Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Chemical Fiber Fabric -- The Comprehensive Analysis of Menswear Runway
The frequency of chemical fiber fabrics appearing on men's runway shows in the 24/25 autumn and winter has increased, continuing the main trend of 24 spring and summer - glossy texture. The trendy gloss and simple matte surface style are the key trends of this season, accounting for 39% and 36% respectively. The natural wrinkle and crease texture fabrics made of high twisted fibers have achieved the application of diverse styles this season, accounting for 8%. Pioneer finishing fabrics with rich appearance and functions through processes such as lamination and calendering shine brightly in cotton/down jackets, accounting for 7%. And the fine denier semi transparent fabric has ushered in an innovative design application of double-layer stacking this season. This season, chemical fiber fabrics have become the main fabric for developing cotton/down jackets in the ready to wear category. It is worth paying special attention to the expansion of its application ratio in sports and business leisure sets. Improving the functionality of synthetic fabrics and increasing their use in business and leisure style styles is a key focus for future development.
Woolen Fabric -- The Comprehensive Analysis of Men's Runway
This report analyzes the worsted and woolen fabrics mainly composed of wool blended on the 24/25 autumn/winter men's fashion show, and identifies eight key trend highlights: delicate touch, snowflake blending, retro plaid, classic patterns, multiple textures, long plush, coarse tweed, and bright silk blended. On the basis of continuing the classic texture of the previous season, we pay attention to innovative changes in details as a whole. In addition, in the application of ready to wear, cotton/down jackets and other single products made of worsted fabrics have broken through the traditional application field of woolen fabrics, expanding their thinking in outdoor scenarios. The business style that integrates outdoor thinking will become an important trend.
Classic Chapter -- The Comprehensive Pattern Analysis of Men's Runway
This report focuses on analyzing the business and leisure style patterns of the 24/25 autumn/winter men's fashion show. The pattern content focuses on six directions: warm plaid, geometric rhythm, striped fashion, old-fashioned sentiment, creative animal patterns, and monochromatic aesthetics. In terms of creative techniques, flat silhouette, monochromatic processing, and full page arrangement are the main approaches; In terms of pattern elements, geometry, grid stripes, and old flowers dominate, and the creative expression techniques of some animal patterns can be paid attention to; In terms of color matching, low saturation color matching is the main approach, with less overall color usage and more use of two or three color combinations for design changes. Overall, this season emphasizes the expression of simplicity and a light retro style while conveying classics. The following sections will provide a detailed analysis.
Knitted Fabric -- The Comprehensive Analysis of Men's Runway
Looking at the 24/25 autumn/winter men's fashion show, clothing tailored to fabrics continues the fashionable and casual style of 24 spring/summer, as well as the street trend. At the four major fashion weeks of this season, hoodies and T-shirts remained the most mainstream knitted items, while the proportion of men's knitted fabrics used in sports and business casual sets also increased significantly. In terms of fabric style categories, influenced by the ready to wear category, loop fabric and plain fabric account for a relatively large proportion, reaching 26% and 20% respectively. Meanwhile, the proportion of velvet fabric has also increased, reaching 21%. This season's runway knitted fabrics are also worth paying attention to in terms of craftsmanship. The style of stir frying and other finishing techniques are widely used in the hoodie category of loop fabric development, while colored spun bamboo yarn is widely used in plain fabric products. The upgrading and optimization of yarn texture and silk wool technology this season have improved the tactile and visual effects of knitted fabrics.
Exquisite and Elegance -- The Men's Runway Analysis of Dries Van Noten
After a long period of contemplation and active attempts to integrate various seemingly opposing elements, I have a firm idea to open up unexpected paths to beauty. Continuously colliding with other worlds to forge new products. The Dries Van Noten 24/25 autumn/winter men's clothing collection is titled "Unexpectedly Elegance", with continuous thinking around the tension born from contrast, paving the way to elegance and beauty.
Free Time -- The Analysis of GXG The Benchmark Menswear Brand
The new collection of GXG this season features a high proportion of urban commuting style, followed by trendy workwear and outdoor casual style. The design focuses on neat lines, simple tailoring, and practical details, making the clothing appear more minimalistic and fashionable, showcasing the modern urban men's pursuit of freedom and comfort.
Pitti Uomo -- The Analysis of the Florence Menswear Fair
From January 9th to 12th, the 105th Pitti Uomo Florence Men's Wear Exhibition will be held at the Fortezza da Basso exhibition center. The theme of this exhibition is "time", hoping to explore the significance of time for fashion and present a more international lineup. Giuliana Parabiago, marketing consultant at Pitti Immage, explains that fashion is sometimes a fast-paced capsule series and collaborations, while at other times it is iconic items that require time to polish and more timeless luxury classics. This exhibition will continue the previous five exhibition areas of Fantastic Classic, Futuro Maschile, Dynamic Attention, Superstyling, and I GO OUT, presenting contemporary menswear, classic style, mainstream collection, sports street, and outdoor brands respectively.
