This report is a comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on the user download and interaction data from POP-Fashion in the past three months. In the TOP hot list of the past three months, the most popular brands are LOUIS VUITTON and GUCCI, both accounting for 16% of the total. Following them are Hermes and Emporio Armani, accounting for 10%. According to the analysis of the TOP hot list, basic men's shirts made of high-density cotton poplin are highly popular, with various forms of printing techniques such as flocking and twisted dyeing. Cotton-linen fabric and color-woven stripe fabric are also popular materials this season, accounting for 16% and 12% respectively.

Although ‘recycling’ has been a keyword for multiple years, most recyclable materials are made from PET bottles. Now, we broaden the range of raw materials and treatment to develop low-impact products in 2023 summer. Recycling & rebirth, food upgradation, natural bast, improved elasticity, bold flowing, and original pigment are the noteworthy points for sustainable fabrics.

With the blurred boundaries between commuting and casual scenes, there have also been more connections between differing fabrics. “Natural”, “minimalist”, “lightweight”, and “retro” are the keywords. For S/S 2023 suiting and coating, Plant Origin, Commute Time, Powerful Stripe, Airy Worsted, and Texture Precipitation are the five recommended topics. Vibrant color, light weight, earthy scent, and prominent botanic fibers follow the concepts of sustainable fashion.