Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Intimate Romance -- The Womenswear Catwalk Analysis of Marni
The A/W 21/22 collection of Italian luxury brand Marni is the second collection of creative director Francesco Risso during the quarantine. Francesco Risso joined Marni in 2016, renewed his contract with Marni at the end of 2020, and continued to be the creative director of brand. This collection combines diversified design elements, abundant and flexible colors and classic fashion silhouette to abandon the fixed rules, presenting the individualized sense and showing extreme romance. Marni A/W 21/22 collection is like an ode, praising the most perceptible intimate romance in the fashion process and searching for a new meaning for our daily life. The silhouette and color this season provide dramatic contrasts between light and shade and intense visual impact, expressing the pursuit of romanticism. Few days before the runway, the creative director Francesco Risson sent dinner invitations through mails and medias. He invited people to interact with Marni digitally via Zoom, the official site of Camera Nazionale della Moda Italiana and Tencent China.
Britpop -- The Womenswear Catwalk Analysis of R13
R13 debuted in 2009 in the fashion world, and its creative director Chris Leba was the former vice president of Ralph Lauren. This brand is famous for its distressed retro rock T-shirt, leather pants and 90s plaid shirt with rough and punk rock individuality. The recently released A/W 2021 collection injects British plaids and animal prints into the rock style. Extravagant graffiti butterflies and rabbits are applied on the daily clothing to fully reveal the rebellious core of R13. Highlight items are collocated with oversized outerwear to underline the playful street temperament.
Classic and Recreation -- The Comprehensive Analysis of Menswear Catwalks (Pattern)
The A/W 21/22 menswear week has been over for a while. Influenced by the epidemic, this season still applied online releasing and a few real catwalks. Except for the canceling of New York Fashion Week and the combined catwalk of womenswear and menswear in London, many brands have made full use of creativity and launched their products in unreal digital forms. Paris and Milan are the two biggest areas of patterns this season, which presents practical and surprising patterns.
Knitted Fabric -- The Comprehensive Analysis of Menswear Catwalks
With the arriving post-epidemic era, people are more advocating and longing for a comfortable and relaxed way of life. Throughout the A/W 21/22 menswear catwalks, knitted fabric plays an important role among all the fabrics. Basic and practical cotton Lycra, cotton pile loop and napping sweatshirt fabric are still popular. The artistic stripe and check fabric with new colors has more delicate texture. The tie-dyed pile loop is also reinterpreted in this season, and its color is more gentle and comfortable. Plush knitted fabric on loose silhouette creates the unique thermal feeling in this season.
Low-key Steadiness -- The Analysis of Ami Alexandre Mattiussi The Menwear Designer Brand
The designer Alexandre Mattiussi takes relaxing, comfortable and playful French menswear as the core style. Its high identification Ami de Cœur (My dear friend) label is the brand symbol. S/S 2021 Ami collection updates the retro silhouette, and combines daily life with the refined steady colors to reinterpret the retro styles of 70s and 90s.
High Street -- The Analysis of Off-White The Menswear Designer Brand
The American high-end street brand Off-White was founded by Virgil Abloh, the exclusive styling consultant of Kanye West, in 2012 in America. And it is the most popular street brand in the recent years. S/S 2021 perfectly combines street clothing with advanced garments to show more impactive visual effects and make the street sense more advanced.
Functionality and Diversification -- The Comprehensive Analysis of Japanese Designer Brands
Outdoor leisure is the main style of S/S 2021 Japanese menswear brands. And the combination of practical workwear and rural style forms rich and diversified styles to satisfy the markets. There are two main directions in this report to interpret the Japanese designer brands in all aspects. One is the individualized deconstruction brands such as Maison Mihara Yasuhiro, Kolor and Sacai. And the other is the outdoor practical brands like And Wander, Nanamica and White Mountaineering.
Woolen Fabric -- The TOP Ranking of Menswear
According to the data analysis of POP users' downloads of woolen fabric from November, 2020 to January, 2021, the stiff classic wool becomes the most popular woolen fabrics, followed by subtle cashmere, light double-sided wool, Glen plaid wool and windowpane wool. Therefore, users are having a rising attention to light double-faced wool, cashmere and plaid wool in the recent three months. Besides, Tobacco Brown and Camel are the most popular colors among users and designers.
Variant Mini-Chan -- The Analysis of Hysteric Mini The Kidswear Designer Brand
Hysteric Mini is a Japanese top-quality kidswear fashion founded in 1985, which subverts the tradition through its design concept of street arts and American Rock and Roll. Taking 60s to 80s culture elements like Rock, Hot-rod, Sports and Art as the main patterns, the clothes has better design sense.
Street Aesthetics -- The Analysis of 87MM The Womenswear Designer Brand
The Korean designer brand 87MM is known for its neat street style. It aims at producing tidy multi-functional products. To approach the new street culture, 87MM applies weird and minimalist patterns on classic street clothes to create practical and individualized clothes.
Avant-garde Street Style -- The Analysis of Palm Angels The Menswear Designer Brand
An accidental inspiration made Francesco Ragazzi, a famous Italian photographer, emerge a thought that he wanted to found a brand to express skateboard culture. And it is today's Palm Angels. He reinterprets many wonderful moments through clothes products. And his daring colored prints present a free, casual, comfortable and vital street fashion.
