Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Awakening Spring By Ordinary Power -- ZUCZUG The Womenswear Benchmark Brand
ZUCZUG is founded in Shanghai in 2002. As the multi-brand platform aiming at new lifestyle, it owns environmental-friendly brand klee klee, sports brand An Ko Rau, designer brand WHM and the multi-brand retail brand ZUCZUG. ZUCZUG adheres to value of "calmness", takes "life and imagination" as the concept, and invites real ordinary people to display its brands. The S/S 2020 ZUCZUG focuses on the daily leisure life, and uses the moving moments in the past and future, as well as seemingly ordinary power, to wake up spring vitality. Due to the pandemic, everyone has to stay at home, and ZUCZUG presents its employees daily life to interact with customers. "Will electronic roses have fragrance", its theme promotion about Valentines' day on Sina Weibo, display the interaction between virtuality and reality.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (2)
In addition to colors and patterns, there are many matches and key items in street snaps. The contrast of colors, the neat wide-shoulder suit with shoulder pad, the workwear set and heavily washed denim display diverse styles of fashionistas and the inclusiveness of the market.
Korean-style Girls -- The Comprehensive Analysis of Korean Womenswear Markets
In the new season, Korean markets pay more attention to keeping and innovating detail elements. Ruffle and lace make the item more girlish. Color-blocking, artistic hand-drawn patterns, and changeable sport sweatshirts endow the item with a unique look and fun. The artistic and fresh cotton & linen blouse, with drawstring, tuck, knot, string and ruffle to show the changeable Korean-style girls.
Trench Coats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trench coats from February to March, deconstruction of cotton & linen and the athleisure style become the main styles of the month. For silhouettes, X-line and H-line are mainstream silhouettes. The A-line cape-like trench coat gains more attention. Splicing, deconstruction and crinkles are still popular. According to the latest data of the four fashion weeks, the pleated hemline grows and becomes the key to crinkled trench coat.
Autonomy -- The Catwalk Analysis of N°21 Womenswear
Founded in 2010, the 10th anniversary of N°21 and Milan have been on a journey of change and adventure. The A/W 20/21 collection of N°21 uses irregular designs to point out a more novel and freer direction for females. The minimalist and fun style gets changed in this season. Young decorations like chains and clips are applied to clothing. Lots of neutral clothing with asymmetry, deconstruction and disproportionate cutting emerges in this season. The focus is the transformed collar structure and the retro disco style dominated by sequined fabrics.
Sustainable Innovation -- The Comprehensive Analysis of Womenswear Fabrics of Première Vision (2)
The S/S 2021 Premiere Vision aims to solve the pressing problems of sustainable fabric development and procurement, and leads the eco-friendly procurement and share innovative technology through the Smart Creation exhibition area which focuses on eco-friendly fashion and innovative development, so as to improve traceability and recycling issues. As sustainability is gradually becoming a necessary condition for fabric development, organic plant fabrics with traceable fibers such as linen and organic cotton have attracted much attention in this exhibition. The handmade design is integrated into the light and comfortable life, and the leisure fabric designed for durability is becoming more and more exquisite. Subtle textures and structures renew the classic stripes and checks. Feminine designs of high luxury continue to bring novelty, and the new feminine style sweeps light silk and lightweight fabrics. Sweet pastel colors and soft metallic yarns are combined with re-created designs. Exploring the jacquard texture and relaxed romantic style of delicate florals and soft stripes are the focus of this exhibition.
Retro Re-creation -- Bode Menswear Designer Brand
Bode, a New York fashion brand founded in 2016, is an environmentalist against "overproduction". Designer Emily Bode advocates sustainable fashion. He is good at reusing waste clothing and old fabrics. The old clothing is added by embroidered patch and splicing or quilting to reproduce ready-to-wear for each season. This design technique of reusing retro textiles for new designs can create exciting items, and lead to Bode's unique nostalgic aesthetics.
Green Nose -- The Catwalk Analysis of Mm6 by Maison Margiela Womenswear
MM6 is the subsidiary brand of Maison Margiela, founded in France in 1997. MM6 also abandons the personal concept of "number coding" that designers have always insisted on, and creates mainly wearable and original ready-to-wear, shoes, bags and accessories. Products of MM6 are simple but fashionable, based on deconstruction to fully display the imagination of designers.
Deconstruction -- The Comprehensive Analysis of Womenswear Designer Brands
This report takes deconstruction as the main line to analyze designer brands comprehensively. Deconstruction is a diversified art, and it starts from philosophy and extends to fashion style. Deconstruction from plane to 3D is a hot topic pursued by the new generation of women, and it displays female inner voice. The simple design presents the elegance and delicacy of ladies. Here we starts from different items to analyze creative design techniques and hot details.
Character of Nature -- The Comprehensive Analysis of Womenswear Designer Brands for Cotton & linen Style
Environmental protection continues to heat up. Biodegradable and recyclable cotton and linen fabrics become a popular natural and environmentally-friendly fabric. Cotton & linen style is a kind of sentiment. It is fresh and elegant, low-key and constrained, with a natural and artistic feel. The comfortable and breathable cotton and linen fabrics have the designer's style in terms of looks. This report starts from details, cutting, crafts and silhouettes to analyze design points, and brings a comfortable experience of original ecology.
