Cotton and linen artistic style, inspired by the natural cotton and linen texture, combines loose and comfortable silhouette design to create a leisurely, simple and lazy dressing atmosphere. Based on a comprehensive analysis of domestic cotton and leprosy benchmark brands, it can be concluded that cotton and leprosy are not only limited to cotton and leprosy materials, but also widely used chemical fiber materials with characteristics similar to regenerated cellulose fibers and natural fibers.

Throughout the 24/25 autumn and winter men's fashion show, cotton and linen fabrics are mainly made of cotton, presenting a clear outdoor style. Focus on six major directions: high-density smoothness, workwear cotton spinning, casual stripes, retro velvet texture, natural texture, and crepe texture. Overlaying functional organization on the classic texture as a whole, showcasing a simple and practical functional leisure style with a harmonious natural concept, and presenting a restrained material beauty with low saturation colors and original tones. Among them, the focus is on the finishing process of oil wax textured cotton spinning.

The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

This report is based on the comprehensive analysis of the TOP hot list of women's windbreaker fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular women's dress brand is Burberry, accounting for 18%, followed by Jil Sander and The Row, accounting for 16% and 10% respectively. According to the analysis of the TOP Hot List, the most popular style of women's windbreaker fabric this season is the classic smooth cotton textile, accounting for up to 37% of the market share. Next is delicate woolen fabric, accounting for 16%. Other styles of fabrics account for about 10% of the market. The multi-component blended fabric represented by regenerated cellulose is a fabric with corresponding investment value this season. It is worth noting that the application range of rainproof function in windbreaker fabrics has expanded.

This report is based on the analysis of popular fabric data from POP Fashion's user download interaction data in the past three months, which was selected as the top 100 hot list for women's jackets. In the top three month hot list, the most popular women's jacket brands are Miu Miu and Celine, accounting for 17% and 16% respectively. According to the analysis of the TOP hot list, the most popular style of women's jacket fabric this season is woolen fabric, accounting for up to 40%, with the firm and firm Maierdeng woolen fabric as the main presentation, presenting a tight and bony texture. The second aspect is the casual cotton texture, mainly including the cotton appearance presented by worsted wool material and the rough retro cotton spinning, with fabric proportions of 17% and 10%, respectively. The low-key and elegant tweed fabric and the tightly knit classic Roman fabric have also attracted attention, and the new Chinese style has an upward trend, mainly focusing on the highlights of craftsmanship.

This report is based on the comprehensive analysis of the TOP 100 hot list of men's jacket fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular men's jacket brand is Louis Vuitton, with a high proportion of 23%, followed by GUCCI with a proportion of 14%. According to the analysis of the TOP hot list, the most popular fabric style for men's jackets this season is fashionable synthetic fiber, accounting for about one-third. Next are casual cotton textiles and stiff woolen fabrics, with fabrics accounting for 19% and 18% respectively. Chemical fibers with protective functions and warm and stylish woolen fabrics are the trend fabrics of this season with corresponding investment value.

As a special platform for functional sportswear and workwear fabrics, the Munich PERFORMANCE DAYS Functional Fabric Exhibition focuses on the environmentally sustainable development of functional fabrics, using environmentally friendly materials, and fashioning professional functional fabrics is a major highlight of this season. The POP fabric trend team will provide the latest exhibition fabric analysis report in both woven and knitted directions based on the exhibition situation. This report focuses on functional woven fabrics, and analyzes six trend points from three aspects: material sustainability, fashionable surface texture, and outdoor sports functions, including textile waste recycling, new green yarns, performance wool worsted, glossy taffeta, thermal upgrading, and high-performance protection, providing new ideas for clothing and fabric development.

