear Designer Brand
The S/S 2021 lookbook of Carhartt WIP integrated classic workwear with practicalism and saluted to the outdoor sports. The practical items of Carhartt WIP are always loved by the outdoor enthusiasts. 3D-cut pocket and reflective zipper are used to update the whole structure. And the special spring color made by new dyeing process is handsome and eye-catching.
Classic Definition & Unlimited Innovation -- The Comprehensive Analysis of American Casual Menswear Benchmark Brand
Tommy Hilfiger, HAZZYS, Polo Ralph Lauren, and NAUTICA are noteworthy the most among all the American casual brands. POLO SPORT and Calvin Klein are also popular. The styles in this report are mainly extracted from online stores. T-shirt, shirt and Polo shirt dominate the main development of S/S. Delicate neat tailoring and minimalist silhouette present highlights on patterns. Plant and flower are the must-have decoration elements for hot summer, and animals are also personified. Letter design breaks the monotony and underlines the quality of brand.
High-quality Elegancy -- The Comprehensive Analysis of Women's Knitwear Benchmark Brand(Middle-aged Women)
Minimalist fashion and French elegancy are the two major styles for middle-aged women. This report will mainly analyse three benchmark brands under the French elegancy style -- JUZUI, JORYA, and L'ORFEO. Bottom shirt, cardigan and Polo shirt become the key items, and elegant lace and gauze are the important design elements. Besides, exquisite stitching also plays a big role in the middle-aged women style. Stitched lace pattern is more novel, and stripe design increases the fashionable sense of knitwear as well.
Casual Girl -- The Analysis of SJYP The Womenswear Designer Brand
Korean designer couple Steve Jung and Yoni Pai founded the brand SJYP after graduating from Central Saint Martins and London College of Fashion respectively. Their brand finished its debut on London Fashion Week in 2014. Its street sport elements, minimalist retro denim, and chic styles sweep the Korean fashion world. Charming SJYP S/S 21 collection uses multi-finished denim, diverse splicing, and striped fabric splicing. Besides, the latest golf collection presents a unique and distinctive summer feeling.
Pattern Craft -- The Comprehensive Analysis of Menswear in Tongxiang Wholesale Market
Light business is the main style of Tongxiang men's knitwear wholesale market. Compared with the past complicated pattern design, the patterns this season are more simple and pay more attention to the fresh and cool visual effect, creating delicate S/S knitwear styles. Inspired by the T-shirt patterns, brand element, letter, badge and animal have been the main elements of knitwear patterns. The combination of jacquard, printing and rhinestone underlines the delicacy of minimalist styles.
Classic Interpretation -- The Comprehensive Analysis of Men's Knitwear Benchmark Brand(Business Style)
Classic business knitwear pays more attention to quality, detail and craft. Geometric element is still important in S/S 2021, and exquisite stitch is the key point. Fine decorative line is the major application and bright color-blocking is noteworthy. Placement heterogeneous splicing pays emphasis on the plain and smooth tailoring and sewing.
POLO Shirt -- The TOP Ranking of Menswear
According to the download data of POP users in February, we make this TOP 100 ranking for popular men's POLO shirt. The proportions of smart casual and business fashion styles are close, and the proportion of athleisure style has been increased. Large-scale color-blocking splicing is the main craft to present sports style. And the fine embroidery decoration on collar is extremely delicate. Small size decorative Logo label is an outstanding detail on business POLO items.
Comfort First -- The Comprehensive Analysis of Womenswear Catwalks (Silhouette&Item)
According to the Big Four fashion weeks, POP Fashion analyses the data changes of key items on catwalks. The important message of A/W 21/22 fashion weeks is comfort-oriented styles, which also satisfies the desire for dressing and celebration. The rise of trousers and knitwear leads to the changes of product structure. The proportions of knit top, trousers, jacket and sweater all increase. Conforming to the comfort first message, leisure items like bottom pants, sport shorts and T-shirt also rise. Flared trousers is more popular year-on-year. Knit and trousers take the proportion of dress items. Tight-fit and party styles are also under a rising trend in A/W 21/22. Knits break through the limited design and develop knitted vest and comfortable suits.
Leisurely Fashion -- The Comprehensive Analysis of Guangzhou Men's Knitwear Wholesale Market
This report refines the design point of pre-spring 2021 Guangzhou men's knitwear wholesale market. Placement decorations on knitwear have become the highlight. Low-saturation color blocking enriches the whole image. Stripe design pays attention to creating young and leisurely design through decoration and color. Pattern design puts emphasis on the combination of elements and crafts, The diversified application of letter enriches the design.
