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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Resting Time -- The Comprehensive Analysis of Westerm Homewear Designer Brand

    2024-05-21 1916

    Resting Time -- The Comprehensive Analysis of Westerm Homewear Designer Brand

    European and American home clothing focuses on a relaxed, comfortable, fashionable and suitable lifestyle and leisure style for external wear, aiming to bring maximum comfort and ease to people's leisure time. Made of soft and elastic materials such as knitted, linen, and cotton, the design emphasizes simplicity and flexibility. The slim fitting knitted set fits the body's skin, showcasing smooth lines and beautiful body shape. The combination of simple and elegant styles with relaxed silhouettes draws inspiration from the relaxed state of daily life, making these home clothes not only suitable for home wear, but also easy to cope with outdoor occasions, achieving a perfect fusion of leisure and fashion. This article will start with Urban Outfitters Free People, Honeydew Intimates, Skin, H&M, Hush, SKIMS, and other brands that focus on the development of casual home clothing will be analyzed. Please refer to the following text for details.

  • Homewear -- The TOP Ranking of Womenswear in April
    Data Reports

    2024-04-30 26911

    Homewear -- The TOP Ranking of Womenswear in April

    This month, the home clothing style is mainly focused on home leisure, and the attention has increased compared to last month, reaching 40%. Compared to last month, the proportion of pajama sets has significantly increased, reaching 50%, with a focus on positioning printed styles and fruit and vegetable printed styles. In addition, popular home clothing styles in summer can also focus on minimalist two-piece sets, cotton leprosy pajamas, etc.

  • Homewear -- The Data Analysis of Womenswear Cross-border E-commerce in March
    Data Reports

    2024-04-25 10814

    Homewear -- The Data Analysis of Womenswear Cross-border E-commerce in March

    Current situation analysis: According to data from the Amazon platform in March 2024, women's pajama sets received special attention this month, with a year-on-year growth rate of 63.46%. The styles mainly include basic silk pajamas, knitted home clothing sets, and shorts and hoodies sets. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.)Data conclusion: The increasing demand from consumers for women's pajama sets indicates that they are more inclined to purchase set style items, which can save the hassle of matching, especially for comfortable, fashionable, and more versatile styles with a higher preference.

  • The Comprehensive Analysis of Casual Homewear Designer Brand

    2024-04-15 7217

    The Comprehensive Analysis of Casual Homewear Designer Brand

    The new home clothing products for Spring/Summer 24 from major domestic brands have been launched one after another. The traditional form of T-shirt and shorts pairing emphasizes their functionality for external wear and adaptability to multi scene switching. In addition, more and more brands are also paying attention to the design of suspender shorts. In terms of color, the healing color scheme is mainly composed of fresh and vibrant summer colors such as sky blue, light water green, romantic pink, and mango yellow. In terms of pattern design, elements such as checkered patterns, stripe combinations, and summer fruits have been widely used. In addition, there are also detailed designs for the collar, shoulder straps, pockets, and other parts of home clothing.

  • Homewear -- The TOP Ranking of Womenswear in March
    Data Reports

    2024-03-29 53092

    Homewear -- The TOP Ranking of Womenswear in March

    This month, the attention to the simple and elegant styles in Europe has increased compared to the previous month, accounting for 32% and 14% respectively. The proportion of the less elegant and sporty styles has decreased. Compared to last month, the attention to new Chinese style home clothing has increased this month, with a focus on leisure and maturity. The detailed design focuses on silk and lace splicing and wrinkle removal.

  • Homewear -- The Data Analysis of Womenswear E-Commerce
    Data Reports

    2024-03-19 31190

    Homewear -- The Data Analysis of Womenswear E-Commerce

    March's popular topics on home wear on Xiaohongshu (a Chinese social media platform): #可外穿家居服 (Convertible Home Wear), #软萌系睡衣 (Cute and Soft Sleepwear), #仙女睡裙 (Fairy Sleep Dress), #韩系睡衣 (Korean Style Sleepwear), #新中式睡衣 (New Chinese Style Sleepwear), and #棉纱家居服 (Cotton Home Wear). These topics are ranked based on their popularity. Among them, "Cute and Soft Sleepwear" mainly combines cute cartoon patterns with cotton yarn material for home wear. Due to its fabric characteristics, it enhances the soft and fluffy texture.

