Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Smart Casual Business Leisure Avantgarde Brand Rune Arts French style Athleisure Agender Workwear Chinese Fashion J-Korea Fashion function Preppy style Chinese Style Cotton&Linen Outdoor Sports Indoor Sports Folk Style Sustainability Middle East Style Russian Style Middle Aged and Older Pattern analysis
Black Romance -- The Analysis of Yohji Yamamoto The Menswear Designer Brand
Being known as "the Poet of Black", Yohji Yamamoto has been the greatest influencer in the field of traditional apparel and design for 40 years. Bold, avant-garde tailoring and black keynote form his signature unisex fashion.
Rebellious Punk -- The Analysis of JOEGUSH The Menswear Designer Brand
JOEBUSH is a namesake brand founded by an independent Korean designer in 2014. Inspired by rock music, his patchwork presents an alternative fashion style, which has attracted brands like LMC and JOYRICH for collaboration. JOEGUSH fuses its signature reproduction technique with other brands to produce a unique visual impact.
Retro Street Fashion -- The Analysis of Children of the discordance The Menswear Designer Brand
Children of the discordance established by Hideaki Shikama in 2011. Inspiration coming from recollections of fashion and music beginning with the 90s and onwards. Updated and Upcycled items from personal collection of archives and vintage sourced worldwide over the many years, Hideaki Shikama focuses on respect for craftsmen, creators, and producers, working beyond the concept of fair trade for production that creates the sophisticated one off products expressing the attitude of "DISCORDANCE".
Retro Art -- The Analysis of Billionaire Boys Club The Menswear Designer Brand
The American designer Pharrel Williams was grouped with some Japanese designers, as the founders of NIGO and BAPE, to establish a global fashion label Billionaire Boys Club in 2003. To echo the street and retro fashion, tie-dyed craft, extravagant prints and plaids are all appeared on clothing. Astronaut logo, stripe and graffiti diversify the clothing all year around.
Virtual Universe -- The Analysis of HAMCUS The Menswear Designer Brand
Founded by the Chinese designer Tuff Leung in 2013, HAMCUS, a former premium apparel manufacturer, features wasteland and functional styles. Thick anti-utopian aesthetics are integrated to present a unique collection system. Through military uniform and sci-fi battle suit, HAMCUS has raised an unprecedentedly creative and bold way of design.
The Color Analysis of Menswear Runway丨Neutrals
Broadly speaking, neutral colors are the mixtures of red, yellow and blue in different proportions. However, in a narrow sense, neutrals colors are those colorless colors(black, white, gray) and low-saturation earthy tones. In the S/S 2022 menswear fashion weeks, Almond Buff(PANTONE 14-1116 TPG), Honey Mustard(PANTONE 17-1047 TPG), Clay(PANTONE 15-1231 TPG) and Arabian Spice(PANTONE 19-1245 TPG) were the main neutral colors. We can see the perfect presentation of men's elegant and understated temperament from practical and functional clothing. Clay with high inclusiveness pays attention to the casual and elegant scent; Arabian Spice is used more on leisurely outdoor items.
Unstable Equilibrium -- The Analysis of Heliot Emil The Menswear Designer Brand
Founded in Copenhagen, Denmark, Heliot Emil was named after the grandfather of the brother designers. Although this kind of brand story always represents a vintage style, Heliot Emil is a brand for future. The brothers said this brand is exploring the boundaries between form and functionality by the subversive Scandi aesthetics and monochromatic styles. High practicality and customized materials are the most eye-catching features. The design of Heliot Emil is filled with the pursuit of multi-function.
Return to the Origin -- The Analysis of Norse Projects The Menswear Designer Brand
Norse Projects is a Copenhagen-based streetwear brand founded in 2004 which maintains the minimalist design concept of the northern Europe. Norse Projects develops seasonal menswear and womenswear, fuses street fashion and classics with high-end fashion, and also focuses on the performance and functionality. A series of technical products, including outerwear, rain coat and sportswear, are provided. Except for its minimalism, the products of Norse Projects are also known for the high quality. Hats and caps are produced in America, and other products are all made in Europe.
The New Land -- The Analysis of CHENPENG The Menswear Designer Brand
CHENPENG is a namesake fashion brand founded in London in 2015. His works can be defined as the One-sized Fashion, speaking for the minority with special body sizes. In Peng's design aesthetics, there are no boundaries between beauty and ugliness. Instead, he focuses on accentuating personal features. Peng designs pieces suitable for both over-sized and skinny masses by comparing different body shapes among various individuals. Blurring the boundaries between genders and even races, Chen Peng is also known as a designer who specializes in puffa jacket.
LI-NING -- The Analysis of Benchmark Sportswear Brand
LI-NING regrouped and recreated classic elements with brand logo to extend a series of pattern design. Diversified brand elements were fused with modernized painting to interpret of design concept, 'remodeling'. Isolated details were combined together in a random yet not casual way to form an organic whole.
Urban Techwear -- The Analysis of Eastlogue The Menswear Designer Brand
Founded in 2011, the Korean fashion brand EASTLOGUE adheres to the combination of traditional American style and modern leisure. Inspired by hunting, hiking, fishing and military, the brand uses modern technical fabrics and classic styles for reinterpretation and becomes a new force.
The Simplicity That Surpasses Complexity -- The Analysis of Bottega Veneta The Luxury Menswear Brand
In the latest A/W 21/22 collection if Bottega Veneta, 'Salon 02', the creative director Daniel Lee created a crazy and free wardrobe for the public. Fusing cold sexual appeal with bloated lines, the complexity built simple pictures. Inspired by the private display in the golden age of haute couture, photographer Tyrone Lebon was teamed up with Freja Beha Erichsen, Fernando Cabral and Yoonmi to present a cool and straight shooting style. Ostrich feathers, bright glass and leather were all used to interpret the graceful attitude of youth.
