The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

This report is based on the comprehensive analysis of the TOP hot list of women's windbreaker fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular women's dress brand is Burberry, accounting for 18%, followed by Jil Sander and The Row, accounting for 16% and 10% respectively. According to the analysis of the TOP Hot List, the most popular style of women's windbreaker fabric this season is the classic smooth cotton textile, accounting for up to 37% of the market share. Next is delicate woolen fabric, accounting for 16%. Other styles of fabrics account for about 10% of the market. The multi-component blended fabric represented by regenerated cellulose is a fabric with corresponding investment value this season. It is worth noting that the application range of rainproof function in windbreaker fabrics has expanded.

This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, accounting for 15%, followed by Zimmermann and Louis Vuitton, accounting for 13% and 12% respectively. According to the TOP Hot List analysis, the most popular fabric style for women's dresses this season is luxurious woolen, accounting for 23%. Secondly, the classic fabric texture of cotton in dresses accounts for 21%, while elegant floral and casual knitted fabrics account for the least, with only 9% and 9% respectively. Attention can be paid to the application of three-dimensional floral elements in dresses, and wool and wool are the main fabrics of this season with corresponding investment value.

This report is based on the comprehensive analysis of the top 100 hot list of women's coat fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most popular women's coat brand is Loro Piana, accounting for 19%, followed by Max Mara, accounting for 18%. According to the analysis of the TOP hot list, this season's women's coats have received high attention for their simple European, medium elegant, and fashionable commuting styles. Focus on wool blended materials, such as wool nylon blended, wool silk blended, etc. Classic double-sided fabric and Madden fabric are still the mainstream fabrics for women's coats, accounting for 37% and 26% respectively. Secondly, we can focus on the application of worsted fabrics in coats, with fancy yarns being the main focus in textured woolen fabrics becoming another hot topic of attention this season.

Looking at the 2024 Spring/Summer women's fashion show, we can analyze the six key styles of fashion synthetic fiber fabrics: recycled cellulose fiber, sports synthetic fiber, wrinkled texture, dense high gloss, technological metal, and smooth & dry. From the style proportion table, it can be seen that the most popular fabric style is dense high gloss, which has significantly increased compared to the proportion of Spring and Summer 23; The classic clean and dry style of chemical fiber fabrics is still mainstream, accounting for 21%; Regenerated cellulose accounts for 15%, and its application scope gradually expands with a significant increase; Sports chemical fibers, wrinkled texture, and technological metals all account for about 7%, with wrinkled texture style fabrics showing a significant decrease compared to the previous season. Technological metallic luster fabrics are one of the key trends of this season. In terms of ready-made clothing categories, fashion chemical fiber fabrics are mainly used in skirts and their proportion has slightly decreased. The data and materials in this report mainly come from fashion weeks in Milan, Paris, London, and New York, focusing on the new trends in three-dimensional decorative fabrics during the four major fashion weeks.

Looking at the 2024 Spring/Summer women's fashion show, we can analyze the seven key styles of three-dimensional decorative fabrics: style embellishments, nail bead embroidery, three-dimensional flower knots, light transparent bead pieces, colorful tassels, hot diamond technology, and future metals. From the style proportion table, it can be seen that the most popular fabric style is light transparent bead, which is on par with the proportion of Spring/Summer 23, with semi transparent texture bead becoming the mainstream bead decoration this season; The proportion of nail bead embroidery style decoration has slightly increased by 15% compared to the previous season; The proportion of three-dimensional floral knots, colorful tassels, hot diamond craftsmanship, and future metal fabric styles is around 10%. Future metal and three-dimensional floral fabric styles are the highlights of this season and are worth paying close attention to. Style embellishments: The fabric style has significantly decreased compared to the previous season. In terms of ready-made clothing categories, three-dimensional decorative fabrics are mainly used in skirts and their proportion has slightly increased. The data and materials in this report mainly come from fashion weeks in Milan, Paris, London, and New York, focusing on the new trends in three-dimensional decorative fabrics during the four major fashion weeks.

