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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Classic Business -- The Comprehensive Fabric Analysis of Men's Wear Benchmark Brands

    2024-03-26 2171

    Classic Business -- The Comprehensive Fabric Analysis of Men's Wear Benchmark Brands

    Classic business style men's clothing emphasizes elegant temperament and excellent quality, selecting high-quality natural fibers such as high count cotton yarn, mulberry silk, and wool. This season, the proportion of recycled cellulose materials such as viscose and triacetic acid is significantly increasing. With the evolution of consumer attitudes and the prevalence of outdoor activities, classic men's clothing has begun to inject technological protection elements on the basis of adhering to quality, in order to meet the wearing needs of consumers in diverse scenarios. This report focuses on the best-selling items of domestic classic business men's clothing benchmark brands, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in business classic styles.

  • Cotton-linen -- The Comprehensive Analysis of Womenswear Benchmark Brand

    2024-03-26 2062

    Cotton-linen -- The Comprehensive Analysis of Womenswear Benchmark Brand

    Cotton and linen artistic style, inspired by the natural cotton and linen texture, combines loose and comfortable silhouette design to create a leisurely, simple and lazy dressing atmosphere. Based on a comprehensive analysis of domestic cotton and leprosy benchmark brands, it can be concluded that cotton and leprosy are not only limited to cotton and leprosy materials, but also widely used chemical fiber materials with characteristics similar to regenerated cellulose fibers and natural fibers.

  • The Sunscreen Fabric Analysis of Luxury Fashion Brand

    2024-02-03 33262

    The Sunscreen Fabric Analysis of Luxury Fashion Brand

    Based on the monitoring data of the POP-FASHION face accessories team over the past three months, representative brands of sunscreen clothing, Patagonia, KOLON SPORT, and THE NORTH FACE, were selected. The sales data of these brands on their online shopping platforms were analyzed comprehensively with reference to similar products to obtain the above data. This season, the main material for men's and women's sunscreen clothing fabrics is nylon, with the proportion of nylon ammonia blended fabric showing an upward trend, accounting for about 15%; The fabric style has the highest proportion of micro texture wrinkles, which is about 72%. This report will select Patagonia, KOLON SPORT, and THE NORTH FACE brands to provide a detailed interpretation of the key fabrics in their sunscreen clothing categories for this quarter.

  • The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    2023-12-30 22916

    The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

  • Women's Dress -- The Fabric Analysis of Luxury Brand

    2023-09-12 39731

    Women's Dress -- The Fabric Analysis of Luxury Brand

    Based on the monitoring data of the POP-FASHION accessories team in the past three months, Christian Dior, Louis Vuitton, Valentino, and Max Mara are the most popular luxury women's clothing brands for 23/24 autumn and winter and early autumn 2023 dresses. The following data is derived from the sales data of these brands' online shopping platforms, which is a comprehensive analysis of similar products. Wool and silk are the main materials for women's dresses in 23/24 autumn and winter and early autumn 2023. The proportion of wool-silk blended fabrics is trending upward, accounting for about 24%. The fabric styles are mainly plain twill and twill variations, accounting for about 20%, presenting an elegant and luxurious style. This report will provide a detailed interpretation of the key fabrics for the dress category of Christian Dior, Louis Vuitton, and Valentino, which have the highest level of attention.

  • Smart Casual -- The Comprehensive Fabric Analysis of Benchmark Menswear Brand

    2023-08-31 52054

    Smart Casual -- The Comprehensive Fabric Analysis of Benchmark Menswear Brand

    Fashion casual style menswear is characterized by comfort and style, showcasing a relaxed and modern atmosphere. It emphasizes diversity and blends elements of casual and sportswear. The clothing is mainly loose and casual, emphasizing a sense of freedom in wearing. The fabric selection focuses on comfort and durability, integrating fashionable texture and technological functionality, which is highly sought after by consumers. This report focuses on the best-selling items of the benchmark brand in the fashion casual style menswear, analyzes key fabric information, and explores the direction of fabric development under this trend.

  • The Luxury Brand Fabric Analysis of Men's Jacket

    2023-06-14 32753

    The Luxury Brand Fabric Analysis of Men's Jacket

    Based on the monitoring data of POP-FASHION's accessory team in the past three months, the most popular luxury men's jacket brands for 23/24 F/W are Louis Vuitton, GUCCI, Celine, Hermes, and DIOR MEN. Based on the sales data of these brands' online shopping platforms and a comprehensive analysis of similar products, the following data was obtained: The main materials for 23/24 F/W men's jacket fabrics are synthetic fibers and cotton, accounting for approximately 39% and 27%, respectively, with nylon being the main material; The texture of the fabric is mainly knitted, accounting for about 21%. Overall, the jacket fabric in this season presents a functional protective and casual sports style, and the texture of velvet and jacquard is on the rise. This report will select Louis Vuitton, GUCCI, and Celine, which have the highest attention, to provide a detailed interpretation of the key fabrics in their jacket categories.

  • The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand

    2022-04-29 84003

    The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand

    With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.

Market Chemical-Outerwear/Pants Fashion Clothing Trend Analysis | POP Fashion

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