This report is based on the comprehensive analysis of the top 100 hot list of women's coat fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most popular women's coat brand is Loro Piana, accounting for 19%, followed by Max Mara, accounting for 18%. According to the analysis of the TOP hot list, this season's women's coats have received high attention for their simple European, medium elegant, and fashionable commuting styles. Focus on wool blended materials, such as wool nylon blended, wool silk blended, etc. Classic double-sided fabric and Madden fabric are still the mainstream fabrics for women's coats, accounting for 37% and 26% respectively. Secondly, we can focus on the application of worsted fabrics in coats, with fancy yarns being the main focus in textured woolen fabrics becoming another hot topic of attention this season.

This report is based on a comprehensive analysis of the top 100 hot spots for girls' outerwear fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most popular girl's jacket brand is Moncler, accounting for 25%, followed by Mayoral, accounting for 18%. According to the Top Hot List analysis, the most popular category of girls' outerwear this season is down jacket/cotton jacket, so sports chemical fiber fabrics are the main material components. Among them, the proportion of textured synthetic fibers is the highest at 34%, followed by technology glossy fabrics at 22%, and fabrics with protective functions at least at 8%. Technological luster and voluminous plush are the trends of this season, and fabrics have corresponding investment value.

This report is based on the TOP100 ranking of women’s woolen coat fabrics in the recent six months. Max Mara(19%) is the most welcoming brand in the market, followed by Chanel(13%) and Hermes(13%). We can see from the ranking that double-faced wool(43%) is the hottest fabric, as fine fuzz, dense twill and embossed wool also share the market.