In this season's women's fashion show, jacquard fabrics have a lower frequency of appearance compared to other styles and categories of fabrics, and the main trend is the widespread use of three-dimensional texture and tactile jacquard fabrics. Looking at the 2024 Spring/Summer women's fashion show, six key styles of jacquard fabrics can be analyzed: three-dimensional relief, layered flower cutting, luxurious metal, regular geometry, plain silk, and retro flowers. The most popular fabric style with three-dimensional relief accounts for less than one-third, and the significant upward trend is mainly applied to the development of outerwear items; The proportion of layered cut and luxurious metal style jacquard fabrics is equivalent to 18% and 17%, respectively, both showing an upward trend this season; The proportion of regular geometric, plain silk, and vintage jacquard fabrics has significantly decreased compared to the previous two seasons, at 13%, 12%, and 6%, respectively. Jacquard fabric is mainly used for the development of skirt and suit categories, with skirt accounting for nearly half of the total in this season. The data and materials in this report mainly come from fashion weeks in Milan, Paris, London, and New York, focusing on new trends in jacquard fabrics during the four major fashion weeks.

Minimalist style clothing usually features simple and streamlined cuts, highlighting the beauty of women's curves. Common colors include off-white, gray, and light blue, which are gentle and soft tones. In terms of fabric selection, there is a preference for comfortable and delicate fabrics such as silk and chiffon. This report focuses on the best-selling items of domestic benchmark brands in the minimalist style for women, extracting and analyzing key fabric information, and looking forward to the fabric development direction.

This report is based on the comprehensive analysis of the TOP 100 hot list of women's shirt fabrics derived from the interactive data downloaded by users of POP-Fashion in the past three months. In the TOP hot list of the past three months, the most popular brand is Brunello Cucinelli, accounting for 14%, followed by GUCCI with a share of 13%. According to the analysis of the TOP hot list, the most popular category of women's shirt fabrics is smooth cotton, accounting for 33%, followed by soft falling chiffon with a share of 19%, and the least is soft linen fabric, accounting for only 8%. Smooth cotton, color woven stripes, and soft draped chiffon fabrics are the trending fabrics of this season and have corresponding investment value.

Based on the monitoring data of the POP-FASHION accessories team in the past three months, Christian Dior, Louis Vuitton, Valentino, and Max Mara are the most popular luxury women's clothing brands for 23/24 autumn and winter and early autumn 2023 dresses. The following data is derived from the sales data of these brands' online shopping platforms, which is a comprehensive analysis of similar products. Wool and silk are the main materials for women's dresses in 23/24 autumn and winter and early autumn 2023. The proportion of wool-silk blended fabrics is trending upward, accounting for about 24%. The fabric styles are mainly plain twill and twill variations, accounting for about 20%, presenting an elegant and luxurious style. This report will provide a detailed interpretation of the key fabrics for the dress category of Christian Dior, Louis Vuitton, and Valentino, which have the highest level of attention.

This report is a comprehensive analysis of the TOP 100 hot list of women's suit fabrics based on the summary of user download and interaction data from POP-Fashion in the past three months. In the TOP hot list of the past three months, the most popular representative brand of suits is Max Mara, accounting for 17%, followed by Alexander McQueen and Brunello Cucinelli, accounting for 16% and 13% respectively. According to the analysis of the TOP hot list, the most popular fabric for women's suits is woolen fine woven fabric, accounting for a high percentage of 43%. Wool blended with high-quality natural fibers such as linen, silk, or mohair is the material trend in this season's suit hot list. The second most popular fabric is yarn-dyed plaid fabric, accounting for 17%. Luxurious fine woven, smooth blended, and casual cotton and linen fabrics are the trending fabrics of this season and have corresponding investment value.

This report is based on the comprehensive analysis of the TOP hot list of women's trench coat fabrics, which is summarized from the interactive data downloaded by POP-Fashion users in the past three months. In the TOP hot list of the past three months, the most attention has been given to the representative brand Burberry, accounting for 27%, followed by The Row, accounting for 19%. According to the analysis of the TOP hot list, the most popular fabric for women's trench coats is the visually smooth and delicate cotton textile products, accounting for a high proportion of 40%; followed by high-quality woolen fabric, accounting for 17%. The functionality of trench coats has received attention, and fabrics treated with waterproof coating technology have corresponding investment value.

In this season's women's fashion show, the woven fabric materials are rich and the styles are diverse. They are widely used in the categories of fashion casual, streetwear, and simple European style. The cross-border application of unconventional fabrics in styles or designs deserves attention. In the early spring 2024 women's fashion show, the most popular woven fabric is casual cotton and linen, accounting for about one-third of the total, appearing in various categories and styles. Fine weaving and woolen fabrics account for 16% and 14% respectively. Woolen fabrics show a significant decline trend and are mostly used in outerwear categories such as suits and coats. Soft blended fabrics and minimalist silk account for 12% and 11% respectively. They have begun to expand their influence this season, not only in the conventional elegant and simple European styles but also gradually applied to streetwear and avant-garde designs. Classic women's fabric materials such as fashion fiber and lightweight chiffon are less frequently used this season. Brands like GUCCI have started incorporating sporty fiber fabrics into fashion designs.

