The style of the 24/25 autumn/winter men's clothing ordering event focuses on cool street trends, Italian business, Japanese workwear, and American colleges; In terms of detail and craftsmanship, dirty appearance, patchwork embroidery, and heterogeneous splicing are the design focuses; The pattern is mainly drawn with simple strokes and written imprints; Shirt style down jacket, baseball jacket, plaid suit, and textured jacquard knit are the prominent key items of this season.

American streetwear is a fashion style centered on freedom, individuality, and fashion, showcasing the boldness and vitality of young people. It rebels against Hip Hop, Blokecore, American Academy, and cool motorcycles to bring eye-catching styling to streetwear. Jackets, hoodies, jeans, sneakers, and other essential items are mostly loose fitting, highlighting a casual attitude. In terms of accessories, baseball caps, metal bracelets, and crossbody bags add highlights to the overall design.

Starting from the details of individual items, this article comprehensively interprets the important design details of 24/25AW Men's Wear Week, including the collar, front fly, sleeves, and hem.

According to the analysis of the top 100 men's T-shirts and hoodies downloaded by users from POP2 to March, street fashion remains the most popular design style, followed by sports, leisure, and American college. Focusing on letter symbols and college badges on the pattern; Details mainly focus on linear segmentation, exposed burrs, deconstructive splicing, and pocket design; Sports half open front and contrasting raglan sleeves are the most popular silhouette directions; In addition, woven labels are a popular choice of accessories in recent times.

Paris Fashion Week marks the end of the 24/25 autumn and winter season for men's clothing. Compared to other seasons, most viewers focus more on wearing comfort and daily tailoring, showcasing a variety of practical outfits in cold and changing weather. The classic old money style of Florence, the pragmatism of Milan and Paris, workplace commuting, and multi-level matching are the fashion styles that many fashionistas are passionate about. Layered layering creates modern urban fashion, adding unique charm to the overall look, practical for daily use, and comfortable for casual wear. In terms of individual items, thick jackets remain the focus, while classic coats, short down jackets, and leather jackets are common fashion choices.

To welcome the Chinese New Year, fashion and luxury brands have launched special collections for the Year of the Dragon, inspired by the auspicious dragon in the twelve zodiac signs, depicting the image of the Eastern dragon through ink and wash strokes, and searching for the image of the dragon in traditional culture and intangible cultural heritage craftsmanship, creating a series of items with full details and texture. The patterns are mainly presented through printing and embroidery, and the use of fun IP makes the overall experience full of fun.

According to the analysis of the top 100 men's T-shirt/POLO shirt downloads from December 2023 to January 2024, Blokecore, business casual, and street fashion brands are key styles in the recent T-shirt/POLO shirt market. Pattern focused dragon totem and letter variations; Partially spliced in details at cuffs, shoulders, and other areas; In terms of craftsmanship, logo labels such as embroidery and stickers have received more attention, and retro vintage is still a popular direction.

Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

According to the analysis of the top 100 men's T-shirts/sweatshirts downloaded by users from November to December, lightweight machinery and micro-trend sports are the key styles in the recent T-shirt/sweatshirt market. The focus of patterns remains on textual variations. In terms of details, personalized patchwork, innovative pockets, and logo designs have received more attention. As for craftsmanship, distressed finishes are a popular direction. Additionally, ribbon as a decorative accessory is also a noteworthy design element.

From November to December, the wholesale market for men's clothing in Guangzhou mainly focuses on winter and spring items, with styles such as sports and leisure, casual fashion, urban outdoor, and retro nostalgia. In terms of color, neutral tones such as blue-green, electronic khaki, etc. are the main choices, while styles should be based on actual wear. The pattern can focus on texture, brushstrokes, distressed and mottled patterns, and scattered text in a slightly trendy direction. Details such as a half open collar, pocket design, and stitching, as well as functional buttons and cold metal accessories, should be the key design elements to pay attention to. This article will elaborate on six aspects: key styles, colors, patterns, details, accessories, and popular market styles.

The Louis Vuitton 2024 early spring men's collection draws design inspiration from the Northern Lights and bonfire culture. Illuminate ready to wear items such as shirts and jackets with gradient colors; Grain printed canvas and midnight blue flame pattern run through the classic handbag artwork, echoing the theme of a campfire; Camouflage patterns are presented in abstract forms of concreteness and haziness on clothing, playing with the possibility of diverse shapes.

