Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
ABCDEFGHIJKLMNOPQRSTUVWXYZ0-9OTHER
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese British style Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Casual Home Comfort Party style Elegant commute Socialite Style Quiet Luxury
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2024-04-19 2471
Korean Style Deconstruction -- The Comprehensive Analysis of Menswear E-commerce Brands
Korean Style Deconstruction -- The Comprehensive Analysis of Menswear E-commerce Brands
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2024-04-03 10989
Golf -- The TOP Ranking of Sportswear in March
Based on the analysis of the top 100 golf single item data on user downloads from POP2 to March, we can find that in the past month, the market has shown a high level of attention to collar design, mesh design, heterogeneous splicing, waist design, etc. Next, we will conduct a detailed analysis of these styles and details.
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2024-04-01 7878
The Comprehensive Analysis of Sportswear Retail Market in March
In March, the sports market still focuses on the three major styles of sports, namely trendy outdoor, yoga/running, and sports and leisure. We mainly conduct tracking research and analysis on sports brands that are relatively hot in the market and have a strong sense of design. The analysis dimension mainly focuses on the brand's key shopping mall displays and key market styles. By analyzing the colors and details of the series for reference and development.
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2024-03-29 32718
The Xiaohongshu Data Analysis of Outdoor Sports E-commerce in March
This report analyzes the TOP list, details, and styles of popular outdoor sportswear on Xiaohongshu's e-commerce platform from February to March.
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2024-03-08 27731
Lightweight Protection -- The Comprehensive Analysis of Sun Protection Clothing Designer Brand
The current design of sun protection clothing is fashionable, with a variety of colors and styles, which can meet the aesthetic needs of different people. Many brands have also launched co branded products related to popular culture, celebrity effects, etc., further enhancing the fashion sense of sunscreen clothing. Sunscreen clothing not only effectively blocks ultraviolet rays and prevents skin sunburn, but also has excellent breathability and comfort, meeting people's basic needs for clothing during outdoor activities. According to the different uses and matching needs of sunscreen clothing, it can be divided into three categories: outdoor leisure, fashionable leisure, and comfortable knitting.
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2024-02-03 44238
The Sunscreen Fabric Analysis of Luxury Fashion Brand
Based on the monitoring data of the POP-FASHION face accessories team over the past three months, representative brands of sunscreen clothing, Patagonia, KOLON SPORT, and THE NORTH FACE, were selected. The sales data of these brands on their online shopping platforms were analyzed comprehensively with reference to similar products to obtain the above data. This season, the main material for men's and women's sunscreen clothing fabrics is nylon, with the proportion of nylon ammonia blended fabric showing an upward trend, accounting for about 15%; The fabric style has the highest proportion of micro texture wrinkles, which is about 72%. This report will select Patagonia, KOLON SPORT, and THE NORTH FACE brands to provide a detailed interpretation of the key fabrics in their sunscreen clothing categories for this quarter.
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2024-01-26 20005
Exploring the Nature -- The Comprehensive Analysis of Kidswear E-Commerce
With the continuous rise of outdoor sports styles in the fashion industry, various outdoor sports outfits that explore nature are widely sought after on social platforms such as Xiaohongshu. The topic of "intimate contact with nature" has stood out, with a staggering 1.57 billion views, fully demonstrating the enthusiasm and desire of everyone for intimate contact with nature. More and more people are beginning to seek their connection with nature, pursuing the wonderful experiences of outdoor sports and natural exploration.
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2024-01-15 33935
Vibrant Sports -- The Comprehensive Analysis of Korean Kidswear Designer Brand
Vitality Sports is mainly based on the Korean children's clothing sports style, under which sports brands present dopamine colors, cheerful and energetic. This article will elaborate on popular Korean sports children's clothing brands, as detailed in the following text.
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2024-01-12 51586
New Urban Sports -- The Comprehensive Analysis of Womenswear Designer Brand
With the sweeping trend of national sports, the boundaries of sports styles are undergoing unprecedented expansion and innovation, no longer limited to professional equipment in the arena, but gradually penetrating into diverse dressing scenes such as urban commuting and daily leisure. The emerging trend of new urban sports is a concentrated reflection of this trend. It cleverly integrates leisure sports with modern urban life style, with comfort, functionality, and fashion as the core, fully catering to the needs of contemporary people for healthy lifestyle habits and personalization and leisure. It can be foreseen that with the continuous growth of consumer demand for sports and leisure, the new urban sports style will continue and continue to extend. The upcoming Olympic Games to be held in Paris in 2024 will further promote this trend and open up greater market space.
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2023-12-30 9048
Sunscreen Clothing Fabric -- The TOP Ranking of Kidswear
This report is based on the comprehensive analysis of the TOP Hot List of POP Fashion's user download interaction data in the past three months, resulting in the TOP 100 Hot List of Children's Wear Sunscreen Clothing Fabric. In the top three month hot list, FILA KIDS is the most popular children's clothing and sunscreen brand, followed by children's clothing brands MQD and Pawpaw Liu. According to the analysis results of the TOP Hot List, printed fabrics with childlike creativity are the most popular style of children's clothing and sunscreen clothing fabric this season, accounting for about 40%. Next are fabrics with fine denier and slight wrinkles, as well as smooth and lightweight surfaces, accounting for 17% and 16% respectively. While paying attention to the different styles of sunscreen clothing, more attention should be paid to the use of materials and techniques such as sunscreen yarns and sunscreen films.
