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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Classic Business -- The Comprehensive Fabric Analysis of Men's Wear Benchmark Brands

    2024-03-26 1857

    Classic Business -- The Comprehensive Fabric Analysis of Men's Wear Benchmark Brands

    Classic business style men's clothing emphasizes elegant temperament and excellent quality, selecting high-quality natural fibers such as high count cotton yarn, mulberry silk, and wool. This season, the proportion of recycled cellulose materials such as viscose and triacetic acid is significantly increasing. With the evolution of consumer attitudes and the prevalence of outdoor activities, classic men's clothing has begun to inject technological protection elements on the basis of adhering to quality, in order to meet the wearing needs of consumers in diverse scenarios. This report focuses on the best-selling items of domestic classic business men's clothing benchmark brands, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in business classic styles.

  • Cotton-linen -- The Comprehensive Analysis of Womenswear Benchmark Brand

    2024-03-26 1878

    Cotton-linen -- The Comprehensive Analysis of Womenswear Benchmark Brand

    Cotton and linen artistic style, inspired by the natural cotton and linen texture, combines loose and comfortable silhouette design to create a leisurely, simple and lazy dressing atmosphere. Based on a comprehensive analysis of domestic cotton and leprosy benchmark brands, it can be concluded that cotton and leprosy are not only limited to cotton and leprosy materials, but also widely used chemical fiber materials with characteristics similar to regenerated cellulose fibers and natural fibers.

  • Cotton-linen Fabric -- The Comprehensive Analysis of Menswear Runway

    2024-03-04 6352

    Cotton-linen Fabric -- The Comprehensive Analysis of Menswear Runway

    Throughout the 24/25 autumn and winter men's fashion show, cotton and linen fabrics are mainly made of cotton, presenting a clear outdoor style. Focus on six major directions: high-density smoothness, workwear cotton spinning, casual stripes, retro velvet texture, natural texture, and crepe texture. Overlaying functional organization on the classic texture as a whole, showcasing a simple and practical functional leisure style with a harmonious natural concept, and presenting a restrained material beauty with low saturation colors and original tones. Among them, the focus is on the finishing process of oil wax textured cotton spinning.

  • Accessory -- The Comprehensive Analysis of Menswear Runway

    2024-03-02 5275

    Accessory -- The Comprehensive Analysis of Menswear Runway

    Throughout the 24/25 Autumn/Winter Men's Fashion Week in Paris, Milan, London, and New York, minimalism, naturalness, and retro style have guided the trend of accessories this season. It is worth noting that in terms of metal accessories, electroplated matte color is the main color aspect of four in one buttons and zippers. This season's accessories continue the trend of adding highlights to clothing through clever application methods, integrating brand style elements and interpreting brand charm.

  • Chemical Fiber Fabric -- The Comprehensive Analysis of Menswear Runway

    2024-02-29 5309

    Chemical Fiber Fabric -- The Comprehensive Analysis of Menswear Runway

    The frequency of chemical fiber fabrics appearing on men's runway shows in the 24/25 autumn and winter has increased, continuing the main trend of 24 spring and summer - glossy texture. The trendy gloss and simple matte surface style are the key trends of this season, accounting for 39% and 36% respectively. The natural wrinkle and crease texture fabrics made of high twisted fibers have achieved the application of diverse styles this season, accounting for 8%. Pioneer finishing fabrics with rich appearance and functions through processes such as lamination and calendering shine brightly in cotton/down jackets, accounting for 7%. And the fine denier semi transparent fabric has ushered in an innovative design application of double-layer stacking this season. This season, chemical fiber fabrics have become the main fabric for developing cotton/down jackets in the ready to wear category. It is worth paying special attention to the expansion of its application ratio in sports and business leisure sets. Improving the functionality of synthetic fabrics and increasing their use in business and leisure style styles is a key focus for future development.

  • Woolen Fabric -- The Comprehensive Analysis of Men's Runway

    2024-02-29 3997

    Woolen Fabric -- The Comprehensive Analysis of Men's Runway

    This report analyzes the worsted and woolen fabrics mainly composed of wool blended on the 24/25 autumn/winter men's fashion show, and identifies eight key trend highlights: delicate touch, snowflake blending, retro plaid, classic patterns, multiple textures, long plush, coarse tweed, and bright silk blended. On the basis of continuing the classic texture of the previous season, we pay attention to innovative changes in details as a whole. In addition, in the application of ready to wear, cotton/down jackets and other single products made of worsted fabrics have broken through the traditional application field of woolen fabrics, expanding their thinking in outdoor scenarios. The business style that integrates outdoor thinking will become an important trend.

