Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Free Wilderness -- The Analysis of UPPERVOID The Outdoor Designer Brand
UPPERVOID, founded in 2020, is an outdoor functional clothing brand that focuses on fabrics and craftsmanship. Compared to traditional outdoor brands, UPPERVOID focuses on outdoor clothing that is both aesthetically pleasing and practical, satisfying both fashion and practicality in outdoor wear. This brand focuses on localized and youthful design, aiming to create outdoor products that are both suitable for various scenarios and fashionable and professional, simplifying clothing choices. UPPERVOID uses advanced technology and innovative fabrics to provide excellent breathability, waterproofing, and warmth to meet the needs of outdoor sports enthusiasts. UPPERVOID's clothing design is unique, suitable for the style of young people, and emphasizes rich details. It can meet the requirements of outdoor activities while also possessing the fashion of urban daily wear.
The Analysis of The North Face The Benchmark Outdoorwear Brand
This report mainly focuses on the following four aspects to analyze The North Face brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.
The Analysis of Columbia The Benchmark Outdoorwear Brand
Columbia was founded in 1938 and initially focused on producing raincoats and hats. Later, it gradually expanded its product line and focused on researching high-tech fabrics. Today, it has become a comprehensive outdoor brand with diversified products. The brand regards functionality as the core of its design and pays attention to details. They use advanced technology and materials to ensure that the product has good waterproof, breathable, and warm performance in outdoor environments. The most well-known technologies among them are Omni Heat Omi · Thermal Reflection Technology and Omni Tech Omi · Waterproof Technology. These technologies can effectively meet the needs of outdoor athletes in different climatic conditions. The brand's design style leans towards simplicity and practicality, emphasizing comfort and convenience. Their products usually have simple lines and practical functional details to provide the best wearing experience and convenient use.
2023 Double Eleven Data Analysis of Outdoorwear
This report analyzes the popular data of Tmall Double 11 outdoor sportswear from the following categories: data market, top 40 brand list, top 10 key items, and recommended brands. Among various subcategories, the size of the stormtrooper market accounts for the largest proportion, reaching 22%, followed by outdoor down jackets, accounting for 13%, and outdoor casual wear also accounts for a large proportion, accounting for 7%. The analysis is that due to the arrival of the cold autumn and winter seasons, people are more willing to buy warm, thick, windproof and waterproof jackets and down jackets. Especially the professional performance of stormtroopers, such as windproof, waterproof, and anti fouling, not only meets the practical wearing needs of daily and outdoor wear, but also meets people's fashion wearing needs; It also highlights people's love for outdoor sports.
E-commerce Data Analysis of Outdoor Clothing on Xiaohongshu in October
This report analyzes the TOP list, details, colors, and styles of popular outdoor clothing from Xiaohongshu. According to Xiaohongshu's outdoor clothing sales ranking from September to October, the overall style tends to be simple and practical to wear, with simple design details such as color blocking design, simple logo letter printing decoration, and contrasting zipper design. The colors are mainly black, white, gray, or dark, emphasizing versatile and practical wear.
Retro Function -- The Analysis of CMF The Outdoor Sport Designer Brand
The CMF (Comfy Outdoor Garment) brand was established in Seattle, USA in 1915, initially producing bedroom items, outdoor sleeping bags, and now outdoor clothing. In 2009, we collaborated with the Japanese antique store LOSTHILLS, and later entrusted the latter with full responsibility for brand design and production business. After collaborating with LOSTHILLS, the CMF brand began to integrate Japanese design concepts. Based on the classic retro elements of the past century, they combined modern fabrics and designs to create a new generation of functional clothing. At the same time, in terms of styling, functional clothing is eye-catching, bringing more possibilities to wear and match, making it very suitable for the current Urban Outdoor Style.
The Comprehensive Analysis of Skiwear Designer Brand
In recent years, the wearing styles of ski suits have become more diverse. In the past, skiing suits were usually dominated by practicality and functionality, but now designers are paying attention to the fashion of skiing suits, making them not only suitable for sports in the snow, but also suitable for showcasing fashion styles in ski resorts and other occasions. This diverse dressing style has attracted more attention from skiers, as they hope to enjoy the fun of sports while showcasing their individuality and fashion taste during skiing. This report recommends 14 professional and fashionable ski clothing brands, providing inspiration for the development and design of new season ski clothing.