In the early spring 2024 women's fashion show, trendy texture fabrics appeared most frequently in the brands of fashion casual, streetwear, and simple European styles. Trendy texture fabrics, which achieve various visual effects through various techniques, have shown an upward trend in this season's show. Among them, three-dimensional decorative fabrics composed of decorative accessories such as pearls, rhinestones, and rivets accounted for the highest proportion at 24%. Gold and silver thread elements were applied to classic jacquard and coarse woolen fabrics, accounting for 17% and 16% respectively. The characteristic post-finishing process of lace fabrics continued in this season, presenting an overall casual style, accounting for 13%. The proportion of woven check fabrics was also 13%, showing a noticeable upward trend. Exquisite velvety fabrics accounted for 9%, mainly consisting of velvet materials. Attention should be paid to the changes in velvet fabric materials and post-processing. The proportion of metallic fabrics is the smallest but shows a significant upward trend. It is a trend concept of this season and is applied by many brands of different styles.

At the 2024 early spring women's fashion show, knitted fabrics were mainly used in the brands that represented the styles of fashion leisure, street-style, and avant-garde designs. As the early spring of '24 is a collection that transitions from autumn-winter to spring-summer, lightweight knitted fabrics were predominantly used in the development of innerwear clothing category. Among them, loop-back sweatshirt fabric, sweat fabric, and elastic plain fabric, which are classic fabrics, still accounted for over 70% of the mainstream fabrics. The proportion of glossy knitted fabrics increased this season, with fabrics that have a glossy appearance formed by lustrous synthetic fibers and fabrics with a metallic texture created by metallic yarns becoming the most popular choices. Additionally, structured air layer fabrics are also one of the trends this season.

Throughout the 24 early spring women's fashion shows, accessories have returned to the refined utilitarianism, emphasizing the authenticity of materials while highlighting the retro and glamorous fun. This season, the accessories continue the trends of the 23/24 autumn/winter, focusing on the decorative effect and the role in reshaping the garment structure, utilizing the enlarged or strong shaping characteristics alongside their functional attributes. In terms of materials, resin buttons have gained momentum, natural materials are popular, and electroplated metal materials remain one of the mainstream materials. Continuing the material diversity from the previous season, fabric buttons are still one of the mainstream accessories this season. The most significant trend change in the 2024 early spring is the increased frequency of minimalist solid-colored buttons.

This report is based on the TOP100 ranking of women’s woolen coat fabrics in the recent six months. Max Mara(19%) is the most welcoming brand in the market, followed by Chanel(13%) and Hermes(13%). We can see from the ranking that double-faced wool(43%) is the hottest fabric, as fine fuzz, dense twill and embossed wool also share the market.

Jacquard fabrics are presented less frequently than other fabrics. Tone-on-tone jacquard fabric is the mainstream. POP Fashion figures out four major styles of jacquard fabric: monochromatic satin, 3D texture, classic motif and diverse crafts. All the data and materials come from fashion weeks in Milan, Paris, London, New York and Copenhagen.

Skin-friendly cotton-linen is the most important fabric in Spring/Summer. We figure out five major styles: Primitive Nature, Comfort & Density, Diverse Textures, Colorful Prints and Ornamental Crafts. Comfort & Density(37%) still dominates the runway, and Christian Dior and Sacai are the brands to watch. Dress and trench coat are the most popular categories for cotton-linen fabrics. The data and materials of this report come from the fashion week in Milan, Paris, London, New York and Copenhagen.

Based on the data analysis of the online stores of Burberry, Dior, Celine and Loewe, POP Fashion figures out the bar charts above. 100% cotton(51%) is the most important material for women’s trench coat in A/W 22/23. For the trenches of Burberry, silk and viscose fibers are also used. Twill(49%) is the the most popular fabric texture. All in all, the development of trench coat prefers lightweight textures and blends.

According to the database and analysis of Ermanno Scervino, Self-Portrait and Maison ESVE, POP Fashion figures out the following bar charts. Water-soluble embroidered lace has trended upward to be the most popular category. Blooming orchids, peonies and magnolia flowers are welcoming the most. Nylon and polyester are still sitting on the driver seat.