Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-02-20 39347
Classic Continuation -- The Analysis of GUCCI Men's Luxury Brand
Adventures always occur between intersections, with actor Zhang Zhen and brand spokesperson Ni Ni appearing in the new GUCCI VALIGERIA advertising image blockbuster. An unexpected surprise, attributing the most precious connection to mutual friendship, following the footsteps of Gucci's journey to embark on a new year's journey and appreciate the fashion style.
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2023-12-08 25641
Business Racing -- The Analysis of HUGO The Luxury Menswear Brand
The HUGO 2024 Spring/Summer collection focuses on traditional business and street trend competitive styles, with design themes focused on patterns such as flame regeneration, brand ICON, and natural animals. Using techniques such as stickers and printing, as well as auxiliary materials such as ribbons and small labels, it creates a visually impactful and recognizable brand image for the new season.
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2023-11-08 50999
Avant-garde Pioneer -- The Analysis of Balenciaga The Luxury Menswear Brand
Balenciaga 23/24 winter series advertising blockbuster, shot from 10-12 George V Boulevard in Paris, the birthplace of the brand. The model is in the scene of construction and decoration, improvising different poses and presenting interesting images full of contrast. The 23/24 winter collection includes deconstructive style precision cut clothing and classic pieces, inverted design and the use of folding techniques, further embodying experimental mix and match styles.
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2023-09-29 32494
Japanese Street Fashion -- The Analysis of Undercover The Menswear Designer Brand
Undercover originated from Japan and was founded by Jun Takahashi in 1994. The brand takes inspiration from Harajuku, incorporating a lot of artistic elements into its street-style menswear. The description of beautiful, eerie, surreal, and ever-changing aesthetics are seldom used by other designers in Harajuku, but they are the traits of Undercover. Jun Takahashi openly admits that his design is heavily influenced by the fashion art master Rei Kawakubo, who excels in playing with materials and structures. He is passionate about imbuing clothing with various themes, forms, and cultural significance to create fashion with an artistic quality.
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2023-09-15 63746
Retro Minimalism -- The Analysis of GUCCI The Luxury Menswear Brand
23/24 autumn/winter series builds a new trend of elegant wardrobe, with smooth fashion lines extending freely and temperament, interpreting a casual and versatile style to showcase the charm of the urban scene. Building upon luxurious craftsmanship, it redefines modernity for men with an improvisational and disruptive perspective. Breaking free from the conventional patterns of autumn/winter ready-to-wear, it explores more possibilities for staple items and suit jackets.
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2023-09-12 17996
Retro Chic -- The Analysis of Marni The Luxury Menswear Analysis
The 2023 Pre Fall Collection embodies a fashionable temperament and a poetic beauty of classic retro. Drawing inspiration from the glamorous beauty of the 1950s, floral velvet accents vibrant color blocks, minimalist and maximalist styles come together, while oversized parkas and jacquard knits tell a passionate love story. Through a perspective that surpasses the changes of time, we explore Marni's classic silhouettes and interpret avant-garde and trendy aesthetic styles.
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2023-08-15 37986
The Analysis of Givenchy The Luxury Menswear Brand
Givenchy's Autumn/Winter 2023/24 collection combines traditional suit silhouettes with streetwear, while also changing the usual individual pieces through eye-catching tailoring and intricate details. The aim is to reexamine men's fashion by drawing inspiration from the brand's high-fashion elements and creating unique focal points for each piece in the collection. Matthew M Williams showcases his creativity through layered textures, particularly highlighted in short oversized sportswear, leather jumpsuits, oversized hoodies, and various styles of suit jackets.
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2023-05-30 34118
Modern Core -- The Analysis of Givenchy The Luxury Menswear Brand
The campaign for the 2023 Spring/Summer men's clothing collection, directed by creative director Matthew M. Williams, explores the diverse tension between classic dressing and urban aesthetics. The 4G Logo exudes a sense of anticipation, embodying both athletic functionality and gentlemanly style in a modern context. The sleek lines are sharp and confident, while black sunglasses epitomize a new paradigm of fashion. The wide-cut denim exudes both vitality and profound tension, with distressed details adding exquisite refinement.