Throughout the 2024 spring and summer women's fashion show, cotton and linen fabrics are still a high proportion of materials, while basic poplin and twill gabardine are showing a trend of multi style application. Urban minimalism and work street fashion are important styles, and the proportion of suits and skirts in the ready-made clothing category has significantly increased compared to the previous season. Overall, attention is paid to the comfort and relaxation brought by natural materials when wearing. High density poplin is mainly made of high count combed pure cotton, showcasing a lightweight and crisp texture, accounting for 33%. It extends from traditional shirt items to various types of ready-made clothing applications, such as suits, pants, and lightweight outerwear; Smooth cotton textiles mainly consist of twill gabardine, accounting for 31% of the total, which mainly appears in heavy and straight jackets and fashionable workwear sets; The color woven striped fabric focuses on the innovative application of holiday style patterns and basic fine stripes, accounting for 11%; The texture of cotton and linen is composed of multiple textures such as jacquard twill, washed crepe, and knotted yarn, which have weakened compared to previous seasons. It emphasizes the softness and fineness of the fabric, accounting for 9%; In the simple and natural world, the main manifestations are the cotton and linen colored spinning effect, the woven canvas texture, and the basic cotton twill garment making process, showcasing the natural properties of cotton and linen, accounting for 6%; Hollow out embroidery and printing are mainly based on basic cotton and linen plain patterns, combined with innovative floral arrangements to become important highlights of this season. The data and materials in this report mainly come from fashion weeks in Milan, Paris, London, and New York, focusing on new trends in cotton and linen fabrics during the four major fashion weeks.

Throughout the 24 Spring/Summer women's fashion show, decorative accessories present a visual focus, while classic accessories emphasize decorative effects in terms of basic practical functions. The main styles are luxurious retro, exquisite, and minimalist. Compared to the 23/24 women's fashion show, this season's accessories highlight a more delicate and feminine temperament.

Classic business men's wear style is neat, concise, formal, and traditional, focusing on detailed design and presenting an elegant temperament with simple and well-fitting silhouettes. The selected fabrics are of high quality and mainly made of high-quality natural fibers such as high-count cotton yarn, mulberry silk, wool, and linen, which have a great texture. The emphasis is on comfort, practicality, and a close-fitting silhouette, making it suitable for various business occasions. With the changing consumer mindset and the trend of outdoor leisure, classic men's wear also integrates technological protective functions while maintaining the quality wearing experience, achieving diversified consumer wear in different scenarios. This report focuses on the best-selling products of domestic benchmark brands in the classic business style men's wear this season, extracts and analyzes key fabric information, and looks ahead to the fabric development direction in the business classic style.

This report is based on a comprehensive analysis of the top 100 hot spots for girls' outerwear fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most popular girl's jacket brand is Moncler, accounting for 25%, followed by Mayoral, accounting for 18%. According to the Top Hot List analysis, the most popular category of girls' outerwear this season is down jacket/cotton jacket, so sports chemical fiber fabrics are the main material components. Among them, the proportion of textured synthetic fibers is the highest at 34%, followed by technology glossy fabrics at 22%, and fabrics with protective functions at least at 8%. Technological luster and voluminous plush are the trends of this season, and fabrics have corresponding investment value.

This report is based on the comprehensive analysis of the TOP hot list of women's trench coat fabrics, which is summarized from the interactive data downloaded by POP-Fashion users in the past three months. In the TOP hot list of the past three months, the most attention has been given to the representative brand Burberry, accounting for 27%, followed by The Row, accounting for 19%. According to the analysis of the TOP hot list, the most popular fabric for women's trench coats is the visually smooth and delicate cotton textile products, accounting for a high proportion of 40%; followed by high-quality woolen fabric, accounting for 17%. The functionality of trench coats has received attention, and fabrics treated with waterproof coating technology have corresponding investment value.

The jacquard fabric of this season showcases a strong trend of decorative visual impact. The Baroque-style jacquard, featuring exaggerated and enlarged floral elements, creates a luxurious and vintage atmosphere with its rich colors and embossed textures. Drawing inspiration from natural textures, simplified and distorted artistic techniques are incorporated to create organic structures reminiscent of nature. Modern geometric elements are combined with metallic thread jacquard that adds a glossy effect, along with the velvet texture, presenting a noble and luxurious wearing experience.