  • Fresh Homewear -- The Comprehensive Analysis of Designer Brand

    2024-03-08 22818

    Fresh Homewear -- The Comprehensive Analysis of Designer Brand

    Plain cotton and linen fabrics can create a clean and comfortable home time. The refreshing and non stick fabric characteristics have a strong tolerance for girls' body shape. In addition, some girlish details and pattern decorations are added, such as bows, cotton lace edges, perforated embroidery, pleated design, floral prints, lazy plaid, refreshing stripes, etc., which are suitable for the aesthetic and home needs of most girls, Presenting a unique beauty of laziness and casualness.

  • Exquisite Fashion -- The Analysis of Intimissimi The Women's Lingerie Designer Brand

    2024-03-04 13124

    Exquisite Fashion -- The Analysis of Intimissimi The Women's Lingerie Designer Brand

    The Intimissimi brand emphasizes the use of exquisite craftsmanship design in its new products this season, such as the use of nude mesh to create realistic tattoo textures, geometric embroidery with modern fashion sense, and delicate floral embroidery with a spring atmosphere. In addition, cotton bottomed styles suitable for spring and summer wear, with fresh colors and a creamy texture, are also the focus of this season.

  • Homewear -- The TOP Ranking of Womenswear
    Data Reports

    2024-01-29 57981

    Homewear -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's home clothing styles in user download rate in POP, the proportion of home leisure style was 32% this month, which decreased compared to last month. Secondly, the attention to the simple European style increased compared to last month, accounting for 31%. The mature and elegant style remained the same as last month, while the sports and leisure style accounted for 11% and the less refined style accounted for 12%. Compared to last month, this month's styles are mainly cotton and knitted home clothes suitable for spring wear, with a focus on casual home wear. The majority of styles are set styles, and the design focuses on details that reflect a girlish feeling.

  • The Analysis of Cross border E-commerce Data for Women's Homewear in January
    Data Reports

    2024-01-23 29121

    The Analysis of Cross border E-commerce Data for Women's Homewear in January

    Current situation analysis: According to data from the Amazon platform in January 2024, sales of pajama tops have increased by 43.32% year-on-year since January, ranking first on the best-selling list. At the same time, sales of pajama sets have also shown significant growth, with a growth rate of 17.4%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: The demand for pajama tops and pajama sets is significantly increasing, indicating that Amazon consumers are more inclined to purchase single piece pajama tops for mixed matching and complete sets of wearable home clothing. The core purchasing demand is to pay more attention to multi scene and multi combination dressing methods.

  • The Comprehensive Analysis of Luxury Homewear Designer Brand

    2024-01-15 36761

    The Comprehensive Analysis of Luxury Homewear Designer Brand

    Light luxury home clothing is warmly welcomed in daily life, not only for comfortable leisure at home, but also for occasions such as family gatherings and outings with friends. It is characterized by high quality, fine craftsmanship, and fashionable cutting, using comfortable fabrics such as silk, knitted, cotton, and linen, which have soft, breathable, and wrinkle resistant characteristics. The details are decorated with fluff, stripes, lace, etc.Recommend the following brands: Not Just Pajama, OLIVIA VON HALLE, Sleeper, MANITO, SANGLUO, nap, Mango as representatives to interpret the main design elements of light luxury home clothing.

  • 2023 Annual Fashion Report of Women's Homewear
    Data Reports

    2024-01-09 55475

    2023 Annual Fashion Report of Women's Homewear

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for annual home service styles, in order to better understand industry trends and new season development.

  • Homewear -- The TOP Ranking of Womenswear in December
    Data Reports

    2024-01-02 42546

    Homewear -- The TOP Ranking of Womenswear in December

    According to the analysis of the top 100 women's clothing and homewear data in POP in December, home leisure style accounted for 44% of this month, followed by the attention to minimalism and mature elegant styles, which increased compared to last month, accounting for 29% and 14% respectively. The attention to sports and leisure style remained basically the same as last month, accounting for 13%. Compared to last month, this month's styles are mainly light and thin woolen fabrics and cotton prints, with a focus on home leisure. The majority are set styles, while the proportion of knitted camisoles/skirts has decreased.

