Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Rebellious & Variable -- The Analysis of Kolor The Menswear Designer Brand
Kolor is a Tokyo-based high-level casual fashion brand founded by Junichi Abe in 2004, which is focusing on men's and women's ready-to-wear currently. Its unique Asian tailoring and proverbial fitness perfectly present the accurate, elegant and understated Japanese fashion. Kolor S/S 2021 collection contains both womenswear and menswear. The younger design is based on the classic products in the past, and deconstruction takes it to another domain. Layered feel is the core of this collection. Except for the layering of various streetwear and leisurely clothing, designer unexpectedly puts the clothing in kids' size out of the loose adult silhouette, accentuating the hippie and decadent aesthetic of colorful and anti-mainstream mix & match and echoing the rebellious and variable inner activity of teenagers.
Shorts -- The TOP Ranking of Boys' Wear
Based on the interaction data of POP users in May, smart casual and avantgarde brand are the main styles of boys' short. Letter and animal printing are the two most popular pattern elements. Positioning printing and splicing are the noteworthy crafts in May.
Digital Clone -- The Catwalk Analysis of Balenciaga
The runway design of Balenciaga is extremely simple. White floor and walls do not have any embellishments. The amateur models of the past seasons are all wearing black and sitting on both sides of the runway as audience, which forms a minimalist world of black and white. S/S 2022 collection CLONES presents a series of digital clones and uses CG-scanning to realize the digital grafting. GUCCI's recognizable signatures are applied on the products of Balenciaga. Many classic GUCCI bags, including Jackie, have become the Logo of Balenciaga.
Future Ecology -- The Analysis of Marine Serre The Menswear Designer Brand
Marine Serre founded the namesake brand in Paris, France in 2017. And the brand is known for its avant-garde, modern and bold design styles. Its signature moon printing and regenerated materials take inspiration from Arabic culture and present individualized fashion looks. Marine Serre fuses avant-garde sportswear with linear silhouette and high-level customized style to present the unique tailoring and the in-depth understanding of color and silhouette. The brand interprets the value and concept of ecological futurism. Except for the exploration of diversified fabric splicing and reformation, experimental requirements for design, fashion manufacturing and supplement have also been launched. Meanwhile, hi-tech sports fabrics made by recycled materials are connected with the delicate woven fabrics, which reveals the distinctive interpretation of traditional French haute couture.
Shirt -- The TOP Ranking of Boys' Wear
Based on the analysis of interaction data of POP users in May, J-korea and smart casual are the main styles of boys' shirt. Stripes & checks is the major pattern element, and splicing and positioning printing are the noteworthy crafts.
Sweet & Cool Girl -- ANAP The Kidswear Designer Brand
ANAP GiRL is a sub-brand of ANAP, which is committed to creating daily fashion for teenage girls. Every unique girl will be like the heroine of drama in all the scenes. Fashionable styles and trendy printing make this fashion brand suitable for teenagers.
Deconstructed Expression -- The Analysis of Juun.J The Menswear Designer Brand
JUUN.J is a Korean menswear brand founded by Jung Wook Jun in 1999. Its unconventional deconstructed tailoring has drawn attention. New modern street aesthetics is integrated to enliven the classic. Oversized tailoring, geometric silhouette and military elements are used frequently in the collection of JUUN.J. The combination with different fabrics creates a distinctive style.
Fitted Editing -- The Analysis of Randomevent The Menswear Designer Brand
The latest Randomevent S/S 2021 lookbook -- SEEING IS EDITED was officially released. The collection is full of warped prints that represent the many distorted perspectives that are expressed through social media. This message translates across the series of streetwear designs and includes classic silhouettes including knitwear, double rider jackets made from leather, and more.
Basic Antinomie -- The Analysis of Maison Mihara Yasuhiro The Menswear Designer Brand
The Maison Mihara Yasuhiro A/W 2021 collection Basic Antinomie wanted to tell us that,"When we think rationally according to modern global thinking, we always result in a paradox. This is because it's beyond the possible experience of the limits of one's own reason." Basic daily clothing is complemented with raw edges, overlapped sleeve, heterogeneous splicing and distressed design. These deconstruction designs interpret the contradictory and unexplained conditions in our lives. Designer tries to find to balance of the whole silhouette to fully concretize the thoughts.
Rebellious Streetwear -- The Analysis of Chinatown Market The Menswear Designer Brand
Chinatown Market was founded by Mike Cherman in Los Angeles in 2016, which is known for its clear smiley face, rich shapes and tie-dyed works. Its thick American rebellious spirit takes the parody to the top level. Chinatown Market S/S 21 collection uses global maps. Glow-in-the-dark puff print and tie-dyeing are the noteworthy crafts.
The Streetwear of Rebellious Takahashi -- The Analysis of Undercover The Womenswear Designer Brand
The representative Japanese fashion brand UNDERCOVER was founded by JUN TAKAHASHI in 1994, which was known for its surreal, pretty, and weird style. The brand is also a noteworthy target of the Paris fashion world. The A/W 21/22 collection Creep Very mixes the woolen cardigan and pajamas. Maintaining the chic functionality of high-street style, the elements of casual formal wear are also involved. Extravagant ruffles and bowknots, romantic cuffs, warm wool, and 3D-tailored suit pants dominate the collection. Butterfly-printed dress is changed into high-waist cropped puffer jacket to refute some of the spiritual constraints brought about by the fashion.
