Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Trousers & Sets -- The Analysis of Fabrics in Online Première Vision
Premiere Vision is the most authoritative fabric fair in the world. Due to the COVID-19 pandemic, A/W 21/22 PV is held via live streaming. Fabrics of trousers and sets draw inspiration from naturally traced aesthetics, and mix with classic elements to lead the global fabric trend. Formal wear and casual sets are key in every season. Lightweight quality, rustic weaving and re-created classic patterns are key trends in this fair. Sharply cut, loose, gently flowing or highly constructed silhouettes are all gender-neutral, showing a younger and more practical direction for trousers and sets.
Uniform -- Thom Browne The Menswear Designer Brand
Thom Browne is a fashion brand based in New York, founded in 2001. Blue, white and red stripes stand for the brand. It has always stuck to the Uniform Philosophy. Its latest collection continues this concept, expresses the theme of Noah's Ark with animal elements, and requires models to wear animal hoods, further disclaiming that unisex is the best adjective for uniform.
Wrapped Comfort -- ICICLE The Menswear Benchmark Brand
ICICLE A/W 2020 advertising campaign has no stylists or models. This season leading actors are fabrics, nature and the comfort of being wrapped. Natural fabrics and ready-to-wear in earthy tones wrap dancers comfortably, establishing a close relationship between man, natural and fabrics.
Simple and Comfy -- The Comprehensive Analysis of Men's Leather Clothing on Catwalks
Affected by this COVID-19 pandemic, fashion weeks are presented in a new way. With "less but better" consumption idea and higher demand for durable products, this season men's leather and fur clothing uses low-key and classic silhouettes to balance between the past and the present. Emotional designs create all-year items. Renewed designs, emphasized silhouettes, comfort and practicality offer consumers a relaxing and casual style.
Richard Biedul -- A Charming Lawyer
Richard Biedul, a former lawyer, starts his fashion journey by accident at the age of 27. He conquers the fashion industry with his unruly elegant British style. Later, he shows his prominent wisdom of dressing, so that this 36-year-old model is known as the world's most well-dressed man. He displays clothes with not only his figure and face, but also his wisdom.
Suits -- The TOP List of Womenswear
Here are the TOP 10 styles (From left to right are 1-5, 6-10.). Deconstructed cutting on suits gains more and more attention. Decorations and buttons are more important, creating various styles and bringing changes.
The Superb Quality -- Ermenegildo Zegna The Benchmark Brand of Men's Knitwear
Ermenegildo Zegna employs the best wool, cashmere and mohair to create refined, timeless, elegant and luxurious modern knitwear. According to data analysis of Ermenegildo Zegna online store by Lingxi Industry AI Platform, we conclude the top four salable knitwear in the 30 days. Spliced materials, simple undershirts, decorative zipper on the chest and stitches on structures are popular with consumers.
Back to The Essence of Clothes -- The Comprehensive Analysis of Online Menswear Weeks (Style)
Although S/S 2021 menswear week is disrupted, many brands make use of digital techniques such as video or short film to present their new seasons. Designers create more practical and comfortable items based on their thinking about current situation. From S/S 2021 four online menswear fashion weeks, we can see designs return back to the essence of clothes, pay more attention to leisure and comfort, and create practical items to meet people's physical or psychological needs.
Popular Items in the First Half of 2020 -- The Comprehensive Analysis of Menswear Markets
Based on downloading and viewing data of users in the first half of 2020, this report ranks top 12 items and their top 10 styles, and makes a key analysis of hot elements to provide the latest market trends. From the chart we can see T-shirts rank the first, followed by sweatshirts.
Urban Gentlemen -- The Analysis of Business Leisure Menswear Benchmark Brands
SELECTED 2020 autumn collection centers on simple tones to create cool silhouettes and combine modern temperament with elite attitude. VGO BY VICUTU joins hands with Liu Shuailiang to present minimalism.
Renewed Wool -- The Analysis of Shenzhen CHIC
Due to this pandemic, 2020 CHIC Spring Fair joins hands with the 2020 Dawan International Fashion Fair from July 15 to 17 in Shenzhen. This time the exhibition displays the latest A/W trendy fabrics and fashionable menswear and womenswear and offers eight wonderful salons, so as to introduce more international resources and promote Chinese design to the world.
Conventional and Emerging -- The Comprehensive Analysis of Paris Menswear Fashion Week
Affected by the COVID-19 pandemic, conventional fashion shows are released in emerging forms. In the past few years, people have been talking about the innovation of fashion shows, some of which has been widely used, while others are still under conceptualization or practice. In this S/S 2021 menswear fashion week, online ways especially video become the mainstream. Besides, some bold brands also hold the fashion show offline based on limited traffic and a safe distance.