  • Knitted Fabric -- The Comprehensive Analysis of Men's Runway

    2024-02-26 7928

    Knitted Fabric -- The Comprehensive Analysis of Men's Runway

    Looking at the 24/25 autumn/winter men's fashion show, clothing tailored to fabrics continues the fashionable and casual style of 24 spring/summer, as well as the street trend. At the four major fashion weeks of this season, hoodies and T-shirts remained the most mainstream knitted items, while the proportion of men's knitted fabrics used in sports and business casual sets also increased significantly. In terms of fabric style categories, influenced by the ready to wear category, loop fabric and plain fabric account for a relatively large proportion, reaching 26% and 20% respectively. Meanwhile, the proportion of velvet fabric has also increased, reaching 21%. This season's runway knitted fabrics are also worth paying attention to in terms of craftsmanship. The style of stir frying and other finishing techniques are widely used in the hoodie category of loop fabric development, while colored spun bamboo yarn is widely used in plain fabric products. The upgrading and optimization of yarn texture and silk wool technology this season have improved the tactile and visual effects of knitted fabrics.

  • Decorative Fabric -- The Comprehensive Analysis of Men's Runway

    2024-02-26 3011

    Decorative Fabric -- The Comprehensive Analysis of Men's Runway

    Throughout the 24/25 autumn and winter men's fashion show, the decorative fabrics present personalized characteristics that combine with pattern patterns. Sequin embroidery and hot diamond are still the mainstream techniques, accounting for 25% and 24% respectively. Hot diamond mainly focuses on the visual effects of light and dark presented by brands represented by Balmain through the use of particle size changes; Heavy industrial decorations such as pearls, diamonds, and gemstones give people a luxurious and gorgeous feeling, showing an upward trend in this season's men's fashion show, accounting for 20%; On the basis of continuing the trend of the previous season, tassels are twisted with bright silk to create a sparkling luster; In addition, three-dimensional flowers have been extended to the application of various elements this season, showing a fun three-dimensional effect; Metal elements are another highlight of this season, with a focus on Emporio Armani's fashionable business style created with irregular metal decorations.

  • The Sunscreen Fabric Analysis of Luxury Fashion Brand

    2024-02-03 32927

    The Sunscreen Fabric Analysis of Luxury Fashion Brand

    Based on the monitoring data of the POP-FASHION face accessories team over the past three months, representative brands of sunscreen clothing, Patagonia, KOLON SPORT, and THE NORTH FACE, were selected. The sales data of these brands on their online shopping platforms were analyzed comprehensively with reference to similar products to obtain the above data. This season, the main material for men's and women's sunscreen clothing fabrics is nylon, with the proportion of nylon ammonia blended fabric showing an upward trend, accounting for about 15%; The fabric style has the highest proportion of micro texture wrinkles, which is about 72%. This report will select Patagonia, KOLON SPORT, and THE NORTH FACE brands to provide a detailed interpretation of the key fabrics in their sunscreen clothing categories for this quarter.

  • Printed Fabric -- The TOP Ranking of Womenswear

    2024-02-01 26442

    Printed Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP 100 hot lists for women's printed fabrics based on user download and interaction data from POP Fashion in the past three months. In the top three month hot list, Dries Van Noten is the most popular women's printed fabric brand, followed by Hermes and Alexander McQueen. According to the analysis results of the TOP Hot List, the most popular printed fabric materials are cotton and linen, silk, viscose, and sheer. Cotton and linen are mainly made of cotton and poplin, accounting for about 28% of the total. Real silk fabrics are mainly made of satin and exquisite twill texture, presenting a mature and elegant style. Adhesive materials have an upward trend and are mostly used to create slim fitting and elastic dress contours; The process focuses on the textured printing presented by combining the jacquard base fabric; The European pattern and full floral orientation are highly favored in pattern design.

  • Suit Fabric -- The TOP Ranking of Womenswear

    2024-01-10 12510

    Suit Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP hot list of women's suit fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Alexander McQueen is the most popular suit brand, followed by Balmain and Miu Miu. According to the analysis results of the TOP Hot List, worsted wool is still the most important material, followed by cotton and linen materials and soft blended materials mainly composed of viscose and acetic acid; The texture perspective focuses on the delicate diagonal texture and the natural texture brought by hemp yarn, while the direction of dark texture is highly valued, including dark jacquard and plain tweed, all of which have a low-key and introverted rich level; Comfortable velvet fabrics, mainly made of lightweight woolen and velvet, are innovative materials in women's suits and can be an important development direction for early spring collections.

