If New York Fashion Week is practical; London Fashion Week is avant-garde; Paris Fashion Week is luxury, then Milan Fashion Week is professional. Milan Fashion Week is a key event in the fashion world, representing Italy's fundamental creative and manufacturing role in luxury goods. This season, the fashion week is brilliant. The Gucci menswear returns; Alexander McQueen joins; Salvatore Ferragamo keeps presentng its menswear series. So the brand-new fashion trend will spread over Milan.

This season Zegna redefines the beauty of tailoring. From the perspective of diversified integration, Zegna creates a neat and layered silhouette, and interprets exquisite tailoring skills of the brand. And it also pays more attention to the echo between details and cutting. The flip and patch pocket are ergonomic, showing the outstanding practicality of this series. The Ermenegildo Zegna XXX series always upholds the concept of sustainability, and so does this show. Zegna works with American multimedia artist Anne Patterson, and weaves extra fabrics into thousands of ribbons to create a giant cube, realizing the perfect combination of artistic aesthetics and environmental protection.

Hermès always emphasizes comfort and practicality and delivers lasting craftsmanship and brand culture through each collection. In terms of A/W 20/21 menswear, Véronique Nichanian creates a simple silhouette to make each set capable and appropriate, and the superior fabric brings a pleasing and 3D feel. The exquisite lining can also be worn outside. Compared with the bright S/S series, deep brown and dark tones are main tones of A/W 20/21. The new season of Hermès menswear is worth reference.

This report concludes users' interactive data on hot brands for puffa jackets in 2019, ranks the brand list according to market heat and topicality, and analyzes from style, craft and detail. The fashion and leisure style dominated by Moncler, Fairwhale and PEACEBIRD takes up the largest proportion. With the popularity of American style, workwear style is quite prevailing in this season. Influenced by the rise of BOSIDENG and international brands, the sportif style becomes an important style. The street fashion brands also prevail, but will be out of style.

For the masses, stars are the fashion vane. Compared with unknown and designer brands, knitwear of DIOR MEN, Gucci, Fendi and Chanel appears frequently. And Chinese market also pays much attention to the four brands. Stars can provoke the purchase desire, and gain attention from the brand.

The A/W 2020 menswear collection of Fendi has a theme of New Normal. The show is inspired by Retro-futurist, and has a background of high-tech and minimalist white stage. Menswear shows up in tonal order: from heavy black and gray, to gentle khaki, to light yellow and white in the end, and the overall style tends to be formal. Silvia Venturini Fendi reshapes the classic items and brings them back. She thinks it's a great idea to stop in time to review these seemingly insignificant but classic items.

SELECTED is a sub-brand of the Danish fashion group, SELECTED. It is positioned as the fashionable and simple modern business style. Inspired by architectures, handicraft and modern art, it pays attention to details, stitches and high-quality yarns, focuses on mix & match of basic styles with new styles, and creates a brand-new urban business style.

According to the data analysis of TOP 100 downloaded men's overcoats of POP users in December, business leisure menswear is dominant and fashion leisure style ranks the second with a proportion of 18%. For silhouettes, hood and lapels are dominant. And check becomes the main decorative pattern. Accessory decorations and inside structures become the design points in the future.

The A/W 20/21 trunk shows for men's knitwear pay more attention to the utility of details. Letters and melange yarns are displayed by blocks to enhance the visual impact. The diversified combinations with various crafts bring a superior quality sense to knitwear. This report will analyze key details from perspectives of crafts and patterns, explores their relationship and discusses specific applications to knitwear.

The puffa jacket is necessary in autumn and winter. On A/W 20/21 menswear trunk shows, basic items are the baseball puffa jacket, and the down jacket. The athleisure style grows and becomes one of the mainstream styles in A/W 20/21. Fleece styles adopt color-blocking and splicing, inject more design inspirations and become one of major fabrics. Print and splicing appear every year. The unity of fabrics and logo designs heighten the exquisite feel and make the clothing recognizable to some extent.

