Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Skirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's skirts from June to July, simple and sophisticated style is dominant, and emerging design and young lady style grow. As for fabrics, trench coat fabric increases while checked fabric drops. And cotton and linen as well as organza are steady. For crafts, deconstruction and splicing are main crafts. With the return of retro style, drawstring also grows.
A Natural Summer Vibe -- Initial The Womenswear Benchmark Brand
1. The collaboration collection of Initial and Her Own Words provides fashion designs fit for both office and sports. 2. Tian Yuan interprets the Initial 2020 summer collection. 3. The big hemline is ethereal and light, with the help of actress Ren Min to display youth and vitality.
Trench Coats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trench coats from May to June, simple and sophisticated style and athleisure style are dominant. The floor-length shape and the waisted silhouette with oversized lantern sleeves are main shapes. Splicing, piping and drawstring draw much attention. Piping gains more attention, reflecting the exquisite detail and classic trench coat shape are key designs.
Summer Elegance -- The Comprehensive Analysis of Mature Lady Style Benchmark Brands
This report makes key analysis of official website data of ELLASSAY, YINER, INSUN and Marisfrolg from perspectives of key items, recommended items of mature lady style, key details and key fabrics, thus providing deeper trendy information.
Different But Same -- jnby BY JNBY The Kidswear Benchmark Brand
In S/S 2020, designers take cues from Miss Peregrine's Home for Peculiar Children, and express equality and respect through perspectives of Time Circle, Extraordinary Talent and inclusiveness. This season designers focus on kids to explore, protect and encourage the diversity of kids. We believe, for every kid, it is more important to accept and embrace themselves than integrating into others.
The Law of Nature -- The Comprehensive Analysis of Womenswear Cotton & Linen Benchmark Brands
This report focuses on EIN, broadcast, AUM and ICICLE, makes key analysis of line-drawn patterns, crinkled fabrics, mulberry silk, drawstring on the waist and suits, and brings more natural and comfortable looks.
Dresses -- The TOP List of Womenswear
According to data analysis of downloading data of women's dresses from mid-April to mid-May, the simple & sophisticated style grows obviously; cotton & linen style increases; silhouettes and crafts are basically steady.
New Oriental Feature -- ZIGGY CHEN The Menswear Designer Brand
ZIGGY CHEN, the personal brand of Chinese emerging designer Chen Xiang, is deeply influenced by the atmosphere of novel and classical, east and west, and is good at combining Chinese style and simple aesthetics. The A/W 20/21 collection uses wool, linen and cotton to make organic clothing with infinite power. It shows oriental aesthetics which blends modern sensibility and eternity, delivering a classical and elegant feeling.
JNBY -- The Womenswear Benchmark Brand
JNBY S/S 2020 collection presents feminine designs. Through female characters in different films, it analyzes the unconscious formation of female identity, makes the external personality more three-dimensional by clothing, realizes the re-creation of female identity, and presents a diverse and independent group.
Urban Needs -- LOW CLASSIC The Designer Brand of Womenswear
Low Classic takes on neat design and clear lines, emphasizes cutting and details, and exudes the simple yet cool temperament. It is suitable for daily wearing of office workers. Products are mainly in natural tones. Soft grey tones deliver a natural feeling.
Awakening Spring By Ordinary Power -- ZUCZUG The Womenswear Benchmark Brand
ZUCZUG is founded in Shanghai in 2002. As the multi-brand platform aiming at new lifestyle, it owns environmental-friendly brand klee klee, sports brand An Ko Rau, designer brand WHM and the multi-brand retail brand ZUCZUG. ZUCZUG adheres to value of "calmness", takes "life and imagination" as the concept, and invites real ordinary people to display its brands. The S/S 2020 ZUCZUG focuses on the daily leisure life, and uses the moving moments in the past and future, as well as seemingly ordinary power, to wake up spring vitality. Due to the pandemic, everyone has to stay at home, and ZUCZUG presents its employees daily life to interact with customers. "Will electronic roses have fragrance", its theme promotion about Valentines' day on Sina Weibo, display the interaction between virtuality and reality.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (2)
In addition to colors and patterns, there are many matches and key items in street snaps. The contrast of colors, the neat wide-shoulder suit with shoulder pad, the workwear set and heavily washed denim display diverse styles of fashionistas and the inclusiveness of the market.
Korean-style Girls -- The Comprehensive Analysis of Korean Womenswear Markets
In the new season, Korean markets pay more attention to keeping and innovating detail elements. Ruffle and lace make the item more girlish. Color-blocking, artistic hand-drawn patterns, and changeable sport sweatshirts endow the item with a unique look and fun. The artistic and fresh cotton & linen blouse, with drawstring, tuck, knot, string and ruffle to show the changeable Korean-style girls.