The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear
According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.
Fujisaki Mihuyu -- The Comprehensive Analysis of Japanese Womenswear Market
In A/W Japanese market, mainstream styles are dark deconstructed cotton & linen style, Japanese magazine style, Japanese sweet casual style, Harajuku style, and simple & sophisticated style. These styles are independent, while they add more eye-catching points to the diversification of womenswear.
The Dress -- The TOP List of Womenswear
According to data analysis of the TOP 100 downloaded women's dresses in November and December, the simple & sophisticated style and the young lady style become key styles. For silhouettes, X-line and A-line are major styles and the waisted dress is a mainstream silhouette. Splicing and deconstruction still gain much attention. And ruffles become the key to dresses for Resort 2020.
Overcoats -- The TOP List of Womenswear
According to the data analysis of TOP 100 downloaded women's overcoats of POP users in November and December, the simple & sophisticated style and deconstruction of cotton&linen gain much attention. For silhouettes, H-line and A-line become the main silhouettes. The slightly loose overcoat is an important silhouette. Splicing and deconstruction still gain much attention. In A/W, cutout draws less attention.
Sweatshirts -- The Top List of Womenswear
According to the interactive data analysis of POP users, the Top list of sweatshirts is ranked. The avant-garde brand is dominant although it declines to 36%. The fashion and leisure style grows to 29%, while the young lady style drops to 23%. In terms of patterns, letter is dominant, followed by cartoon. Color-blocked strip printing has a sharp growth. For crafts, deconstruction and splicing take up the highest proportion of 37%, followed by cutout (19%) and drawstring (11%).
Puffa Jackets -- The Top List of Womenswear
According to data analysis of the TOP 100 downloads of women's puffa jackets in November, the natural cotton & linen style and the athleisure style become the major styles. Letters and the maximalist printing become the mainstream pattern. Splicing still gains much attention. The drawstring craft in autumn and winter gradually rises.
Pants -- The Top List of Womenswear
According to the data analysis of TOP 100 downloaded women's pants of POP users in October, the simple & sophisticated style is still dominant. Fashion leisure is the second. The cotton & linen style declines compared with August and September. For silhouette, fitted pants dominated by the simple & sophisticated style take up a large part. Straight pants grow. Tapered pants which were warmly welcomed by the market in S/S 19 decline in A/W. Pleats and deconstruction are main design crafts.
Natural and Simple- The Comprehensive Analysis of Womenswear Designer Brands
This report takes the lady style and the young lady style as the main line, cotton & linen style as the auxiliary line to analyze the S/S 2020 styles of designer brands, MOON J, Ameri, and AULA through natural soft color tones. The analysis is made through trench coats, dresses, suits and collocation, blouses and collocation, skirts and collocation, and soft perspective to show the micro-deconstruction new styles in natural colors.
Carnival in Ecuador -- KAPITAL The Menswear Designer Brand
Japanese popular brand KAPITAL, formerly known as denim garment factory, has been managed by Tohikiyo Hirata for more than 30 years. It is also known by fans as the best among Japanese national brands. KAPITAL integrates traditional techniques and gradually forms a new niche culture, creating a strong and unique brand style.
Digital Ecology- The Comprehensive Analysis of Thematic Fabrics in Première Vision Paris
The A/W 20/21 Première Vision affirms the desire for profound change, and offers fashion solutions that promise protection. The theme emphasizes the connection between imagination and sustainability. Nature incarnates the ecological guide line. Novel textures are extracted from luxuriant styles inspired by mixed vegetation. safety, environmental protection and functionality are integrated to strengthen ecological and digital awareness. Noctilucence, functionality and flowers are decorated in charming night woods and jungles full of playing animals, which brings wonderful, dreamlike and dazzling recycled fabrics. Abstract geometry glints in the fantastic metallic sheen. Light texture reshapes the ecological responsibility. Natural textures create soft and simple new nature, and bring five themes: material resistance, transformation, fantasy of the night, decoration and new nature. These will be displayed in fabrics below.
The Puffa -- The Analysis of Popular Items in Women's Markets
In August, smart leisure and avant-garde style are still prominent. The linen&cotton style sees a rise. On pattern, letters, maximalist print and space patterns are the key direction. Applique will gain momentum.
Integration -- ZIGGY CHEN
ZIGGY CHEN takes cues from the Song and Qing dynasties and the Republic of China. New sewing and cutting techniques are explored. The original designs combine the western culture with ancient Chinese designs. The lightweight linen jacket, leisure pants, slim and long shirt and simple tees are incorporated.
Shirt -- The Analysis of Popular Items in Womenswear Markets
According to August statistics on women's shirts, simple sophistication is prominent, followed by deconstruction linen&cotton, youthful elegancy and avant-garde brand. On pattern, plants and florals, stripes and checks are dominant, and small animal patterns are also seen. Knots, piecing, ruffles and gathering are key crafts.
The Dress -- The Analysis of Hot Items in Womenswear Market
According to data of dresses in July and August, the total share of simple sophistication and juniors' style reaches 74%. Linen&cotton holds 18%, while ruffles and gathering are used most. Florals are dominant.