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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Sunscreen Fabric Analysis of Luxury Fashion Brand

    2024-02-03 8603

    The Sunscreen Fabric Analysis of Luxury Fashion Brand

    Based on the monitoring data of the POP-FASHION face accessories team over the past three months, representative brands of sunscreen clothing, Patagonia, KOLON SPORT, and THE NORTH FACE, were selected. The sales data of these brands on their online shopping platforms were analyzed comprehensively with reference to similar products to obtain the above data. This season, the main material for men's and women's sunscreen clothing fabrics is nylon, with the proportion of nylon ammonia blended fabric showing an upward trend, accounting for about 15%; The fabric style has the highest proportion of micro texture wrinkles, which is about 72%. This report will select Patagonia, KOLON SPORT, and THE NORTH FACE brands to provide a detailed interpretation of the key fabrics in their sunscreen clothing categories for this quarter.

  • Exploring the Nature -- The Comprehensive Analysis of Kidswear E-Commerce
    Hot

    2024-01-26 5349

    Exploring the Nature -- The Comprehensive Analysis of Kidswear E-Commerce

    With the continuous rise of outdoor sports styles in the fashion industry, various outdoor sports outfits that explore nature are widely sought after on social platforms such as Xiaohongshu. The topic of "intimate contact with nature" has stood out, with a staggering 1.57 billion views, fully demonstrating the enthusiasm and desire of everyone for intimate contact with nature. More and more people are beginning to seek their connection with nature, pursuing the wonderful experiences of outdoor sports and natural exploration.

  • Vibrant Sports -- The Comprehensive Analysis of Korean Kidswear Designer Brand
    Hot

    2024-01-15 14105

    Vibrant Sports -- The Comprehensive Analysis of Korean Kidswear Designer Brand

    Vitality Sports is mainly based on the Korean children's clothing sports style, under which sports brands present dopamine colors, cheerful and energetic. This article will elaborate on popular Korean sports children's clothing brands, as detailed in the following text.

  • New Urban Sports -- The Comprehensive Analysis of Womenswear Designer Brand

    2024-01-12 29452

    New Urban Sports -- The Comprehensive Analysis of Womenswear Designer Brand

    With the sweeping trend of national sports, the boundaries of sports styles are undergoing unprecedented expansion and innovation, no longer limited to professional equipment in the arena, but gradually penetrating into diverse dressing scenes such as urban commuting and daily leisure. The emerging trend of new urban sports is a concentrated reflection of this trend. It cleverly integrates leisure sports with modern urban life style, with comfort, functionality, and fashion as the core, fully catering to the needs of contemporary people for healthy lifestyle habits and personalization and leisure. It can be foreseen that with the continuous growth of consumer demand for sports and leisure, the new urban sports style will continue and continue to extend. The upcoming Olympic Games to be held in Paris in 2024 will further promote this trend and open up greater market space.

  • Sunscreen Clothing Fabric -- The TOP Ranking of Kidswear

    2023-12-30 5486

    Sunscreen Clothing Fabric -- The TOP Ranking of Kidswear

    This report is based on the comprehensive analysis of the TOP Hot List of POP Fashion's user download interaction data in the past three months, resulting in the TOP 100 Hot List of Children's Wear Sunscreen Clothing Fabric. In the top three month hot list, FILA KIDS is the most popular children's clothing and sunscreen brand, followed by children's clothing brands MQD and Pawpaw Liu. According to the analysis results of the TOP Hot List, printed fabrics with childlike creativity are the most popular style of children's clothing and sunscreen clothing fabric this season, accounting for about 40%. Next are fabrics with fine denier and slight wrinkles, as well as smooth and lightweight surfaces, accounting for 17% and 16% respectively. While paying attention to the different styles of sunscreen clothing, more attention should be paid to the use of materials and techniques such as sunscreen yarns and sunscreen films.

  • Athleisure -- The TOP Ranking of Sportswear
    Data Reports

    2023-12-18 54354

    Athleisure -- The TOP Ranking of Sportswear

    According to the analysis of the top 100 downloads of men's and women's sportswear and leisure clothing by users from November to December, market attention is more focused on well-known foreign sports brands. In terms of style, the main popular ones are the fashionable and casual style with strong practicality, as well as the trendy fashion style. In terms of details, modular segmentation, ribbon decoration, badge identification, rope decoration, side seam decoration, thread decoration, heterogeneous splicing, etc. are more concerned. Light and thin quilted cotton clothes, short cotton down jackets, fitted small leg guard pants, loose straight leg guard pants, etc. have received more attention in terms of silhouette.

  • Outdoor Journey -- The Analysis of The North Face The Kidswear Benchmark Brand

    2023-07-12 36245

    Outdoor Journey -- The Analysis of The North Face The Kidswear Benchmark Brand

    To let children have an adventurous and fun-filled summer, The North Face Kids has launched a brand new summer camping collection. This collection draws inspiration from nature, with forest-themed designs that ignite children's desire for exploration. The materials used in the clothing also prioritize sun protection, allowing children to play and frolic happily even in the scorching summer. The collection includes items made of more breathable or sweat-absorbent fabrics to meet the needs of summer dressing.