Andersson Bell, a Korean designer brand, was founded in 2014. Its philosophy reinterprets Nordic aesthetics and ways of thinking from a unique cultural perspective in South Korea. It excels at integrating the past and present, tradition and trends, and its design direction is adept at integrating elements such as street, art, and culture, advocating for freedom of dressing. Most of the items are presented in unisex unisex unisex styles, which are more practical for both men and women in daily life. They break the limitations of gender and body shape, and the styles are constantly updated and refined, while infiltrating the Nordic slow life aesthetics, giving clothing cultural connotations and value. In the latest design of the 2023/24 autumn/winter collection, common techniques such as hollowing out, splicing, and plaid create a strong nostalgic visual. Modern design techniques showcase playful street dressing, which is both practical and fun in daily life. This report will focus on analyzing the highlights of the new product.

The Dirty fit style refers to a fashion concept that combines functionalism, future technology, and protective functional requirements. Through functional fabrics, unique exterior designs, and modular details, it presents a dirty, messy, and personalized effect. This style explores elements such as wear and tear, wrinkles, washing, and graffiti in clothing materials and effects, creating a futuristic aesthetic system that is streetwear, wasteland, or anti civilization, showcasing the unique beauty of old and damaged items, emphasizing individuality and non-traditional aesthetic aesthetics.

The highly rebellious New Vintage style is represented by distressed stains and worn out items, with a focus on distressed printed T-shirts/hoodies, vintage loose floor pants, vintage leather jackets, and denim sets. The Jorts style, vintage jacket+distressed jeans, and cropped cotton down jacket+denim pants provide reference and inspiration for New Vintage players.

The main research area for the women's clothing wholesale market in November is Guangzhou. The Guangzhou women's clothing wholesale market mainly includes Thirteen Rows, U: US, APM, Shahe, and Wanjia. According to the classification of goods sources, Thirteen Rows and UUS goods cover about 75% of the total market, making it a major destination for purchasing goods. This month, the new winter items in the market are the core, with a relatively large market share of winter items such as hoodies, jackets, and coats. The styles are mainly focused on luxury women, new Chinese style, and New Vintage.

Neighborhood is a Japanese street clothing brand founded by Shinsuke Takazawa in Harajuku, Tokyo in 1994. The brand originated from his interest in motorcycle culture, with American, workwear, military, music and other elements integrated into it, presenting a strong and retro style single product. Neighborhood is renowned for its excellent craftsmanship and design, with craft craftsmanship being its signature. Many classic styles such as motorcycle jackets, distressed jeans, and workwear shirts have been born, and have considerable influence both domestically and internationally. The Neighborhood of the 23/24 autumn and winter seasons still maintains a rugged and rugged American style, with many classic items to be seen. Although there have been some lifestyle changes in recent years, the pure charm of American casual can still be seen in it.

November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.

According to the analysis of the top 100 men's clothing shirt data downloaded by users from September to October, it can be seen that minimalist and street trendy casual are the mainstream styles of shirts in the near future; In terms of pattern design, plant flowers and street fashion patterns are the main elements,; In terms of details, pocket design, stitching decoration, and visual segmentation are currently popular concerns in shirt design.

Acne Studios, founded by its founder Jonny Johannso in Sweden in 1996, is a well-known Nordic luxury brand in recent years. With a brand concept of creativity, retro, fashion, practicality, and cost-effectiveness, it has quickly become popular. Many top tier shopping malls in China have offline retail stores, including plaid scarves, emoji sweaters, wide shoulder suits, jeans, and other items, and has gained numerous fans on social media.At the beginning of its establishment, Acne Studios was a creative studio operating in graphic design, film, advertising, and other businesses. In 1997, Jonny Johannso designed 100 pairs of red stitched jeans for friends and family. Wallpaper and Vogue quickly spread this event in the fashion industry, and Acne Studios embarked on the path of fashion. In 2018, Acne Stuios sold a minority stake to Chinese companies IDG Capital and Hong Kong IT Group, with a greater focus on expanding into the Asian market.

As the temperature gradually decreases, this is the peak period for consumers to purchase autumn and winter items. In October, the demand for items such as sportswear, suit pants, sweaters, and cotton/down jackets increased significantly, becoming the items with a higher year-on-year compound growth rate.

In October, the winter style of the Huzhou Zhili Market is new, and the current popular styles are highlighted by Japanese and Korean Chic, Maillard, improved Chinese style, sweet princess, and retro countryside. In the current era of continuous popularity of the improved national style, Han element cotton down jackets, horse face skirts, annual clothing and other items continue to be popular; Under the evolution of Urbancore style, the Japanese and Korean minimalist style, which combines minimalist Japanese and Korean styles with outdoor trendy signs, has received the most attention. And fun cartoon element patterns have always been a key design direction for children's clothing.