Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese British style Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Casual Home Comfort Party style Elegant commute Socialite Style Quiet Luxury
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2024-04-03 7706
Golf -- The TOP Ranking of Sportswear in March
Based on the analysis of the top 100 golf single item data on user downloads from POP2 to March, we can find that in the past month, the market has shown a high level of attention to collar design, mesh design, heterogeneous splicing, waist design, etc. Next, we will conduct a detailed analysis of these styles and details.
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2024-03-01 12903
Sports Girl -- The Analysis of Pushbutton The Womenswear Designer Brand
The Pushbutton 2024 early spring collection continues its iconic avant-garde and quirky style, with Blokette's sporty girl pairing as its core style. The brand cleverly combines sports elements with girlish sentiments, such as pairing jerseys or polo shirts with girlish skirts, as well as details such as lace patchwork and bows for decoration. In terms of color, the sporty blue color scheme dominates, while in terms of silhouette design, emphasis is placed on the ratio of wide shoulders to waist, as well as truncation, showcasing a unique brand charm.
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2024-01-16 21239
Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand
Sergio Tacchini is a traditional track and field sports brand that represents sincerity, craftsmanship, and style. It is also a well-known brand in international sports and leisure fashion products. The brand was founded by Italian tennis champion Sergio Tacchini in 1966. This brand mainly focuses on tennis apparel and casual sportswear. In addition to tennis apparel, Sergio Tacchini also produces and sells other sports equipment such as sports shoes, socks, bags, and accessories. The design style of the brand is characterized by simplicity, fashion, and functionality. According to the POP backend download index, the Sergio Tacchini clothing download index is relatively high, and coupled with the active design media, this brand is recommended for reference.
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2024-01-15 51624
Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear
Current situation analysis: In Amazon's women's clothing category in December, the lingerie and pajamas category continued to maintain its top position, accounting for as much as 29%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses only account for 4%. Compared to November, the proportion of each category has not changed significantly.Data inspiration: In Amazon's clothing category, women's clothing accounts for 41.87% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops&T-shirts&shirts and dresses categories.
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2023-10-24 74792
Unclean Bookworm - The Women's Runway Analysis of Miu Miu
The Miu Miu 2024 Spring/Summer collection was slowly staged on the last day of Paris Fashion Week at the Palais d'Iena in Paris. This season, Miuccia Prada teamed up with artist Sophia Al Maria to reflect on existing definitions and respond to modern aesthetics with the theme of "The Law of Beauty". Nowadays, Miu Miu girls are no longer a projection of certain fantasies. By mixing and matching atypical fashion styles, they break away from the fantasies of the elite class and become more concrete.
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2023-09-14 52252
Informal College -- The Comprehensive Analysis of Luxury Brand
Informal college style is a more contemporary way of dressing derived from the uniforms of prestigious American schools. It retains the traditional college style but adds a rebellious and trendy touch, incorporating outdoor, casual, avant-garde elements, and vibrant colors, making it more energetic. It combines shirts, uniform suits, knitwear, etc., with skirts, vintage sneakers, baseball jackets, and other casual items for mixing and matching, without being overly restrictive in design.
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2022-08-11 52744
The Analysis of Wynn Hamlyn The Women's Knitwear Designer Brand
Auckland Designer Wynn Hamlyn established his eponymous label in 2014. Wynn Hamlyn strikes a balance of playful palettes and relaxed textiles, coupled with feminine elegance. Showing an intimate attention to shape and silhouette, Wynn creates harmony between the classic and the eccentric. From Wynn Hamlyn's signature knitwear through to feminine dresses and tailored blazers, the collection established a parallel between bold and soft color selections, bridging the gap between moods and occasions.
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2022-07-01 66479
Cool Summer -- The Comprehensive Analysis of Guangzhou Kidswear Market
According to the market researches of POP Fashion, the kidswear markets in Guangzhou are dominated by girls’ dresses with bows and boys’ sets and shirt jackets. With the prevalence of neo chinoiserie, we can see more Chinese elements on garments. Besides, the preppy style takes the center stage. Avocado green is mixed with all kinds of saturated colors to enliven the market.
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2022-04-29 84052
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
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2022-01-17 82789
The Fashion on the Golf Course -- The Analysis of SOUTHCAPE The Golf Designer Brand
SOUTHCAPE is comprehensive golf brand founded in Korea. It is a lifestyle golf & resort that not only has a world-class golf course ranked 9th in the world and 1st in Asia in the US Golf Digest, but also includes an architectural clubhouse and cultural facilities such as the music library.
