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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Connect with the Future -- The Comprehensive Exhibition Analysis of Intertextile & CHIC Shanghai

    2021-10-18 28792

    Connect with the Future -- The Comprehensive Exhibition Analysis of Intertextile & CHIC Shanghai

    Fashion always rises before fabrics and apparels. As the social model is affected by the epidemic, the development of fashion trend is divided into two directions: one is to meet the needs for comfort and safety, while the other one is to express oneself in a more joyous, positive, and easy way. Fashion, technology, design, trend, and culture are combined together to promote the industry and guide the development of new products.

  • Witness New Birth -- The Analysis of Hangzhou CKIW EXPO

    2021-10-16 38140

    Witness New Birth -- The Analysis of Hangzhou CKIW EXPO

    Hangzhou is the birthplace of China's E-commerce, and also the largest city of digital economy in China. China(Hangzhou) Fashion Industry Digital Trade Exhibition(CKIW EXPO) gathered the supply chains and hosted a biggest feast for China’s underwear industry. As an essential platform for the underwear industry to communicate and trade, this exhibition not only reflected the current industrial conditions and trends, but also provided face-to-face business opportunities for enterprises and e-commerce organizations. Besides, multiple professional forums in the exhibition established a platform for insiders to study and communicate.

  • Explosive Growth -- The Analysis of Showroom Shanghai 2021 W+

    2021-07-08 25986

    Explosive Growth -- The Analysis of Showroom Shanghai 2021 W+

    From July 1st to 4th, the second Showroom Shanghai Winter+ collection will kick off at Shanghai Exhibition Center. On June 20 last year, Showroom Shanghai organized its first Winter+ collection and started an innovative journey of throwing three shows a year, which is unprecedented in the industry. At that time, the pandemic just started to slow down, and most brands took a wait-and-see attitude. But it turned out that all the brands present at the Winter+ collection last year clearly benefited a lot, and many of them recorded rapid growth, including RE'VAN, CHAU•RISING, MAO MART HOMME, PAN'TTERFLY, HALF-MADE_, and Seriase. Increasing orders received will enable brands to accelerate the transition to commercialization. At the debut Winter+ collection last year, 85 brands received 200 million orders within just 4 days. Many buyers raved that during the fashion week, since so many ordering meetings were around and the schedule was so tight, they just had no time to check new brands. Showroom Shanghai's WINTER+ avoided this hassle by shunning the fashion week and allowed buyers to have enough time to hunt for those treasure brands overlooked before. The success of last year's Winter+ collection paved the way for the expansion of the Winter+ collection this year. The Central Hall firstly included in our April collection will also be the center stage for big brands. Major brands like Le Fame, Mili.Xu, ZINGME, MUKZIN, and PAN'TTERFLY will return to the central hall after their huge success at 21A/W collection. The return of UOOYAA will also be a highlight of the Central Hall. West Platform Hall will again feature those brands that performed well in the previous seasons, including Chau•RISING, HALF-MADE_, Seriase, Lynn Gong, BIBILEE, shenshen, SELAH, etc. In addition, the exhibition also puts a focus on many strong brands in the down, knitting, and coat categories, which is worth looking forward to. High-quality and mature brands are important, but Showroom Shanghai has always paid special attention to new brands. This time, 54% of the exhibitors are new brands, which represents new vigor and energy. The inclusion of more than a dozen emerging trendy brands from China and overseas add more vitality to the Winter+ collection. According to the researches of POP FASHION, the maturity and normalization of the Winter+ collection will be able to drive a new wave of explosive growth for participating brands. And the other hand, this kind of openness may also blur the clear brand positions. We will keep our eyes on Showroom Shanghai.

  • Updated Retailing -- The Analysis of Showroom Shanghai

    2021-04-22 63516

    Updated Retailing -- The Analysis of Showroom Shanghai

    With the development of Chinese fashion and the rise of buyer industry, Showroom has become well-known. Fashion week has the functions to display and release without providing any ordering services. And the emergence of Showroom helps designer brand to solve the ordering problem, and promotes the development of designer brands and fashion industry. A/W 21/22 Showroom is more professional and delicate than the traditional showcase, except for all the elements the traditional ones have, Showroom knows more about the requirement of buyers and the styles of goods. Professional Showroom attracts medias, bloggers and buyers through its more accurate market positioning and individualized display. Showroom also provides interaction opportunity to fashion buyers and designers. Buyers can have a close look of designs or even touch the fabric, directly feeling the tailoring and details. Showroom Shanghai includes MODE, OntimeShow, TUDDO, DFO, ALTER, Not and TUBE.