This season, the cotton and linen woven fabrics inject a more exquisite, delicate, and innovative design into the casual style. The blend of cotton and linen with viscose, wool, and cashmere fibers becomes the material highlight, opening up new ideas for suit design. The fabric combines the rustic texture of cotton and linen with a smooth and delicate touch. The architectural aesthetic trend is presented through texture dobby, corduroy, and plaid patterns on flannel, showing a sense of detailed carving. Drawing inspiration from the denim wash style, various techniques are employed to achieve innovative and environmentally friendly fashion streetwear fabrics.

Cotton and linen are highly favored in men's spring and summer clothing due to their softness, breathability, and skin-friendly properties. Looking at the men's fashion shows in Paris, Milan, and London for the spring and summer of 2024, cotton and linen fabrics are mainly used to create a comfortable and casual style. Among them, basic smooth cotton fabrics account for a stable proportion of about 30%, mainly used in trench coats and shirts, presenting a dry paper-like texture and a firm fit; yarn-dyed striped fabrics, accounting for about 25%, create a sense of urban relaxation and vacation with simple and thick stripes and decorative techniques; rustic cotton and linen blends, accounting for about 15%, feature a natural texture with the feel of bamboo joints, showcasing the beauty of natural materials. In addition, the highlights and trends of cotton and linen fabrics in men's clothing this season include paper-like irregular wrinkles, lightweight translucent textures in cotton blends, and uragiri textures.

Throughout the men's fashion shows in Paris, Milan, and London for spring/summer 2024, the overall style has returned to minimalism and practicality. The clever use of accessories adds highlights to the garments. Classic elements with brand significance have been reutilized, conveying cultural reference through exaggerated or innovative visual effects.

Based on the monitoring data of POP-FASHION's accessory team in the past three months, the most popular luxury men's jacket brands for 23/24 F/W are Louis Vuitton, GUCCI, Celine, Hermes, and DIOR MEN. Based on the sales data of these brands' online shopping platforms and a comprehensive analysis of similar products, the following data was obtained: The main materials for 23/24 F/W men's jacket fabrics are synthetic fibers and cotton, accounting for approximately 39% and 27%, respectively, with nylon being the main material; The texture of the fabric is mainly knitted, accounting for about 21%. Overall, the jacket fabric in this season presents a functional protective and casual sports style, and the texture of velvet and jacquard is on the rise. This report will select Louis Vuitton, GUCCI, and Celine, which have the highest attention, to provide a detailed interpretation of the key fabrics in their jacket categories.

According to the analysis of the TOP 100 hottest fabrics for children's jackets based on the POP-Fashion user download data over the past three months, the most popular brand is GUCCI, accounting for 30% of the total, followed by jnby BY JNBY and Baby Dior, both accounting for 13%. The most widely used category of fabrics for children's jackets is functional fabrics, accounting for 39%, followed by comfortable knitted fabrics with cotton fibers as the main material, accounting for 35%. Fashionable fabrics with special features such as sequin embroidery, shiny velvet, and printed backstitch can also be used.

This report is based on the analysis of the TOP 100 hot list of men's jacket fabrics, compiled from interactive data downloaded by POP-Fashion users in the past three months. In the TOP hot list of the past three months, the most popular brand was Louis Vuitton, accounting for 16%, followed by Hermes at 14%. According to the analysis of the TOP hot list, the most popular category of men's jacket fabrics is functional technology fabrics, accounting for 32%; followed by double-faced knit fabrics mainly composed of synthetic fibers or containing wool fibers, accounting for 22%. Fabrics containing natural materials such as cotton and linen have an increasing proportion in the development of men's jacket products in the spring and summer seasons.

The proportion of jacquard fabrics decreased in the A/W 23/24 women’s runway show. We can see a clear trend of being sophisticated and luxuriant. POP Fashion figures out the five major styles of jacquard fabrics: European Retro(34%), Luxury Lustrous Yarn(21%), Geometric Jacquard(21%), Fine Satin(16%) and Woolen Jacquard(9%).

At Spring/Summer 2024 Première Vision Paris, jacquard fabrics show vigorous designs and strong embossed effects. Inspired by plants, the textures of flowers and leaves are enlarged and restructured into new patterns. Jacquard, clipping and carving and relief create textured fabrics; cotton base cloth is combined with monochromatic jacquard for a natural vibe.