  • The Analysis of Ubras The Benchmark Underwear & Loungewear Brand
    Data Reports

    2023-12-27 31362

    The Analysis of Ubras The Benchmark Underwear & Loungewear Brand

    Ubras was founded in 2016, advocating for an unrestricted wearing experience, meeting women's basic demand for comfortable and easy to wear underwear, and reflecting women's true physical beauty. Therefore, "no size" is the biggest feature of the brand's products. The brand is committed to becoming an invisible companion for women's growth process, providing personalized clothing solutions for different scene needs. Bras are the main product of ubras stores, with a price range of 150-250 yuan. The consumer group is 10-45 years old, covering children, girls, youth, and middle age, meeting the needs of consumers of different age groups.

  • Oriental Taste -- The Comprehensive Analysis of Chinese Underwear & Homewear Designer Brand

    2023-12-13 22167

    Oriental Taste -- The Comprehensive Analysis of Chinese Underwear & Homewear Designer Brand

    The mysterious and diverse Eastern culture, with its unique aesthetic and symbolic language, has become the design inspiration and creative source for many international and Chinese designer brands. Integrating Chinese elements into underwear, such as traditional Chinese color schemes, embroidery, lace patterns, etc., as well as silk fabrics that are essential for the Silk Country, cleverly blends traditional Chinese elements with modern design to create a unique Eastern charm.

  • New Year & Christmas -- The Comprehensive Analysis of Underwear & Loungewear Designer Brand

    2023-12-05 14782

    New Year & Christmas -- The Comprehensive Analysis of Underwear & Loungewear Designer Brand

    Christmas often uses high saturation red and green to highlight the festive and lively atmosphere of the festival. The detailed design can incorporate ribbons modeled after gift boxes and white velvet edges of Santa Claus clothing, transforming the form and decorating it on underwear and home clothing. Classic patterns such as Christmas trees, gingerbread figures, and plaid patterns are also essential elements for Christmas development. In addition, to showcase the festive atmosphere and characteristics, one can also try using pattern elements such as hearts and bows.Recommend the following brands: Victoria's Secret, Gelato Pique, Intimissimi, SKIMS, Undiz, Peter Alexander, Pretty Little Thing, Tezenis as representatives to interpret the main design elements of Christmas lingerie and home wear.

  • Homewear -- The TOP Ranking of Womenswear
    Data Reports

    2023-11-30 68035

    Homewear -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's home clothing styles in user download rate on POP 11, Japanese and Korean styles accounted for more than half of the market share this month, with a very significant increase in attention compared to last month, accounting for 51%. Next was the simple European and elegant style, accounting for 25%. The attention to mature and elegant styles remained the same as last month, accounting for 11%. However, the proportion of related plants, flowers, and silk fabrics increased, and the attention to sports and leisure styles remained basically the same as last month, Accounting for 13%. Compared to last month, this month's styles are mainly in the light and thin knitted category, with a simple style. The design has entered the spring and summer quarter of development, and the attention to plush home clothing has significantly decreased. The proportion of knitted camisoles/skirts has increased.

  • Fun Winter -- The Analysis of Uniqlo The Benchmark Women's Underwear & Homewear Brand
    Data Reports

    2023-11-27 19609

    Fun Winter -- The Analysis of Uniqlo The Benchmark Women's Underwear & Homewear Brand

    UNIQLO is a multi category fashion brand headquartered in Japan, positioned as fast fashion clothing. Uniqlo loves to collaborate with other designer brands and ensures that the fashion styles and concepts pursued by both parties can be integrated into the collaborative products, creating fun and fashionable items together to bring consumers a unique shopping experience. Recently, we collaborated with British fashion designer ANYA HINDMARCH to reinterpret Uniqlo's knitted items, incorporating their unique iconic big eye elements into our collaborative products, bringing a range of fun and stylish knit products.

  • 2023 Double Eleven Data Analysis of Homewear
    Data Reports

    2023-11-15 31795

    2023 Double Eleven Data Analysis of Homewear

    Analysis of the Market Demand Trend of Homewear on the Double Eleven Day in 2023: From the chart, it can be seen that November 11th is the peak demand period for home furnishings throughout the entire Double Eleven period. Unlike underwear, home furnishings did not receive much attention during the first wave of warm-up activities, and only experienced slight fluctuations on October 30th. Analysis shows that home furnishings, as a product closely related to comfort and season, are closely related to weather changes, but compared to consumers' general preference for electronic products The behavior of hoarding and purchasing daily necessities, such as household clothing, is not easy to consume. Consumers are more inclined to make purchases based on actual needs, so they only receive enthusiastic demand on the day of Double Eleven.