  • Lingerie x Curve Connect -- The Analysis of New York Lingerie Exhibition

    2021-03-15 72037

    Lingerie x Curve Connect -- The Analysis of New York Lingerie Exhibition

    Curve is cooperated with Comexposium Group's French Salon International de la Lingerie to hold the Curve Connect in New York. The exhibition attracts about 8% of visitors outside America, and the most foreign visitors come from Canada. And Curve Connect owns over 20% of visitors from international positions. Except for attracting more global participators, the European partner relationship of exhibition also increases the international exhibitors. There are over 120 display brands from foreign countries, including Marie Jo, Aubade, Simone Perele, Chantelle and Wacoal. Lingerie design is always the highlight. And with consumers' demand for healthy lifestyles, comfortable underwear continues its strength. And there is another rising trend in the exhibition, sexy fitted underwear. Many consumers want to have a good date night at home, or just want to be sexy and beautiful again. Therefore, gorgeous lingerie can keep consumers in a good mood.

  • Innovative Sustainable Development -- The Analysis of ISPO Munich Online Exhibition

    2021-03-11 72411

    Innovative Sustainable Development -- The Analysis of ISPO Munich Online Exhibition

    The virtual A/W 21/22 ISPO Munich exhibition covers 545 exhibitors and over 150 product presentations, workshops and conferences. There are over 31000 participants from 110 countries. Sustainability and creative designs are still the key this season. Functional outdoor clothes pay attention to the comfort and open a new mode for customized products. 3IN1 and multi-functional items are more valuable. Environmental acid yellow and neutral colors bring new safety signals. The attention to women's sports requirements is also improved a lot.

  • Sustainable Environmental Protection and Fashion -- The Analysis of Paris Playtime E-show

    2021-03-07 78978

    Sustainable Environmental Protection and Fashion -- The Analysis of Paris Playtime E-show

    The Playtime E-show this year was held online during February 10 to February 12. Based on the sustainable environmental design concept, this Playtime show demonstrated every environmental fashion brands through the recommendations of magazine, blogger and fashionista. And diverse eco-friendly design styles were presented by streaming.

  • A/W 21/22 Outdoor Retailer Market

    2021-03-05 65948

    A/W 21/22 Outdoor Retailer Market

    A/W 21/22 Outdoor Retailer Market pays more attention to the consumer group expansion and outdoor sports requirements. And it accepts more people through designs with better inclusiveness. Since the environmental concept is more and more important, sustainable development has also been the fashion trend. Therefore, the application of natural fibers becomes the key point. Except for the functionality, comfort and versatility are also essential for design. Multi-occasional dressing with high cost efficiency is more popular among consumers.

  • Supernatural and Superconnected-- The Analysis of SPINEXPO Shanghai (2)

    2020-09-06 87745

    Supernatural and Superconnected-- The Analysis of SPINEXPO Shanghai (2)

    The 35th secession A/W SPINEXPO Shanghai is held as scheduled. Although the flow of visitors is limited, the atmosphere is still animated. This report makes a detailed analysis on diversified stitches. Cables get innovated, and yarns are not restricted to the panel. Geometric shapes remain classic and display more stitches. The mottled eroded effect displays time traces. Regular and orderly stitches form granular textures. Panels are stacked to add depth. 3D textures appear on placements, lively and free.

  • The Comprehensive Analysis of Pitti Filati

    2020-09-04 70972

    The Comprehensive Analysis of Pitti Filati

    The A/W 2021/22 Pitti Filati is presented fully digitally for the first time. Local lockdowns result in a complete shutdown for many mills, delaying the production of new collections. Despite this, A/W 21/22 developments are thoughtful, reactive and innovative. Based on reliable and comfortable quality, healthy and comfy yarns remain key, seen on odour-controlling treatments, Total Easy Care Merino and water-resistant coatings. Although some spinners are absent, many participate in the new online format to share the yarn feast.

  • Supernatural and Superconnected-- The Analysis of SPINEXPO Shanghai (1)

    2020-09-04 84308

    Supernatural and Superconnected-- The Analysis of SPINEXPO Shanghai (1)

    Affected by the COVID-19, the suspended SPINEXPO is held as scheduled. Safe, comfortable and anti-bacterial products prevail, including anti-odour treatment and washable wool. Sustainable, traceable and responsible yarns are key, which drives manufacturers to pay more attention to product indicators. Sustainable yarns are widely applied, and sporty functional yarns also gain much attention. A/W 20/21 continues delicacy, innovation and creativity, and aims to employ the best yarns for the most creative, fashionable and comfortable clothes. This report makes a detailed analysis on yarns to elaborate composition of blended yarns, applications and trends.

  • Eco-Friendly Innovation -- The Comprehensive Analysis of Kingpins Amsterdam

    2020-07-04 75655

    Eco-Friendly Innovation -- The Comprehensive Analysis of Kingpins Amsterdam

    The A/W 21/22 Kingpins Amsterdam is held online digitally. The most obvious message from the Kingpins show is that suppliers will keep providing sustainable fabrics for the denim industry. A/W 21/22 will focus on ecological fibers, fabrics and eco-friendly dye techniques that work for core collections in the mass market. This report concludes A/W 21/22 design directions from suppliers and highlights of this digital exhibition, so as to help you with the latest denim fabric trends.

21/22AW Fashion Trend Analysis Report

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