This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for men's cotton/down jacket fabrics, which were evaluated based on user download interaction data in the past three months. In the top three month hot list, Moncler has become the most popular men's cotton/down jacket brand with an absolute advantage of 39%, followed by the men's benchmark brand GXG and the Canadian down jacket brand Canada Goose. According to the analysis results of the TOP Hot List, the most popular fabric styles for men's cotton/down jackets this season are fine denier, lightweight, and high-density wear-resistant, with both accounting for more than half of the market share. The warm plush style fabric has slightly increased in the hot list this season, accounting for 11%. Fine denier lightweight, high-density, and wear-resistant fabrics are the fabrics with corresponding investment value this season. It is worth noting that the application range of protective functions and worsted fabrics continues to expand.

Based on the monitoring data of the POP-FASHION surface accessories team in the past three months, and a summary of the fabric usage of cotton/down jackets, a vertical item with industry influence and distinctive product fabrics, in the 23/24 autumn and winter down jacket items. Due to the limitations of the report's own mode, it is not possible to visually display the feel and wearing experience of down jackets to everyone. This report starts with the fabric composition and texture style that we focus on, and provides you with the most authoritative down clothing materials in the down clothing industry from Moncler, which are more distinctive and worth paying attention to. At the same time, it focuses on popular brands such as Canada Goose and Moose Knuckles, and Mackage.

This report is based on the comprehensive analysis of POP Fashion's top 100 hot list of children's cotton/down jacket fabrics based on user download interaction data in the past three months. In the top three month hot list, the most popular children's cotton/down jacket brand is Moncler, accounting for 22%, followed by MQD, accounting for 15%. According to the Top Hot List analysis, the most popular cotton/down jacket fabric style for children this season is fine denier lightweight, accounting for up to 52%. Secondly, the proportion of pearl glossy fabrics is 16%, while the proportion of warm plush fabrics is at least 3%. Fine denier lightweight and protective sports chemical fiber fabrics are the trend of this season, and fabrics have corresponding investment value.