Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Smart Casual Business Leisure Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style Outdoor Sports Indoor Sports tennis_golf J-Korea Preppy style Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis
Urban Traveler -- The Analysis of DIOR MEN The Luxury Menswear Brand
Robert Pattinson is the latest star to front a Dior campaign, specifically for the house’s Spring 2023 menswear collection by Kim Jones. Shot by Rafael Pavarotti, the Twilight star sports three different looks from Jones’ Spring 2023 runway that also featured a surprise collaboration with Eli Russell Linnetz of ERL. Standing out from the imagery is the designer’s Diorizon shoe which will be arriving in two new models next season. Completing the actor’s looks are the Hit The Road and Dior Lock shoulder bags featuring the “CD Diamond” pattern in “Dior Gray.”
T-shirt & Polo -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s t-shirts and polos in October and November, Smart Casual and Business Leisure are the two major styles in the market; letter is the most welcoming pattern elements; all-over printing and embroidery are the favourite crafts; to details, splicing, placket design and logo share the market.
A Dream of Music -- The Analysis of Louis Vuitton The Luxury Menswear Brand
Combining bold graphics, patterns, and prints, the Louis Vuitton Pre-Spring 2023 Collection explores the recurring themes of boyhood and coming-of-age, featuring oversized silhouettes, boyish shorts-suits, and vintage style varsity jackets.
Modern Fusion -- The Analysis of PRADA The Luxury Menswear Brand
Prada presents “Lake Tai”, a project by Michael Wang, with the support of Fondazione Prada. The exhibition will be displayed from November 10, 2022 to January 8, 2023 at Prada Rong Zhai, a 1918 historic residence in Shanghai restored by Prada.
Comfortable Commuting -- The Analysis of System Homme The Menswear Brand
System Homme is a Korean casualwear brand that designs for young males. Fall/Winter 22/23 collection continues the brand’s youthfulness and freedom, and finds a good balance between casual and urban. Overcoats, jackets, down jackets, sweatshirts and pants are the staples. Exquisite tailoring, fluid lines and fine quality make a casual urban style that gathers the sense of fashion and practicality.
Stable & Elegance -- The Analysis of Herno The Commercial Menswear Brand
Herno Fall/Winter 22/23 collection still continues the Italian heritage of the brand. Traditional crafts and modern technologies integrate outdoor elements into the collection to develop functional everyday wear. Down jacket is still the staple in this season. Creative styles and fabrics are joined by classic cuts to inherit the elegance of Herno and interpret the modernization of apparels.
Elegant Gentleman -- The Analysis of VSKONNE The Benchmark Menswear Brand
The A/W 22/23 campaign tells the story of struggling about men in their different life stages. Every fight and change in the life is an experience of growing and the approach toward a better ego.
Positioning Patterns -- The TOP Ranking List of Menswear
According to the data analysis of TOP100 downloaded positioning patterns in July and August, Smart Casual and Business Leisure are still the major styles. To welcome the Chinese New Year, cartoonish rabbit has been a noteworthy element as bears are also popular in the market. The changes and combinations of letters and graphics are still the focus. The presentations of badges are under constant updating.
Rebuilt Fashion -- The Analysis of Lanvin The Luxury Menswear Brand
Lanvin A/W 22/23 womenswear collection sees the art of trompe l’oeil and weaves a modern dreamland. Lanvin opened its new boutique in Qingdao. Inspired by the luxury screens in Jeanne Lanvin’s apartment, the unique blue-tone interior space echoes the A/W 22/23 collection.
Joyful Nostalgia -- The Analysis of Paul Smith The Luxury Menswear Brand
Delving into the rich world of arthouse cinema for the Men’s AW22 collection, Paul Smith spotlights the unique aesthetic techniques of film’s greatest auteurs. Incorporating lavish textures, a cinematic palette and otherworldly photo prints, the collection culminates in a self-assured new look for the season.
Nod to the Classic -- The Analysis of DIOR MEN The Luxury Menswear Brand
The new Dior Men’s Autumn-Winter 22-23 collection explores the label’s history in full detail, playing off Parisian culture with trademark ease and just a touch of opulence. Classic high fashion pieces such as the iconic Bar Jacket, the Saddle Bag and more are reinterpreted through a prism of modernity by creative director Kim Jones to weave what Dior calls an “emblematic connection between today and tomorrow”.
The Analysis of ZILLI The Benchmark Men's Knitwear Brand
In 1965 in Lyon, Alain Schimel founded ZILLI investing in the workshop of an Italian tailor, Teofilo Zilli. ZILLI launched the luxury leather jacket and the sporty chic style with a single desire: to remain faithful to the culture of quality. This heritage is ceaselessly present today in all the workshops. From the selection process right through to adding the Haute Couture finishing touches, exclusive and rare materials require a rare form of expertise that the experienced artisans have perfected over the years. International development has led to new lines being created: shirts and made-to-measure shirts, suits, knitwear, jeans, shoes, ties, leather goods, luggage, jewellery and eyewear etc.
