This report is based on a comprehensive analysis of the TOP 100 hot list of men's knitted fabrics, which is based on the summary of user downloaded interactive data from POP Fashion in the past three months. In the top hot list in the past three months, the most popular brand is BOSS, which accounts for 25%, followed by Emporio Armani and Hermes, which account for 12% and 10% respectively. According to the Top Hot List analysis, the most popular men's knitted fabric is still made of cotton as the main material, with plain weave as the main texture, presenting a tight, smooth, and crisp texture overall. Of note is the color spun knitted fabric, with floral gray being highly popular, accounting for 19%.

Based on the monitoring data of the POP-FASHION accessories team in the past three months, Christian Dior, Louis Vuitton, Valentino, and Max Mara are the most popular luxury women's clothing brands for 23/24 autumn and winter and early autumn 2023 dresses. The following data is derived from the sales data of these brands' online shopping platforms, which is a comprehensive analysis of similar products. Wool and silk are the main materials for women's dresses in 23/24 autumn and winter and early autumn 2023. The proportion of wool-silk blended fabrics is trending upward, accounting for about 24%. The fabric styles are mainly plain twill and twill variations, accounting for about 20%, presenting an elegant and luxurious style. This report will provide a detailed interpretation of the key fabrics for the dress category of Christian Dior, Louis Vuitton, and Valentino, which have the highest level of attention.

Soft,warm knit is one of the most important fabrics in Fall/Winter, and reveals a decreasing trend on men’s runway shows. POP Fashion figures out six major styles of knitted fabrics: Stretchy & Lightweight, Knitted Wool, Fuzzy Knit, Diverse Texture, Fine & Casual and Finishing. Fine & Casual(29%) dominates the fashion show, featuring the presentation of Comme des Garcons and J.W.Anderson; Fuzzy Knit(up to 18%) is led by Zegna’s textured menswear. The proportions of Stretchy & Lightweight, Knitted Wool and Finishing are around 14%. The share of Diverse Texture(8%) is low in this season. Sweatshirt and jacket are the two main categories.

The comfort brought by dense structures is the common point of knitted fabrics. From high-performance wool to comfortable fleece, knitwear displays the advantages. Tidy, urbanized knits are developed to satisfy the requirements in more occasions, from business and city commuting to casual. Besides, honeycomb structure has also become a noteworthy trend.

The printing design at A/W 23/24 Digital Première Vision Paris sources inspirations from the great natural world. Designers interpret the diversity of plants and animals through their artistic languages. Digital techniques update the prints to present artistic leaves, digital flowers, wild ditsy florals, botanic camous and geometric shapes. The hand-painted touch of childlike landscapes, painted vegetation and fresh flowers pays homage to the nature. The comeback of Medieval wallpaper and motifs of Morris rediscovers the era of Art Deco.