Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
T-shirts -- The TOP List of Boys' Wear
According to data analysis of top 100 downloaded boys' T-shirts in May, J-Korean style (25%) and fashion leisure style (51%) remain popular. Slight fashion style gains increasing attention. Letter and animal prints are main patterns.
Popular Womenswear Designer Brands in the First Half of 2020
This report ranks the top 30 brands based on downloading interactive data of users in the first half of 2020, extracts designers brands with high market heat and topicality, and analyzes hot elements.
T-shirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's T-shirts in May, fashion leisure style takes up a high proportion, showing a slight fashion trend. Structure changes a little; details become the focus; and accessories are lavish. Tape, metal decoration and badge appear in various ways. Street fashion brands focus more on the quality sense.
The Comprehensive Analysis of Womenswear Benchmark Fashion Brands
This report makes a key analysis of INXX, GUUKA, GENANX, Dangerouspeople and Bosie agender. Key details include collaborated patterns with illustrators, bug interference, digital linear fragments, Chinese characters and Chinese fashion. Color-blocking remains the main craft. Safety buckle and other decorative details are also noteworthy.
Impression of Ibiza -- Misbhv The Menswear Designer Brand
Misbhv, a Brand from Poland, mixes various elements from pop culture and subculture, creating the unique post-soviet aesthetics. For Misbhv, summer is the most important party time. Thomas Wirski, the creative director, says "Ibiza in the 1980s was a place of separation, of artists, of musicians, of people who were different and found peace there, we lack that inclusiveness in Europe today". This season Misbhv evokes memories of the 1980s with an Ibiza impression.
T-shirts -- The TOP List of Girls' Wear
According to data analysis of top 100 downloaded girls' T-shirts in May, J-Korean (45%) and fashion leisure (34%) dominate in the month. Avant-garde fashion brands only occupy 3%, while emerging designer style grows to 18%. Letter print (15%) and plants (19%) are main patterns, and stripes occupy 12%. As for craft, positioning print(56%) is far ahead of applique (11%) and splicing (20%). Ruffle takes up a high proportion of 23%.
Interchangeable Fashion -- Cukovy The Womenswear Designer Brand
Cukovy is a contemporary casual brand founded in 2014 in Budapest, Hungary. It is good at drawing inspiration from all aspects of women's life. Flexible and interchangeable concept is the symbol of Cukovy. Sleeve and hood are changed to create amazing combinations.
Fur and Leather -- The TOP List of Menswear
The TOP 10 list of men's leather and fur clothing is ranked based on downloading interactive data. According to the TOP 10 list, business leisure (slightly declines) and fashion leisure (grows) are dominant. Avant-garde fashion brands hold 9%. Jackets remain the most popular item. As for fabrics, leather takes up the largest part, but fur and fleece occupy a small proportion.
Evolution of Fashion Sweatshirts -- The Comprehensive Analysis of Boys' Sweatshirts in Retail Markets
As an important item for spring and summer, sweatshirts are diversified. In S/S 2020, colorful all-over prints, colorful tie-dye, realistic figures and logos are mainstreams on boys' sweatshirts. Color-blocking and slight deconstructed silhouette add details and express fashion attitude.
Styles -- The Comprehensive Analysis of Menswear Street Fashion Benchmark Brands
I.T, Aape, Reshake and Evisu are important street fashion brands in China. FIVE CM, Izzue and Boy London are also prevalent. Color, style and craft become main focuses on people. Colorful T-shirts add youthful vitality. Prints and letters also show a statement-making or avant-garde style.
T-shirts -- The TOP List of Womenswear
According to data analysis of top 100 downloaded women's T-shirts from April to May, avant-garde fashion brands, fashion leisure, and the young lady style draw much attention. Letters are mainly combined with handcrafted beads, embroidery and fringes for a bold vision. Splicing and knotting gain the most attention.
Sweatshirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's sweatshirts in April, fashion leisure and street fashion brands all decline a little, while athleisure style grows slowly. Letter occupies a large proportion. Print plays an important role in sweatshirts, followed by splicing. Dynamic fluorescent colors add details to sweatshirts.
Gender-Neutral -- The Comprehensive Analysis of Womenswear Fashion Designer Brands
The new generation of consumers demands for individual and creative products, which drives the popularity of niche designer brands. The new generation pursues unisex clothing. This season unisex clothing increases the size, adds practical accessories to enhance functionality, and brings a design sense through fun or bold prints.
