This season, the cotton and linen woven fabrics inject a more exquisite, delicate, and innovative design into the casual style. The blend of cotton and linen with viscose, wool, and cashmere fibers becomes the material highlight, opening up new ideas for suit design. The fabric combines the rustic texture of cotton and linen with a smooth and delicate touch. The architectural aesthetic trend is presented through texture dobby, corduroy, and plaid patterns on flannel, showing a sense of detailed carving. Drawing inspiration from the denim wash style, various techniques are employed to achieve innovative and environmentally friendly fashion streetwear fabrics.

Cotton and linen are highly favored in men's spring and summer clothing due to their softness, breathability, and skin-friendly properties. Looking at the men's fashion shows in Paris, Milan, and London for the spring and summer of 2024, cotton and linen fabrics are mainly used to create a comfortable and casual style. Among them, basic smooth cotton fabrics account for a stable proportion of about 30%, mainly used in trench coats and shirts, presenting a dry paper-like texture and a firm fit; yarn-dyed striped fabrics, accounting for about 25%, create a sense of urban relaxation and vacation with simple and thick stripes and decorative techniques; rustic cotton and linen blends, accounting for about 15%, feature a natural texture with the feel of bamboo joints, showcasing the beauty of natural materials. In addition, the highlights and trends of cotton and linen fabrics in men's clothing this season include paper-like irregular wrinkles, lightweight translucent textures in cotton blends, and uragiri textures.

ZUCCA is a clothing brand based in Japan. Among the well-known Japanese brands, it has a more "down-to-earth" design style. The founder and designer of ZUCCA is Akira Onozuka. The accessories of ZUCCA are as practical as their clothing, yet they remain in tune with current trends. These accessories include shoes, belts, handbags, scarves, glasses, and hats. In the 2023 Spring/Summer collection, ZUCCA continues to uphold its design philosophy by incorporating elements of Japanese art and literature, with a focus on creating clothing products that are suitable for everyday wear.

Uma Wang is a fashion brand founded by Wang Zhi in 2003, with a distinctive knitwear collection as its main focus, emphasizing the perfect fusion of material, detail, and silhouette. The brand is known for its expertise in combining gothic style with decorative arts, reshaping practical wear with an urban touch suitable for different occasions. Uma Wang is renowned for its high-quality, low-saturation knitwear in various styles, characterized by sleek lines, unique weaving methods, and independent fabrics.

Cotton-linen is the most basic natural fiber. According to the analysis on A/W 23/24 menswear fashion shows in Paris, Milan and New York, POP Fashion divides the style of cotton-linen fabric into five styles: High Density, Water Wash, Fine Poplin, Diverse Stripes and Worn-out Effect.

Linen has become a welcoming fiber in most seasons for its natural qualities and multiple functionality. The impressively natural style of linen can be easily integrated into collections in summer and winter. With the intensity, resistance and temperature-controlling performance, the development of linen plays an important role in A/W 23/24. Fabric suppliers also pay attention to technologies and fashion creativity. This report will introduce you the trends about prominent linen, linen denim and sleek linen.

Warmth and fashion are the best interpretation of this Digital Première Vision. Solid structures, fine yarns, smart lustre and canvas have both soft touches and shapes. Sleek corduroy and napped skin-friendly cotton are also the most welcoming fabrics for winter outwear and trousers. The use of organic cotton and recycled cotton meets the trend of sustainable development. Shirting is driven by the casual lounge style. Distorted tartan is paired with warm colors; smart jacquard and sleek fancy yarns update the visual effect of classic houndstooth; soft chambrays develop garments for both city and countryside.

Among the cotton-linen styles in Chinese market, EXCEPTION, EIN, JNBY and AUM are the most important names for reference. Besides, Broadcast, Initial, Donoratico and PURETEA are also welcoming.

Japanese designer brand TRNKA wants “to improve the daily lives of parents and children a little bit.” Occasion wear designer PIERLOT packs clothes with devices to make every day even more exciting. “Light weight, made for movement, and easy to care for.” Smart looks and functional designs will give kids a stressfree day.

Nanamica is a label founded by the top-class Japanese outdoor designer Eiichiro Honma and Takayuki Fujii. Taking “UTILITY” and “SPORTS” as key words, Nanamica mixes fashion and functionality at a high level to offer “standard wear for the current age” with neutral design that transcends the boundaries of genre, age, or gender. The brand name means “house of the seven seas,” and the relaxing image of the ocean is something that they always cherish, as they create items with people from all over the world irrespective of nationality or faith and send out our creations and message to the world.

