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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Retro Revival -- The Comprehensive Analysis of Men's Wear E-commerce Brands
    Hot

    2024-04-16 3656

    Retro Revival -- The Comprehensive Analysis of Men's Wear E-commerce Brands

    This retro style can be divided into Bikercore, Japanese tooling and China-Chic retro style. Among them, Bikercore is deeply influenced by motorcycle culture, with motorcycle elements such as racing jackets as the core, presenting a tough and unrestrained image; The Japanese workwear style combines the practicality of workwear and traditional Japanese craftsmanship, emphasizing simplicity, comfort, and functionality; China-Chic's retro style is a fashion trend that combines Chinese traditional elements with modern design. It absorbs the essence of Chinese traditional culture, reinvents itself through modern design techniques, and shows a unique and lasting style.

  • Mix-&-match Innovation -- The Menswear Runway Analysis of RHUDE

    2024-04-01 5952

    Mix-&-match Innovation -- The Menswear Runway Analysis of RHUDE

    The RHUDE 24/25 Autumn/Winter collection Out of Range has gone through a series of stages including retro, college, outdoor, urban, and nighttime. From college casual to elegant tailcoats, these outfits all have constantly changing silhouettes: slim fit mailman jackets and oversized jeans, straighter cushioned workwear sets, looser streetwear... They are all paired with fur jackets that have been repurposed as retro styles, or pajama interiors that match different styles. This season also emphasized some sense of formality, specifically manifested in perfectly structured suit jackets with padded shoulders and large lapels, as well as classic dark tone suits in different styles.

  • 24/25 Autumn/Winter -- The Comprehensive Analysis of Menswear Ordering Meeting

    2024-03-29 4583

    24/25 Autumn/Winter -- The Comprehensive Analysis of Menswear Ordering Meeting

    The style of the 24/25 autumn/winter men's clothing ordering event focuses on cool street trends, Italian business, Japanese workwear, and American colleges; In terms of detail and craftsmanship, dirty appearance, patchwork embroidery, and heterogeneous splicing are the design focuses; The pattern is mainly drawn with simple strokes and written imprints; Shirt style down jacket, baseball jacket, plaid suit, and textured jacquard knit are the prominent key items of this season.

  • Outerwear -- The Comprehensive Analysis of Men's Runway

    2024-03-18 22209

    Outerwear -- The Comprehensive Analysis of Men's Runway

    This report provides a comprehensive analysis of men's jackets on the 24/25 autumn/winter runway, including jackets, coats, and suits. This season's styles mainly include street trendy signs, urban business, retro leisure, outdoor sports, and other styles; Details focus on multi-faceted stitching, improved front plackets, and modular pockets; The craftsmanship mainly focuses on luxurious heavy industry decoration, such as nail beads, sequins, and rivets; In addition, workwear jackets, pilot jackets, shirt style jackets, knee length coats, and fake two-piece suits are the directions worth paying attention to.

  • Localized Detail -- The Comprehensive Analysis of Menswear Runway
    Hot

    2024-03-15 10849

    Localized Detail -- The Comprehensive Analysis of Menswear Runway

    Starting from the details of individual items, this article comprehensively interprets the important design details of 24/25AW Men's Wear Week, including the collar, front fly, sleeves, and hem.

  • Natural Search -- The Analysis of Cabbeen The Menswear Benchmark Brand
    Data Reports

    2024-03-12 16379

    Natural Search -- The Analysis of Cabbeen The Menswear Benchmark Brand

    Cabbeen's new products for early spring 2024 are made with textured fabrics and prints, imitating natural scenery. The rich details highlight the texture of the product, and the personality does not lose its style. The neutral color tone is versatile and durable, and the multi scene floral dressing opens up unlimited possibilities for spring.

  • Leather & Fur -- The Comprehensive Analysis of Men's Runway
    Hot

    2024-03-06 5384

    Leather & Fur -- The Comprehensive Analysis of Men's Runway

    24/25AW women's and men's T-shirts in Taichung, bursting leather has a trendy trend; It can enhance its fashion and quality through material splicing, color wiping technology, and texture embossing design. Retro casual jacket is a versatile item that achieves visual changes and innovative styles through distressed changes or material burst leather.

