Throughout the 24/25 autumn and winter men's fashion show, the decorative fabrics present personalized characteristics that combine with pattern patterns. Sequin embroidery and hot diamond are still the mainstream techniques, accounting for 25% and 24% respectively. Hot diamond mainly focuses on the visual effects of light and dark presented by brands represented by Balmain through the use of particle size changes; Heavy industrial decorations such as pearls, diamonds, and gemstones give people a luxurious and gorgeous feeling, showing an upward trend in this season's men's fashion show, accounting for 20%; On the basis of continuing the trend of the previous season, tassels are twisted with bright silk to create a sparkling luster; In addition, three-dimensional flowers have been extended to the application of various elements this season, showing a fun three-dimensional effect; Metal elements are another highlight of this season, with a focus on Emporio Armani's fashionable business style created with irregular metal decorations.

This report is based on the comprehensive analysis of the TOP 100 hot lists for women's printed fabrics based on user download and interaction data from POP Fashion in the past three months. In the top three month hot list, Dries Van Noten is the most popular women's printed fabric brand, followed by Hermes and Alexander McQueen. According to the analysis results of the TOP Hot List, the most popular printed fabric materials are cotton and linen, silk, viscose, and sheer. Cotton and linen are mainly made of cotton and poplin, accounting for about 28% of the total. Real silk fabrics are mainly made of satin and exquisite twill texture, presenting a mature and elegant style. Adhesive materials have an upward trend and are mostly used to create slim fitting and elastic dress contours; The process focuses on the textured printing presented by combining the jacquard base fabric; The European pattern and full floral orientation are highly favored in pattern design.

This report is based on the comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on user download and interaction data from POP Fashion in the past three months. In the TOP Hot List of the past three months, LouisVuitton is the most popular men's shirt brand, followed by BOSS and ZEGNA. According to the analysis results of the TOP Hot List, cotton textiles mainly blended with multi-component fabrics such as wool and viscose are the main fabrics for developing men's shirts, accounting for up to 39%. Fabric with rich styles decorated with patterns is popular in men's shirts, especially printed and dyed striped plaid fabrics, which account for 20% and 19% respectively. The proportion of elegant jacquard, sports synthetic fiber, and silk glossy fabrics has decreased compared to the previous hot list.

The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

Based on monitoring data from the POP-FASHION fabric team over the past three months, the most popular women's fashion luxury brands for early spring and spring/summer 2024 are Jil Sander, 3.1 Phillip Lim, Valentino, and Stella McCartney. Based on the sales data of these brands on online shopping platforms and comprehensive analysis of similar products, the following data can be obtained. In early spring 2024 and spring summer 2024, the material of women's shirt fabrics is mainly pure cotton, with the proportion of viscose blended fabrics showing an upward trend, accounting for about 33%; The fabric style and texture are highest in high-density plain poplin, accounting for about 44%, interpreting a casual style with exquisite fabric texture. This report will select Jil Sander, 3.1 Phillip Lim, and Stella McCartney brands with the highest attention to provide a detailed interpretation of their key fabrics in the shirt category for this quarter.

Mature and elegant is an important style of women's clothing, mainly focusing on the comfortable wearing of fabric materials, combined with sharp and fitting cutting designs, to create an intellectual and mature "heroine" temperament. This season, in addition to high-quality natural materials such as mulberry silk and wool, environmentally friendly recycled cellulose fibers such as acetic acid and viscose are also receiving attention. This report focuses on the hot selling items of mature and elegant style women's clothing benchmark brands in China, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in mature and elegant styles.

The classic business men's clothing style is concise, formal and traditional, with a focus on detail design, showcasing an elegant temperament with a simple and fitting silhouette. The selected fabrics are highly textured, and this season's materials are mainly high-quality natural fibers such as high count cotton yarn, mulberry silk, and wool and cashmere. With the increasing number of consumer activity scenarios, such as outdoor leisure, classic men's clothing has also integrated technology protection and warmth functions while maintaining wearing quality, achieving diversified consumer wearing scenarios. This report focuses on the hot selling items of domestic classic business style men's clothing benchmark brands, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in business classic styles.

According to the sales data of Taobao&Tmall from September 18th to October 22nd, through a comprehensive analysis of sales proportion and sales proportion, it can be concluded that the street fashion style men's clothing with the highest sales proportion is jacket, sweater, casual pants, T-shirt, jeans, shirt, cotton/down jacket, and leather jacket. This report focuses on fabric highlights in the top eight categories of sales for fabric recommendations.