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2023-05-25 40431
The Analysis of Balenciaga The Luxury Womenswear Brand
This season, Balenciaga's key style is a genderless street-style fashion that combines elements of both men's and women's clothing to create a unisex form of apparel. Designer Demna Gvasalia incorporates loose, oversized cuts with chunky soles and retro patterns, incorporating the aesthetic features of both retro and futuristic fashion into the designs.
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2022-12-16 58854
Urban Adventurer -- The Analysis of FENDI The Luxury Menswear Brand
FENDI A/W 22/23 collection displayed personality and eye-catching icons. Marc Jacobs updated the iconic FENDI Roma logo through a unique aesthetic. Bright colors improve the warmth, reflect diverse textures and create clear street outfits.
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2022-10-21 54373
Eco-friendly Era -- The Analysis of Balenciaga The Luxury Menswear Brand
In a worrying atmosphere, echoing the current geopolitical situation, Balenciaga presented its Fall/Winter 22/23 collection at the Parc des Expositions du Bourget, while reaffirming its support for Ukraine. Oversized hoodies, wide-shoulder outerwear and bodysuits were made of recyclable and alternative fabrics to meet the ideas of low-carbon environment. The trash bags also echoed the theme.
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2022-10-14 99679
The Mud Show -- The Runway Analysis of Balenciaga
For S/S 2023, Balenciaga launched 'The Mud Show' with a lost wallet as invitation. Opening with Kanye wearing a full security rig, models (including Bella Hadid) followed with full force and a desire to power on, splashing through the thick mud and water with determination. Elsewhere, babies were strapped to chests in Balenciaga harnesses, tops were glittery and others were made in latex displaying a 404 Error code. Demna’s viral bag of Lays chips was turned into a pochette, while teddy bears became handheld accessories and another bag was turned into a wearable in the form of a glove.
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2022-09-14 32296
Joyful Nostalgia -- The Analysis of Paul Smith The Luxury Menswear Brand
Delving into the rich world of arthouse cinema for the Men’s AW22 collection, Paul Smith spotlights the unique aesthetic techniques of film’s greatest auteurs. Incorporating lavish textures, a cinematic palette and otherworldly photo prints, the collection culminates in a self-assured new look for the season.
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2022-09-13 47882
Nod to the Classic -- The Analysis of DIOR MEN The Luxury Menswear Brand
The new Dior Men’s Autumn-Winter 22-23 collection explores the label’s history in full detail, playing off Parisian culture with trademark ease and just a touch of opulence. Classic high fashion pieces such as the iconic Bar Jacket, the Saddle Bag and more are reinterpreted through a prism of modernity by creative director Kim Jones to weave what Dior calls an “emblematic connection between today and tomorrow”.
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2022-09-08 46628
Elegant Gentlemen -- The Analysis of Burberry The Luxury Menswear Brand
Fall/Winter 22/23 collection interprets the unique British style and gives a gorgeous and punk fashion. With the lens of photographer duo Inez and Vinoodh, this equestrian-centered collection symbolizes the brand spirit. New designs and 3D silhouettes explore the British elegance and signature elements.
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2022-08-11 14727
Wild Spirit -- The Analysis of Roberto Cavalli The Luxury Menswear Brand
After the establishment of his namesake brand in 1970, Roberto Cavalli stole the spotlight with his first runway show at Palazzao Pitti, where he unveiled an avant-garde collection expressing his joyful, opulent aesthetic. The creative director Fausto Puglisi centered into the house in 2001 with his signature animal patterns. For Fall/Winter 22/23 collection, Fausto Puglisi presented luxurious animal patterns through minimalist cuts to reach a balance between sexual appeal and extravagance.
