ZIGGY CHEN takes cues from the Song and Qing dynasties and the Republic of China. New sewing and cutting techniques are explored. The original designs combine the western culture with ancient Chinese designs. The lightweight linen jacket, leisure pants, slim and long shirt and simple tees are incorporated.

According to August statistics on women's shirts, simple sophistication is prominent, followed by deconstruction linen&cotton, youthful elegancy and avant-garde brand. On pattern, plants and florals, stripes and checks are dominant, and small animal patterns are also seen. Knots, piecing, ruffles and gathering are key crafts.

According to data of dresses in July and August, the total share of simple sophistication and juniors' style reaches 74%. Linen&cotton holds 18%, while ruffles and gathering are used most. Florals are dominant.

Louise Misha is a French folkloric kidswear brand founded in 2012. The inspiration of its A/W 19 collection came from life and nature. The characters of modern kids, self recognition and diversity are used as the basic tone. Bright colors, lace, French embroidery elements go through the collection.

For pre-fall, the dress, sweatshirt and pants are key items. MRZ's clean and bright contrasting colors, multi-layer effect and British checks show a preppy style.

For pre-fall 2019, the lady style in show windows and in-store images shows simple, natural and comfortable qualities. Orange yellow is the key bright color, and earthy tones are mainly used. The autumnal shirt and trench coat are key items.

Akira Naka believes garments are the vehicle to express emotions. This season, Akira Naka shows a urban feminine minimalist feel via the simple industrial styling. The key items include outerwear pieces, shirts, skirts, dresses and trench coats.

As for the visitors of Fashion SZ Show, shopkeepers in malls and shopping centers increased dramatically. Brand owners, ODM and OEM companies account for 1/5 of the total number of visitors. They mainly went for discovering latest textiles and designs. Agents and franchisees selected more personalized and unconventional garments for the entire season.

In the latest Japan's street snaps, linen&cotton, lolitas, darkness and street style are included. Key items include versatile tees, dissected pieces, dyed street pants and suits.

Nunuforme, a Japanese kidswear brand, emphasizes simple, colorful and maximalist designs. You will find special cuts and simple color combinations in Nunuforme's items.

The dress is a staple for women. In this new season, colors, silhouettes, fabrics and techniques are updated greatly. Linen and cotton is ideal for dresses. The French romantic shape adds special feminine appeal.

Simple sophistication and linen&cotton dominate in women's trench coats in June. Young lady sees a rise. Mixed and slim silhouettes are most popular. Panelling is used most, while pleating sees an increase.

The 89th Pitti Bimbo for baby&toddler is the most famous exhibition. According to the public statistics, the key kidswear markets are Russia, Western Europe, Middle East and Asia. Pitti Bimbo provides inspiration with the outstanding concept themes, clear layouts and quality selections.

The Rabbit Digging a Hole -- boxboxbox

Linen has a long history in China, and it is natural, healthy and airy. Cotton and linen are sustainable, suitable for the relaxed and cosy lifestyle. With the pollution, fast pace and daily pressure, it is urgent to seek a newly healthy and natural method. Pants made of cotton and linen gain pace.

Jackets -- Analysis of Boys' Popular Items

In this season, deep colors see a rise. Lettered tapes are still important. Compared with South Korean markets, the tapes in Guangzhou markets are more colorful and attractive. Details on the sides and back are underlined. The combination of the metal ring and tape is a highlight.

JNBY BY JNBY was founded by JNBY, and its garments are for kids aged 3 to 10. Designs from adult garments continue into kidswear. JNBY BY JNBY's S/S 2019 collection features three collections with the theme of My Best Friend: Much Loved, The Peculiar One and Almost Always A Bear.

The cotton&linen style for S/S 2019 highlights patterns inspired by paintings. Rustic and elegant garments show a updated cosy humanistic lifestyle. Dense gathering and drawstrings offer a natural and nonchalant feel.

Faced with environment pollution, online celebrities, sci-fi space and time theories, we need to explore multiple dimensions on Earth and outer space. Multi-dimensional colors, details, fabrics, layering, cuts and crafts are presented in trench coats.

Women's shirts for S/S 2019 are feminine and stylish. Consumers pay more attention to unseasonal basic items, so unique designs are underlined. Deconstructed shirts and sheer shirts are suitable during the daytime and nighttime. In this season, minimal deconstruction and modern femininity stand out.