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The Comprehensive Analysis of Pitti Uomo The Florence Menswear Trade Fair
The 102nd edition of Pitti Uomo taook place in Fortezza da Basso from June 14, 2022 to June 17, displaying Spring/Summer 2023 collections. This historic menswear trade fair has returned to the right track. Compared with the edition in last June(338 exhibitors) and this January(540 exhibitors), the latest edition was an exhibition of 671 brands, including 100 new comers.
The Comprehensive Analysis of Pitti Uomo
Founded in 1972, the world-leading fashion event Pitti Uomo is not only a menswear show, but it is also a more all-around clothing exhibition and trade show. Other fashion weeks may pay more attention to the runway, however, Pitti Uomo focuses on the exhibition and trading of new-emerged brands. Meanwhile, Pitti Uomo can also be regarded as the best interpretation of global fashion trend for menswear. From June 30 to July 2, Pitti Uomo successfully held its 100th exhibition in Florence. Except for those famous menswear brands and latest products all over world, there were multiple special events as well. According to the official data, over 6000 people attended the exhibition, including 4000 buyers(30% of them came from foreign countries). The exhibition was mainly based on three topics: "Fantastic Classic"(contemporary classic menswear), "Dynamic Attitude"(outdoor wear, sportwear and streetwear), and "Superstyling"(niche avant-garde design). Thus, the exhibition has attracted people from all the industries and with different fashion preferences.