Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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2023-11-28 6901
The Comprehensive Analysis of Korean Menswear Market in October and November
From October to November, the Dongdaemun wholesale market in South Korea mainly focuses on new styles for the 23/24 autumn and winter seasons, with a focus on American retro, mountain style, and sports and leisure; vintage fonts, linear segmentation, washing, and diverse appliques are patterns and detail techniques worth paying attention to. This article will elaborate on the key styles, patterns, details, craftsmanship, and individual product directions.
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2021-07-15 32387
A Romantic Journey -- The Analysis of The Designer Brand Amiri
The Amiri Pre-Fall 2021 collection started from the Chateau Marment, L.A.. Travelling along the dazzling road in the sunset, the brand told romantic and rebellious stories about music. S/S 2021 collection took its pride and pure west coast spirit back to the hometown. Landing at the mysterious Sheats-Goldstein Residence, the collection campaign was shot by the photographer Micaiah Carter.
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2021-03-17 69226
Playful Color -- Diesel The Refined Kidswear Brand
The famous Italian brand Diesel is known for its alternative style. The edgy founder Renzo Rosso is exploring the thought and design which can lead the fashion attitude. Diesel S/S 2021 collection uses eye-catching fluorescent hue to provide consumers with visual impact.
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2021-02-06 73909
High Street -- The Analysis of Off-White The Menswear Designer Brand
The American high-end street brand Off-White was founded by Virgil Abloh, the exclusive styling consultant of Kanye West, in 2012 in America. And it is the most popular street brand in the recent years. S/S 2021 perfectly combines street clothing with advanced garments to show more impactive visual effects and make the street sense more advanced.
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2021-01-26 76415
Variant Mini-Chan -- The Analysis of Hysteric Mini The Kidswear Designer Brand
Hysteric Mini is a Japanese top-quality kidswear fashion founded in 1985, which subverts the tradition through its design concept of street arts and American Rock and Roll. Taking 60s to 80s culture elements like Rock, Hot-rod, Sports and Art as the main patterns, the clothes has better design sense.
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2021-01-15 73792
Dynamic Street -- The Analysis of DKNY The Kidswear Benchmark Brand
DKNY takes street basketball, skateboarding and outdoor exploration as the theme, combining with the logo text with unique brand characteristics and daring application of color to create a professional sports series full of street feeling, which is eye-catching and cool.
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2020-12-31 70028
New Definition of Micro-Fashion -- Waneebe The Kidswear Benchmark Brand
The Korean kidswear avant-garde brand Waneebe is good at making design and overlapped dressing in bright colors. Its neutral-gender design concept presents a fresh and comfortable micro-fashion style. This brand allows the clothes to be worn in more occasions with chic designs at the same time.
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2020-12-09 64317
Dark Style -- Nununu The Kidswear Benchmark Brand
Nununu is a kidswear fashion brand from New York, and uses mainly stars, skull and "NO" as main patterns. Special cutting and worn-out designs work with a few fluorescent colors to express the fashion attitude of the brand. In A/W 20/21, Nununu merges emotional skull and smiling face with dark illustrations to extend the rebellious individuality.
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2020-11-25 69297
Diversified Slow Fashion -- Andersson Bell The Womenswear Designer Brand
Andersson Bell is a famous Korean designer brand founded in September 2014, quite popular among stars and youngsters. Its 2020 A/W collection is inspired by Monterey Pop Festival in 1967. The designer wants to express the style, life and music of Janis Joplin. Based on basic silhouettes, Andersson Bell displays Korean style colors, check suits, slogan sweatshirts and silhouette designs. It sticks to its own style while following up the trend. Its items seem to be ordinary but take on prominent details and layers. Andersson Bell subverts the stereotype of Korean street casual style with a simple yet elevated Nordic flavor, an air of British retro gentlemen style and a fresh and romantic French touch.
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2020-11-20 71518
Urban Slight Fashion -- The Comprehensive Analysis of Occidental Menswear Designer Brands
This report mainly analyzes occidental menswear designer brands. In A/W 2021, occidental menswear features a slight fashion style and uses subdued patterns. The folk style is reflected on knitwear, and grainy polar fleece dominates. Quilted jackets and knitted vests are key items.
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2020-10-28 83320
Subverting Convention -- SJYP The Womenswear Designer Brand
SJYP is a designer brand from South Korea, co-founded by Stev Jung and Yoni Pai in 2007. They use their own images as brand's logo. SJYP is quite popular thanks to its street sports elements, simple retro denim and chic style.