  • Sunscreen Clothing Fabric -- The TOP Ranking of Kidswear

    2023-12-30 6810

    Sunscreen Clothing Fabric -- The TOP Ranking of Kidswear

    This report is based on the comprehensive analysis of the TOP Hot List of POP Fashion's user download interaction data in the past three months, resulting in the TOP 100 Hot List of Children's Wear Sunscreen Clothing Fabric. In the top three month hot list, FILA KIDS is the most popular children's clothing and sunscreen brand, followed by children's clothing brands MQD and Pawpaw Liu. According to the analysis results of the TOP Hot List, printed fabrics with childlike creativity are the most popular style of children's clothing and sunscreen clothing fabric this season, accounting for about 40%. Next are fabrics with fine denier and slight wrinkles, as well as smooth and lightweight surfaces, accounting for 17% and 16% respectively. While paying attention to the different styles of sunscreen clothing, more attention should be paid to the use of materials and techniques such as sunscreen yarns and sunscreen films.

  • The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    2023-12-30 22703

    The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

  • Down Jacket -- The TOP Ranking of Menswear

    2023-12-26 16168

    Down Jacket -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for men's cotton/down jacket fabrics, which were evaluated based on user download interaction data in the past three months. In the top three month hot list, Moncler has become the most popular men's cotton/down jacket brand with an absolute advantage of 39%, followed by the men's benchmark brand GXG and the Canadian down jacket brand Canada Goose. According to the analysis results of the TOP Hot List, the most popular fabric styles for men's cotton/down jackets this season are fine denier, lightweight, and high-density wear-resistant, with both accounting for more than half of the market share. The warm plush style fabric has slightly increased in the hot list this season, accounting for 11%. Fine denier lightweight, high-density, and wear-resistant fabrics are the fabrics with corresponding investment value this season. It is worth noting that the application range of protective functions and worsted fabrics continues to expand.

  • Trench Coat -- The TOP Ranking of Womenswear

    2023-12-14 17556

    Trench Coat -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP hot list of women's windbreaker fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular women's dress brand is Burberry, accounting for 18%, followed by Jil Sander and The Row, accounting for 16% and 10% respectively. According to the analysis of the TOP Hot List, the most popular style of women's windbreaker fabric this season is the classic smooth cotton textile, accounting for up to 37% of the market share. Next is delicate woolen fabric, accounting for 16%. Other styles of fabrics account for about 10% of the market. The multi-component blended fabric represented by regenerated cellulose is a fabric with corresponding investment value this season. It is worth noting that the application range of rainproof function in windbreaker fabrics has expanded.

  • Jacket Fabric -- The TOP Ranking of Womenswear

    2023-12-12 16296

    Jacket Fabric -- The TOP Ranking of Womenswear

    This report is based on the analysis of popular fabric data from POP Fashion's user download interaction data in the past three months, which was selected as the top 100 hot list for women's jackets. In the top three month hot list, the most popular women's jacket brands are Miu Miu and Celine, accounting for 17% and 16% respectively. According to the analysis of the TOP hot list, the most popular style of women's jacket fabric this season is woolen fabric, accounting for up to 40%, with the firm and firm Maierdeng woolen fabric as the main presentation, presenting a tight and bony texture. The second aspect is the casual cotton texture, mainly including the cotton appearance presented by worsted wool material and the rough retro cotton spinning, with fabric proportions of 17% and 10%, respectively. The low-key and elegant tweed fabric and the tightly knit classic Roman fabric have also attracted attention, and the new Chinese style has an upward trend, mainly focusing on the highlights of craftsmanship.

  • Jacket Fabric -- The TOP Ranking of Menswear

    2023-11-30 20821

    Jacket Fabric -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of the TOP 100 hot list of men's jacket fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular men's jacket brand is Louis Vuitton, with a high proportion of 23%, followed by GUCCI with a proportion of 14%. According to the analysis of the TOP hot list, the most popular fabric style for men's jackets this season is fashionable synthetic fiber, accounting for about one-third. Next are casual cotton textiles and stiff woolen fabrics, with fabrics accounting for 19% and 18% respectively. Chemical fibers with protective functions and warm and stylish woolen fabrics are the trend fabrics of this season with corresponding investment value.

  • Mature Elegant -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    2023-11-30 24858

    Mature Elegant -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    Mature and elegant is an important style of women's clothing, mainly focusing on the comfortable wearing of fabric materials, combined with sharp and fitting cutting designs, to create an intellectual and mature "heroine" temperament. This season, in addition to high-quality natural materials such as mulberry silk and wool, environmentally friendly recycled cellulose fibers such as acetic acid and viscose are also receiving attention. This report focuses on the hot selling items of mature and elegant style women's clothing benchmark brands in China, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in mature and elegant styles.