Possible Feelings -- The Catwalk Analysis of Prada Menswear
A/W 21/22 Prada menswear collection has been the first menswear collection since Raf Simons joined Prada and worked with Miuccia Prada. Under the theme Possible Feeling, designers explore human's body, simplified clothes structures and set body free. The layout of this Prada catwalk is just like an art exhibition, four rooms with colorful spaces. Designed by Rem Koolhaas and AMO, refined marble, resin, plaster and artificial fur are selected to be the materials. Its hardness and softness, warmth and coldness perfectly demonstrate the word Freedom. And these materials can be recycled and reused on special product installations and pop-ups around the world.
Dynamic Street -- The Analysis of DKNY The Kidswear Benchmark Brand
DKNY takes street basketball, skateboarding and outdoor exploration as the theme, combining with the logo text with unique brand characteristics and daring application of color to create a professional sports series full of street feeling, which is eye-catching and cool.
K.I.S.S. -- The Analysis of Heron Preston The Menswear Designer Brand
As a new emerging power of New York fashion, Heron Preston has been one of the most eye-catchy avant-garde brands in the recent years. Nowadays, there are many pioneer films, comics and songs which use old Slavic alphabets to replace the original letters in their content or titles. And Heron Preston also creates its unique style depending on this cultural trend. This new series this season is called K.I.S.S.. Amethyst hoodies and toolbox-like hand bags are noteworthy. And the application of biodegradable and recyclable materials is also loved by consumers. Besides, brand's favourite orange element is added in every aspect of design.
New Definition of Micro-Fashion -- Waneebe The Kidswear Benchmark Brand
The Korean kidswear avant-garde brand Waneebe is good at making design and overlapped dressing in bright colors. Its neutral-gender design concept presents a fresh and comfortable micro-fashion style. This brand allows the clothes to be worn in more occasions with chic designs at the same time.
Street Pioneers -- The Analysis of RIPNDIP The Menswear Designer Brand
RIPNDIP comes from Los Angeles, California, U.S.A., founded by the skater Ryan O'Connor in 2009. Thus, its brand name RIP stands for skate a spot, N for and, and DIP for leave before the cops come, completely presenting its rebellious and humorous spirit. Except for selling clothes, accessories and skates are also available.
Street and Everyday Fashion -- The Comprehensive Analysis of Korean Menswear Designer Brands
As Korean fashion gains increasing attention, some Korean designer brands become famous globally. Streets provide a stage for them to show themselves, and Korean fashion culture highlights their own design sense. This report starts from street fashion, simplicity, leisure and deconstruction to elaborate the charm of Korean designer brands.
Dark Style -- Nununu The Kidswear Benchmark Brand
Nununu is a kidswear fashion brand from New York, and uses mainly stars, skull and "NO" as main patterns. Special cutting and worn-out designs work with a few fluorescent colors to express the fashion attitude of the brand. In A/W 20/21, Nununu merges emotional skull and smiling face with dark illustrations to extend the rebellious individuality.
Sweatshirts & T-shirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's sweatshirts and T-shirts in November, fashion leisure style holds a high proportion; street fashion brands ascend slightly; the athleisure style declines a little. Patterns still feature letters, while figures, animals and geometric shapes occupy equal parts, adding more elements to sweatshirts and T-shirts. Deconstruction and splicing are eye-catching, but the difference is that there are more styles which deconstruct and reorganize varied items. This smart technique shows diversity of garments.
Fashion -- The Comprehensive Analysis of Street Fashion Designer Brands
Styling can show the wearer's confidence and taste. New fashionable styling features leather outerwear, suit sets and the outerwear with leopard prints. Accessories include cool leather bags and neat sunglasses.
Western Culture -- Palm Angels The Womenswear Designer Brand
Palm Angels is a fashion brand created by Francesco Ragazzi, a renowned Italian photographer and former artistic director of MONCLER. The designer creates this brand to tell a story about skateboarding teenagers and their street culture. In September 2014, Francesco Ragazzi launched his personal photography collection, PalmAngels. He captured skateboarding teenagers to fully display the connection between fashion and extreme sports in an art form. Sportswear inspired by the 1970s, jeans with California patterns and jerseys are warmly welcomed. Each series of Ragazzi fully interprets his unique vision inspired by skateboarding culture, showing novelty and trend insight.
Diversified Slow Fashion -- Andersson Bell The Womenswear Designer Brand
Andersson Bell is a famous Korean designer brand founded in September 2014, quite popular among stars and youngsters. Its 2020 A/W collection is inspired by Monterey Pop Festival in 1967. The designer wants to express the style, life and music of Janis Joplin. Based on basic silhouettes, Andersson Bell displays Korean style colors, check suits, slogan sweatshirts and silhouette designs. It sticks to its own style while following up the trend. Its items seem to be ordinary but take on prominent details and layers. Andersson Bell subverts the stereotype of Korean street casual style with a simple yet elevated Nordic flavor, an air of British retro gentlemen style and a fresh and romantic French touch.
Trousers -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trousers from September to November, simple and sophisticated style, rune arts and workwear style stand out, and business leisure style gains the most attention. Fitted trousers are the most salable, holding the largest part. The slightly loose tapered trousers are the most frequently downloaded, followed by well-fitting straight tailored pants. Compared with last year, workwear trousers decline, but knots and color-blocking remain key designs. Designers prefer check fabric and pleats.
Urban Slight Fashion -- The Comprehensive Analysis of Occidental Menswear Designer Brands
This report mainly analyzes occidental menswear designer brands. In A/W 2021, occidental menswear features a slight fashion style and uses subdued patterns. The folk style is reflected on knitwear, and grainy polar fleece dominates. Quilted jackets and knitted vests are key items.