  • Western Exploration -- Louis Vuitton Men's Runway Analysis

    2024-01-26 33626

    Western Exploration -- Louis Vuitton Men's Runway Analysis

    The Louis Vuitton Fall/Winter 24/25 Men's Collection show was held at Jardin d'Acclimatation Park in Paris. As the creative director's third collection, Pharrell Williams focused on American Western culture for the first time in this season. In order to avoid cultural appropriation, Pharrell Williams collaborated with artists from the Dakota and Lakota tribes, involving them in accessory design. The background music also came from Native Americans. The clothing designs incorporated Western cowboy elements, such as cowboy boots, cowboy hats, and decorations inspired by Western culture's plants and wilderness scenes, giving the overall style a strong Western flavor.

  • A/W 23/24 Women's Down Jacket Market Verification

    2024-01-22 6138

    A/W 23/24 Women's Down Jacket Market Verification

    Through market research on the 23/24 autumn/winter women's cotton down jackets, the key styles, colors, silhouettes, and process details of this season's down jacket design can be identified. This article will compare the prediction of the design trend of POP23/24 autumn/winter women's down jackets and verify the trend of cotton down jacket design for this year by combining it with the popular styles in the market.

  • 2023 Annual TOP Tanking of Menswear
    Data Reports

    2024-01-15 37187

    2023 Annual TOP Tanking of Menswear

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 men's clothing brand hot search list for the year, in order to better understand industry trends and new season development.

  • Salt Boys -- The Comprehensive Analysis of Boyswear E-Commerce
    Hot

    2024-01-09 16522

    Salt Boys -- The Comprehensive Analysis of Boyswear E-Commerce

    The dressing style of "Salt Boy" comes from the minimalist style of neutral dressing. This style gives people a feeling of lightness, cleanliness, and purity, with both a refreshing sense of youth and a faint and cool atmosphere. In specific scenarios, the dressing style of salt style boys can showcase various changes, such as artistic youth, mountain outdoor, Japanese and Korean minimalist fashion, showcasing a personal style that is not ostentatious but has unique taste. This article mainly starts from the design needs of boys in spring and summer, and comprehensively analyzes the popularity of boys and children's clothing e-commerce brands.

  • 2023 Fashion Data of Down Jacket
    Hot

    2023-12-30 36290

    2023 Fashion Data of Down Jacket

    Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

  • Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    2023-12-27 11838

    Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.

  • The TOP Ranking of Down Jacket

    2023-12-25 65808

    The TOP Ranking of Down Jacket

    According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.

  • The Data Analysis of Menswear E-Commerce Products

    2023-12-12 30505

    The Data Analysis of Menswear E-Commerce Products

    Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (men's clothing) has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as trendy bookworms, Dirty Fit, three proof down jackets, black new Chinese style, rebellious motorcycle style, shirt style down jacket, leather and fur integrated motorcycle suit, American style workwear pants, She Pai autumn and winter coats, and endorphin wearing.

  • Dirty Fit -- The Comprehensive Analysis of Menswear E-Commerce Brand

    2023-12-08 22725

    Dirty Fit -- The Comprehensive Analysis of Menswear E-Commerce Brand

    The Dirty fit style refers to a fashion concept that combines functionalism, future technology, and protective functional requirements. Through functional fabrics, unique exterior designs, and modular details, it presents a dirty, messy, and personalized effect. This style explores elements such as wear and tear, wrinkles, washing, and graffiti in clothing materials and effects, creating a futuristic aesthetic system that is streetwear, wasteland, or anti civilization, showcasing the unique beauty of old and damaged items, emphasizing individuality and non-traditional aesthetic aesthetics.

  • Genderless Fashion -- The Comprehensive Analysis of Menswear E-Commerce Brand

    2023-11-27 12467

    Genderless Fashion -- The Comprehensive Analysis of Menswear E-Commerce Brand

    The concept of asexuality was formally mentioned in 1968 and later developed into the Genderless Fashion, while the current "asexualism" incorporates more borderless ideas, which is essentially an attitude that breaks inherent boundaries. Gender neutral clothing emphasizes a shared and equal attitude towards life, emphasizing simplicity, neutrality, and freedom. Through reasonable cutting and color matching, it creates a simple yet personalized clothing style, which is most evident in clothing. Simply put, it means that men and women wear it together, with no obvious gender distinction in color, style, or material. Breaking free from gender labels, breaking through traditional gender frameworks, and showcasing attitudes of fashion, freedom, and equality is the true "asexualism".