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2022-08-10 45370
New Classicism -- The Menswear Runway Analysis of Versace
Presented in the cobblestone courtyard of the historic Via Gesù home of the fashion house’s founder, Gianni Versace, in Milan, the Versace Spring/Summer 2023 collection was full of color and verve. Donatella Versace dug into the archives and pulled out prints her brother Gianni created for La Scala productions in the 90s, a logo from the early 2000s or the frozen-in-lava death masks of Pompeii, all of these revisited archival motifs splashed across t-shirts, silk shirts and pants, alongside stripes, diamond-shaped cut from leather made in eco-sustainable latex and powerfully colorful python prints. The latter, now replacing exotic skins, with fluorescent accents appeared on trench coats or pants. These new eco-friendly fabrics definitely marked the brand’s entry into the era of sustainability.
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2022-07-28 69239
Futurism -- The Menswear Runway Analysis of Givenchy
On the second day of Paris Fashion Week, Matthew M Williams staged his first-ever standalone menswear show for Givenchy. The Spring/Summer 2023 collection was inspired by the people closest to Williams, including the artists, designers and musicians who inspire him, acting as a both the modern day menswear world and Givenchy’s artisanal heritage.
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2022-07-12 64285
The Touch of Autumn -- The Analysis of LOEWE The Luxury Menswear Brand
“Weave, Restore, Renew”. LOEWE marks its sixth appearance at Salone del Mobile Milan with TIMEWEAVES which celebrates woven craft, ancient techniques and the inventive ways in which craftspeople breathe new life into found objects or surplus materials. Young Soon Lee, a LOEWE Craft Prize Finalist in 2019, has collaborated with LOEWE on a series of bucket bags inspired by the Korean technique jitseung in which strips of hanji, a handmade paper, are corded and woven.
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2022-06-21 35094
Pay Homage to the True Self -- The Analysis of Versace The Luxury Menswear Brand
Versace cooperated with the Italian Luxury Living Group and contemporary architects Roberto Palomba and Ludovica Serafini to create an immersive experience space in Palezzo della Permanente.
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2022-06-08 34343
The Lost Tape -- The Analysis of Balenciaga The Luxury Menswear Brand
Balenciaga has unveiled its Fall 2022 collection, presenting “a message from the past about what could have been and never was.” The collection — titled “The Lost Tape” — draws on the late ’90s, celebrating the spirit of raw ideas that ran throughout fashion in this period. Creative director Demna — who announced he would now be known by only his first name — mixed historic motifs with new silhouettes. This includes a bell-shaped parka combined with travel pillow, trench coats crossed with bathrobes and a three-piece silhouette constructed from five-pocket jeans. Throughout the collection, tailoring is deconstructed, underwear waistbands are shown and wrap closures are finished with oversized safety pins and other DIY-style fastenings.
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2022-05-21 73912
California Couture -- The Menswear Runway Analysis of DIOR MEN
For Spring 2023, Jones continues in that vein by teaming up with ERL’s Eli Russell Linnetz for a new capsule collection titled “California Couture.” Presented as a first-ever guest-designed collaboration between Jones and Linnetz, the capsule was shown in California’s Venice Beach, which is a first-time location setting for the brand. The runway comprised a fleet of ERL x Dior clad models dressed in vibrant pastel satin suits, quilted puffer jackets, Christmas-colored tinsel tops and cozy half-zip pullovers.
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2021-12-28 19428
Gorgeous Club -- The Analysis of Dolce & Gabbana The Luxe Menswear Brand
The S/S 2022 campaign of Dolce & Gabbana inherited the traditional application of lights and interpreted the 21st century aesthetics. The evolution of Sicily style continued the interesting conversation between fashion and tradition. Every look presented the feeling of color and light in a different way. Distinct silhouettes tried to discuss tradition with a modernized mind. A free, luxurious, sexy, and pretty aesthetic was then launched.
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2021-10-29 44005
Modern Momentum -- The Analysis of Versace The Famous Luxury Menswear Brand
Versace followed the guidance of classic Greek key motif and entered into an endless maze of fashion. Inspired by the La Greca, classic logo was combined with novelty and creativity to present power and confidence.