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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • The Sunscreen Fabric Analysis of Luxury Fashion Brand

    2024-02-03 32432

    The Sunscreen Fabric Analysis of Luxury Fashion Brand

    Based on the monitoring data of the POP-FASHION face accessories team over the past three months, representative brands of sunscreen clothing, Patagonia, KOLON SPORT, and THE NORTH FACE, were selected. The sales data of these brands on their online shopping platforms were analyzed comprehensively with reference to similar products to obtain the above data. This season, the main material for men's and women's sunscreen clothing fabrics is nylon, with the proportion of nylon ammonia blended fabric showing an upward trend, accounting for about 15%; The fabric style has the highest proportion of micro texture wrinkles, which is about 72%. This report will select Patagonia, KOLON SPORT, and THE NORTH FACE brands to provide a detailed interpretation of the key fabrics in their sunscreen clothing categories for this quarter.

  • Sunscreen Clothing Fabric -- The TOP Ranking of Kidswear

    2023-12-30 6810

    Sunscreen Clothing Fabric -- The TOP Ranking of Kidswear

    This report is based on the comprehensive analysis of the TOP Hot List of POP Fashion's user download interaction data in the past three months, resulting in the TOP 100 Hot List of Children's Wear Sunscreen Clothing Fabric. In the top three month hot list, FILA KIDS is the most popular children's clothing and sunscreen brand, followed by children's clothing brands MQD and Pawpaw Liu. According to the analysis results of the TOP Hot List, printed fabrics with childlike creativity are the most popular style of children's clothing and sunscreen clothing fabric this season, accounting for about 40%. Next are fabrics with fine denier and slight wrinkles, as well as smooth and lightweight surfaces, accounting for 17% and 16% respectively. While paying attention to the different styles of sunscreen clothing, more attention should be paid to the use of materials and techniques such as sunscreen yarns and sunscreen films.

  • The TOP Fabric Ranking of Kids' Sun-protective Clothing

    2023-06-16 37080

    The TOP Fabric Ranking of Kids' Sun-protective Clothing

    This report presents conclusions related to fabrics used in children's sun protection clothing, based on a comprehensive analysis of Taobao e-commerce data from the past three months and the TOP hot list of interactive data downloads by POP-Fashion users. Currently, there are three main types of sun protection clothing in the market: original yarn, coating, and dyeing agent types. Among them, original yarn sun protection clothing is favored by consumers for its long-lasting sun protection and comfortable breathability. According to data from electronic commerce brands represented by Jiao Xia, sun protection clothing fabrics combined with cooling and antibacterial properties are trending upward, with nylon spandex knitted fabrics as the main material and styles mainly characterized by lightweight breathability, micro texture, and printing and jacquard technology.

Rash Guard Fashion Clothing Trend Analysis | POP Fashion

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