  • American Roughness -- The Analysis of Neighborhood The Denim Designer Brand

    2023-11-26 6676

    American Roughness -- The Analysis of Neighborhood The Denim Designer Brand

    Neighborhood is a Japanese street clothing brand founded by Shinsuke Takazawa in Harajuku, Tokyo in 1994. The brand originated from his interest in motorcycle culture, with American, workwear, military, music and other elements integrated into it, presenting a strong and retro style single product. Neighborhood is renowned for its excellent craftsmanship and design, with craft craftsmanship being its signature. Many classic styles such as motorcycle jackets, distressed jeans, and workwear shirts have been born, and have considerable influence both domestically and internationally. The Neighborhood of the 23/24 autumn and winter seasons still maintains a rugged and rugged American style, with many classic items to be seen. Although there have been some lifestyle changes in recent years, the pure charm of American casual can still be seen in it.

  • Pants -- The Comprehensive Analysis of Menswear Runway

    2023-11-21 27071

    Pants -- The Comprehensive Analysis of Menswear Runway

    This report provides a comprehensive analysis of men's pants on the 2024 Spring/Summer runway, including casual pants, shorts, and sports pants. This season's styles mainly include Gorpcore, minimalist luxury, and street hip-hop style; The silhouette focuses on two pieces: wide leg casual pants and fake pants. The loose legs can provide more comfort and freedom, improving wearing comfort; The details mainly include pocket design, waist changes, and rope decoration, adding highlights and individuality to the pants.

  • 2023 Double Eleven Data Analysis of Menswear
    Data Reports

    2023-11-17 37874

    2023 Double Eleven Data Analysis of Menswear

    In 2023, the overall sales revenue of the men's clothing category on the Double Eleven Festival amounted to 8.374 billion yuan, with a significant increase compared to the same period last year. In 2021, affected by the domestic epidemic, consumers remained vigilant and their shopping desire did not increase significantly. In 2023, the economy recovered and remained basically the same as in 2021, with a difference of 120 million yuan.

  • 2023 Double Eleven Data Analysis of Women's Down Jacket
    Data Reports

    2023-11-17 18209

    2023 Double Eleven Data Analysis of Women's Down Jacket

    November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.

  • Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand

    2023-11-09 19849

    Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand

    In response to the increasing popularity of the youth market and their pursuit of fashion personality, developing more trendy and trendy youth clothing has become a hot topic this quarter. Fashion brands can meet the diverse dressing needs of teenagers. This article summarizes and recommends the following popular children's fashion luxury brands, as well as their craftsmanship details and key patterns, based on the current trends. Bringing more inspiration to the development of high-end luxury trendy children's clothing and youth clothing.

  • Bright Color Puff -- The Analysis of DONGDONGZHOU The Down Jacket Designer Brand

    2023-11-08 5713

    Bright Color Puff -- The Analysis of DONGDONGZHOU The Down Jacket Designer Brand

    DONGDONGZHOU is a down jacket designer brand established in Hangzhou, China in 2021. The brand adheres to the concept of restraining the classic silhouette of clothing and redesigning it in a modern style. The style is mainly simple and high-end deconstructed down, striving to not excessively highlight individual design points, hoping to provide more possibilities for daily wearing and matching with overall proportion and pleasant colors. In the autumn and winter of 23/24, the main feature is a 95 goose down, gallbladder free, puffy down jacket with rich details, including practical detachable sleeves, a highly protective collar hat, interesting color contrast stitching, and reversible wearability. With moderate popular bright colors and rich details, it creates a strong affinity and gender inclusive down style, and enhances compatibility with a loose silhouette.

  • Dirty Fit -- The Analysis of Women's Designer Brand

    2023-10-31 10895

    Dirty Fit -- The Analysis of Women's Designer Brand

    Dirty Fit, also known as Distressed Fit or No Money Style, is a popular fashion style characterized by a messy and unrefined appearance. The main purpose of this style is to create a simple, casual, and disheveled feeling, while showcasing a unique personality and attitude. In the Dirty Fit style, details such as wear, fading, and graffiti are the focus of attention. The tearing and tearing effects are important elements in the Dirty Fit style and are usually made manually, which can be found on clothing such as jeans and T-shirts. The traces of time are often created using wear and fading effects in the Dirty Fit style, which can be achieved by processing specific areas or using special dyes. Interlayer design is one of the common details in the Dirty Fit style, adding materials that appear to be peeled off or torn apart to make clothing more complex and fashionable.

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