  • Classic Business -- The Comprehensive Fabric Analysis of Menswear Benchmark Brand

    2023-11-10 29073

    Classic Business -- The Comprehensive Fabric Analysis of Menswear Benchmark Brand

    The classic business men's clothing style is concise, formal and traditional, with a focus on detail design, showcasing an elegant temperament with a simple and fitting silhouette. The selected fabrics are highly textured, and this season's materials are mainly high-quality natural fibers such as high count cotton yarn, mulberry silk, and wool and cashmere. With the increasing number of consumer activity scenarios, such as outdoor leisure, classic men's clothing has also integrated technology protection and warmth functions while maintaining wearing quality, achieving diversified consumer wearing scenarios. This report focuses on the hot selling items of domestic classic business style men's clothing benchmark brands, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in business classic styles.

  • The Fabric Analysis of Luxury Women's Down Jacket Brand

    2023-11-10 25849

    The Fabric Analysis of Luxury Women's Down Jacket Brand

    Based on the monitoring data of the POP-FASHION surface accessories team in the past three months, and a summary of the fabric usage of cotton/down jackets, a vertical item with industry influence and distinctive product fabrics, in the 23/24 autumn and winter down jacket items. Due to the limitations of the report's own mode, it is not possible to visually display the feel and wearing experience of down jackets to everyone. This report starts with the fabric composition and texture style that we focus on, and provides you with the most authoritative down clothing materials in the down clothing industry from Moncler, which are more distinctive and worth paying attention to. At the same time, it focuses on popular brands such as Canada Goose and Moose Knuckles, and Mackage.

  • Jacket Fabric -- The TOP Ranking of Kidswear

    2023-11-08 13734

    Jacket Fabric -- The TOP Ranking of Kidswear

    This report is based on the comprehensive analysis of the top 100 children's jacket fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most popular children's jacket brands are FILA and Mini Peace, both accounting for 14%, followed by MQD, which accounts for 12%. According to the Top Hot List analysis, the most popular fabric style for children's jackets this season is warm plush, accounting for 23%. Secondly, the proportion of functional protection and soft knitted fabrics is 19% and 18%, respectively, while the proportion of style printed fabrics is at least 7%. Warm plush and functional protection are the trends of this season, and fabrics have corresponding investment value.

  • Overcoat Fabric -- The TOP Ranking of Womenswear

    2023-11-06 35953

    Overcoat Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the top 100 hot list of women's coat fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most popular women's coat brand is Loro Piana, accounting for 19%, followed by Max Mara, accounting for 18%. According to the analysis of the TOP hot list, this season's women's coats have received high attention for their simple European, medium elegant, and fashionable commuting styles. Focus on wool blended materials, such as wool nylon blended, wool silk blended, etc. Classic double-sided fabric and Madden fabric are still the mainstream fabrics for women's coats, accounting for 37% and 26% respectively. Secondly, we can focus on the application of worsted fabrics in coats, with fancy yarns being the main focus in textured woolen fabrics becoming another hot topic of attention this season.

  • The TOP Fabric Ranking of Kids' Down Jacket

    2023-11-02 13461

    The TOP Fabric Ranking of Kids' Down Jacket

    This report is based on the comprehensive analysis of POP Fashion's top 100 hot list of children's cotton/down jacket fabrics based on user download interaction data in the past three months. In the top three month hot list, the most popular children's cotton/down jacket brand is Moncler, accounting for 22%, followed by MQD, accounting for 15%. According to the Top Hot List analysis, the most popular cotton/down jacket fabric style for children this season is fine denier lightweight, accounting for up to 52%. Secondly, the proportion of pearl glossy fabrics is 16%, while the proportion of warm plush fabrics is at least 3%. Fine denier lightweight and protective sports chemical fiber fabrics are the trend of this season, and fabrics have corresponding investment value.

  • Q3 2023 Fabric Analysis of Menswear E-commerce

    2023-10-31 9388

    Q3 2023 Fabric Analysis of Menswear E-commerce

    According to the sales data of Taobao&Tmall from September 18th to October 22nd, through a comprehensive analysis of sales proportion and sales proportion, it can be concluded that the street fashion style men's clothing with the highest sales proportion is jacket, sweater, casual pants, T-shirt, jeans, shirt, cotton/down jacket, and leather jacket. This report focuses on fabric highlights in the top eight categories of sales for fabric recommendations.

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