2023 Spring/Summer collection ARCH combines design ideas and concepts inspired by architecture with clothing design, creating design products with a more youthful and cutting-edge approach, while maintaining its streetwear DNA. Through new ideas, it interprets the lives and ideals of the new generation of young people. This season includes practical pieces such as T-shirts, shirts, and jackets.

The Turkish streetwear brand Les Benjamins was founded by designer Bunyamin Aydin in 2011, with its headquarters based in Istanbul. Its core essence lies in the collection of prints, patterns, and creativity from various Eastern and Western cultures. The brand name "Les Benjamins" has rich meaning, as Benjamin and its related derivative names exist in every language, religion, and ethnic culture worldwide. Symbolizing the brand's diversity and global vision, founder and creative director Bunyamin Aydin believes that the differences between the East and the West do not actually exist. We live in a globalized world, and it is only the borders that separate us. He is creating a new way of introducing us to this world by blending them together.

Brain Dead is a streetwear brand founded in Los Angeles by Kyle Ng and Ed Davis. Rather than being just a brand, Brain Dead is better described as a collective of artists and designers from around the world. The managers use this ironic name to express their refusal to turn street culture into a blindly imitative and thoughtless attitude. This streetwear brand combines elements from post-punk, skate culture, psychedelic art, and underground comics to create a concept-driven graphic design that can be seen as an "alien" entity formed by absorbing DNA from various sources.

Namesake was born during the pandemic and was founded by the three Xie brothers, Richard, Michael, and Steve, along with their father. The three brothers are closely bonded by blood and influenced by Chinese traditional culture. Their father instilled in them the importance of family from an early age. The brand name, Namesake, translates directly to "a person with the same name" and refers to the three brothers, symbolizing their father's expectations. The three brothers share a common love for basketball, with Allen Iverson as their idol. The logo of Namesake is derived from Iverson's jersey number 3, representing the three brothers. Namesake also includes some iconic items related to basketball. Prior to Namesake, the three brothers operated a concept store called NE.SENSE, where they had always hoped to create their own brand and tell their story through it. Namesake has a strong narrative quality, resembling a novel written through clothing. Their life experiences are transformed into the essential elements of their designs, present in every season. The fragmented stories of their family are narrated through each season's unique concepts.

British designer Jonathan Anderson founded JW Anderson in 2008. In its early stages, the brand gained attention for its meticulously crafted accessories collection, allowing the budding brand to showcase during London Fashion Week in 2008. By consciously blending elements of menswear and womenswear, the unique design aesthetics created thought-provoking silhouettes, providing a modern interpretation for both masculine and feminine qualities. This distinct perspective attracted a fervent following, leading JW Anderson to launch a women's capsule collection in 2010. JW Anderson has since evolved into an internationally renowned and award-winning brand.

KITH is a sports fashion retailer from New York, USA, founded in 2011. Its website sells its eponymous brand KITH clothing as well as products from several well-known leisure brands. KITH, led by Ronnie Fied, originally excelled in creating comfortable and stylish shoes. However, in the spring and summer of 2016, they began experimenting with clothing design and launched the "Read Label Project" series, which received a good response. In the spring and summer of 2017, they once again tried to enter the field of women's and children's clothing and launched the "White Label" series. This series aimed to blur gender boundaries and created a series of matching men's, women's, and children's clothing using KITH's expertise in handcrafting.

The main cultural background of hip-hop fashion is hip-hop culture, which originated in New York City in the 1970s. It tightly combines music, dance, graffiti, and clothing styles to become the most dominant youth style in the 1990s. In 2017, with the popularity of the "Rap of China" program, hip-hop fashion became prevalent in China. Its clothing style features "oversized" clothing, which creates a rebellious and nonchalant fashion style.

AFTER PRAY is a contemporary fashion brand established in 2018, offering modern hybrid apparel design based on exquisite tailoring and military advantages. The series, refined by the brand's own ready-to-wear through delicate methods and a futuristic sensibility, highlights the value and inspiration of clothing, freedom from oppression, and the joy and preciousness of imagining a long vacation. Street scenes or illustrations are decorated by prints, and minimal and breathable fabrics bring comfortable wear.

Khrisjoy is an Italian fashion brand founded in 2017, known for its splendidly avant-garde and street-inspired designs, and committed to creating a new form of down jackets. Marzia Bellotti, the founder of Khrisjoy, is dedicated to changing the bulky and traditional image of down jackets, making them appear more youthful and energetic. The bright color combinations and iconic drawstring ribbons are highly recognizable, and the avant-garde and street-inspired designs break the stereotype of down jackets held by the public. Down jackets are no longer bulky and outdated, but more fashionable.

The campaign for the 2023 Spring/Summer men's clothing collection, directed by creative director Matthew M. Williams, explores the diverse tension between classic dressing and urban aesthetics. The 4G Logo exudes a sense of anticipation, embodying both athletic functionality and gentlemanly style in a modern context. The sleek lines are sharp and confident, while black sunglasses epitomize a new paradigm of fashion. The wide-cut denim exudes both vitality and profound tension, with distressed details adding exquisite refinement.