Military City Boy -- The Analysis of WTAPS The Menswear Designer Brand
WTAPS is a Japanese fashion label founded by Tetsu Nishiyama in 1996, whose core spirit is "Placing things where they should be". As a lover of skateboard, motorcycle and other street cultures, Tetsu Nishiyama also takes military uniform as the main line. We can see the perfect fusion of oriental Daoism and American military culture.
An Art Painting Show -- The Analysis of HACULLA The Menswear Designer Brand
Haculla, a designer streetwear collection, is designed by Tykoon Brand Holding's owner and creative director Jon Koon, and inspired by the iconic Harif Guzman's 15 years of provocative street art. Its unique inspiration from pop culture is deeply loved by fashionistas, and the brand also represents the free combination of street art and black culture. Its bold painted characters have become the biggest feature.
Color Analysis of Menswear Runway -- Blue
Blue has already been a common tone for our daily dressing, and the denim indigo is even regarded as an all-matching basic neutral. The diversification of blues brings different dressing experiences according to its hue and saturation. Glacier Lake(PANTONE 16-4118TPG), Bonnie Blue(PANTONE 16-4134 TPG), Blithe(PANTONE 17-4336 TPG), Strong Blue(PANTONE 18-4051 TPG) and Dress Blues(PANTONE 19-4024 TPG) are selected as the representative colors for S/S 2022 menswear runways. We can see that personalized expression and mature, stable looks are tend to be the designs of brands. Strong Blue further underlines the unique fashion, while Dress Blues brings us looks with high practicality.
Break the Definition -- The Analysis of 7440.37.1 The Menswear Designer Brand
The avant-garde Chinese streetwear brand 7440.37.1 is named after the accession number of argon, a kind of inert gas. "Inert" has become an ideology. The brand aims at getting inspiration from our daily life and transferring it into clothing design. Color, tailoring and fabric is the only media for 7440.37.1. Different from other streetwear brands, the brand centers fabrics and crafts around the topic of microorganisms.
Sunday in Brooklyn -- Little Creative Factory The Kidswear Designer Brand
Little Creative Factory is a manufacturer of big dreams and consciously crafted, unique and timeless garments. Their naughty yet romantic, fashionable and street accent creates comfortable and versatile clothing. The details of texture, volume, and layer surpass the dressing experience brought by simple concepts. Drawing inspirations from the adventures and travelling of brave children, Little Creative Factory tells stories in every season. Their works tend to encourage kids and teenagers to develop their self-expression and confidence. Garments are mixed and matched to create unique eyes.
Tokyo Daywear -- The Analysis of Facetasm The Menswear Designer Brand
FACETASM was founded by designer Hiromichi Ochiai (previously worked at Comme des Garcons and Undercover) in 2007. Its creative, bold and extravagant tailoring has become the main reason of its popularity, and FACETASM is also known as the cultural essence of Tokyo culture. Pioneering street elements blur the boundary of genders. Rich collage is combined with irregular silhouettes and layers to transfer the rebellious punk attitude into practical items.
Diverse World -- The Analysis of YOUSER The Womenswear Designer Brand
Founded by Mooyeol Lee in 2011, the label YOUSER, which is named after "YOU" and "USER", focuses on the relationship between designer and consumers. The brand is good at using deconstructed splicing and mixed materials to create refreshing high-street items that satisfy the beauty-appreciation of markets. Silhouettes and deconstruction details inject an avant-garde modern touch into retro fabrics and classic checks. Checked scarves are deconstructed and spliced in A/W 2021 to present visual impact.
A Ruly Space -- The Analysis of ATTEMPT The Menswear Designer Brand
Founded by the designer Liang Dong in 2015, the Chinese label ATTEMPT calls for the fusion of creative expression and culture. And the innovation and regroup of materials and structures have been the key point. Practical elements are injected into styles and functions to follow the contemporary fashion trend of urban techwear. The changes of tailoring and materials interpret the brand concept of "reconstruction".
Jacket -- The TOP Ranking of Boys' Wear
Based on the interactive data of POP users from June to August, smart casual and J-Korea are the main styles. Letter, animal and cartoon are used as the popular elements for pattern design. In craft, positioning print occupies the larges proportion, followed by color blocking.
Roman Freedom -- The Trunk Show Analysis of Fendi Menswear
S/S 2022 FENDI menswear runway was set in the new home of the brand in Palazzo della Civiltà Italiana. From Silvia's elevated office, Fendi enjoys a dawn-til-dusk panorama of Rome's famous seven hills that's framed by the bulging Apennine mountains to the northeast and the flatness of the Tyrrhenian Sea to the west. Models are shuttling through the palazzo, and the light is changing in the city of Rome. The pale color tone echoes the spring flowers and the sky without constancy.
Unfix Usual -- The Analysis of EFFECTEN The Menswear Designer Brand
EFFECTEN is a Japanese fashion label founded by Kentaro Hamanaka. Its diverse designs present us the unique street fashion, and sporty elements are also integrated to show genderless colorways. Loose jacket is paired with oversized check shirt and detailed snaps to fully present the unlimited fashion style of EFFECTEN.
Sweatshirt -- The TOP Ranking of Menswear
According to the data analysis of TOP100 downloaded men's sweatshirts of POP users in July, streetwear brand(25%) and smart casual(32%) are still the dominating styles. Rune art(10%) keeps the proportion, while athleisure style(8%) has decreased a little. Craft pays attention to the deconstructed splicing, which endows clothing with more possibilities.