  • The Exhibition Analysis of Children Baby Maternity Expo in Shanghai

    2023-07-05 16202

    The Exhibition Analysis of Children Baby Maternity Expo in Shanghai

    The 22nd International CBME Children Baby Maternity Expo opened grandly at the National Exhibition Center (Shanghai), lasting for 3 days. The exhibition gathered 4500+ brands from over 30 countries and regions, and attracted over 100,000 global buyers from nearly 40 channels. It also featured 9 major theme summits, 16 major theme connection meetings, and other highlights to facilitate precise industry docking between upstream and downstream. In addition to the existing maternity, baby, and kids products, the 2023 CBME expanded its categories to include products for older children, aiming to help the industry find new growth. Family consumption is gradually becoming a trend in maternity, baby, and kids consumption. In this exhibition, a special area will be set up for family products, encouraging exhibitors to showcase more new mother and baby, as well as new family-related brands, to help everyone capture emerging consumer trends. As a forward-thinking platform in the industry, the 2023 CBME Maternity, Baby & Kids Industry Summit will combine industry hot topics and host 9 major theme summits on-site to deeply analyze the current industry situation and new trends in industry development. The Excellent Products Award will select annually outstanding products that possess both visual appeal, creativity, and potential, while also showcasing a sense of fashion and smart technology.

  • The Exhibition Analysis of OutDoor by ISPO Shanghai

    2023-07-04 30744

    The Exhibition Analysis of OutDoor by ISPO Shanghai

    From June 30th to July 2nd, 2023, the 9th ISPO Shanghai 2023 Asian (Summer) Sports Goods and Fashion Exhibition, returned to Shanghai New International Expo Center, attracted 511 domestic and foreign brands from 395 exhibitors, a 50% increase compared to the previous year; a total of 40,174 industry visitors and sports enthusiasts attended, an increase of 100% compared to the previous year. The exhibition showcased cutting-edge trends, new brands, new products, and new technologies in outdoor sports, camping lifestyle, water sports, urban sports, cycling, rock climbing, and road trips. Popular topics such as sports + tourism, sports fashion trends, international industry exchanges, and brand globalization were presented in the form of forums and sharing sessions. The newly created "ISPO Sports Park" ignited the enthusiasm of the public and promoted mass participation and sports for all, injecting more energy into the industry. This report mainly analyzes the dimensions of style, design, color, pattern, detail, craftsmanship, and fabric.

  • Urban Aesthetics -- The Analysis of Duvetica The Italian Fashion Brand

    2023-07-04 38935

    Urban Aesthetics -- The Analysis of Duvetica The Italian Fashion Brand

    Duvetica is an Italian outdoor clothing brand founded in 2002. The brand is known for its high-quality down jackets and fashionable designs. Duvetica's design style is minimalist and modern, focusing on details and tailoring, while maintaining functionality and practicality without sacrificing style. Its product line includes down jackets, coats, sweaters, pants, and accessories. The brand is committed to using high-quality fabrics and craftsmanship to ensure product durability and comfort. Its down jackets and coats provide outstanding warmth, making them suitable for outdoor activities and urban life in cold climates. Whether it's for skiing vacations or everyday wear, Duvetica offers consumers a stylish, comfortable, and functional choice.

  • The TOP Fabric Ranking of Kids' Sun-protective Clothing

    2023-06-16 35295

    The TOP Fabric Ranking of Kids' Sun-protective Clothing

    This report presents conclusions related to fabrics used in children's sun protection clothing, based on a comprehensive analysis of Taobao e-commerce data from the past three months and the TOP hot list of interactive data downloads by POP-Fashion users. Currently, there are three main types of sun protection clothing in the market: original yarn, coating, and dyeing agent types. Among them, original yarn sun protection clothing is favored by consumers for its long-lasting sun protection and comfortable breathability. According to data from electronic commerce brands represented by Jiao Xia, sun protection clothing fabrics combined with cooling and antibacterial properties are trending upward, with nylon spandex knitted fabrics as the main material and styles mainly characterized by lightweight breathability, micro texture, and printing and jacquard technology.

  • The Analysis of An Ko Rau The Sportswear Designer Brand

    2023-06-09 52089

    The Analysis of An Ko Rau The Sportswear Designer Brand

    An Ko Rau is an athleisure fashion brand under ZUCZUG. An Ko Rau means "constant motion" in Esperanto and implies a sense of continuity and cyclicality. The brand's logo, a "0", is inspired by a sports stopwatch. Sports originate from a state of stillness and return to zero, repeating in cycles. An Ko Rau places emphasis on the functionality of its clothing in design, with good breathability, waterproofing, wind resistance, and lightness. It mainly includes four series: urban, outdoor, fitness. The reasons to recommend this brand are as follows: On the one hand, the brand's popularity and sales performance in the market are good, and its trendiness is clearly on the rise, with high POP Fashion download and market performance. On the other hand, the brand focuses on the combination of quality, fashion, and current sports trends.

  • 2022 Annual TOP Outdoor Activewear Brand
    Data Reports

Rash Guard Fashion Clothing Trend Analysis | POP Fashion

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