Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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All-over Printing -- The TOP Ranking of Menswear
According to the TOP100 downloaded menswear all-over prints in July and August 2022, different types of checks still play an important part; collaged paisleys attract eyeballs; letters and graphics are grouped together; besides, the renewed camouflage is also noteworthy.
A Journey to Africa -- The Analysis of Engineered Garments The Menswear Designer Brand
Engineered Garments was founded by Daiki Suzuki in New York in 1999, after taking inspiration from his years buying for the Nepenthes stores in their early stages, and combining it with his own vision. As a brand, the aim is to make garments that become more personal through the experiences you have with them. They value unique garment construction with attention to detail, with meaning and hidden qualities behind each design. They venture into conflicting themes, straying from “perfect design”.
Body of Work -- The Analysis of PRADA The Luxury Menswear Brand
Photographer David Sims captures the Prada Fall 2022 campaign for both men's and women's collections. The luxury Italian house's Fall/Winter 2022 campaigns pair with intention a still-life of an object with each model/talent. The chosen totem has deeply personal meaning and relevance to the individual Prada protagonists in the campaign collages. The campaign is centered around "offering windows on human life, expanding their narrative." The men's campaign includes actors Damson Idris, Jeff Goldblum and Rami Malek.
Accessory -- The Analysis of Menswear Runway Show
POP Fashion discovers accessories from Spring/Summer 2023 runway shows in Paris, Milan and London. We can see retro fashion, modern casual and futuristic sporty trend in buttons, zippers and accessories. Buttons and zippers maintain the connecting function and develop the ornamental quality. Metallic chains and ornamental buttons are not the exclusive elements for athleisure anymore. The mixes with men’s businesswear show great visual conflict.
Embellishment & Jacquard -- The Comprehensive Runway Analysis of Menswear
Embellished fabrics and jacquard fabrics show an outstanding performance on S/S 2023 men’s runway shows. Artistic flower, stylish embellishment, statement sequin and futuristic metal are the main styles for embellished fabrics. Futuristic metal-tone materials become the key trend; multiple embellishments are combined with creativity; classic sequins form artistic geos and motifs. Giorgio Armani continues classic jacquard motifs such as geometric dobby. The combination with multiple techniques will be a new trend for jacquard fabrics.
Key Items -- The Comprehensive Runway Analysis of Men's Knitwear
According to the data analysis of men's knitwear on S/S 2023 runway shows, vests and polos have trended upward clearly; T-shirts and pullovers also share a bigger proportion; cardigans and knitted sets reveal a decrease in this season.
Wild Spirit -- The Analysis of Roberto Cavalli The Luxury Menswear Brand
After the establishment of his namesake brand in 1970, Roberto Cavalli stole the spotlight with his first runway show at Palazzao Pitti, where he unveiled an avant-garde collection expressing his joyful, opulent aesthetic. The creative director Fausto Puglisi centered into the house in 2001 with his signature animal patterns. For Fall/Winter 22/23 collection, Fausto Puglisi presented luxurious animal patterns through minimalist cuts to reach a balance between sexual appeal and extravagance.
Worsted Fabric -- The Comprehensive Runway Analysis of Menswear
According to the data analysis of S/S 2023 fashion shows in Paris, Milan and London, POP Fashion divides the worsted fabrics into four styles: Lively Business, Classic Retro, Luxury Gloss and Natural Comfort. Driven by the trend of retro fashion, Classic Retro(48%) shares the biggest part. Natural Comfort(31%) breaks the tradition and pursues a more comfortable dressing experience. Classic colorful checks and irregular prints interpret a Lively Business(15%) style. The glossy worsted of occasion wear is more daily on runways.
Minimalist Mood -- The Analysis of Nanushka The Menswear Designer Brand
Founded by London College of Fashion alumnus Sandra Sandor, whose nickname doubles as the brand’s namesake, Nanushka’s breezy and facile approach to design is peppered with the influence of her Budapestian origins. After a decade of accumulation in Budapest, Sandra and Peter Baldaszti, the two designers, steer the womenswear brand to international success. Furthermore, they also occupy a certain place in menswear design. Adhering to sustainable development, Nanushka creates wardrobe staples with fine fabrics and professional artisanship. Nomadic spirit of Budapest is always at the crux of the label’s breakthrough collections.
Leather & Fur -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s leather and fur on POP Fashion in July, Smart Casual(39%) and Business Leisure(47%) are the most popular styles; jacket is the staple in the market; leather shares the biggest part of fabric, followed by shearling; patchwork, appliques and pocket details are also noteworthy.
Detail & Craft -- The Comprehensive Runway Analysis of Men's Knitwear
For men’s knitwear on S/S 2022 runway shows, heterogeneous splicing, embroidery and distressed detail are trending downward; the combination of smudged dyeing/tie dyeing and stitching presents an outstanding performance; the use of bright color contrasts underlines color matching and hem piping; tassels, rhinestones/beads and necklines will be the noteworthy trends.