Jacket -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s jackets in August, smart casual is still the dominating style in the market, followed by business casual and athleisure. Cropped jacket and pull-on jacket are the main silhouettes. Embroidery and color blocking are the two noteworthy techniques. Geometric pockets, panels and labels also catch attention.
Detached Gentlemen -- The Comprehensive Runway Analysis of Menswear
POP Fashion digs into the Spring/Summer 2023 runway shows and the releases of international brands to introduce a business casual-based theme: Detached Gentlemen. The theme is further divided into four styles: Urban Function, Minimalism, Morning Awakening and Italian Classic.
Light Modern -- The Analysis of Hermes The Luxury Menswear Brand
Fall/Winter 22/23 collection upgrades the fabrics by diverse materials and technologies. Saturated brights as orange, ginger yellow and grass green are mixed to show sharp visual conflicts. This playful collection also carries the modern elegance of Hermes.
Explore the Nature -- The Analysis of Heilan Home The Benchmark Menswear Brand
The Chinese internet influencer Tenzin Tsudue displays the new-released sweatshirts of Heilan Home and interprets the spirit of purity and freedom. The brand collaborates with artist Ye Luying and prints the pretty natural landscapes on garments. The traditional tie-dye process embraces the oriental fashion and the wonderful nature.
Roam the City -- The Analysis of ZEGNA The Luxury Menswear Brand
1.ZEGNA and Real Madrid are proud to announce a unique partnership in which ZEGNA will become Real Madrid’s Official Luxury Travelwear Partner. 2. To celebrate the new chapter of ZEGNA, a new store was opened in One Central Macau, providing a modernized and pragmatistic space for gentlemen. 3. Zegna Summer 2023 collection created a light and innovative menswear wardrobe by different materials and colors, and offered infinite possibilities to this summer.
Nature & Structure -- The Analysis of Alexander McQueen The Menswear Designer Brand
Lee Alexander McQueen CBE was a British fashion designer and couturier. McQueen enrolled at Central Saint Martin's College of Art & Design, and received his M.A. in fashion design in 1992. Soon after obtaining his degree, McQueen started his own business designing clothes for women. Only four years out of design school, McQueen was named Chief Designer of Louis Vuitton-owned Givenchy, a French haute couture fashion house. In 2000, Gucci bought a 51 percent stake in Alexander McQueen's private company, and provided the capital for McQueen to expand his business. McQueen left Givenchy shortly thereafter. In 2003, McQueen was declared International Designer of the Year by the Council of Fashion Designers of America and a Commander of the Most Excellent Order of the British Empire by the Queen of England, and won yet another British Designer of the Year honor.
The Analysis of Malo The Benchmark Men's Knitwear Brand
Born in Florence, Italy in 1972, Malo is a cashmere producer featuring top-class soft fabrics, lively colors and fine craftsmanship. With the ideas of Tommaso Aquilano and Roberto Rimondi, Malo always offers surprising designs and simple colorways. The knitwear design of Malo centers on the business casual style. The minimalist products show no extra decorations. Heavy-gauged textures and all-over jacquard are the visual highlights of the brand.
Cotton Fabric -- The Comprehensive Runway Analysis of Menswear
According to the data analysis of the three finished fashion weeks(in Milan, Paris and London), high-density cotton(16.1%) and technical cotton blend(14%) are trending upward. The runway shows of Hermes, FENDI and MSGM display rich and innovative fabric techniques. Recognizable textures(jacquard, twill, etc.) share 4.3%. The proportion of crepes increases up to 3.7%. Double-sided fabrics(1.3%) also show a comeback.
Continue the Classic -- The Analysis of Thom Browne The Menswear Designer Brand
Thom Browne, (born 1965, Allentown, Pennsylvania, U.S.), went to New York City in 1997 to pursue a career in the fashion industry, first working with a tailor, then as a salesman for Giorgio Armani, and later as a designer for Club Monaco. Browne launched a line of made-to-measure menswear in 2001, and his signature soon became impeccably tailored suits in traditional navy wools and gray flannels skewed with shrunken proportions. His designs initially shocked the fashion world but soon came to lead the trend of slim-fitting menswear. Browne drew much of his inspiration from classic mid-20th-century American style and incorporated preppy details such as grosgrain trim and short trousers shown with exposed ankles.
The Analysis of COS The Benchmark Men's Knitwear Brand
COS is a high-end line of H&M group. Classic styles and fine qualities provide corset staples for all the seasons. The knitwear design of COS centers on a light business style. Spring/Summer 2022 collection releases T-shirts, polos, pullovers and cardigans. The neat general design and high-quality yarns create timeless products. Besides, stripe is also an important design element. Basic jacquard and stitch textures improve the casualness.