Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2024-03-20 2812
CIFF KIDS -- The Comprehensive Analysis of A/W 24/25 Copenhagen Kidswear Fair
CIFF Kids will be held in Copenhagen from January 31 to February 2, 2024. CIFF Kids is held twice a year and is the only independent children's trade event in Northern Europe. CIFF Kids is committed to bringing talent, brands, media, and buyers together in a relaxed, fun, and business dynamic atmosphere, creating an ideal place for children and youth brands to showcase products and build relationships. The rainbow themed decoration creates a warm and vibrant atmosphere for the exhibition.
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2024-03-13 13712
Multidimensional Sports -- The Analysis of DESCENTE The Benchmark Outdoorwear Brand
This report mainly focuses on the following four aspects to analyze the DESCENTE brand: online sales analysis, key series analysis, key details analysis, summary and development extension recommendation.
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2024-03-04 48331
Trendy Outdoor -- The TOP Ranking of Sports in February
Based on the analysis of the top 100 outdoor clothing data on user downloads in POP1-2, we can find that in the past month, the market has shown a high level of attention to pocket design, segmentation design, waist design, and other related aspects. Next, we will conduct a detailed analysis of these styles and details.
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2024-02-26 30045
Hiking in the Mountains and Forests -- The Analysis of KOLON SPORT The Benchmark Outdoor Brand
This report mainly focuses on the following four aspects to analyze the KOLON SPORT brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.
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2024-01-25 26094
Freedom Limit -- The Analysis of Mammut The Benchmark Outdoor Brand
This report mainly focuses on the following four aspects to analyze the Mammut brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.
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2024-01-23 18791
Outdoor Fashion -- The Analysis of This Thing Of Ours The Outdoor Designer Brand
This Thing Of Ours is a well-known men's clothing selection store in the UK, established in 2013. This Thing Of Ours is a buyer brand primarily focused on men's fashion, highly sought after for its minimalist, exquisite, attention to detail and texture design, selling selected brands from around the world. The store collaborates with brands from many countries, including Japan, South Korea, Taiwan, and the United States, to bring consumers rare and cutting-edge high-quality clothing. The store mainly sells men's clothing in mountain outdoor, trendy outdoor, and outdoor leisure styles. This report excerpts some popular and well-designed brands from the buyer's store for reference.
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2023-12-28 26604
The Data Analysis of Sportswear E-Commerce
Taobao is currently one of the most popular shopping platforms among users, with hundreds of millions of users shopping on Taobao every day. In this vast shopping world, there are many products and stores that attract the attention of users, and some keywords have become popular search terms for users. In 2019, Taobao launched the "Hot Search" function on its homepage. In Taobao's hot search, the higher the popularity of search terms, the higher their popularity among consumers. In this article, we have compiled a consumer hot search ranking list based on the hot search content (in the past 7 days). Based on recent Taobao hot search keywords, the following top 10 consumer hot search list for sportswear has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as skiing outfits, waterproof mountaineering pants, American style workwear pants, and winter skiing quick drying clothes.
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2023-12-14 8870
Snow Sports -- The Comprehensive Analysis of Benchmark Brands for Children's Ski Clothing
In recent years, more and more ski resorts have begun to offer a variety of skiing activities. Skiing is a full body exercise that exercises children's muscles, balance, and coordination abilities. During skiing, children need to control their body posture and adjust their center of gravity, which is very beneficial for shaping their good posture and developing their muscle strength. In order to meet these needs, the demand for professional and fashionable ski clothing has also increased. Some famous skiing brands collaborate with renowned skiers to promote and advertise their brands. These collaborations have increased the exposure of professional skiwear and attracted more skiing enthusiasts to purchase and use these products.
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2023-12-05 20911
The Comprehensive Analysis of Professional Skiwear Brand
The professional ski suit adopts high-tech fabrics and design, which can provide better warmth, breathability, and waterproof performance, allowing skiers to stay comfortable and dry in extreme conditions. The improvement of these equipment helps to enhance the skiing experience and attract more people to participate in skiing activities. More and more ski resorts are offering diverse skiing options, such as freestyle skiing, ski jumping, etc., and the technical requirements for skiers are also increasing. In order to meet these needs, the demand for professional ski clothing has also increased. Some famous skiing brands collaborate with renowned skiers to promote and advertise their brands. These collaborations have increased the exposure of professional skiwear and attracted more skiing enthusiasts to purchase and use these products.