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2020-10-28 88068
Unruly Punk -- DEW E DEW E The Womenswear Designer Brand
DEW E DEW E is an independent designer from South Korea. It is co-founded by KIM JINYOUNG and LEE SOOYEON in 2014. The name literally means two people co-create something completely new. It was unveiled by the A/W collection themed of Léon.
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2020-10-16 72743
Be A Fashionista -- We11Done The Menswear Designer Brand
In 2014, Jessica Jung and Dami Kwon co-founded Rare Market which later released its fashion brand We11Done, driven by the idea of creating the rare and leading the fashion. This name means "Bring Well-made Clothing; Be Perfect." 11 nods to the original 11 team members. The 1970s and 1980s American youth culture gives infinite inspiration. The brand combines youngsters' naughtiness and indifference, simplicity and delicacy, interpreting retro silhouette in modern ways. It features unruly oversized items, multiple colors, versatile check outerwear and sweatshirts, as well as funky skinny pants.
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2020-06-05 104128
Interchangeable Fashion -- Cukovy The Womenswear Designer Brand
Cukovy is a contemporary casual brand founded in 2014 in Budapest, Hungary. It is good at drawing inspiration from all aspects of women's life. Flexible and interchangeable concept is the symbol of Cukovy. Sleeve and hood are changed to create amazing combinations.
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2020-05-31 77092
Evolution of Fashion Sweatshirts -- The Comprehensive Analysis of Boys' Sweatshirts in Retail Markets
As an important item for spring and summer, sweatshirts are diversified. In S/S 2020, colorful all-over prints, colorful tie-dye, realistic figures and logos are mainstreams on boys' sweatshirts. Color-blocking and slight deconstructed silhouette add details and express fashion attitude.
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2020-04-10 74656
MSGM -- The Kidswear Benchmark Brand
Italian designer brand MSGM Kids has been adhering to the design concept of "cooler and more fashionable" since its establishment in 2014. In addition to logo in S/S 2020, realistic fruits and vegetables are added, which brings more vitality. Various colors are combined with fluorescent details to be chic.
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2019-12-31 126246
Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.
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2019-12-20 115300
Fujisaki Mihuyu -- The Comprehensive Analysis of Japanese Womenswear Market
In A/W Japanese market, mainstream styles are dark deconstructed cotton & linen style, Japanese magazine style, Japanese sweet casual style, Harajuku style, and simple & sophisticated style. These styles are independent, while they add more eye-catching points to the diversification of womenswear.
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2019-12-13 82363
The Fashion Vane -- The Comprehensive Analysis of Kidswear in Korean Markets
Through the real-time follow-up and analysis of Korean kidswear wholesale markets, we find many highlights in this autumn and winter. Fleece still takes up an important part of kidswear market. Whether in spliced materials or placement fleece, the exposed fleece makes the style more layered. Bold print and mock-layer are still popular in Korean kidswear markets pursuing cool and fashionable feel. The rise of retro style makes the classic check and denim hot again.
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2019-10-28 87680
Cool and Playsome -- The Comprehensive Analysis of Retail Markets in South Korea
This report focuses on A/W 2019 retail markets in South Korea. Data is mainly from well-known business districts in Seoul such as Myeongdong, Shinsegae and Hyundai Department Store. Functional style, street fashion and emerging design are key styles in South Korea. As for patterns, street fashion prints, checks and color-blocking are main designs. Corduroy, polar fleece and other retro fabrics return back.
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2019-09-29 78053
Decoding Fashion Trend -- The Comprehensive Analysis of Japanese Menswear Retail Markets
This market research focuses on designer fashion brands and buyer shops. Personalized street fashion and Japanese leisure are main styles. Functional style also stands out. Some designer brands extend individuality via deconstruction. This report starts from styles, patterns and crafts to analyze popular styles and elements of Japanese markets.
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2019-09-06 90382
Renewing -- The Comprehensive Analysis of South Korean Retail Markets
Fashion street, functionality and simple delicacy are key for A/W 2019 South Korean Retail Markets. Splicing and embroidery dominate the market. Details are underlined, and pockets play a key role.
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2019-07-31 82650
Diversity -- The Comprehensive Analysis of Menswear in Japan's Retail Markets
In this season, pioneering function, smart street, tough minimalism and Japanese leisure are key. Placement photo prints make a comeback, and hand-painted prints add an artistic feel. Panelling still plays a key role.
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2019-05-17 95049
Mixed Street Fashion -- Comprehensive Analysis of South Korean Menswear Markets
Items in greens gain traction in S/S 2019 South Korean menswear markets. Statement street, cool dark, tie-dye and fashionable function are key. Prints, piecing, metallic accessories and zippers add glamour.