TOP 50 Popular Menswear Brands in the First Half of 2020
This report concludes downloading interactive data of users in the first half of 2020, ranks the top list of brands with high market heat and topicality, and analyzes from styles, details and crafts. Fashion leisure style is still the mainstream, and business leisure fuses formal wear with fashion and becomes younger, showing a different urban fashion. Athleisure style and retro style also appear.
Simplified Street Fashion -- The Catwalk Analysis of Off-White Menswear
Off-White Resort 2021 menswear collection gets more sophisticated than previous rebellious high street designs. It weakens street elements and simplifies designs. Trench coats and suits are decorated by street elements, making street fashion more wearable.
The High Summer, a New Future -- Lily The Benchmark Brand of Women's Business Wear
1. Qi Wei is wearing clothing from FRESH, the autumn series of Lily, and interprets the novel snakeskin and grass green. 2. POP MART and Lily join hands this time. JOY, the new online product line of Lily, works with PUCKY to create retro young clothes. There are also three co-branded blind box tees. 3. Lily cooperates with Chinese National Geography to record China's geographical features. After the natural series of Landscapes as Clothing, and the animal series of The Rare World, Lily brings the sea series of Adventure in the Deep Sea and the glacier series of New Look of Snow Mountains. Gasherbrum glacier, marine elements, snow leopard and harbor seal arouse our reverence for nature.
Yuppie and Casual -- The Comprehensive Analysis of Korean Menswear Designer Brands
Korean brands which focus on a simple quality highlight design and quality. "Minimalist" and "restrained" are the essence of Korean designer brands. Light colors work with minimalist aesthetics to create simple but not ordinary items. Refined silhouette and comfy style are dominant, while details deliver an exquisite touch.
Gentlemen on the Street -- Topman The Benchmark Brand of Men's Knitwear
Topman was founded in London by Sir Philip Green in 1978 and is a part of the Arcadia Group. Topman provides fashionable cost-effective menswear for young stylish men. It specializes in blending retro street culture of London with its designs, aiming to become a high street brand. Its men's knitwear in S/S 2020 takes on a young business leisure style and integrates with trendy colors via simple blocking of line and plane. Fine stitches and splicing crafts display delicacy and a high quality.
Overcoats -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's overcoats in June, business leisure style occupies a large proportion and the overall style is light business. Silhouettes and details reflect men's demand for quality. Structures change a little, while crafts gain much attention. Accessories enrich the style. Beads and decorations display delicacy.
Mid-Length Trousers -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's mid-length trousers in May, business leisure style takes up a large proportion, and workwear style is steady. Check and stripe are main patterns, followed by plants and flowers. With the popularity of workwear style, tapes and decorative zipper become main accessories, enhancing the quality and delicacy of the item.
The Comprehensive Analysis of Women's Fashionable Business Wear from Benchmark Brands
In this report, the office lady style mainly focuses on Lily, Less and Me & City, and makes a key analysis of suits, suit shorts, business skirts and workwear style, thus offering more office looks.
The Natural Choice -- The Comprehensive Analysis of Men's Cashmere Brands
Exquisite crafts and handicrafts bring not only warmth and comfort, but also a refined wearing experience. Cashmere is warm, smooth and soft. This report makes a key analysis of the three Italian brands, Brunello Cucinelli, Zegna and Malo. They advocate exquisite yarns and minimalist subtle designs, thus creating fine natural products. Styles are simple yet luxury.
Fur and Leather -- The TOP List of Menswear
The TOP 10 list of men's leather and fur clothing is ranked based on downloading interactive data. According to the TOP 10 list, business leisure (slightly declines) and fashion leisure (grows) are dominant. Avant-garde fashion brands hold 9%. Jackets remain the most popular item. As for fabrics, leather takes up the largest part, but fur and fleece occupy a small proportion.
Pullovers -- The TOP List of Men's Knitwear
The TOP list of men's pullovers is ranked based on downloading interactive data in April. Business leisure style occupies the main part. Dynamic fashion leisure knitwear gradually shifts toward young business style. As for patterns, checks, stripes and argyles win more users than letters. Classic geometrics are continued, recreated and combined with crafts. Jacquard rises greatly. Simple stitches and slogans become decorations on pullovers. This report will recommend styles based on core design elements.
The Status Quo and Trend Forecast of Menswear Markets in China
At present, shops, restaurants and offices gradually open in China, and life is slowly but orderly. Although there are signs of recovery, getting the life back on track depends on how quickly the virus can be contained. Due to the pandemic, new modes are emerging in all walks of life. Online consumption is usual; conventional mode of working in office becomes telecommuting; contact-free service prevails; household entertainment rises, resulting in the boom of games. As for the fashion industry, the pandemic is a challenge yet an opportunity.