RHUDE is an American streetwear brand founded by Rhuigi Villasenor in Los Angeles in 2013. The brand combines the rebelliousness of Grunge with a sense of luxury, resulting in a unique style. The name "RHUDE" is derived from the word "Rude." Rhuigi, having grown up in a strict school and family environment, sees it as a way to rebel against such rigidity. Since its inception, RHUDE has created many popular items, including the traxedo pants, Marlboro shirt, cargo pants, and more, which have been worn by celebrities like Kendrick Lamar, A$AP Rocky, Justin Bieber, and others.

This season, Balenciaga's key style is a genderless street-style fashion that combines elements of both men's and women's clothing to create a unisex form of apparel. Designer Demna Gvasalia incorporates loose, oversized cuts with chunky soles and retro patterns, incorporating the aesthetic features of both retro and futuristic fashion into the designs.

Established in 2003, Pushbutton has made a name for itself in the fashion industry with its unique, quirky, crazy, and fun designs which embody the brand's style and attitude. The brand's founder and creative director, Park Seung Gun, drew inspiration from a lyric in Madonna's "Hollywood" - "push the button" - which led him to create the brand.

SCULPTOR is an independent designer brand from Korea with a design language that combines elements of both girliness and unisex. Their style is casual and carefree, with a sweet yet cool-girl vibe mixed with preppy aesthetics and streetwear vintage, making it versatile for everyday attire. They focus on simple and casual clothing, while incorporating retro elements such as low-rise pants, crop tops, and sexy suspenders to showcase the versatility and practicality of their designs, highlighting the beauty of the female body. The brand's 2023 Spring/Summer collection is themed "Summer Break", with a mix of speckled prints and glossy materials to create modern and trendy casual wear, and uses translucent and perspective fabrics combined with sexy camisoles to establish the brand's unique streetwear ambiance.

With the growing popularity of Vintage Carhartt, the highly sought-after extreme distressed effect has become a trend known as "Dirty Fit." On various social media platforms, more and more trend followers can be seen wearing "dirty-looking" clothing. The short and wide silhouette continues to be popular as part of the Clean Fit style, with worn-out, faded details adding a finishing touch to outfits. In Unsound Rags' shopping guide, heavily distressed clothing featuring long-term wear and tear, patches, and paint marks can fetch prices that are 2-3 times higher compared to regular Vintage Carhartt garments.

Based in Seoul, South Korea, RUNNING HIGH was established in 2015 and each quarter offers a unique and sensuous brand experience with diverse color palettes and reasonable pricing. The brand name comes from the feeling that runners experience after about 30 minutes of running - a refreshing joy and a positive change in mood. Whether running or not, one can experience a similar sensation when selecting, trying on, and purchasing clothes, which is the core essence of RUNNING HIGH. The brand's 2023 Spring/Summer Collection for women maintains its signature sweet and cool streetwear style while incorporating design elements such as simulated plant prints and workwear, exuding a rebellious street vibe.

1017 ALYX 9SM was founded by Matthew Williams in New York in 2015 as "ALYX" and was renamed in 2018. The brand combines industrial and functional styles with a dark and edgy aesthetic, offering a range of clothing and accessories that blend streetwear, outdoor and fashion concepts. The brand has gained attention in the fashion world for its avant-garde designs, meticulous craftsmanship, and high-quality materials.

The MSGM 2023 Spring/Summer collection takes us on a journey to a beautiful utopia. Inspired by the novel "The Possibility of an Island," the designer reflects on the tense relationship between technology and nature, virtuality and reality. In the ad campaign, the interweaving of reality and fantasy presents a colorful utopian world.

Coachella is an annual music festival held in the desert of Indio, California, organized by Goldenvoice. It boasts the most impressive lineup of bands and is known for its diverse and multilingual performances. Headlining acts include South Korean pop group Blackpink, American artist Frank Ocean, Spanish singer Rosalía, and Puerto Rican artist Bad Bunny. The festival is popular for its street style, influenced by the Noughties Nostalgia, Y2K trends, and Utility style, where denim becomes a must-have item for both men and women at Coachella.

According to the TOP10 list, the popularity of the bear pattern remains high. In addition, among animal patterns, rabbit and butterfly elements are still popular among consumers. Hearts are worth paying attention to. Plant and flower patterns with text and graphics combined effect are particularly prominent.

On Xiaohongshu, the views on Clean Fit have reached 80 million, with over 50 million discussions. Each fashion enthusiast has contributed their own interpretation of the style that balances clean comfort and fashion. In the future, we prefer things that feel more healing, comfortable and healthy. Based on this, the more natural and eco-friendly materials the better, which will become a new trend. "Clean Fit" is a stylish version of the "Athflow" style in the post-pandemic era. It has the relaxed feeling of athleisure, but does not overemphasize homewear, instead tends towards creating a relaxed and comfortable feeling with classic fashion items.