Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Creation and Integration -- The Comprehensive Analysis of New York Menswear Fashion Week
The international fashion week held in New York every year holds supreme status in the fashion world. Many brands work together to put on a fashion feast. Exquisite cutting and creative design are displayed in this season. The concept that the future and the modern make a contrast and integrate with each other is used to present the vivid and fun design aesthetics. Coach 1941, Tom Ford and Palm Angels also put on splendid shows.
Young and Fashionable -- The Comprehensive Analysis of Men's Leather/Fur on Catwalks
On A/W 20/21 catwalks, young and fashionable menswear tends to adopt bright colors, like warm brown tones, leaping blue tones and fiery red tones. Compared with last season, colors are full and pleasing in this season. Large-scale brights are used. Tonal color match also appears at shows of luxury brands. The neat silhouette keeps the minimalist comfort trend, and meticulous looks also display designers' ingenuity. Therefore, using creativity to add more possibilities to items is key to success in A/W 20/21.
Vintage and Innovation -- The Comprehensive Analysis of London Menswear Fashion Week
Every year the London menswear fashion week is a platform for new designers from Saint Martin, and these menswear shows in different styles can largely determine the fashion trends for the next year. Especially in this year, in addition to established pioneers such as Paria Farzaneh Martine Rose, supernovae brands such as Eastwood Danso and Bethany Williams are beginning to shine, which dominate almost half of the international fashion world.
Decadent Looks -- The Catwalk Analysis of VETEMENTS Womenswear
VETEMENTS is founded by Demna Gvasalia and Guram Gvasalia, a graduate of Royal Academy of Fine Arts. It witnesses the unruly street subculture. It is the benchmark of street brands and often copied by other brands. After Guram Gvasalla's departure, VETEMENTS makes a series of changes, retains its own style but begins to cooperate with other industries like Evian to keep energetic in the depressed market.
Fashion Vane -- The Collection of Stars' Same Look
Celebrities are fashion icons for fans and young consumers. When buying the same items, fans can acquire spiritual satisfaction. Recently, Wang Linkai, Zhu Zhengting and Fan Chengceng are eye-catching, and they mainly choose big brands and fashionable brands. The rise of Chinese fashion also draws much attention on many brands.
Horror Aesthetics -- The Catwalk Analysis of MSGM Menswear
Massimo Giorgetti, the artistic director of MSGM, pays tribute to Italian horror film director Dario Argento with a show, and brings the horror aesthetics in the film to menswear. Haunted is inspired by not only the Dario Argento's horror movies, but also the way he looks at the world. The show invites the director to take charge of the scene and music, presenting a conceptual series reaching the edge of people's horror.
The Analysis of TOP 20 Menswear Designer Brands in 2019
This report concludes the data of hot designer brands in 2019, ranks the top list according to market heat and topicality, and analyzes from perspectives of element, detail and item.
Sweatshirts -- The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's sweatshirt of POP users in December, the athleisure style holds the largest proportion, 30%, followed by the fashion leisure style and street fashion brands. Splicing takes up the largest proportion, 16%. In terms of accessories, color-blocked stripes and fun hood are warmly welcomed by the market.
Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.
Just Right -- The Comprehensive Analysis of Stars' Street Snaps
Stars focus on their clothing collocation because of the attention from their fans and fashionistas. Recently, puffa jackets, overcoats and warm berber fleece appear frequently in street snaps, and so do the knitwear, sweatshirts, denim and trench coats. Stars lay emphasis on warmth as well as the layered match, interpreting a different fashion style.
The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear
According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.
BIRTH.ORGAN.SYNTH. -- A-COLD-WALL The Designer Brand of Menswear
The A/W 2019 series of A-COLD-WALL has a theme of "BIRTH.ORGAN.SYNTH.". Art and politics are key elements of this season. The brand keeps its decadent tones and industrial deconstruction. Many asymmetric geometric cutout and collage pockets leave a deep impression. New elements such as graphics, rulers and protractor, which symbolize studenthood, not only perfectly conforms with aesthetics of A-COLD-WALL*, but also inject an academic feel into the A/W 2019 collection.
Fujisaki Mihuyu -- The Comprehensive Analysis of Japanese Womenswear Market
In A/W Japanese market, mainstream styles are dark deconstructed cotton & linen style, Japanese magazine style, Japanese sweet casual style, Harajuku style, and simple & sophisticated style. These styles are independent, while they add more eye-catching points to the diversification of womenswear.