Light Luxury -- The Analysis of Brunello Cucinelli The Luxury Knitwear Brand
The exquisite fusion of high craftsmanship and innovation, dazzling embroidery, and metallic effects has enhanced the creativity of this season. The sparkling texture and fluid lines capture a carefully planned yet effortless elegance at every turn.
Contemporary Elegance -- The Men's Runway Analysis of Givenchy
The inspiration comes from the gentlemanly temperament of founder Hubert de Givenchy, and the series is a microcosm of the founder's gentlemanly philosophy. The series reinterprets the white shirt and workwear that Hubert de Givenchy once wore, blending elegance with everyday items while still exuding a certain Parisian fashion vibe, creating layers for this imagined gentleman.
SHEIN -- The Data Analysis of Cross border E-commerce Knitwear Brand
In this issue, the POP market research team conducted data analysis on men's/women's sweaters from SHEIN cross-border e-commerce, consisting of four main directions: data analysis, women's clothing new product analysis, men's clothing new product analysis, and summary forecasts. The specific popular brands and style recommendations are detailed in the following text.
Milan Men's Fashion Week: Key Brand Recommendations (Part Two)
The 24/25 Milan Men's Fashion Week has come to an end, which also confirms the continuation of rationalism. Classic is the most important theme of this season. Looking back at the ever-changing styles that were either simple, bold, or complex, Milan always exudes an old-fashioned elegance, feeling the continuous support of countless people with ease, comfort, simplicity, fluency, and excellent quality. No matter how the trend changes, Milan still adheres to craftsmanship and craftsmanship, brewing the most elegant and timeless wine.
The Data Analysis of Cross-border E-Commerce Menswear in January
According to Amazon data, among all Amazon products, men's clothing accessories account for 20.7% of all clothing accessories, a decrease in the past two months. And men's clothing accounted for 38.5% of men's clothing accessories, an increase of 0.1%, with only a slight increase. (2) In January, the sports category remained at the top, accounting for 26.3% of the total, unchanged from the previous month; The number of shirt products ranked second, accounting for 18.9%, a decrease of 0.1%; The jacket and jacket category ranks third, accounting for 10.3%, unchanged from last month.
Leather and Fur -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's clothing fur data downloaded by users in POP, the business minimalist style accounted for 32%, followed by the sports and leisure style. Jackets were the main item, while leather jackets accounted for the largest proportion. The craftsmanship mainly focused on color rubbing, aging, and splicing, with micro pockets being a popular local detail design for this season.
Maritime Adventure -- The Menswear Runway Analysis of Emporio Armani
In the harsh winter, the cold and restless sea connects various continents. In the 24/25 autumn/winter men's clothing collection, Emporio Armani takes inspiration from ships crossing the Atlantic and bravely crossing the Atlantic, with a black lighthouse as the background. She tries new perspectives and explores sexual temperament. Adventure and an open mindset have always been important themes for Emporio Armani, opening and closing with the classic work "Il Mare D'inverno" (Winter Sea), adhering to the spirit of boldness, with clear silhouettes, wide shoulders, and exquisite design, paying tribute to the charming classic dressing style and showcasing the elegant temperament of the harbor style.
The Comprehensive Analysis of Korean Menswear Market
In January, the wholesale stalls at Dongdaemun in South Korea were mainly APM and NUZZON. APM Mall mainly engaged in wholesale of trendy clothing, with moderate prices and innovative styles. The mall has eight floors, and the 4th to 7th floors are for men's clothing; NUZZON men's clothing is mainly distributed on the 3rd, 5th, and 6th floors. In the past month, new products in the market have focused on early spring 2024, with coats, jackets, hoodies, and casual pants occupying a significant market share; In terms of style, it mainly features Korean style luxury, urban workwear, and American style leisure.
The Comprehensive Analysis of Men's Fashion Week Street Styles
Paris Fashion Week marks the end of the 24/25 autumn and winter season for men's clothing. Compared to other seasons, most viewers focus more on wearing comfort and daily tailoring, showcasing a variety of practical outfits in cold and changing weather. The classic old money style of Florence, the pragmatism of Milan and Paris, workplace commuting, and multi-level matching are the fashion styles that many fashionistas are passionate about. Layered layering creates modern urban fashion, adding unique charm to the overall look, practical for daily use, and comfortable for casual wear. In terms of individual items, thick jackets remain the focus, while classic coats, short down jackets, and leather jackets are common fashion choices.