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2023-12-18 65944
Athleisure -- The TOP Ranking of Sportswear
According to the analysis of the top 100 downloads of men's and women's sportswear and leisure clothing by users from November to December, market attention is more focused on well-known foreign sports brands. In terms of style, the main popular ones are the fashionable and casual style with strong practicality, as well as the trendy fashion style. In terms of details, modular segmentation, ribbon decoration, badge identification, rope decoration, side seam decoration, thread decoration, heterogeneous splicing, etc. are more concerned. Light and thin quilted cotton clothes, short cotton down jackets, fitted small leg guard pants, loose straight leg guard pants, etc. have received more attention in terms of silhouette.
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2023-07-12 38507
Outdoor Journey -- The Analysis of The North Face The Kidswear Benchmark Brand
To let children have an adventurous and fun-filled summer, The North Face Kids has launched a brand new summer camping collection. This collection draws inspiration from nature, with forest-themed designs that ignite children's desire for exploration. The materials used in the clothing also prioritize sun protection, allowing children to play and frolic happily even in the scorching summer. The collection includes items made of more breathable or sweat-absorbent fabrics to meet the needs of summer dressing.
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2023-07-05 16950
The Exhibition Analysis of Children Baby Maternity Expo in Shanghai
The 22nd International CBME Children Baby Maternity Expo opened grandly at the National Exhibition Center (Shanghai), lasting for 3 days. The exhibition gathered 4500+ brands from over 30 countries and regions, and attracted over 100,000 global buyers from nearly 40 channels. It also featured 9 major theme summits, 16 major theme connection meetings, and other highlights to facilitate precise industry docking between upstream and downstream. In addition to the existing maternity, baby, and kids products, the 2023 CBME expanded its categories to include products for older children, aiming to help the industry find new growth. Family consumption is gradually becoming a trend in maternity, baby, and kids consumption. In this exhibition, a special area will be set up for family products, encouraging exhibitors to showcase more new mother and baby, as well as new family-related brands, to help everyone capture emerging consumer trends. As a forward-thinking platform in the industry, the 2023 CBME Maternity, Baby & Kids Industry Summit will combine industry hot topics and host 9 major theme summits on-site to deeply analyze the current industry situation and new trends in industry development. The Excellent Products Award will select annually outstanding products that possess both visual appeal, creativity, and potential, while also showcasing a sense of fashion and smart technology.
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2023-07-04 33518
The Exhibition Analysis of OutDoor by ISPO Shanghai
From June 30th to July 2nd, 2023, the 9th ISPO Shanghai 2023 Asian (Summer) Sports Goods and Fashion Exhibition, returned to Shanghai New International Expo Center, attracted 511 domestic and foreign brands from 395 exhibitors, a 50% increase compared to the previous year; a total of 40,174 industry visitors and sports enthusiasts attended, an increase of 100% compared to the previous year. The exhibition showcased cutting-edge trends, new brands, new products, and new technologies in outdoor sports, camping lifestyle, water sports, urban sports, cycling, rock climbing, and road trips. Popular topics such as sports + tourism, sports fashion trends, international industry exchanges, and brand globalization were presented in the form of forums and sharing sessions. The newly created "ISPO Sports Park" ignited the enthusiasm of the public and promoted mass participation and sports for all, injecting more energy into the industry. This report mainly analyzes the dimensions of style, design, color, pattern, detail, craftsmanship, and fabric.
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2023-07-04 39983
Urban Aesthetics -- The Analysis of Duvetica The Italian Fashion Brand
Duvetica is an Italian outdoor clothing brand founded in 2002. The brand is known for its high-quality down jackets and fashionable designs. Duvetica's design style is minimalist and modern, focusing on details and tailoring, while maintaining functionality and practicality without sacrificing style. Its product line includes down jackets, coats, sweaters, pants, and accessories. The brand is committed to using high-quality fabrics and craftsmanship to ensure product durability and comfort. Its down jackets and coats provide outstanding warmth, making them suitable for outdoor activities and urban life in cold climates. Whether it's for skiing vacations or everyday wear, Duvetica offers consumers a stylish, comfortable, and functional choice.
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2023-06-16 38505
The TOP Fabric Ranking of Kids' Sun-protective Clothing
This report presents conclusions related to fabrics used in children's sun protection clothing, based on a comprehensive analysis of Taobao e-commerce data from the past three months and the TOP hot list of interactive data downloads by POP-Fashion users. Currently, there are three main types of sun protection clothing in the market: original yarn, coating, and dyeing agent types. Among them, original yarn sun protection clothing is favored by consumers for its long-lasting sun protection and comfortable breathability. According to data from electronic commerce brands represented by Jiao Xia, sun protection clothing fabrics combined with cooling and antibacterial properties are trending upward, with nylon spandex knitted fabrics as the main material and styles mainly characterized by lightweight breathability, micro texture, and printing and jacquard technology.
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2023-06-09 55396
The Analysis of An Ko Rau The Sportswear Designer Brand
An Ko Rau is an athleisure fashion brand under ZUCZUG. An Ko Rau means "constant motion" in Esperanto and implies a sense of continuity and cyclicality. The brand's logo, a "0", is inspired by a sports stopwatch. Sports originate from a state of stillness and return to zero, repeating in cycles. An Ko Rau places emphasis on the functionality of its clothing in design, with good breathability, waterproofing, wind resistance, and lightness. It mainly includes four series: urban, outdoor, fitness. The reasons to recommend this brand are as follows: On the one hand, the brand's popularity and sales performance in the market are good, and its trendiness is clearly on the rise, with high POP Fashion download and market performance. On the other hand, the brand focuses on the combination of quality, fashion, and current sports trends.
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2023-01-06 84115
2022 Annual TOP Outdoor Activewear Brand
2022 Annual TOP Outdoor Activewear Brand