Knitted Fabric -- The Comprehensive Analysis of Menswear Catwalks
With the arriving post-epidemic era, people are more advocating and longing for a comfortable and relaxed way of life. Throughout the A/W 21/22 menswear catwalks, knitted fabric plays an important role among all the fabrics. Basic and practical cotton Lycra, cotton pile loop and napping sweatshirt fabric are still popular. The artistic stripe and check fabric with new colors has more delicate texture. The tie-dyed pile loop is also reinterpreted in this season, and its color is more gentle and comfortable. Plush knitted fabric on loose silhouette creates the unique thermal feeling in this season.
American Classics -- The Comprehensive Analysis of Menswear Benchmark Brands
Tommy Hilfiger and Polo Ralph Lauren are key brands of American casual style, and HAZZYS and Nautica are also popular. Wool is applied to suits. Mini embroidery shows quality and delicacy. Symbolic polo shirts shine brightly this season. Color-blocking displays vitality via bright colors.
Renewal -- The Comprehensive Analysis of Men's Knitwear on Catwalks
This season many brands reveal a young and integrated fashion trend on catwalks. This report concludes and analyzes key designs of men's knitwear on S/S 2021 catwalks. Pullovers still hold the largest percentage, and vest is a key silhouette. Splicing and cutouts are more frequently used. Cartoon patterns deserve key attention.
Knitted Fabrics -- The Comprehensive Analysis of Fabrics on Menswear Catwalks
Due to COVID-19, S/S 2021 four major fashion weeks are held online and offline. Generally speaking, men's knits boost mood via fabrics and designs, and reflect people's pursuit of outdoor, natural, eco-friendly and wellness clothes. Besides, loose shapes, soft quality and light retro striped or check knitted fabrics all reflect designers explore retro knits and mix with stay-at-home style this season.
Tops & Shirts -- The Analysis of Fabrics in Online Première Vision
Due to the COVID-19 pandemic, A/W 21/22 Première Vision is 100% digitally held, driving the digitization of global textile industry. Interactive live streaming injects new vitality into this fair. This time fabrics of tops and shirts are comfortable and exquisite. Soft fabrics and high-quality blends bring new fashion leisure fabrics. Either the puffy knits or the brushed or woolen shirting shows the new fashion for warm winter.
Everyday Leisure -- The Analysis of Womenswear Fast Fashion Benchmark Brands
This report focuses on ZARA, H&M and Urban Revivo. This season collaborative IP patterns frequently appear. Urban leisure style becomes the main style in early autumn. Breathable cotton and linen as well as natural silk remain key fabrics. The dress is the most popular item. Shirring still holds a large share.
Integration -- The Comprehensive Analysis of Men's Knitwear on Catwalks
This COVID-19 pandemic pauses everything. Even the finals of Met Gala ad LVMH have been cancelled. As for fashion shows, many luxury brands express their worry about this pandemic and present their fashion shows online to adapt to the new norm. Men's knitwear opens a new chapter on S/S 2021 catwalks. Silhouette details, crafts and patterns all take on new expression techniques and new vitality. Patterns and crafts stand out, interpreting current trends.
Gentlemen on the Street -- Topman The Benchmark Brand of Men's Knitwear
Topman was founded in London by Sir Philip Green in 1978 and is a part of the Arcadia Group. Topman provides fashionable cost-effective menswear for young stylish men. It specializes in blending retro street culture of London with its designs, aiming to become a high street brand. Its men's knitwear in S/S 2020 takes on a young business leisure style and integrates with trendy colors via simple blocking of line and plane. Fine stitches and splicing crafts display delicacy and a high quality.
Popular Brands in the First Half of 2020 -- TOP List of Men's Knitwear in China Retail Markets
This report ranks the top list based on downloading interactive data of users in the first half of 2020. According to data analysis, Chinese brands gain more attention. Chinese brands occupy a half in the top 10 ( Septwolves, Cabbeen, Satchi, K-BOXING and BULE ERDOS). Business brands grow than last year. Placement details on simple styles become main design directions for business leisure style in the first half of 2020. Cabbeen ranks the second with its collaboration collections and its help during the pandemic. Cashmere brands also draw more attention. Malo and BULE ERDOS appear in the top 10, indicating more and more people pursue high quality, comfort and simplicity.