Knitted Fabric -- The Fabric Analysis of Performance Days
As a special platform for functional sportswear and workwear fabrics, the Munich PERFORMANCE DAYS Functional Fabric Exhibition focuses on the environmentally friendly and sustainable development of functional fabrics. The POP fabric trend team will provide the latest exhibition fabric analysis report in both woven and knitted directions based on the 25/26 autumn and winter exhibition situation. This report focuses on functional knitted fabrics and provides a detailed analysis of six trend points, including recycled cellulose, waste recycling, low-carbon footprint, biodegradation, warm fleece, and breathable and quick drying, from three aspects of fabric material, environmental protection, and functionality. The analysis focuses on appearance, performance, material, and applicable clothing categories, providing new ideas for clothing and fabric development.
The Analysis of DESCENTE The Benchmark Outdoor Brand
This report mainly focuses on the following four aspects to analyze the DESCENTE brand: online sales analysis, key series analysis, key details analysis, summary, and development extension recommendation.
Outdoor Travel -- The Analysis of Helly Hansen The Benchmark Outdoor Brand
Helly Hansen is a high-end outdoor brand originated from Norway, founded in 1877. It has always been committed to providing users with high-quality, functional, and durable outdoor products, and is one of the first brands to integrate "urban lifestyle fashion" and "outdoor clothing". In the early 20th century, it pioneered the field of clothing for travel, camping, and leisure. The Helly Hansen brand emphasizes the functionality of outdoor clothing, using special fabrics and innovative technologies in its designs. At the same time, Helly Hansen has a unique Nordic style in its design, which is fashionable, simple, slim-fit, and comfortable.
The Analysis of Salomon The Benchmark Outdoor Brand
Salomon is a prestigious outdoor apparel brand that was founded in 1947 and is based in France. Salomon offers a wide range of products for various outdoor activities, including cross-country skiing, trail running, hiking, mountaineering, and backpacking, among others. They collaborate with athletes and professional teams to constantly research and develop new materials, technologies, and designs to provide better functionality and comfort. The reason for recommending Salomon is its high market popularity, strong brand awareness, and reputation. It has also become more fashionable by incorporating trendy styles. Additionally, Salomon products are known for their excellent performance, meeting the needs of outdoor enthusiasts in terms of functionality and durability.
Anorak -- The TOP Ranking of Kidswear
From the children's clothing single-item database of the months August to September, the top 10 styles with the highest download rates are selected. Colorful patchwork remains an important design highlight for autumn and winter outdoor jackets. The detailed design is very rich, with rectangular large pockets and three-dimensional bags being the main trend. The interior design is fashionable and aesthetically pleasing, and the overall functional design has been improved, providing more convenience for outdoor activities.
The Comprehensive Analysis of Urban Outdoor Designer Brand
Outdoor urban style is a fashionable style that incorporates outdoor activities or sports elements into everyday urban attire. This style of clothing typically has the characteristics of sportiness, functionality, and fashion, allowing people to wear lightweight, comfortable, and stylish clothing in city life. The popularity of urban outdoor style is due to the following reasons. First, it caters to the pursuit of health and vitality. With the increasing emphasis on a healthy lifestyle, outdoor activities have become a popular choice for many urban dwellers. Second, it reflects a change in lifestyle. Modern urbanites are seeking a relaxed and casual lifestyle, yearning to break free from traditional constraints and wear comfortable and unrestricted clothing. The clothing of urban outdoor style is relatively lightweight, soft, and easy to mix and match, which fits well with this attitude towards life. Third, it combines fashion and practicality. The clothing of urban outdoor style merges fashion and practicality together, allowing people to pursue a sense of fashion while meeting practical needs in their everyday attire.
The Analysis of Phenix The Benchmark Outdoor Brand
This report primarily focuses on four aspects to analyze the Phenix brand: online sales analysis, key series analysis, key details analysis, and summary and development extension recommendations.
The Analysis of Peak Performance The Outdoorwear Designer Brand
Peak Performance is a Swedish outdoor sports brand established in 1986. The brand is renowned for providing high-quality, high-performance outdoor equipment and sportswear, aimed at helping people maintain peak performance in extreme environments. Their product range includes skiwear, mountaineering apparel, training gear, golfwear, and more in various outdoor sports fields. Their products are characterized by a combination of innovative technology, functional design, and fashionable appearance, pursuing high-quality materials and craftsmanship. They also prioritize sustainable development and environmental conservation by adopting sustainable materials and production methods, promoting recycling and waste reduction.
Mountain Exploration -- The Analysis of Arc'teryx The Benchmark Outdoor Brand
This report mainly focuses on the analysis of the Arc'teryx brand in four aspects: brand dynamics, analysis of new products in retail, analysis of new products online, and summary and recommendations for development and extension.
