Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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New Vintage -- The Analysis of Men's Street Styles
The highly rebellious New Vintage style is represented by distressed stains and worn out items, with a focus on distressed printed T-shirts/hoodies, vintage loose floor pants, vintage leather jackets, and denim sets. The Jorts style, vintage jacket+distressed jeans, and cropped cotton down jacket+denim pants provide reference and inspiration for New Vintage players.
California Post College -- The Analysis of Palm Angels The Menswear Designer Brand
Palm Angels is a fashion brand founded by renowned Italian photographer Francesco Ragazzi, who previously worked at Moncler. Francesco Ragazzi's creation of Palm Angels was purely accidental. At the time, he was taking photos of a group of skateboarding youths with angel halos in the sunlight on Venice Beach in Los Angeles. The moment was so beautiful that he decided to create a brand to tell the story of skateboarding youths and their street culture. From sportswear inspired by the 1970s to distressed jeans and sweatshirts featuring sunny California patterns, it's not difficult to see why Palm Angels have become a beloved fashion focal point as long as you take a closer look. Because in Ragazzi's hands, each series fully embodies his unique perspective inspired by skateboarding culture, demonstrating an unequivocal novelty and trendy fit. Palm Angels successfully blends American street fashion style with Italian high-end ready to wear style, full of street style while also exuding a sense of luxury.
Street Hip Hop -- The Comprehensive Analysis of Designer Brand
The main cultural background of hip-hop fashion is hip-hop culture, which originated in New York City, USA in the 1970s. It tightly ties music, dance, graffiti, and clothing together, becoming the most dominant youth style of the 1990s. In 2017, with the popularity of the program "Hip Hop in China", hip-hop style became popular in China. The characteristic of hip-hop style clothing is "oversized", which creates a rebellious and cynical dressing style.
The Comprehensive Analysis of Korean Menswear Market in October and November
From October to November, the Dongdaemun wholesale market in South Korea mainly focuses on new styles for the 23/24 autumn and winter seasons, with a focus on American retro, mountain style, and sports and leisure; vintage fonts, linear segmentation, washing, and diverse appliques are patterns and detail techniques worth paying attention to. This article will elaborate on the key styles, patterns, details, craftsmanship, and individual product directions.
The Analysis of Guangzhou Womenswear Wholesale Market
The main research area for the women's clothing wholesale market in November is Guangzhou. The Guangzhou women's clothing wholesale market mainly includes Thirteen Rows, U: US, APM, Shahe, and Wanjia. According to the classification of goods sources, Thirteen Rows and UUS goods cover about 75% of the total market, making it a major destination for purchasing goods. This month, the new winter items in the market are the core, with a relatively large market share of winter items such as hoodies, jackets, and coats. The styles are mainly focused on luxury women, new Chinese style, and New Vintage.
American Roughness -- The Analysis of Neighborhood The Denim Designer Brand
Neighborhood is a Japanese street clothing brand founded by Shinsuke Takazawa in Harajuku, Tokyo in 1994. The brand originated from his interest in motorcycle culture, with American, workwear, military, music and other elements integrated into it, presenting a strong and retro style single product. Neighborhood is renowned for its excellent craftsmanship and design, with craft craftsmanship being its signature. Many classic styles such as motorcycle jackets, distressed jeans, and workwear shirts have been born, and have considerable influence both domestically and internationally. The Neighborhood of the 23/24 autumn and winter seasons still maintains a rugged and rugged American style, with many classic items to be seen. Although there have been some lifestyle changes in recent years, the pure charm of American casual can still be seen in it.
Apocalyptic Wasteland -- The Comprehensive Analysis of Women's Runway Show(II)
This report mainly extracts patterns from the 2024 Spring/Summer women's fashion show for analysis. The overall trend of artistic patterns in this article is on the rise, with a significant increase in nostalgic and retro patterns such as corrosion marks and mottled landforms. It can be seen that this type of theme pattern occupies a large proportion in the 2024 spring/summer women's fashion show, and more emphasis is placed on the use of artistic techniques. The proportion of realistic elements and Gothic letter patterns has slightly decreased, but there are still innovative applications in creative techniques and application methods. The following sections will list and explain. Overall, retro vintage and mottled textures are the most popular elements in this style
Avant-garde Street -- The Comprehensive Style Analysis of Women's Runway
The comprehensive trend of women's fashion runway for spring and summer 2024 explores new ways for women's avant-garde street wear. This season's women's fashion ultra modernism presents a futuristic style through architectural silhouette details, technological details, and modernist color combinations; The trendy and avant-garde style breaks through traditional aesthetic boundaries, attempting bold design concepts and unique shapes, exaggerated proportions and deconstructive cutting methods, showcasing avant-garde and radical street fashion; The functional wasteland style combines outdoor exploration and post apocalyptic style, emphasizing practicality and durability; The avant-garde street style combines elements of street culture and avant-garde art, showcasing individuality and daring to challenge tradition.
