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2023 Double Eleven Data Analysis of Homewear
Analysis of the Market Demand Trend of Homewear on the Double Eleven Day in 2023: From the chart, it can be seen that November 11th is the peak demand period for home furnishings throughout the entire Double Eleven period. Unlike underwear, home furnishings did not receive much attention during the first wave of warm-up activities, and only experienced slight fluctuations on October 30th. Analysis shows that home furnishings, as a product closely related to comfort and season, are closely related to weather changes, but compared to consumers' general preference for electronic products The behavior of hoarding and purchasing daily necessities, such as household clothing, is not easy to consume. Consumers are more inclined to make purchases based on actual needs, so they only receive enthusiastic demand on the day of Double Eleven.