Japanese designer brand TRNKA wants “to improve the daily lives of parents and children a little bit.” Occasion wear designer PIERLOT packs clothes with devices to make every day even more exciting. “Light weight, made for movement, and easy to care for.” Smart looks and functional designs will give kids a stressfree day.

Nanamica is a label founded by the top-class Japanese outdoor designer Eiichiro Honma and Takayuki Fujii. Taking “UTILITY” and “SPORTS” as key words, Nanamica mixes fashion and functionality at a high level to offer “standard wear for the current age” with neutral design that transcends the boundaries of genre, age, or gender. The brand name means “house of the seven seas,” and the relaxing image of the ocean is something that they always cherish, as they create items with people from all over the world irrespective of nationality or faith and send out our creations and message to the world.

For 3 days, 2 times a year, at Paris-Nord Villepinte, the six major industries supplying materials and services to the global fashion industry (including : Yarns, Fabrics , Leather , Designs , Accessories, Manufacturing) come together in Paris.

According to the data analysis of TOP100 downloaded women’s shirts in November and December, J-Korean(45%) is the most popular style, followed by Youthful Elegancy and Unisex; straight long-sleeved is the dominating silhouette in the market, which satisfies consumers’ need for minimalism and comfort; avant-garde deconstruction and creased texture are the crafts to watch; romantic, sweet ruffle is the mainstream element for detail design; to accessories, luxe pearls and rhinestones are combined with bowknots.

Hall-of-fame brands as Comme des Garçons, Junya Watanabe, and Yohji Yamamoto define the blood and mindset of Japanese fashion. Unconscious, sustainability, slow-fashion, low-profile, comfort, traditional culture, deconstructionism, and anti fashion are sitting at the center of Japanese fashion labels. “Vibe” is a key strategy for niche brands, while immersive offline store creates the most direct bonds with the public market. Taking young consumers as the main target, niche brands can highly adapt to the conditions on social medias.

Founded by Ashley and Mary-Kate Olsen in 2006, The Row features minimalist pieces with smart tailoring, and fuses timeless designs with high-quality fabrics. The bright shades of red and blue were added into neutrals and classic black and white in the Spring 2022 menswear collection. Adaptability is one of the themes of The Row. Minimalist unisex styles show fun details and vivid colors to build a casual and free image of wandering poets.

Founded in 2012, TINY IN Studio is a niche Chinese designer brand which is an expert of minimalist deconstruction. Colorless tones and natural earthy colors constitute the keynote. Being unique, confident, and novelty, designer delivers her understanding and concept toward dressing. Clothing can express one's vision of fashion and his personal life. Although the pieces of TINY IN Studio reveal a strong sense of design, the shape and color scheme of each are daily. This season continues the iconic deconstruction and endows every single items with unique vitality.

Founded in 2007, MUVEIL injects a retro touch into haute couture. Iconic printing, embroidery, beads, and lace complete the brand value of MUVEIL. Cruise 2022 collection started from a tablet computer of an elegant lady who is a scriptwriter, a novelist, and a lover of fashion, food, and travelling. Four-leaf clovers and bowknots gave us a charming and exciting collection.

UNITED TOKYO is an independent brand founded by TOKYO BASE in 2015, which combines fashion designs with pioneering mindsets of Japanese tailoring to build a perfect proportion of traditional crafts, advanced techniques, and cultural conflicts. In A/W 2021 collection, box pleats, buckles, and iconic deconstruction tailoring inject timeless Japanese aesthetics into minimalist garments.

UNSPOKEN is a high-end line of FanoStudios, an independent designer brand launched in 2017. The design mainly in cool tones provides practical, minimalist workplace dress with an urban temperament. Layering and ingenious styling are shown in the A/W 21/22 collection.

The founder of Nanushka, Sandra Sandor is a designer comes from Budapest who is pursuing the balance between comfortable dressing experience and expressing charm. The existence of Nanushka injects more romantic features into the minimalism. Inspired by the memories back in Budapest, the S/S 2022 collection added Hungarian artworks and symbols to the realistic life experiences. Trench coat with sailor collars, crocheting, cutouts, and terry cloth were used to reach a balance. Upscale silk and leather exude a mysterious temperament of the Eastern Europe and create a minimalism that belongs to Nanushka.