Pants -- The Comprehensive Analysis of Menswear Runway
This report provides a comprehensive analysis of men's pants on the 2024 Spring/Summer runway, including casual pants, shorts, and sports pants. This season's styles mainly include Gorpcore, minimalist luxury, and street hip-hop style; The silhouette focuses on two pieces: wide leg casual pants and fake pants. The loose legs can provide more comfort and freedom, improving wearing comfort; The details mainly include pocket design, waist changes, and rope decoration, adding highlights and individuality to the pants.
Positioning Pattern -- The TOP Ranking of Menswear Pattern
According to the analysis of the top 100 men's clothing positioning pattern data downloaded by users from October to November, the proportion of fashion casual style and street trendy brand style is the highest. Among them, text patterns remain at the top of the popularity chart, with department slogans, dynamic illusions, and text combinations being the key techniques of this season's text patterns. Creative logos are mainly designed and concise, while trendy bears and dragon patterns are the key content of other patterns this season.
2023 Double Eleven Data Analysis of Menswear
In 2023, the overall sales revenue of the men's clothing category on the Double Eleven Festival amounted to 8.374 billion yuan, with a significant increase compared to the same period last year. In 2021, affected by the domestic epidemic, consumers remained vigilant and their shopping desire did not increase significantly. In 2023, the economy recovered and remained basically the same as in 2021, with a difference of 120 million yuan.
2023 Double Eleven Data Analysis of Women's Down Jacket
November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.
The TOP Ranking of Men's Shirt
According to the analysis of the top 100 men's clothing shirt data downloaded by users from September to October, it can be seen that minimalist and street trendy casual are the mainstream styles of shirts in the near future; In terms of pattern design, plant flowers and street fashion patterns are the main elements,; In terms of details, pocket design, stitching decoration, and visual segmentation are currently popular concerns in shirt design.
Emerging Street -- The Analysis of 0-CROWORLD The Menswear Designer Brand
In 2022, the brand name was changed from Naplab to 0-CROWORLD, meaning "a barren world of infinite cycles". The brand wins with styles such as street and dark, bold and avant-garde design with a dynamic and personalized attitude, and reinterprets classic product designs through silhouettes, details, etc., creating a versatile and versatile look.
Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand
In response to the increasing popularity of the youth market and their pursuit of fashion personality, developing more trendy and trendy youth clothing has become a hot topic this quarter. Fashion brands can meet the diverse dressing needs of teenagers. This article summarizes and recommends the following popular children's fashion luxury brands, as well as their craftsmanship details and key patterns, based on the current trends. Bringing more inspiration to the development of high-end luxury trendy children's clothing and youth clothing.
Bright Color Puff -- The Analysis of DONGDONGZHOU The Down Jacket Designer Brand
DONGDONGZHOU is a down jacket designer brand established in Hangzhou, China in 2021. The brand adheres to the concept of restraining the classic silhouette of clothing and redesigning it in a modern style. The style is mainly simple and high-end deconstructed down, striving to not excessively highlight individual design points, hoping to provide more possibilities for daily wearing and matching with overall proportion and pleasant colors. In the autumn and winter of 23/24, the main feature is a 95 goose down, gallbladder free, puffy down jacket with rich details, including practical detachable sleeves, a highly protective collar hat, interesting color contrast stitching, and reversible wearability. With moderate popular bright colors and rich details, it creates a strong affinity and gender inclusive down style, and enhances compatibility with a loose silhouette.
