Curve New York 2022 was held by the EUROVET from July 31 to August 2, 2022 at Spring Studios in New York. It is estimated that the exhibition area will reach 25,000 square meters, the number of visitors will reach 16,471, and the number of exhibitors and exhibiting brands will reach 400. This professional exhibition becomes a channel for Chinese swimwear & underwear brands to expand their market in North America.

In the past decade, the global and Chinese underwear markets have maintained an overall growth trend. In the context of the increasing level of social consumption, people's pursuit of life quality has led to a growing new demand for intimates. Women's spending enthusiasm has shifted from luxury bags and accessories to more low-key lingerie and homewear. Underwear is a new growth point for luxury brands, and more and more luxury brands are opening up their markets. Top-level brands such as Christian Dior, Dolce & Gabbana and Diesel have well developed their underwear lines.

Consumers are now paying more attention to the comfort of underwear instead of the appearance. The clothing that can meet both needs of elegant going-out wear and smart loungewear has been the direction. Top-class brands as Christian Dior, Dolce & Gabbana, and GUCCI have also released their underwear & loungewear collections.