Founded by Achille Maramotti in 1969, Sportmax is a brand which pursues fashion, freedom and avant-garde. Inspired by the musical works and theories of the post-war American avant-garde figure John Cage, S/S 2022 collection, themed 'the Anatomy of Silence', broke the limit of tradition and conveyed a creative dress attitude by corset, military decorative straps and neat silhouettes.

Known for the minimalist aesthetics and simple lines, the designer of Jil Sander gets rid of all the extra details, even zippers and buttons. Crinkled textures wrap the body, and the diagonal tailoring underlines the natural drapability. Lucie and Luke Meier had a baby girl in June, which allowed the designer to integrate the vision of wonderful future into the minimalism to express the personal emotions. Therefore, Lucie and Luke applied brighter colors and looser tailoring in S/S 2022 to pursue the pure high quality and inject the warm mood.

Cruise 2022 womenswear runways presented dazzling colors and rich fabrics. As the color trend of this season, acid bright colors allowed joyous design to sweep the market. Lime green, wax pink, lilac purple and sunset blue encourage the emotion. According to the analysis of international Cruise 2022 womenswear runways and the catwalk data of POP Fashion, delicate and premium tweed and colorful suit fabric are the main fabrics. Soft-touch and smooth 3D lace embroidery shows a high proportion. Smooth silk with bright and draped appearances and the futuristic shiny leather are noteworthy as well. Natural cotton-linen leisure fabric and impactive 3D decorations will also become the mainstream in the future.

Based on the interactive data of POP users in July, J-Korean and smart casual are the major styles; letter and geometric shape are the main elements; positioning printing, color blocking and placement decorations are the noteworthy detail crafts.

The world is changing, and the second exhibition of Playtime Shanghai will present an image of the children's universe, that takes on today's social challenges in order to protect the freedom to be openly and courageously unique. It is the incarnation of a world of solidarity in its diversity, of a "wild" state of childhood where creativity and spontaneity, individualism and simple pleasures of the senses are combined. It is a joyful disorder, in which each one finds a place, the happy wasteland of a future whose complexity is not put in doubt, but where the collective, the freedom and the sensuality celebrate new utopias.

The founder and the creative director of UNISECON, Nina Jiang is committed to celebrating the overlooked emotional bond among people, offering a wardrobe for the modern interpretation of femininity and collectivism animated in both retro and futuristic forms. Taking fashion clothes as media, UNISECON salutes to those neglected ordinaries from a feminine perspective to create a group of multi-faceted images which can be unified yet independent. Based on the mentioned inspiration above, A/W 21/22 collection creates modern cotton-linen female images. Cotton-linen suite, raw-edged process and cotton-linen shirt are perfectly presented.

The popular Japanese designer brand UNITED TOKYO was founded by the fashion house TOKYO BASE IN 2015. Its brand concept "ALL MADE IN JAPAN" ensures that all the cloths, production and manufacturing are made in Japan. The producers and factories of every item are selected strictly. And each item of UNITED TOKYO reveals the Japanese craft and aesthetics.

ELENDEEK was founded by the formal creative director of MERCURYDUO -- Yuka Watanabe in September 2016. The brand concept "Contemporarily Elegant" wants people from all ages to enjoy the fashion. ELENDEEK pays attention to the silhouette tailoring of every item. And heterogeneous splicing and color changes further strengthen the beauty and fashion.

The niche Japanese designer brand RITO follows the Korean fashion trend and provides professional women with more selections through unique designs, delicate crafts, and high-quality fabrics. Urban women can switch freely between career and life, sending out charming intellect. A/W 21/22 collection brings modern looks of warm winter. Suit and shirt items are renewed to present the charming image of intellectual woman.

Based on the interaction data and the professional market research in May, J-Korea, smart casual and emerging design are the dominating styles. The proportion of cotton-linen style improved in May. Illustration is the trendy element for patterns, and the proportion of pastoral floral pattern is decreased. Ruffle is still the most important craft for S/S girls' wear, followed by placement embroidery and pleating.