The pattern of double F is the symbolic element of Fendi. The pattern creates a flowing vision in sweatshirts, jackets and T-shirts. The small embroidered pattern and the regular printed "F" are displayed by pairing golden and coffee with tonal colors or black, very recognizable.

In recent months, the sophisticated elite style has been active on big fashion brands, fashion bloggers, fashion week street snaps, designer brands and buyers' websites. And the clothing collocation of this style is also heated. This style uses fluent cutting and exquisite details to display the able and experienced feel. Some items of designer brands also switch towards this style. Shirts, suits, dresses, skirts and suit trousers become key items of displaying the able and experienced feel, and gain much attention.

According to the data analysis of TOP 100 downloaded men's T-shirts of POP users in November, the fashion leisure and street fashion brands decline compared with October, while the athleisure style has an obvious growth. Texts and figures are dominant in patterns, but they decrease. Printing is still dominant, followed by splicing. The market still focuses on big brands and fashion brands. Chinese fashion brands also rise and return. Text and printing are still necessary. Pockets and deconstruction gain more attention in November.

According to the data analysis of TOP 100 downloaded men's suits of POP users in November, the business leisure suit is still dominant in the market, followed by the business fashion style. Avant-garde design grows to 7%. In terms of pattern, check and stripe are dominant. For crafts, splicing is dominant.

According to the data analysis of TOP 100 downloaded men's overcoats of POP users in October, the business leisure style takes the lead. The following is the fashion leisure style, declining a little. Splicing is still the main craft and check is deeply favored by the market.

Located in the Arctic, Greenland is as pure as the holy land on earth. While as global warming is accelerating, polar bears are losing their homes, and the Arctic in our mind is disappearing little by little. Together with National Geographic, Heilan Home invites Chinese explorer Liu Yong, and the global champion of National Geographic Travel Photo Contest, Chu Weimin @Thomas看看世界 (His Nickname on Sina Weibo). They are wearing explorer goose down series to challenge the cold polar region and investigate the real Arctic environment at the temperature of minus 20 degrees Celsius. The goose down series of Heilan Home selects fluffy goose down, and double-layered taping technique to make the clothing warm. The fabric is also suitable for sports to meed the demand of winter outdoors.

In A/W 19/20 men's knitwear Tongxiang wholesale markets, the concept of young business gets maturer. Many techniques of crafts, details and colors are applied to display the new business feeling. Soft earth color tones and classic black, white and grey are chosen. Cashmere and chenille are still important yarns in the market. The proportion of melange yarns grows obviously, and the application is also more flexible.

Business menswear takes up a half proportion in menswear market. This report is aimed at statistics on business leisure brands in the third quarter of 2019, extracts the big data ranking list of brands with high popularity and topicality in the market, and analyzes from perspectives of styles and details. Exquisite crafts, particular fabrics, calm colors and slight pattern decorations are mixed into the practicality of clothing. These stand for exquisite parts of business menswear. Apart from big brands, the niche South Korean brand, System Homme, and the domestic brand, ME & CITY take up a certain proportion.

According to the analysis of jackets in September, the fashion and leisure jacket still leads the fashion and increases compared to last month. The business leisure increases a little. Few fashion brands have an obvious growth. Letters and splicing are still main designs. Check is back.

The Paris Fashion Week is highly artistic and inclusive and Paris is also the most romantic fashion city. Many brands present their unique charm. And designs breaking the gender boundaries increase gradually. The layered and lively senses are fully displayed. The practicality is focused. More elegance and romance are given to men in Paris.

The A/W 20/21 Premiere Vision Paris just ends. As the top exhibition of materials and accessories , it attracts 240 design studios from 26 countries, supplies more than 100,000 items and covers materials and accessories from all fields. And the business leisure fabric for menswear is one important kind of fabrics. The business menswear fabrics from this A/W 20/21 Premiere Vision Paris mainly highlight the flowing design of men. The key trends are the light and smooth texture, fine and warm weave, and the improvement of the classic pattern. In addition, the sustainable ecological environmental protection and the digitization concept rise in the fabrics.