Trench Coats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trench coats from February to March, deconstruction of cotton & linen and the athleisure style become the main styles of the month. For silhouettes, X-line and H-line are mainstream silhouettes. The A-line cape-like trench coat gains more attention. Splicing, deconstruction and crinkles are still popular. According to the latest data of the four fashion weeks, the pleated hemline grows and becomes the key to crinkled trench coat.
Autonomy -- The Catwalk Analysis of N°21 Womenswear
Founded in 2010, the 10th anniversary of N°21 and Milan have been on a journey of change and adventure. The A/W 20/21 collection of N°21 uses irregular designs to point out a more novel and freer direction for females. The minimalist and fun style gets changed in this season. Young decorations like chains and clips are applied to clothing. Lots of neutral clothing with asymmetry, deconstruction and disproportionate cutting emerges in this season. The focus is the transformed collar structure and the retro disco style dominated by sequined fabrics.
Sustainable Innovation -- The Comprehensive Analysis of Womenswear Fabrics of Première Vision (2)
The S/S 2021 Premiere Vision aims to solve the pressing problems of sustainable fabric development and procurement, and leads the eco-friendly procurement and share innovative technology through the Smart Creation exhibition area which focuses on eco-friendly fashion and innovative development, so as to improve traceability and recycling issues. As sustainability is gradually becoming a necessary condition for fabric development, organic plant fabrics with traceable fibers such as linen and organic cotton have attracted much attention in this exhibition. The handmade design is integrated into the light and comfortable life, and the leisure fabric designed for durability is becoming more and more exquisite. Subtle textures and structures renew the classic stripes and checks. Feminine designs of high luxury continue to bring novelty, and the new feminine style sweeps light silk and lightweight fabrics. Sweet pastel colors and soft metallic yarns are combined with re-created designs. Exploring the jacquard texture and relaxed romantic style of delicate florals and soft stripes are the focus of this exhibition.
Retro Re-creation -- Bode Menswear Designer Brand
Bode, a New York fashion brand founded in 2016, is an environmentalist against "overproduction". Designer Emily Bode advocates sustainable fashion. He is good at reusing waste clothing and old fabrics. The old clothing is added by embroidered patch and splicing or quilting to reproduce ready-to-wear for each season. This design technique of reusing retro textiles for new designs can create exciting items, and lead to Bode's unique nostalgic aesthetics.
Green Nose -- The Catwalk Analysis of Mm6 by Maison Margiela Womenswear
MM6 is the subsidiary brand of Maison Margiela, founded in France in 1997. MM6 also abandons the personal concept of "number coding" that designers have always insisted on, and creates mainly wearable and original ready-to-wear, shoes, bags and accessories. Products of MM6 are simple but fashionable, based on deconstruction to fully display the imagination of designers.
Deconstruction -- The Comprehensive Analysis of Womenswear Designer Brands
This report takes deconstruction as the main line to analyze designer brands comprehensively. Deconstruction is a diversified art, and it starts from philosophy and extends to fashion style. Deconstruction from plane to 3D is a hot topic pursued by the new generation of women, and it displays female inner voice. The simple design presents the elegance and delicacy of ladies. Here we starts from different items to analyze creative design techniques and hot details.
Character of Nature -- The Comprehensive Analysis of Womenswear Designer Brands for Cotton & linen Style
Environmental protection continues to heat up. Biodegradable and recyclable cotton and linen fabrics become a popular natural and environmentally-friendly fabric. Cotton & linen style is a kind of sentiment. It is fresh and elegant, low-key and constrained, with a natural and artistic feel. The comfortable and breathable cotton and linen fabrics have the designer's style in terms of looks. This report starts from details, cutting, crafts and silhouettes to analyze design points, and brings a comfortable experience of original ecology.
The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear
According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.
Fujisaki Mihuyu -- The Comprehensive Analysis of Japanese Womenswear Market
In A/W Japanese market, mainstream styles are dark deconstructed cotton & linen style, Japanese magazine style, Japanese sweet casual style, Harajuku style, and simple & sophisticated style. These styles are independent, while they add more eye-catching points to the diversification of womenswear.
The Dress -- The TOP List of Womenswear
According to data analysis of the TOP 100 downloaded women's dresses in November and December, the simple & sophisticated style and the young lady style become key styles. For silhouettes, X-line and A-line are major styles and the waisted dress is a mainstream silhouette. Splicing and deconstruction still gain much attention. And ruffles become the key to dresses for Resort 2020.
Overcoats -- The TOP List of Womenswear
According to the data analysis of TOP 100 downloaded women's overcoats of POP users in November and December, the simple & sophisticated style and deconstruction of cotton&linen gain much attention. For silhouettes, H-line and A-line become the main silhouettes. The slightly loose overcoat is an important silhouette. Splicing and deconstruction still gain much attention. In A/W, cutout draws less attention.