Function Technology -- The Analysis of Haglöfs The Benchmark Outdoor Brand
Haglöfs was initially founded as a backpack manufacturing company and has since grown into a comprehensive high-end outdoor brand that includes clothing, backpacks, footwear, and sleeping bags. The brand's products are primarily focused on functionality, making it a functional outdoor brand. Its design features include high-tech materials, advanced manufacturing techniques, lightweight designs, high usability, and exceptional durability. Additionally, the brand emphasizes the use of recyclable materials in its production process. The products are designed to be versatile and suitable for various environments, rather than just specific activities.
Outdoor Sports -- The Comprehensive Analysis of Benchmark Kidswear Brand
The outdoor sports style for children refers to the outdoor activities and styles that are suitable for children to participate in. These activities encourage children to interact with nature, exercise their bodies, improve coordination, and cultivate their awareness of environmental protection. In the past few decades, with the continuous expansion of urbanization and advancements in technology, children have been spending more time indoors, reducing their opportunities for outdoor activities. This has resulted in children lacking opportunities for exercise and contact with nature, leading to a range of physical and mental health problems. To address this issue, various outdoor activity organizations and institutions have begun to focus on children's outdoor sports styles and actively promote and develop them. By cultivating children's love and attention for nature, we can stimulate their curiosity to explore the world and enjoy the fun that nature provides. Through outdoor sports, children can gain rich experiences and knowledge, build confidence, develop courage and resilience, and become healthy, active, and responsible individuals.
SHEIN -- The Data Analysis of Cross-border Kidswear E-commerce
This article provides a comprehensive analysis of the cross-border e-commerce brand for infants and young children, focusing on the key cross-border e-commerce brand SHEIN. Starting from the brand's latest trends, it analyzes the data of the brand's latest 2023 autumn and winter collection, captures popular items and hot patterns, and distills the design highlights.
Outdoor Sports -- The Comprehensive Analysis of Designer Brand
The Japanese and Korean outdoor style is a trendy fashion style that combines outdoor sports with street fashion. It originated from functional clothing of outdoor brands such as The North Face and Patagonia, and has been embraced and evolved into a unique style within the Japanese and Korean fashion circles. The characteristic of this style is the fusion of functionality from outdoor sports with individuality from street fashion. These clothes are often characterized by bright colors and brand logos. In summary, the Japanese and Korean outdoor style is a trendy fashion style that organically combines the functionality of outdoor sports with the individuality of street fashion. It showcases a fresh fashion attitude through the use of practical functional clothing and accessories, featuring bright colors and brand logos.
Outdoor Sports Fabric -- The Analysis of Première Vision Paris
This season, outdoor sports fabrics show a diverse trend of fluidity and multiple applications from the city to the outdoors. Sustainable materials and production processes create delicate textures, combining fashion with high performance to present a subtle and refined gloss. Abstract art texture printing imparts a passionate vitality and imagination to the fabric, while lightweight protective fabrics blend casual sports with urban elegance, achieving the transformation of multiple scenes.
The Exhibition Analysis of OutDoor by ISPO Shanghai
From June 30th to July 2nd, 2023, the 9th ISPO Shanghai 2023 Asian (Summer) Sports Goods and Fashion Exhibition, returned to Shanghai New International Expo Center, attracted 511 domestic and foreign brands from 395 exhibitors, a 50% increase compared to the previous year; a total of 40,174 industry visitors and sports enthusiasts attended, an increase of 100% compared to the previous year. The exhibition showcased cutting-edge trends, new brands, new products, and new technologies in outdoor sports, camping lifestyle, water sports, urban sports, cycling, rock climbing, and road trips. Popular topics such as sports + tourism, sports fashion trends, international industry exchanges, and brand globalization were presented in the form of forums and sharing sessions. The newly created "ISPO Sports Park" ignited the enthusiasm of the public and promoted mass participation and sports for all, injecting more energy into the industry. This report mainly analyzes the dimensions of style, design, color, pattern, detail, craftsmanship, and fabric.
Woven Fabric -- The Analysis of Munich Performance Days
The PERFORMANCE DAYS functional fabric exhibition in Munich serves as a special platform for functional sports and workwear fabrics, with a focus on environmentally sustainable development of functional fabrics and the use of eco-friendly materials to achieve functionality. The trend team of POP fabrics will present the latest exhibition fabric analysis reports in two directions: weaving and knitting, based on the exhibition situation. This report focuses on functional woven fabrics and analyzes eight trend points, including green materials, cellulose fibers, four-way stretch, waterproof finish, quick-drying moisture absorption, refreshing and deodorizing, cooling touch, and high-performance sun protection, from the aspects of fabric material and function, providing new ideas for clothing and fabric development.