Avant-garde Pioneer -- The Analysis of Balenciaga The Luxury Menswear Brand
Balenciaga 23/24 winter series advertising blockbuster, shot from 10-12 George V Boulevard in Paris, the birthplace of the brand. The model is in the scene of construction and decoration, improvising different poses and presenting interesting images full of contrast. The 23/24 winter collection includes deconstructive style precision cut clothing and classic pieces, inverted design and the use of folding techniques, further embodying experimental mix and match styles.
Wasteland Street Fashion -- The Analysis of Acne Studios The Menswear Designer Brand
Acne Studios, founded by its founder Jonny Johannso in Sweden in 1996, is a well-known Nordic luxury brand in recent years. With a brand concept of creativity, retro, fashion, practicality, and cost-effectiveness, it has quickly become popular. Many top tier shopping malls in China have offline retail stores, including plaid scarves, emoji sweaters, wide shoulder suits, jeans, and other items, and has gained numerous fans on social media.At the beginning of its establishment, Acne Studios was a creative studio operating in graphic design, film, advertising, and other businesses. In 1997, Jonny Johannso designed 100 pairs of red stitched jeans for friends and family. Wallpaper and Vogue quickly spread this event in the fashion industry, and Acne Studios embarked on the path of fashion. In 2018, Acne Stuios sold a minority stake to Chinese companies IDG Capital and Hong Kong IT Group, with a greater focus on expanding into the Asian market.
S/S 2024 Comprehensive Analysis of Women's Ready-to-wear Runway(Part One)
This report is mainly aimed at the young customer group of Generation Z. The process design of folding and twisting in the spring and summer of 2024 has significantly increased, presenting diverse forms. The application of segmentation and heterogeneous splicing is still widespread. Suitable for street trendy styles such as New Vintage and Dirty Fit, the design of old waste soil, punk buckles, and broken edges should be given special attention in the current trend of increasing application in tanning. In addition, this season's streamlined structure cutting process and interesting and smooth styling form are worth paying special attention to. Overall, this season's craftsmanship is exquisite and rich, presenting a strong sense of decoration with a complex aesthetic.
Analysis of Cross border E-commerce Data for Menswear in October
As the temperature gradually decreases, this is the peak period for consumers to purchase autumn and winter items. In October, the demand for items such as sportswear, suit pants, sweaters, and cotton/down jackets increased significantly, becoming the items with a higher year-on-year compound growth rate.
Q3 2023 Fabric Analysis of Menswear E-commerce
According to the sales data of Taobao&Tmall from September 18th to October 22nd, through a comprehensive analysis of sales proportion and sales proportion, it can be concluded that the street fashion style men's clothing with the highest sales proportion is jacket, sweater, casual pants, T-shirt, jeans, shirt, cotton/down jacket, and leather jacket. This report focuses on fabric highlights in the top eight categories of sales for fabric recommendations.
Dirty Fit -- The Analysis of Women's Designer Brand
Dirty Fit, also known as Distressed Fit or No Money Style, is a popular fashion style characterized by a messy and unrefined appearance. The main purpose of this style is to create a simple, casual, and disheveled feeling, while showcasing a unique personality and attitude. In the Dirty Fit style, details such as wear, fading, and graffiti are the focus of attention. The tearing and tearing effects are important elements in the Dirty Fit style and are usually made manually, which can be found on clothing such as jeans and T-shirts. The traces of time are often created using wear and fading effects in the Dirty Fit style, which can be achieved by processing specific areas or using special dyes. Interlayer design is one of the common details in the Dirty Fit style, adding materials that appear to be peeled off or torn apart to make clothing more complex and fashionable.
Sexy Rebellion -- The Analysis of DIESEL The Luxury Denim Brand
DIESEL's autumn 2023 campaign "FIND THE D" has been launched. Creative Director Glenn Martens is inspired by the classic children's puzzle book from the UK. Founder Renzo Rosso and hundreds of DIESEL employees appear in it, gathering at their headquarters in Breganze, Italy in a multi faceted image. The complex scenes collide and blend, and the rebellious posture is fearless to enjoy.
Street Trend -- The Analysis of BONELESS The Benchmark Menswear Brand
The BONELESS 23/24 autumn and winter advertising blockbuster features the theme of "Illusion Blinds". In the era of virtual illusion and information immersion, it forms a conceptual combination and collision between vision and reality, exploring independent and thought-provoking trendy art. Through various exquisite details such as washing, embroidery, and segmentation, it creates a new autumn and winter series of design creations.