For 3 days, 2 times a year, at Paris-Nord Villepinte, the six major industries supplying materials and services to the global fashion industry (including : Yarns, Fabrics , Leather , Designs , Accessories, Manufacturing) come together in Paris.

According to the data analysis of TOP100 downloaded women’s shirts in November and December, J-Korean(45%) is the most popular style, followed by Youthful Elegancy and Unisex; straight long-sleeved is the dominating silhouette in the market, which satisfies consumers’ need for minimalism and comfort; avant-garde deconstruction and creased texture are the crafts to watch; romantic, sweet ruffle is the mainstream element for detail design; to accessories, luxe pearls and rhinestones are combined with bowknots.

Hall-of-fame brands as Comme des Garçons, Junya Watanabe, and Yohji Yamamoto define the blood and mindset of Japanese fashion. Unconscious, sustainability, slow-fashion, low-profile, comfort, traditional culture, deconstructionism, and anti fashion are sitting at the center of Japanese fashion labels. “Vibe” is a key strategy for niche brands, while immersive offline store creates the most direct bonds with the public market. Taking young consumers as the main target, niche brands can highly adapt to the conditions on social medias.

Founded by Ashley and Mary-Kate Olsen in 2006, The Row features minimalist pieces with smart tailoring, and fuses timeless designs with high-quality fabrics. The bright shades of red and blue were added into neutrals and classic black and white in the Spring 2022 menswear collection. Adaptability is one of the themes of The Row. Minimalist unisex styles show fun details and vivid colors to build a casual and free image of wandering poets.

Founded in 2012, TINY IN Studio is a niche Chinese designer brand which is an expert of minimalist deconstruction. Colorless tones and natural earthy colors constitute the keynote. Being unique, confident, and novelty, designer delivers her understanding and concept toward dressing. Clothing can express one's vision of fashion and his personal life. Although the pieces of TINY IN Studio reveal a strong sense of design, the shape and color scheme of each are daily. This season continues the iconic deconstruction and endows every single items with unique vitality.

Founded in 2007, MUVEIL injects a retro touch into haute couture. Iconic printing, embroidery, beads, and lace complete the brand value of MUVEIL. Cruise 2022 collection started from a tablet computer of an elegant lady who is a scriptwriter, a novelist, and a lover of fashion, food, and travelling. Four-leaf clovers and bowknots gave us a charming and exciting collection.

UNITED TOKYO is an independent brand founded by TOKYO BASE in 2015, which combines fashion designs with pioneering mindsets of Japanese tailoring to build a perfect proportion of traditional crafts, advanced techniques, and cultural conflicts. In A/W 2021 collection, box pleats, buckles, and iconic deconstruction tailoring inject timeless Japanese aesthetics into minimalist garments.

UNSPOKEN is a high-end line of FanoStudios, an independent designer brand launched in 2017. The design mainly in cool tones provides practical, minimalist workplace dress with an urban temperament. Layering and ingenious styling are shown in the A/W 21/22 collection.

The founder of Nanushka, Sandra Sandor is a designer comes from Budapest who is pursuing the balance between comfortable dressing experience and expressing charm. The existence of Nanushka injects more romantic features into the minimalism. Inspired by the memories back in Budapest, the S/S 2022 collection added Hungarian artworks and symbols to the realistic life experiences. Trench coat with sailor collars, crocheting, cutouts, and terry cloth were used to reach a balance. Upscale silk and leather exude a mysterious temperament of the Eastern Europe and create a minimalism that belongs to Nanushka.

Founded by Achille Maramotti in 1969, Sportmax is a brand which pursues fashion, freedom and avant-garde. Inspired by the musical works and theories of the post-war American avant-garde figure John Cage, S/S 2022 collection, themed 'the Anatomy of Silence', broke the limit of tradition and conveyed a creative dress attitude by corset, military decorative straps and neat silhouettes.

Known for the minimalist aesthetics and simple lines, the designer of Jil Sander gets rid of all the extra details, even zippers and buttons. Crinkled textures wrap the body, and the diagonal tailoring underlines the natural drapability. Lucie and Luke Meier had a baby girl in June, which allowed the designer to integrate the vision of wonderful future into the minimalism to express the personal emotions. Therefore, Lucie and Luke applied brighter colors and looser tailoring in S/S 2022 to pursue the pure high quality and inject the warm mood.