Woolen Fabric -- The Comprehensive Runway Analysis of Menswear
POP Fashion figures out five main categories of woolen fabrics on S/S 2023 men’s runways: lightweight worsted wool, classic double-face wool, tactile texture, misty luster and crisp quality. Worsted wool is the most noteworthy fabric in S/S 2023, which is used to develop lighter suits; woolens with tactile textures are also lighter than the fabric in Fall/Winter; classic double-face wool, crisp wool and misty lustrous wool are timeless commercial fabrics. This report sources data mainly from S/S 2023 runway shows in Milan, Paris and London.
Pattern Craft -- The Comprehensive Analysis of Tongxiang Men's Knitwear Wholesale Market
Tongxiang men’s knitwear wholesale market centers on the Business Casual in Pre-Fall 2022. The application of pattern element is noteworthy. Chic logos are expressed through stitching, embroideries and rhinestones. Geometric color blocking is another key point in this season.
The Analysis of Fred Perry The Benchmark Men's Knitwear Brand
Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through always with style, despite the establishment. In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. The knitwear design of Fred Perry is minimalist and practical. Young business casual is the main style. Polos, pullovers and cardigans put emphasis on quality and collocations. Details as stripes, fine stitches and jacquards set off the delicacy.
Jacket – The Top Ranking of Menswear
Based on the data analysis of the TOP100 downloaded men’s jackets in July, leisure fashion and workwear are the leading styles. As the recommended fabric, lightweight nylon with a thin texture brings a comfortable wearing experience. Patch pocket, decorative edge and badge are the key designing points that explore diverse looks. For craft, color blocking remains to be a hot element in the market.
Business Casual -- The Comprehensive Analysis of Korean Men's Knitwear Wholesale Market
Business casual is the main style of men’s knitwear in S/S 2022 Korean wholesale market. The use of stripes is the key point; casual polo shirts, pullovers and cardigans are the staples; mid/fine-gauged stitching shows cables and geometric shapes; minimalist casualwear is suitable for daily working.
Business Casual -- The TOP Ranking of Men's Knitwear
Based on the interactive data and market researches, POP Fashion lists out the TOP10 business casual knitwear products in July. We can see that monochromatic design is a focus in the market. The content of pattern centers on stripes and delicate jacquard. Besides, stitch technique is also a key point, especially the classic cable and fine geometric stitches.
Practical Daywear -- The Analysis of Giorgio Armani The Luxury Menswear Brand
With layers of lights and shadows, the global ambassador of Giorgio Armani Hu Ge stars the Fall/Winter 22/23 campaign and reflects a space of both emotions and rationality.
Light Summer -- The Menswear Runway Analysis of Hermès
Lightness and pleasure, two notions closely associated with summer vacations, were the focus of the Hermès Men’s Spring/Summer 2023 collection that took place at the historic tapestry factory Manufacture des Gobelins. In the mood for vacation – “a magical destination that is both joyful and serene“, in the words of the French fashion house’s press release – Véronique Nichanian sent a plethora of marine-themed pieces down the runway.
The Analysis of Giorgio Armani The Men's Luxury Knitwear Brand
Giorgio Armani is an iconic clothing designer who has expanded his empire to include restaurants and hotels. His popularity skyrocketed in America in the 1980s when his men's 'power suits' appeared frequently on the television series Miami Vice and in the 1980 film American Gigolo, which starred Richard Gere in Armani's signature garb. The men’s knitwear design of Giorgio Armani centers on minimalist practical and business casual. Polos and pullovers pay more attention to quality and versatility. Color blocking, fine stitching and jacquard improve the sophistication.
The Tempo of Color -- The Analysis of Emporio Armani The Luxury Menswear Brand
Shot by Gregory Harris, the Fall/Winter 22/23 campaign of Emporio Armani starred Ayesha Sesay, Mathilda Gvarliani, Lisa Han, Jie Zheng, Kit Clarke, Stanley Taylor and William Franklyn Miller. The brand sent a love letter to man’s best friend, increasingly part of our lives and there to share every moment.
The Analysis of Stefano Ricci The Benchmark Menswear Brand
“It is an ideal journey that leads us to the roots of masterpieces. We imagined the SR man in a path of exploration, beginning from the material that gives shape to dreams with his research guiding his choices and his study preparing him for life. The soul of the work is revealed, made of forms and emotions, of manual work in the quarries, of marble and artist workshops”. Filippo Ricci, Creative Director.
Born in Oasi Zegna -- The Menswear Runway Analysis of ZEGNA
The ZEGNA Summer 2023 Fashion Show was presented live from Oasi Zegna, the home of the brand values and 100 sq.km nature park. Always looking ahead while keeping track of roots, it is here that Artistic Director Alessandro Sartori introduces new shapes and textures as he builds an evolving language in style. Rooted in sartorial ethic, his elevated wardrobe is attuned to the here and now. “My work stems from one single question: what’s next for tailoring and for the needs and the fast-paced lives of today?"