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2023-12-05 6307
The Comprehensive Analysis of Children's Skiwear E-commerce Brands
With the arrival of the ice and snow season, the popularity of skiing continues to rise, which also drives the consumption trend of skiing clothing and accessories. Children's skiing products focus on providing a comfortable wearing experience and superior insulation performance. Lightweight and breathable materials ensure that children have a comfortable activity space. Ski suits not only meet the outdoor activity needs of children, but also take into account daily warmth needs, making them a popular winter children's clothing item. Currently, children's skiwear combines rich contrasting color combinations and fun graphic designs to create a trendy way of skiing.
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2023-11-27 22840
Free Wilderness -- The Analysis of UPPERVOID The Outdoor Designer Brand
UPPERVOID, founded in 2020, is an outdoor functional clothing brand that focuses on fabrics and craftsmanship. Compared to traditional outdoor brands, UPPERVOID focuses on outdoor clothing that is both aesthetically pleasing and practical, satisfying both fashion and practicality in outdoor wear. This brand focuses on localized and youthful design, aiming to create outdoor products that are both suitable for various scenarios and fashionable and professional, simplifying clothing choices. UPPERVOID uses advanced technology and innovative fabrics to provide excellent breathability, waterproofing, and warmth to meet the needs of outdoor sports enthusiasts. UPPERVOID's clothing design is unique, suitable for the style of young people, and emphasizes rich details. It can meet the requirements of outdoor activities while also possessing the fashion of urban daily wear.
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2023-11-27 39830
The Analysis of The North Face The Benchmark Outdoorwear Brand
This report mainly focuses on the following four aspects to analyze The North Face brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.
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2023-11-23 30696
The Analysis of Columbia The Benchmark Outdoorwear Brand
Columbia was founded in 1938 and initially focused on producing raincoats and hats. Later, it gradually expanded its product line and focused on researching high-tech fabrics. Today, it has become a comprehensive outdoor brand with diversified products. The brand regards functionality as the core of its design and pays attention to details. They use advanced technology and materials to ensure that the product has good waterproof, breathable, and warm performance in outdoor environments. The most well-known technologies among them are Omni Heat Omi · Thermal Reflection Technology and Omni Tech Omi · Waterproof Technology. These technologies can effectively meet the needs of outdoor athletes in different climatic conditions. The brand's design style leans towards simplicity and practicality, emphasizing comfort and convenience. Their products usually have simple lines and practical functional details to provide the best wearing experience and convenient use.
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2023-11-15 37222
2023 Double Eleven Data Analysis of Outdoorwear
This report analyzes the popular data of Tmall Double 11 outdoor sportswear from the following categories: data market, top 40 brand list, top 10 key items, and recommended brands. Among various subcategories, the size of the stormtrooper market accounts for the largest proportion, reaching 22%, followed by outdoor down jackets, accounting for 13%, and outdoor casual wear also accounts for a large proportion, accounting for 7%. The analysis is that due to the arrival of the cold autumn and winter seasons, people are more willing to buy warm, thick, windproof and waterproof jackets and down jackets. Especially the professional performance of stormtroopers, such as windproof, waterproof, and anti fouling, not only meets the practical wearing needs of daily and outdoor wear, but also meets people's fashion wearing needs; It also highlights people's love for outdoor sports.
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2023-11-02 68409
The TOP Ranking of Skiwear
This report analyzes the top 100 ski suit data based on POP user downloads from September to October, mainly from two dimensions: design details and silhouette.
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2023-10-24 57114
E-commerce Data Analysis of Outdoor Clothing on Xiaohongshu in October
This report analyzes the TOP list, details, colors, and styles of popular outdoor clothing from Xiaohongshu. According to Xiaohongshu's outdoor clothing sales ranking from September to October, the overall style tends to be simple and practical to wear, with simple design details such as color blocking design, simple logo letter printing decoration, and contrasting zipper design. The colors are mainly black, white, gray, or dark, emphasizing versatile and practical wear.
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2023-10-23 28169
Retro Function -- The Analysis of CMF The Outdoor Sport Designer Brand
The CMF (Comfy Outdoor Garment) brand was established in Seattle, USA in 1915, initially producing bedroom items, outdoor sleeping bags, and now outdoor clothing. In 2009, we collaborated with the Japanese antique store LOSTHILLS, and later entrusted the latter with full responsibility for brand design and production business. After collaborating with LOSTHILLS, the CMF brand began to integrate Japanese design concepts. Based on the classic retro elements of the past century, they combined modern fabrics and designs to create a new generation of functional clothing. At the same time, in terms of styling, functional clothing is eye-catching, bringing more possibilities to wear and match, making it very suitable for the current Urban Outdoor Style.