  • Homewear Collection -- The Comprehensive Analysis of E-commerce Kidswear Brand

    2023-10-18 15529

    Homewear Collection -- The Comprehensive Analysis of E-commerce Kidswear Brand

    In October, we entered the autumn and winter season, marking an explosive period for the renewal of home series items. Choosing warm and soft fabrics is crucial for the development of home items for autumn and winter children's clothing. Arctic velvet, coral fleece, half fleece, double-sided fleece, flannel, and other common home fabric choices. Pursuing a dense outer layer to block the cold, while the inner layer stores fibers to release more warmth and warmth. At the same time, IP co branded home clothing has long been a key trend of attention for children's clothing, and the concept of fluffy, soft, warm and warm locking provides children with a better wearing experience.

  • Analysis of Cross border E-commerce Data for Women's Homewear in September
    Data Reports

    2023-10-16 52851

    Analysis of Cross border E-commerce Data for Women's Homewear in September

    Current situation analysis: In September, the underwear and pajamas category continued to rank first, accounting for 27.29%, and the number of sports products ranked second, accounting for 17.70%; The top, T-shirt, and shirt categories ranked third, accounting for 10.15%, a significant decrease compared to last month; Among the various subcategories of underwear, bras account for the highest proportion, reaching 39%; Among the subcategories of pajamas, pajamas and pajamas account for the highest proportion, reaching 28%.Data inspiration: In Amazon's clothing category, the market share of women's clothing accounts for about 40.53% of the total market, which is one of the most important parts. This reflects the high demand for clothing by female consumers on Amazon, while the underwear and pajamas category accounts for the largest proportion in women's clothing. The analysis is due to the fact that underwear and pajamas are essential clothing for women's daily lives, and some products on the website are cheaper than offline purchases.

  • Homewear Pattern -- The TOP Ranking of Girlswear

    2023-10-01 38700

    Homewear Pattern -- The TOP Ranking of Girlswear

    According to the TOP 100 download list of POP in September 2023, animal, floral, and fruit and vegetable patterns have received the most attention in the development of autumn and winter girls' home clothing. Among them, the attention to lively and cute puppy pattern elements has increased in September. When overlapped and repeated with letter or geometric shape elements, they create rich visual effects. The development of patterns in the Japanese and Korean style remains a popular direction this month. Cartoon animal elements in the Japanese and Korean style are particularly favored, with adorable animals such as cats, bears, and rabbits being the focus of pattern design, adding a touch of warmth and childlike innocence to home clothing.

  • Thermal Collection -- The Comprehensive Analysis of E-commerce Kidswear Brand

    2023-09-18 27320

    Thermal Collection -- The Comprehensive Analysis of E-commerce Kidswear Brand

    September marks the gradual transition into the autumn-winter season, which is a prime time for the release of new items in the warm clothing collection. When developing warm garments for children in the autumn and winter, it is crucial to choose materials that are both warm and comfortable. Common choices for warm fabrics include wool, fleece, down, cotton, and fabric blends. The lining fabric is often selected to be skin-friendly, such as modal cotton. Additionally, the concept of 5A antibacterial technology has become a key trend in the development of personal warm underwear, as it helps to improve health standards and provide a better wearing experience. This season, the use of a multi-layered warm design is a popular development direction for major electronic brands. The design with a belly protector provides additional warmth to keep the child's abdomen warm. The design with multiple layers of cotton filling can achieve a cycling warm effect.

  • Homewear Pattern -- The TOP Ranking of Infantswear

    2023-08-15 35162

    Homewear Pattern -- The TOP Ranking of Infantswear

    According to the TOP 100 download list of users from July to August 2023, graphics, animals, fruits and vegetables, and space elements have received the most attention. The Nordic style and the Japanese and Korean style are popular directions for the development of patterns for baby and toddler home clothing. Patterns under the Nordic style emphasize simple, natural, and fresh designs with a soft and elegant color palette to create a comfortable and peaceful environment. The incorporation of elements such as animals, plants, and stars helps stimulate the visual development of babies. Fun patterns under the Japanese and Korean style combine animals, fruits, and vegetables with bright and vibrant colors, creating a pleasant atmosphere.

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