From June 13th to 16th, the 104th edition of Pitti Uomo, the Florence Men's Fashion Exhibition, took place at the Fortezza da Basso exhibition center! A total of 825 men's fashion and lifestyle brands participated in this edition of Pitti Uomo, surpassing the previous 789 brands, with 43% of the brands coming from countries other than Italy. The theme of this year's exhibition was "Pitti Games", referring to a relaxed and enjoyable atmosphere that is full of challenges and creativity, synonymous with energy, commitment, and the desire for success. The Pitti Immagine organizing committee imagined the Florence exhibition center as a "big gambling table" where people can enjoy themselves and experience the thrill of taking risks.

The 103rd edition of Pitti Immagine Uomo ended in Florence (10-13 January 2023) with almost 800 men's fashion, lifestyle and genderless collections at the Fortezza da Basso, an increasingly evolved exhibition layout and new sections like PITTIPETS and The SIGN. Plus the special events in other venues around the city: from the Martine Rose catwalk show at the Loggia del Porcellino to the Jan-Jan Van Essche show in the Santa Maria Novella Complex, together with all the other scheduled presentations and events that met with great approval from the press, buyers and guests who traveled specially to Florence.

Founded in 1972, the world-leading fashion event Pitti Uomo is not only a menswear show, but it is also a more all-around clothing exhibition and trade show. Other fashion weeks may pay more attention to the runway, however, Pitti Uomo focuses on the exhibition and trading of new-emerged brands. Meanwhile, Pitti Uomo can also be regarded as the best interpretation of global fashion trend for menswear. From June 30 to July 2, Pitti Uomo successfully held its 100th exhibition in Florence. Except for those famous menswear brands and latest products all over world, there were multiple special events as well. According to the official data, over 6000 people attended the exhibition, including 4000 buyers(30% of them came from foreign countries). The exhibition was mainly based on three topics: "Fantastic Classic"(contemporary classic menswear), "Dynamic Attitude"(outdoor wear, sportwear and streetwear), and "Superstyling"(niche avant-garde design). Thus, the exhibition has attracted people from all the industries and with different fashion preferences.