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2023-10-23 17284
The Comprehensive Analysis of Skiwear Designer Brand
In recent years, the wearing styles of ski suits have become more diverse. In the past, skiing suits were usually dominated by practicality and functionality, but now designers are paying attention to the fashion of skiing suits, making them not only suitable for sports in the snow, but also suitable for showcasing fashion styles in ski resorts and other occasions. This diverse dressing style has attracted more attention from skiers, as they hope to enjoy the fun of sports while showcasing their individuality and fashion taste during skiing. This report recommends 14 professional and fashionable ski clothing brands, providing inspiration for the development and design of new season ski clothing.
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2023-10-20 58974
Knitted Fabric -- The Fabric Analysis of Performance Days
As a special platform for functional sportswear and workwear fabrics, the Munich PERFORMANCE DAYS Functional Fabric Exhibition focuses on the environmentally friendly and sustainable development of functional fabrics. The POP fabric trend team will provide the latest exhibition fabric analysis report in both woven and knitted directions based on the 25/26 autumn and winter exhibition situation. This report focuses on functional knitted fabrics and provides a detailed analysis of six trend points, including recycled cellulose, waste recycling, low-carbon footprint, biodegradation, warm fleece, and breathable and quick drying, from three aspects of fabric material, environmental protection, and functionality. The analysis focuses on appearance, performance, material, and applicable clothing categories, providing new ideas for clothing and fabric development.
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2023-10-11 57362
The Analysis of DESCENTE The Benchmark Outdoor Brand
This report mainly focuses on the following four aspects to analyze the DESCENTE brand: online sales analysis, key series analysis, key details analysis, summary, and development extension recommendation.
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2023-09-26 48285
Outdoor Travel -- The Analysis of Helly Hansen The Benchmark Outdoor Brand
Helly Hansen is a high-end outdoor brand originated from Norway, founded in 1877. It has always been committed to providing users with high-quality, functional, and durable outdoor products, and is one of the first brands to integrate "urban lifestyle fashion" and "outdoor clothing". In the early 20th century, it pioneered the field of clothing for travel, camping, and leisure. The Helly Hansen brand emphasizes the functionality of outdoor clothing, using special fabrics and innovative technologies in its designs. At the same time, Helly Hansen has a unique Nordic style in its design, which is fashionable, simple, slim-fit, and comfortable.
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2023-09-26 32406
The Analysis of Salomon The Benchmark Outdoor Brand
Salomon is a prestigious outdoor apparel brand that was founded in 1947 and is based in France. Salomon offers a wide range of products for various outdoor activities, including cross-country skiing, trail running, hiking, mountaineering, and backpacking, among others. They collaborate with athletes and professional teams to constantly research and develop new materials, technologies, and designs to provide better functionality and comfort. The reason for recommending Salomon is its high market popularity, strong brand awareness, and reputation. It has also become more fashionable by incorporating trendy styles. Additionally, Salomon products are known for their excellent performance, meeting the needs of outdoor enthusiasts in terms of functionality and durability.
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2023-09-21 34965
The Comprehensive Analysis of Urban Outdoor Designer Brand
Outdoor urban style is a fashionable style that incorporates outdoor activities or sports elements into everyday urban attire. This style of clothing typically has the characteristics of sportiness, functionality, and fashion, allowing people to wear lightweight, comfortable, and stylish clothing in city life. The popularity of urban outdoor style is due to the following reasons. First, it caters to the pursuit of health and vitality. With the increasing emphasis on a healthy lifestyle, outdoor activities have become a popular choice for many urban dwellers. Second, it reflects a change in lifestyle. Modern urbanites are seeking a relaxed and casual lifestyle, yearning to break free from traditional constraints and wear comfortable and unrestricted clothing. The clothing of urban outdoor style is relatively lightweight, soft, and easy to mix and match, which fits well with this attitude towards life. Third, it combines fashion and practicality. The clothing of urban outdoor style merges fashion and practicality together, allowing people to pursue a sense of fashion while meeting practical needs in their everyday attire.
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2023-09-19 19954
The Analysis of Phenix The Benchmark Outdoor Brand
This report primarily focuses on four aspects to analyze the Phenix brand: online sales analysis, key series analysis, key details analysis, and summary and development extension recommendations.