"I would like to call it the collision between urban and rural areas." In the backstage of the press conference, Silvia Venturini, Fendi's Director of Accessories and Men's Art, shared her design philosophy for Fendi's 2024 autumn/winter men's clothing collection. This season's Fendi men's clothing blends a dual look: it combines fashionable taste from modern cities with fresh air and fresh inspiration from the countryside, creating a Fendi style lifestyle that shuttles between the city and the countryside.

The FENDI 23/24 autumn/winter men's clothing collection features two main styles: the sparkling elements from the 1970s disco ball and the one shoulder mid length. The double-sided cashmere, leather, jacquard silk, and knitted fabrics appear in the form of cloaks and one shoulder. More visual errors include light colored sheep shears sprayed with dark paint, similar to worn and beloved leather, covered with felt and tassel velvet. The classic FF logo is subtle yet understated.

Fendi's Spring/Summer 2024 menswear collection takes inspiration from a fresh artisanal theme, showcasing the brand's preference for utility and craftsmanship. The runway scene depicts diligent craftsmen busy at work in the factory. The opening look combines practical belt and toolbox-style bags with pleated straight-leg pants, button-down shirts, and ties, displaying a fusion of professional wear and formal wear. The minimalist suits feature pointed lapels, sharp collars, and clean creases, presenting a professional composition. Finally, the collection pays tribute to the origins of the craftsmen by returning to the factory with dotted pattern trench coats, sleeveless sportswear, shorts, and long pants. The entire collection highlights the brand's emphasis on the spirit of craftsmanship, practicality, and manufacturing process.