ENSHADOWER was founded in 2012 by several FIXEDGEAR students who were originally interested in building a casual wear brand. Its original intention is to provide comfortable and functional clothing for street sports enthusiasts. The brand design style has obvious futurism, science and technology and functionality. Sports elements are also skillfully combined with fashion sense to fully show contemporary young people's interest, fashion and attitude towards life.

POP Fashion took photos in Guangzhou U:US wholesale market, mainly the original menswear stores on fifth to eighth floors. In the high summer of Guangzhou, T-shirt still shares the biggest part in the market. This report pays more attention to details and techniques: woven labels are used more frequently; heterogeneous splicing and patchwork refresh the appearance; metallic accessories strengthen the sense of street fashion; 3D ornaments and 3D terry embroideries enrich the visual layers. Notably, we can also see more pre-fall products on the hangers. Shirt jackets and sweatpants are the staples for transitional seasons.

Founded in 2008 - Covernat is South Korean based label that focuses on simple, classic attire inspired by the legacy of Americana and Japanese clothing. The label has since become a staple in the Korean market, often catching attention thanks to new progressive collections and an array of collaborations each season. Well known for their sleek silhouettes and wearable designs, Covernat is also known for specialising in denim inspired by just before and after the industrial revolution.

Stüssy is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but has since been adopted by the skateboard and hip hop scenes. The artistic hand-written letters come from the artistic signature of Shawn Stussy.

Moncler released its 520 capsule, including fluorescent-tone casual shirts, windproof jackets, shorts, bucket hats and T-shirts - all in monograms.

PERFORMANCE DAYS functional fabrics fair took place again at the Messe München exhibition grounds on April 27 and 28, 2022. This year’s Focus Topic ‘The Journey to CO2 Neutrality’ aims to accompany the industry on its path to climate neutrality as part of a roadmap spanning three fairs. The spring fair already witnessed great examples of how CO2 reducing technologies can be implemented in the fiber sector to lower a fabric’s CO2 footprint. Regenerated polyester and nylon blend develop knitted fabrics in different forms. Eco-friendly dyeing follows the concepts of circular economy and embraces the technologies of recovered solution dyeing and low-temperature dyeing. The sustainable blending of comfortable wool provides cozy experiences. Jacquard textures diversify the appearances through different techniques.

Themed ‘CANONE INFINITO’, MSGM’s latest S/S collection explored the artisanship and street fashion in Italy and created a romantic and fantastic atmosphere.

Vtmnts is a sub-brand of Vetements founded by Guram Gvasalia in France in 2021. Classic tailoring and unisex pieces nod to the value of traditional techniques and also redefine the luxury. The signature bar codes are presented on products in multiple colors.

A series of streetwear in the collection brought back the ‘90s fashion. Classic casual silhouettes and monochromatic designs were combined with stripes and flowers. Brand logo also appeared on casual jackets, T-shirts, sweatshirts and trousers.

According to the data analysis of TOP100 downloaded men’s sweatpants in the recent month: athleisure and workwear are the most popular styles; for details, beyond the mainstream designs on side seams, patch pockets and middle seam details are also noteworthy; loose fits dominate the market, while slimmer fits take a certain proportion as well.

Retro Artistic, Athleisure, Casual Business, Smart Business, and Classic Business are the five main styles for trousering on A/W 2023 menswear runways. Athleisure and Smart Business are trending upward. Classic worsted continues, while diversified leather is also widely used. Knitted fabrics and fancy nylon are the trending trousering this season. Besides, festive fabrics, retro plaids, and artistic print fabrics are also noteworthy.

Mini Peace Spring 2022 campaign was unveiled in December to pay homage to the nature and present the infinite creativity of Chinese children. On November 6, Mini Peace 10th anniversary fashion show was held in Ningbo. A limited pop-up Dream House opened during November 3-14 to celebrate the 10th anniversary.

Founded by Fergus Purcell and Sofia Prantera in 2012, ARIES is committed to producing unisex clothing. Influenced by sub cultures, couture elements are mixed with Punk and skateboarding. Deconstructionism, distressed denim, weird graphics, hand-made tie-dyeing, blurred transfer printing, and special symbols are all the trademarks of ARIES.

ICEBISCUIT, a Korean designer brand, applies saturated brights to inject fashion elements into its retro active style. The latest A/W 2021 collection continued such ideas. Individualized leopard print was also added to exude a unique taste.

Founded by James Jebbia in Manhattan in 1994, SUPREME is a streetwear brand that combines skateboard culture with hip-hop. As a brand with great topics, SUPREME launches collaborations in every season, and they also make controversial designs themed celebrities and social or political events, showing a strong influence to the street fashion.

CLOT is a fashion label established in 2003 by Edison Chen and Kevin Poon specializing in thoughtfully-designed apparel and goods. As the leading streetwear brand in China, CLOT also has influence on a world scale. Looking beyond the design of fashion clothing, CLOT has also released many crossover collaborations with famous names and created novelty denim shoes and dolls.

The Korean designer brand BEBE DE PINO released its latest collection, Lazy Forest Club, to endow children with imaginary wings which allow them to get to the most peaceful world. The children here are more brave, smart and even stronger than you know. They adventure, play, and accompany each other to realize their dreams in forests.

After seasons of centering pragmatism, women's knitwear brought back fashion and ornamentalism in S/S 2022. On S/S 2022 runways, basic T-shirt and knitted sweatshirt fabrics were integrated with modern textures, printing, rhinestones and sequins. This report will discover the developing direction for S/S women's knitted fabrics through the introduction of cotton knit, matte blend, textured surface, lustrous surface, fancy knit, retro geometry, latest celebrating knit, and air-layer knit.

Being known as the the Supreme of Korea, the streetwear label THISISNEVERTHAT was founded by Choi Jong-Kyu, Nadan Jo and Inwook Park in 2010. These three teenagers with passion of fashion design gave birth to this label by their love. THISISNEVERTHAT was born as an individualized and unconventional brand. Although most design inspirations come from daily life and friends around, the filtration of these three managers allows classic fashion elements to present new vitality.

ZOE MELODY is a high-quality kidswear brand which respects the innocence of kids and their own tempo. It is a brand that you can wear freely at any time and any place.

Based on the interactive data of POP users in July, J-Korean and smart casual are the major styles; letter and geometric shape are the main elements; positioning printing, color blocking and placement decorations are the noteworthy detail crafts.