Ciff Kids is held twice a year and is based in Copenhagen, hence rooted in the heart of the Scandinavian creative industry. It is the only children's trade fair in the Nordic region. Ciff Kids showcases countless brands from Northern Europe, excelling not only in children's fashion but also offering a wide range of other baby and children's products. CIFF Kids is dedicated to bringing together talent, brands, media, and buyers in a relaxed, fun, and commercially vibrant atmosphere, providing an ideal platform for showcasing products and building relationships for children and teenage brands.

The world is changing, and the second exhibition of Playtime Shanghai will present an image of the children's universe, that takes on today's social challenges in order to protect the freedom to be openly and courageously unique. It is the incarnation of a world of solidarity in its diversity, of a "wild" state of childhood where creativity and spontaneity, individualism and simple pleasures of the senses are combined. It is a joyful disorder, in which each one finds a place, the happy wasteland of a future whose complexity is not put in doubt, but where the collective, the freedom and the sensuality celebrate new utopias.