Ballet Fantasy -- The Men's Runway Analysis of DIOR MEN
The DIOR MEN 24/25 autumn/winter men's clothing collection is inspired by ballet dancer Margot Fonteyn and her famous dance partner Rudolf Nureyev, presenting a stunning look that combines practicality and luxury. "Comparison" is the key that designers focus on exploring in this series: the contrast between ready to wear and high-end customization, the difference between on stage and behind the scenes, and the two sides of Nureyev's artistic career and real life. This season has condensed the essence of modern luxury goods, interpreting luxury and delicacy with ancient and exquisite technology and textile craftsmanship. Classic silhouette with bold and eye-catching elements. Kim Jones also released 20 sets of custom-made men's clothing for the first time, which are relatively independent and closely intertwined with the ready to wear collection, paying tribute to the classic style and reshaping the modern style.
Color Narration -- The Menswear Runway Analysis of Valentino
Valentino, who returned to Paris Men's Fashion Week after a 4-year absence, is the creative director Pierpaolo Piccioli, who has always been good at telling stories through color. This season, with the theme "Le Ciel 20.24", she focuses on the "blue" that symbolizes masculinity, reinterpreting this color tone that represents masculinity in social inertia thinking, reflecting on, breaking, and reshaping modern masculinity. He believes that color is the most direct way of expressing emotions, and thus begins his journey of color interpretation.
A/W 24/25 Stitch & Yarn Trend for Men's Knitwear Runway
The 24/25 men's sweater runway focuses on the use of needlework yarn, with minimalist style subtracted in the design, and the texture and material of the yarn are particularly important. The classic cable combination is youthful and full of vitality, while the versatile floating thread stitch enriches the effect of the sweater. The blurry and touching look is like a beautiful and unique jacquard, with a variety of colorful yarns.
Item Analysis -- A/W 24/25 Comprehensive Runway Analysis of Men's Knitwear
The 24/25 autumn/winter men's sweater runway emphasizes simplicity and delicacy in its individual items, including pullovers, sets, cardigans, outerwear bottoms, sportswear pullovers, and vests. Among them, needle techniques are widely used in organization, and bead and diamond decorations express the ultimate sense of heavy craftsmanship. Sports style sweaters involve a wide range of topics and can be a focus of attention.
Urban Pioneer -- The Comprehensive Analysis of Menswear E-Commerce Brand
Urban avant-garde men's clothing emphasizes a sense of balance in overall matching, usually using loose and comfortable dressing methods to present smooth and layered lines, adopting slim and geometric cuts, emphasizing the avant-garde sense of lines, showcasing fashion and futurism through sharp lines, and creating unique clothing styles; Pursuing simple and exquisite design, paying attention to detail handling, clothing often focuses on simple lines and classic colors, making the clothing look clean and neat; Show layered outfits by overlaying different styles of items.
Natural Instinct -- The Men's Runway Analysis of PRADA
The PRADA 24/25 AW series, jointly designed by Miuccia Prada and Raf Simons, features the theme of "Human Nature". The runway is designed by AMO, a research studio under the OMA Metropolitan Architects firm led by the legendary architect Rem Koolhaas. The office setting is juxtaposed with the natural landscape in the same space, showcasing the opposition and unity between two coexisting worlds, exploring the true essence of human nature, natural instincts, and emotional demands. The rotation of the four seasons and changes in weather are all natural masterpieces, rather than artificially created illusory realities. No matter where you are, clothing reflects the concepts of environment and season, reflecting people's feelings towards outdoors and nature. It expresses the desire to go out and experience the world in the most straightforward way.
Easy Commuting -- The Comprehensive Analysis of Benchmark Brands
In the fast-paced urban life, filter out background noise, freely shuttle through the city, and respond to the commuting trajectory in spring light and shadow with a casual attitude. The modern commuting concept is not limited to a single business formal attire model. Urban youth pursue a commuting style that balances work and life, based on business and leisure, injecting some fashionable, casual or sporty elements, finding a balance between formal and leisure. Exquisite design details outline the unique charm of commuting styles, and diversified dressing allows modern urban men to maintain comfort, appropriateness, and fashion on their commuting journey.
The Beauty of Contradiction -- The Runway Analysis of Hermes
The combination of white and beige atmospheric tones is simple and sharp, without any additional distractions, keeping people's attention focused on the brand new design. In the interweaving of realism and freehand brushwork, materials and tones, listen to Hermès Art Director Véronique Nichanian's winter stories. The pre show teaser video features a decryption game made of lighting and matte glass, with the lighting flickering and allowing models to comfortably navigate through the space. Sometimes hazy, paying attention to outlining and cutting, perceiving a hint of vitality emanating from a calm tone; Sometimes clear, delving into the clever details in the stitching, it is urgent to reveal the many surprises that have added to men's wardrobes.