Recreated Vintage -- KAPITAL The Menswear Designer Brand
KAPITAL is a Japanese folk style brand founded in 1984. It is good at combing avant-garde designs with traditional clothing manufacturing crafts, and dedicated to creating its own individual aesthetics. FLARE STAR, its S/S LOOKBOOK, is photoed in Vietnam. According to the LOOKBOOK, this season KAPITAL continues its original style, takes cues from Chinese Kongfu culture, blends with American retro clothing collocation, and adopts traditional techniques such as tie-dye and Sashiko, thus providing a series of products nodding to martial artists.
Recovery Period -- The Comprehensive Analysis of Womenswear Retail Markets in Shanghai
In May, markets in china are gradually recovering. Summer clothing leads the market. T-shirts, shirts and dresses become mainstream items. Cool sky blue, light yellow, light green and bright white are prevailing. Chiffon, lace, eco-friendly cotton and mesh are gaining consumers. Cartoon characters, nostalgic photos and shiny heavy-duty techniques are popular. This report shows the recovery period in Shanghai.
Carpe Diem -- Then Comprehensive Analysis of Menswear Street Snaps
During this pandemic, the way we present ourselves changes greatly from outdoor socializing to quarantine at home. Carpe diem is the life attitude of current youngsters. Fashionistas can always present wonderful looks whether going out or staying at home.
Popular Online Chinese Fashion Brands in the First Quarter -- TOP 20 List of Menswear
This report concludes data of hot online Chinese fashion brands in the first quarter of 2020, ranks the top list based on market topicality and heat, and analyzes from perspectives of styles, crafts and design details.
Justin × Hailey -- The Analysis of Street Snaps
After marriage, Justin and Hailey often appear together. They shoot ads for CK, appear on the cover of VOUGE and attend offline activities. And their daily looks can also be used for reference.
The Comprehensive Analysis of Womenswear Street Fashion Benchmark Brands
1. INXX A/W 2020 fashion show has a theme of Unity, and consists of three chapters: The Past - INXX MASTER "Dunhuang"; The Present - INXX × Pu Yingwei "Joint Plan"; The Future - INXX × Lin Haokun. As the main line of this series, traditional culture, imprint of times and the imagination of future run through the whole collection. From the ancient Dunhuang to the modern architectures and to the virtual and real future space, they together present the landscape spanning thousands of years. 2. PERKS AND MINI S/S 2020 series has a theme of X-PERIENCE. P.A.M. has created a unique P.A.M. world with its distinctive patterns, and has now landed in INXX Changsha IFS and Shanghai Shimao Festival City. 3. GENANX collaborates with the King of Fighters 97, creating thrilling styles for fans. 4. The independent designer brand, Guuka, shoots the S/S 2020 advertising campaign.
Recovering -- The Comprehensive Analysis of Womenswear in Shanghai Retail Markets
COVID-19 results in the economic downturn in the first quarter. As the pandemic in China is now under effective control, the retail market is gradually recovering. Currently, there is a sign of retaliatory consumption. Retailers continue to launch products to stimulate consumption, and many brands launch collaboration collections. These all provide a two-way force for market recovery. During this special period, Shanghai also sees a special trunk show season in the fashion industry, including Showroom Shanghai PUZZLE, Ontimeshow and Mode Shanghai. Later POP will analyze them.
GXG -- The Analysis of Menswear Benchmark Brand
Keith Haring, America's most famous street artist in the 1980s, is known for his simple yet colorful graffiti art. Youngsters still pursue freedom and self-expression. This time his collaboration collection with GXG uses simple fun graffiti patterns, and combines with installation to create a new performance art, hoping to inspire the relaxing and pleasing emotion.
The Analysis of TOP 20 Menswear Designer Brands in the First Quarter
This report concludes data of hot brands in the first quarter of 2020, ranks the TOP list based on market topicality and heat, and analyzes from details, styles and crafts. Fashion brands and fashion leisure brands remain dominant. Business leisure menswear also gains much attention with its high-quality fabric, exquisite craft and neat cutting. The fashion function style which emphasizes utility and function will become the focus of this season. Rune arts also draw much attention.
Shirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's shirts from March to April, the simple & sophisticated style, the young lady style and avant-garde fashion brands (Chinese fashion) become main styles. Cartoon characters and Chinese characters are main patterns. Animal prints are dominated by dragon, phoenix, and tiger. Splicing and ruffle draw much attention. Deconstruction remains the key detail of S/S 2020 shirts.