This report is based on the comprehensive analysis of the TOP hot list of women's windbreaker fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular women's dress brand is Burberry, accounting for 18%, followed by Jil Sander and The Row, accounting for 16% and 10% respectively. According to the analysis of the TOP Hot List, the most popular style of women's windbreaker fabric this season is the classic smooth cotton textile, accounting for up to 37% of the market share. Next is delicate woolen fabric, accounting for 16%. Other styles of fabrics account for about 10% of the market. The multi-component blended fabric represented by regenerated cellulose is a fabric with corresponding investment value this season. It is worth noting that the application range of rainproof function in windbreaker fabrics has expanded.

This report is based on the analysis of popular fabric data from POP Fashion's user download interaction data in the past three months, which was selected as the top 100 hot list for women's jackets. In the top three month hot list, the most popular women's jacket brands are Miu Miu and Celine, accounting for 17% and 16% respectively. According to the analysis of the TOP hot list, the most popular style of women's jacket fabric this season is woolen fabric, accounting for up to 40%, with the firm and firm Maierdeng woolen fabric as the main presentation, presenting a tight and bony texture. The second aspect is the casual cotton texture, mainly including the cotton appearance presented by worsted wool material and the rough retro cotton spinning, with fabric proportions of 17% and 10%, respectively. The low-key and elegant tweed fabric and the tightly knit classic Roman fabric have also attracted attention, and the new Chinese style has an upward trend, mainly focusing on the highlights of craftsmanship.

This report is based on the comprehensive analysis of the TOP 100 hot list of men's jacket fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular men's jacket brand is Louis Vuitton, with a high proportion of 23%, followed by GUCCI with a proportion of 14%. According to the analysis of the TOP hot list, the most popular fabric style for men's jackets this season is fashionable synthetic fiber, accounting for about one-third. Next are casual cotton textiles and stiff woolen fabrics, with fabrics accounting for 19% and 18% respectively. Chemical fibers with protective functions and warm and stylish woolen fabrics are the trend fabrics of this season with corresponding investment value.

Based on the monitoring data of the POP-FASHION accessories team in the past three months, Christian Dior, Louis Vuitton, Valentino, and Max Mara are the most popular luxury women's clothing brands for 23/24 autumn and winter and early autumn 2023 dresses. The following data is derived from the sales data of these brands' online shopping platforms, which is a comprehensive analysis of similar products. Wool and silk are the main materials for women's dresses in 23/24 autumn and winter and early autumn 2023. The proportion of wool-silk blended fabrics is trending upward, accounting for about 24%. The fabric styles are mainly plain twill and twill variations, accounting for about 20%, presenting an elegant and luxurious style. This report will provide a detailed interpretation of the key fabrics for the dress category of Christian Dior, Louis Vuitton, and Valentino, which have the highest level of attention.

Based on the monitoring data of POP-FASHION's accessory team in the past three months, the most popular luxury men's jacket brands for 23/24 F/W are Louis Vuitton, GUCCI, Celine, Hermes, and DIOR MEN. Based on the sales data of these brands' online shopping platforms and a comprehensive analysis of similar products, the following data was obtained: The main materials for 23/24 F/W men's jacket fabrics are synthetic fibers and cotton, accounting for approximately 39% and 27%, respectively, with nylon being the main material; The texture of the fabric is mainly knitted, accounting for about 21%. Overall, the jacket fabric in this season presents a functional protective and casual sports style, and the texture of velvet and jacquard is on the rise. This report will select Louis Vuitton, GUCCI, and Celine, which have the highest attention, to provide a detailed interpretation of the key fabrics in their jacket categories.

The proportion of jacquard fabrics decreased in the A/W 23/24 women’s runway show. We can see a clear trend of being sophisticated and luxuriant. POP Fashion figures out the five major styles of jacquard fabrics: European Retro(34%), Luxury Lustrous Yarn(21%), Geometric Jacquard(21%), Fine Satin(16%) and Woolen Jacquard(9%).

Cotton-linen is the most basic natural fiber. According to the analysis on A/W 23/24 menswear fashion shows in Paris, Milan and New York, POP Fashion divides the style of cotton-linen fabric into five styles: High Density, Water Wash, Fine Poplin, Diverse Stripes and Worn-out Effect.

According to the researches of accessories on F/W 23/24 fashion shows in Paris, New York and Milan, we can see the strong influence brought by outdoor sports. Athletic accessories and urban commutewear are fused. Strings and buckles are used by many brands. Zippers become decorations instead of functional accessories. The design of suits is renewed by technical and surreal hardware. Retro buttons exude a warm atmosphere.

Warmth and fashion are the best interpretation of this Digital Première Vision. Solid structures, fine yarns, smart lustre and canvas have both soft touches and shapes. Sleek corduroy and napped skin-friendly cotton are also the most welcoming fabrics for winter outwear and trousers. The use of organic cotton and recycled cotton meets the trend of sustainable development. Shirting is driven by the casual lounge style. Distorted tartan is paired with warm colors; smart jacquard and sleek fancy yarns update the visual effect of classic houndstooth; soft chambrays develop garments for both city and countryside.

The printing design at A/W 23/24 Digital Première Vision Paris sources inspirations from the great natural world. Designers interpret the diversity of plants and animals through their artistic languages. Digital techniques update the prints to present artistic leaves, digital flowers, wild ditsy florals, botanic camous and geometric shapes. The hand-painted touch of childlike landscapes, painted vegetation and fresh flowers pays homage to the nature. The comeback of Medieval wallpaper and motifs of Morris rediscovers the era of Art Deco.