This report is based on a comprehensive analysis of the TOP 100 hot list of men's knitted fabrics, which is based on the summary of user downloaded interactive data from POP Fashion in the past three months. In the top hot list in the past three months, the most popular brand is BOSS, which accounts for 25%, followed by Emporio Armani and Hermes, which account for 12% and 10% respectively. According to the Top Hot List analysis, the most popular men's knitted fabric is still made of cotton as the main material, with plain weave as the main texture, presenting a tight, smooth, and crisp texture overall. Of note is the color spun knitted fabric, with floral gray being highly popular, accounting for 19%.

Throughout the 2024 spring and summer women's fashion show, cotton and linen fabrics are still a high proportion of materials, while basic poplin and twill gabardine are showing a trend of multi style application. Urban minimalism and work street fashion are important styles, and the proportion of suits and skirts in the ready-made clothing category has significantly increased compared to the previous season. Overall, attention is paid to the comfort and relaxation brought by natural materials when wearing. High density poplin is mainly made of high count combed pure cotton, showcasing a lightweight and crisp texture, accounting for 33%. It extends from traditional shirt items to various types of ready-made clothing applications, such as suits, pants, and lightweight outerwear; Smooth cotton textiles mainly consist of twill gabardine, accounting for 31% of the total, which mainly appears in heavy and straight jackets and fashionable workwear sets; The color woven striped fabric focuses on the innovative application of holiday style patterns and basic fine stripes, accounting for 11%; The texture of cotton and linen is composed of multiple textures such as jacquard twill, washed crepe, and knotted yarn, which have weakened compared to previous seasons. It emphasizes the softness and fineness of the fabric, accounting for 9%; In the simple and natural world, the main manifestations are the cotton and linen colored spinning effect, the woven canvas texture, and the basic cotton twill garment making process, showcasing the natural properties of cotton and linen, accounting for 6%; Hollow out embroidery and printing are mainly based on basic cotton and linen plain patterns, combined with innovative floral arrangements to become important highlights of this season. The data and materials in this report mainly come from fashion weeks in Milan, Paris, London, and New York, focusing on new trends in cotton and linen fabrics during the four major fashion weeks.

Classic business men's wear style is neat, concise, formal, and traditional, focusing on detailed design and presenting an elegant temperament with simple and well-fitting silhouettes. The selected fabrics are of high quality and mainly made of high-quality natural fibers such as high-count cotton yarn, mulberry silk, wool, and linen, which have a great texture. The emphasis is on comfort, practicality, and a close-fitting silhouette, making it suitable for various business occasions. With the changing consumer mindset and the trend of outdoor leisure, classic men's wear also integrates technological protective functions while maintaining the quality wearing experience, achieving diversified consumer wear in different scenarios. This report focuses on the best-selling products of domestic benchmark brands in the classic business style men's wear this season, extracts and analyzes key fabric information, and looks ahead to the fabric development direction in the business classic style.

This report is based on a comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most closely watched brand is Louis Vuitton, accounting for 19%, followed by GBOSS, accounting for 14%. According to the TOP hot list analysis, the most popular category of men's shirt fabric style is smooth cotton spinning, accounting for about one-third of the total, followed by style printed fabrics accounting for 23%, and technology chemical fiber fabrics accounting for at least 5%. The pattern design of fabrics in this season's shirt hot list has received much attention, so while paying attention to classic smooth cotton and wool worsted fabrics, texture jacquard and style printing have become the trend fabrics of this season.

Minimalist style clothing usually features simple and streamlined cuts, highlighting the beauty of women's curves. Common colors include off-white, gray, and light blue, which are gentle and soft tones. In terms of fabric selection, there is a preference for comfortable and delicate fabrics such as silk and chiffon. This report focuses on the best-selling items of domestic benchmark brands in the minimalist style for women, extracting and analyzing key fabric information, and looking forward to the fabric development direction.

This report is based on the comprehensive analysis of the TOP 100 hot list of women's shirt fabrics derived from the interactive data downloaded by users of POP-Fashion in the past three months. In the TOP hot list of the past three months, the most popular brand is Brunello Cucinelli, accounting for 14%, followed by GUCCI with a share of 13%. According to the analysis of the TOP hot list, the most popular category of women's shirt fabrics is smooth cotton, accounting for 33%, followed by soft falling chiffon with a share of 19%, and the least is soft linen fabric, accounting for only 8%. Smooth cotton, color woven stripes, and soft draped chiffon fabrics are the trending fabrics of this season and have corresponding investment value.

