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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Down Jacket -- The TOP Ranking of Menswear

    2023-12-26 16168

    Down Jacket -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for men's cotton/down jacket fabrics, which were evaluated based on user download interaction data in the past three months. In the top three month hot list, Moncler has become the most popular men's cotton/down jacket brand with an absolute advantage of 39%, followed by the men's benchmark brand GXG and the Canadian down jacket brand Canada Goose. According to the analysis results of the TOP Hot List, the most popular fabric styles for men's cotton/down jackets this season are fine denier, lightweight, and high-density wear-resistant, with both accounting for more than half of the market share. The warm plush style fabric has slightly increased in the hot list this season, accounting for 11%. Fine denier lightweight, high-density, and wear-resistant fabrics are the fabrics with corresponding investment value this season. It is worth noting that the application range of protective functions and worsted fabrics continues to expand.

  • The TOP Fabric Ranking of Kids' Down Jacket

    2023-11-02 13461

    The TOP Fabric Ranking of Kids' Down Jacket

    This report is based on the comprehensive analysis of POP Fashion's top 100 hot list of children's cotton/down jacket fabrics based on user download interaction data in the past three months. In the top three month hot list, the most popular children's cotton/down jacket brand is Moncler, accounting for 22%, followed by MQD, accounting for 15%. According to the Top Hot List analysis, the most popular cotton/down jacket fabric style for children this season is fine denier lightweight, accounting for up to 52%. Secondly, the proportion of pearl glossy fabrics is 16%, while the proportion of warm plush fabrics is at least 3%. Fine denier lightweight and protective sports chemical fiber fabrics are the trend of this season, and fabrics have corresponding investment value.

  • Outerwear Fabric -- The TOP Ranking of Girlswear

    2023-09-28 6680

    Outerwear Fabric -- The TOP Ranking of Girlswear

    This report is based on a comprehensive analysis of the top 100 hot spots for girls' outerwear fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most popular girl's jacket brand is Moncler, accounting for 25%, followed by Mayoral, accounting for 18%. According to the Top Hot List analysis, the most popular category of girls' outerwear this season is down jacket/cotton jacket, so sports chemical fiber fabrics are the main material components. Among them, the proportion of textured synthetic fibers is the highest at 34%, followed by technology glossy fabrics at 22%, and fabrics with protective functions at least at 8%. Technological luster and voluminous plush are the trends of this season, and fabrics have corresponding investment value.

  • Down Jacket -- The TOP Ranking of Menswear

    2023-06-14 40956

    Down Jacket -- The TOP Ranking of Menswear

    This report is based on the analysis of the TOP 100 hot list for men's down jacket fabrics, which was evaluated from user download and interaction data from POP-Fashion in the past three months. In the TOP hot list of the past three months, the most popular brand was Moncler, with an absolute advantage of 41%. Other brands maintained a similar percentage of around 7%, with little difference in market share. According to the TOP hot list analysis, the most popular fabric category for men's cotton and down coats is glossy chemical fiber, accounting for 27%, followed by matte cotton with a share of 22%, and the least popular is water-repellent coating fabric, accounting for only 6%. Fine woolen, matte cotton, and glossy chemical fiber are the trend fabrics of this season and have corresponding investment value. Meanwhile, the extensive application of creative quilting is worth paying attention to.

  • Down Jacket Fabric -- The TOP Ranking of Womenswear

    2021-07-31 81666

    Down Jacket Fabric -- The TOP Ranking of Womenswear

    Based on the download data of POP users in the recent three months, lightweight fabric(86%) and glossy bright surface fabric(74%) have drawn the most attention, followed by exquisite quilted fabric, functional protective fabric and velvet fabric. The data analysis of popular down jacket fabric shows that glossy bright surface fabric is under a steadily increasing trend. The requirement for softness and comfort allows lightweight fabric to become the mainstream. Besides, black & white still dominates the color selection while candy color tone is downloaded the most.

Puffy Jacket Hot items Fashion Clothing Trend Analysis | POP Fashion

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