Japanese Minimalism -- The Analysis of NON TOKYO The Womenswear Designer Brand
The Japanese designer brand NON TOKYO was founded by Ayano Ichige in 2014. Its comfortable and minimalist Japanese aesthetics pay attention to the daily look and apply diverse materials on the clothing. The restructuring and splicing of fabrics provide multiple dressing ways, and increase the sense of fashion and playfulness. A/W 21/22 Scandinavia Athletic collection presents the brand tonality and provides consumers with practical mix & match items.
Vintage & American Style & Modern -- The Analysis of TOGA The Womenswear Designer Brand
TOGA is a Tokyo-based designer brand founded by Yashuko Furuta in 1997. The designer, who is the student of Rei Kawakubo, is really famous in Japan. Her application and tailoring of materials present high recognition. The mixed design of vintage, American style and modern style is timeless. Rose pattern is shown through artistic skills in the latest A/W 21/22 collection. Curvy tailoring endows works with the romantic 3D visual effect. Improved modern toga is extremely eye-catching. TOGA is the one and the only brand which combines traditional Japanese style with western modern style, and it also mixes the elements of street and stage.
Individualized Expression -- The Analysis of We11Done The Menswear Designer Brand
We11done is a brand founded by Dami Kwon and Jessica Jung. They also set up a buyer shop Rare Market for globalization. They wanted to influence other fashionistas in the world through an independent and positive posture. A/W 21/22 collection uses plush elements frequently. Eye-catching plush collar and girdle make the styles of autumn and winter warm and lovely. Except for the basic denim, printed denim item is more unique.
Unisex Players -- Y/Project The Womenswear Designer Brand
Paris has had a great influence on Glenn Martens -- the designer of Belgium-based brand Y/Project. Since he became the creative director in 2013, Glenn has been looking for a perfect balance between avant-garde tailoring and comfort. Known for the deconstructionism and unisex design, Glenn is the heir of anti-fashion concept.
T-shirt -- The TOP Ranking of Girls' Wear
Based on the interaction data of POP users in May, J-Korea and smart casual are main styles of girls' T-shirt. Letter and animal are the major pattern elements. Ruffle, applique and mock layered are the note worthy crafts.
Street Fashion -- The Analysis of RIPNDIP The Menswear Designer Brand
RIPNDIP comes from Los Angeles, California, U.S.A., founded by the skater Ryan O'Connor in 2009. Thus, its brand name RIP stands for skate a spot, N for and, and DIP for leave before the cops come, completely presenting its rebellious and humorous spirit. Its middle-finger cat Lord Nermal is deeply loved by the entertainment and fashion industry.
Playful Art -- The Analysis of Saint Michael The Menswear Designer Brand
Fresh blood is always the must-have element of fashion. The new-emerged Japanese street brand, Saint Michael was founded by Yuta Hosokawa and Cali Thornhill DeWitt. The brand pays attention to the self-expression and uses English letters, geometry, human figure, and distressed craft to show their playful attitude.
Bold Collision and Creation -- The Analysis of KAPITAL The Menswear Designer Brand
KAPITAL once again presents the combination of traditional Japanese craft and retro American Hippy in the S/S 2021 collection. The elements of extreme sports like street skateboard and cycling are integrated, and classic smiley face brings a series of eye-catching items. Ethnic prints and ties are used to redesign the outerwear and cuffed trousers and present the clothing which is different from the traditional sportswear. The collision of sport style and ethnic style is extremely bold. Besides, S/S 2021 collection also presents the iconic tie-dyeing, boro style and extravagant oversized silhouette to meet the mainstream. Variable colors and eye-catching patterns are applied. Oversized suit uses faded pink and sewed-up pocket kerchief.
A New City of Fashion -- The Comprehensive Analysis of Chengdu Menswear Wholesale Market
There has been a rapid improvement of the fashion status of Chengdu in the last decade. It is a city of economy, commerce and culture, and also a leader in fostering young fashion consumers and cultivating fashion culture. The leisurely life attitude of west-southern China leads to the consumption concept of chasing enjoyment. Young generation have also gradually become the main force of Chengdu consumption. This report will analyse the business district and buyer stores around Chun Xi Road. The whole younger style pays more attention to the individualization and self-attitude. Those stores with gathered niche designers are also the popular spots for Chengdu citizens.
T-shirt & Sweatshirt -- The TOP Ranking of Menswear
According to the data analysis of TOP100 downloaded men's T-shirt & sweatshirt in April, smart casual and streetwear brand occupy larger proportions. Water-washing and tie-dyeing are the main crafts. Delicate embroidery and applique also share the market.
Public Fashion -- The Comprehensive Analysis of Casual Womenswear Benchmark Brand
This report mainly analyses the benchmark casual womenswear brands in the market, PEACEBIRD, A21 and ZUKKA PRO, from the aspects of product design, style revolution and consumer requirement. Casual brands are divided into Key Brand, Secondary Brand, Mainstream Style and Popular Brand based on the popularity. Except for key brands, secondary brands include functional style, sport style and casual mix & match, which are under a rising trend among young consumers.
Leather & Fur -- The TOP Ranking of Menswear
This TOP ranking of leather and fur items is based on the interaction data of POP users. Smart casual(64%) and business leisure(32%) are the main styles in the recent months. Jacket is still the most popular item. The quantities of polar fleece, faux fur and fur & leather have increased clearly. Leather is the hottest category.
The Lyst Index -- The TOP 20 Hottest Brands of Q1 2021
To compile the results, global fashion search platform Lyst analyses the online shopping behaviour of more than nine million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online. The formula behind The Lyst Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.