The Fashion Vane -- The Comprehensive Analysis of Kidswear in Korean Markets
Through the real-time follow-up and analysis of Korean kidswear wholesale markets, we find many highlights in this autumn and winter. Fleece still takes up an important part of kidswear market. Whether in spliced materials or placement fleece, the exposed fleece makes the style more layered. Bold print and mock-layer are still popular in Korean kidswear markets pursuing cool and fashionable feel. The rise of retro style makes the classic check and denim hot again.
Independent Selves -- The Comprehensive Analysis of Menswear Street Snaps
Fashionistas and fashion bloggers have their own style in recent street snaps. The street fashion style is still popular. The functional style keeps prevailing and the functional vest appears with changes of materials and colors. The workwear style combining utility and fashion sweeps the fashion circle. Voluminous suits, leather outerwear and long trench coats are also warmly welcomed. Layered match and sets appear in various forms, expressing the fashion attitude of fashionistas.
Workwear and Function -- The Comprehensive Analysis of Menswear at Guangzhou Markets
In fact, the function style is the combination of outdoor sports with fashion. And the workwear style actually evolves from the working uniform used of American workers. In A/W 2019, Guangzhou markets integrate the function style with the workwear style to make these two styles complementary for each other. This report analyzes the functional workwear style from perspectives of style features, craft details and specific items. This new style gains much attention in A/W 2019 markets. And the warm fleece becomes an necessary item.
The Extreme Refinement -- The Comprehensive Analysis of Japanese Retail Markets
This report analyzes Japanese retail markets in A/W 19/20. The major source of styles data is from famous Japanese business circles such as Omotesando, Ginza and Jingumae. Currently, hot styles in Japan are the slight fashion style, the functional style, the individual street fashion style and the rune arts. The return of the retro style drives many both fashionable and retro styles appear in Japanese markets. Splicing and check are still the key points of design. And the Japanese markets do the best in details.
Trench Coats -- The Top List of Womenswear
The TOP list of women's trench coats is ranked by downloading data of POP users. The lady style and the young lady style take up the leading part, 42%. The leisure style is the second, 28%. The third is 18% of workwear style trench coats, mainly fashion brands. In terms of silhouette, practical H-line is the main part, 38%. The following is X-line showing the waist, 20%. And A-line accounts for 12%. Apart from usual crafts like splicing and deconstruction, drawstring accounts for 18%.
Delicacy and Utility- The Comprehensive Catwalk Analysis of Women's Leather
In catwalks of S/S 2020, natural keynote and digital style are influencing colors of women's leather and fur. In terms of middle tones and neutral colors, retro earth tones and green tones inspired by environmental protection and outdoor theme are outstanding. Black dominant in leather is added to create a rich and calm dark color palette which makes a contrast with fresh and bright colors.
Fashionable Artists- Lilbetter Menswear Designer Brand
Lilbetter is a famous original designer brand founded in 2011. It upholds the value of innovation and the integration of Chinese and western cultures, and is committed to transforming the original spirit into a unique clothing culture and contemporary lifestyle. With the brand slogan "Do It Better!", it spreads the brand culture. And Lilbetter attracts youngsters of 20-30 years old with its minimalist design and unique cutting.
Fashion- The Comprehensive Analysis of Stars' Street Snaps
Stars that walk in the cutting-edge of fashion pay close attention to the fashion trend. And we can refer to their fashion elements and clothing collocation. Shirts, sweatshirts, knitwear, jackets and suits are versatile and necessary in autumn and winter. The functional style is still popular. And layered match is the main collocation to highlight the layered sense and the fashionable sense.
Funny Streets- The Comprehensive Analysis of T-shirts of Menswear Designer Brands
Men's T-shirts for A/W 2019 are more and more diversified. Scenery photos, figures, letters and street fashion printing are main patterns. Main silhouettes are mock-neck T-shirts, mock-layered T-shirts, long-sleeved T-shirts with regular patterns, and spliced T-shirts.
Rocky Horror Show- Haculla The Designer Brand for Menswear
Founded in January 2015, Haculla is a street brand created by Jon Koon, the leader of a fashionable brand and the graffiti artist, Harif Guzman. The brand is dark, humorous, free and full of individual style and distinct features. In this season, Haculla rejects the uniformity of mediocre and numb vision. Different crafts are adopted in ordinary street styles, such as motorcycle jackets, hoodies, baseball outerwear, thus the brand is sublimated dramatically and artistically. It's also a tribute to New York street art with a long history.
Sweatshirts- The TOP List of Menswear
According to data analysis of the TOP 100 downloads of men's sweatshirts in October, the athleisure style and street fashion brands are comparatively steady. While fashion and leisure sweatshirts decline a little. In terms of patterns, letter element has an obvious growth of 10%. Splicing increases a little.