Fashion casual style menswear is characterized by comfort and style, showcasing a relaxed and modern atmosphere. It emphasizes diversity and blends elements of casual and sportswear. The clothing is mainly loose and casual, emphasizing a sense of freedom in wearing. The fabric selection focuses on comfort and durability, integrating fashionable texture and technological functionality, which is highly sought after by consumers. This report focuses on the best-selling items of the benchmark brand in the fashion casual style menswear, analyzes key fabric information, and explores the direction of fabric development under this trend.

This season, the knitted fabric showcases the delicate weaving direction from inner layers to outerwear. With wool as the primary material, elegant tailoring and intricate craftsmanship are incorporated into the outerwear, combined with classic checks, creating a dense and textured woven feel as well as a soft and supple knitted touch. Inlaid with gold and silver threads, and featuring bubble textures, jacquard knits exhibit exaggerated and dreamy sensory effects.

This season, the cotton and linen woven fabrics inject a more exquisite, delicate, and innovative design into the casual style. The blend of cotton and linen with viscose, wool, and cashmere fibers becomes the material highlight, opening up new ideas for suit design. The fabric combines the rustic texture of cotton and linen with a smooth and delicate touch. The architectural aesthetic trend is presented through texture dobby, corduroy, and plaid patterns on flannel, showing a sense of detailed carving. Drawing inspiration from the denim wash style, various techniques are employed to achieve innovative and environmentally friendly fashion streetwear fabrics.

In the 2023 spring/summer men's fashion runway show, three-dimensional decorative fabrics trend towards everyday wear, mainly featuring bead embroidery, appliqué, three-dimensional flowers, sequin embroidery, and rhinestones. Among them, DIOR MEN's embossed eyelet decoration technique is relatively novel and has practicality and easy maintenance. Valentino's improved appliqué technique creates suits with fashionable attributes for multiple occasions. LOEWE's hot drilling technique in the same color as the bottom and Etro's fabric with all-over hot drilling patterns lead the innovation direction of decorative fabric development.

The fashion trend is becoming more diverse, and chemical fiber fabrics are gradually becoming popular due to their technological functionality. In the 2024 spring/summer men's fashion show, chemical fiber fabrics are breaking gender definitions and carrying the dual functions of lightness and protection. Glossy fabrics occupy a dominant position, accounting for about 30%, presenting a metallic flowing effect. Sheer fabrics dominated by organza, creating a hazy transparency, become a highlight of the runway, accounting for about 27%. Lightweight and flowing sun protective fabrics are mainly used in outerwear, highlighting the elegance and comfort of men's fashion protection, accounting for about 17%. In addition, fabrics with a technological coating process account for about 12%, focusing on the gradient application and iridescent effect on ready-to-wear garments. Textured fabrics express more diverse textures compared to previous seasons, with a focus on exploring natural creases in this season. PVC materials are trending upward, becoming softer and lighter, with a clear emphasis on wearability.

Cotton and linen are highly favored in men's spring and summer clothing due to their softness, breathability, and skin-friendly properties. Looking at the men's fashion shows in Paris, Milan, and London for the spring and summer of 2024, cotton and linen fabrics are mainly used to create a comfortable and casual style. Among them, basic smooth cotton fabrics account for a stable proportion of about 30%, mainly used in trench coats and shirts, presenting a dry paper-like texture and a firm fit; yarn-dyed striped fabrics, accounting for about 25%, create a sense of urban relaxation and vacation with simple and thick stripes and decorative techniques; rustic cotton and linen blends, accounting for about 15%, feature a natural texture with the feel of bamboo joints, showcasing the beauty of natural materials. In addition, the highlights and trends of cotton and linen fabrics in men's clothing this season include paper-like irregular wrinkles, lightweight translucent textures in cotton blends, and uragiri textures.

Throughout the men's fashion shows in Paris, Milan, and London for spring/summer 2024, the overall style has returned to minimalism and practicality. The clever use of accessories adds highlights to the garments. Classic elements with brand significance have been reutilized, conveying cultural reference through exaggerated or innovative visual effects.