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2021-11-22 84333
Warm Winter -- PETITE MIEUX The Korean Designer Brand
The Korean kidswear brand PETITE MIEUX is committed to developing simple yet complex, natural yet smart pieces. The brand combines its own mindset with characteristics of adults' wear to create lovely and sweet vacation looks.
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2021-11-22 78499
Fleece Fabric -- The TOP Ranking of Kidswear
Based on the downloaded data of POP Fashion users in the recent three months, granular fleece(74%) and plush fabric(63%) lead the list, followed by polar fleece and coral velvet. Velvet and teddy bear fleece reveal a steady increasing. The thermal performance of fleece fabrics is rather suitable for creating lovely kids' outerwear, dress, sweatshirt, and loungewear. The use of bright colors will be the developing trend.
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2021-10-22 93216
High-end Urban Sportswear -- The Womenswear Runway Analysis of LACOSTE
Founded in 1933, LACOSTE has been representing for relaxation and elegancy. Being obsessed by sporty symbols and cultural observation, Louise Trotter's active designs create a high-end sports fashion. Her S/S 2022 collection was born of the habit that Louise has been biking to her office throughout 2020 and 2021. These sporty, lively silhouettes from the looks of street bikers reflected complementary people's desire for going out. LACOSTE accentuated the warm tones. Bright Poppy Red, wine red, orange, and Rattan were rather active on the street. Classic rubber tennis skirts and breathable vests all used innovative fabrics, while printed stripes presented liveliness through different colorways. Functional details are paired with sharp color conflicts. Buckled bags and sneakers with elastic ropes inject functionality and practicality into our daily lives.
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2021-10-15 94766
Knitted Fabric -- The Comprehensive Analysis of Womenswear Runways
After seasons of centering pragmatism, women's knitwear brought back fashion and ornamentalism in S/S 2022. On S/S 2022 runways, basic T-shirt and knitted sweatshirt fabrics were integrated with modern textures, printing, rhinestones and sequins. This report will discover the developing direction for S/S women's knitted fabrics through the introduction of cotton knit, matte blend, textured surface, lustrous surface, fancy knit, retro geometry, latest celebrating knit, and air-layer knit.
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2021-07-14 95022
Being Flamboyant and Unique -- Viciusss The Chinese Designer Brand
The original Japanese-style kidswear brand Viciusss presents naughty, interesting and delicate styles. "Let's play outside!" The brand calls for the individualized dressing of flamboyant kids, and pays attention to the color application and imagination. Insisting on the independent brand development, Viciusss forms its own unique kidswear style through high-end fashion fabrics and crafts. It pursues both comfort and fun to approach the balance between practicality and fashion. The refreshing imagination and visions provide fashion clothes for 3-to-8-year-old children.
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2021-06-18 74046
Let's Go on Holiday -- Ivory Studio The Korean Kidswear Designer Brand
The Korean designer brand Ivory Studio features its fresh and natural modernism. More refreshing and bright colors are injected into the printing of S/S 2021 collection, which present more versatile and practical styles. Cotton-linen fabric is natural, durable and comfort. Uniform dress, suite, navy collar and turndown collar bring a thick sense of preppy style.
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2021-03-22 107999
Comfort First -- The Comprehensive Analysis of Womenswear Catwalks (Silhouette&Item)
According to the Big Four fashion weeks, POP Fashion analyses the data changes of key items on catwalks. The important message of A/W 21/22 fashion weeks is comfort-oriented styles, which also satisfies the desire for dressing and celebration. The rise of trousers and knitwear leads to the changes of product structure. The proportions of knit top, trousers, jacket and sweater all increase. Conforming to the comfort first message, leisure items like bottom pants, sport shorts and T-shirt also rise. Flared trousers is more popular year-on-year. Knit and trousers take the proportion of dress items. Tight-fit and party styles are also under a rising trend in A/W 21/22. Knits break through the limited design and develop knitted vest and comfortable suits.
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2020-09-20 80288
Everyday Leisure -- The Analysis of Womenswear Fast Fashion Benchmark Brands
This report focuses on ZARA, H&M and Urban Revivo. This season collaborative IP patterns frequently appear. Urban leisure style becomes the main style in early autumn. Breathable cotton and linen as well as natural silk remain key fabrics. The dress is the most popular item. Shirring still holds a large share.