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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Classic Business -- The Comprehensive Fabric Analysis of Men's Wear Benchmark Brands

    2024-03-26 2075

    Classic Business -- The Comprehensive Fabric Analysis of Men's Wear Benchmark Brands

    Classic business style men's clothing emphasizes elegant temperament and excellent quality, selecting high-quality natural fibers such as high count cotton yarn, mulberry silk, and wool. This season, the proportion of recycled cellulose materials such as viscose and triacetic acid is significantly increasing. With the evolution of consumer attitudes and the prevalence of outdoor activities, classic men's clothing has begun to inject technological protection elements on the basis of adhering to quality, in order to meet the wearing needs of consumers in diverse scenarios. This report focuses on the best-selling items of domestic classic business men's clothing benchmark brands, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in business classic styles.

  • Luxury Minimalism -- The Comprehensive Analysis of Luxury Denim
    Hot

    2024-03-19 5671

    Luxury Minimalism -- The Comprehensive Analysis of Luxury Denim

    The minimalist and luxurious style gives people an impression of stability, intelligence, elegance, and simplicity. This style of denim places great emphasis on materials and pursues high quality. In terms of pattern design, it pays more attention to the comfort of wearing, followed by the design of local details. This group of people places more emphasis on their own wearing experience and feelings, and pursues the ultimate quality of clothing.

  • Urban Business -- The Comprehensive Analysis of Men's Knitwear Designer Brands
    Hot

    2024-03-19 2628

    Urban Business -- The Comprehensive Analysis of Men's Knitwear Designer Brands

    Under the urban business style, this report mainly focuses on the light business, business leisure, and commuting style of men's sweaters. Elaborate on the unique new trends and styles of three European and American designer brands, Jacquemus, Todd Snyder, and Guest In Residence, and analyze them in detail in the following text.

  • Outerwear -- The Comprehensive Analysis of Men's Runway

    2024-03-18 6085

    Outerwear -- The Comprehensive Analysis of Men's Runway

    This report provides a comprehensive analysis of men's jackets on the 24/25 autumn/winter runway, including jackets, coats, and suits. This season's styles mainly include street trendy signs, urban business, retro leisure, outdoor sports, and other styles; Details focus on multi-faceted stitching, improved front plackets, and modular pockets; The craftsmanship mainly focuses on luxurious heavy industry decoration, such as nail beads, sequins, and rivets; In addition, workwear jackets, pilot jackets, shirt style jackets, knee length coats, and fake two-piece suits are the directions worth paying attention to.

  • Localized Detail -- The Comprehensive Analysis of Menswear Runway
    Hot

    2024-03-15 5581

    Localized Detail -- The Comprehensive Analysis of Menswear Runway

    Starting from the details of individual items, this article comprehensively interprets the important design details of 24/25AW Men's Wear Week, including the collar, front fly, sleeves, and hem.

  • Leather & Fur -- The Comprehensive Analysis of Men's Runway
    Hot

    2024-03-06 4195

    Leather & Fur -- The Comprehensive Analysis of Men's Runway

    24/25AW women's and men's T-shirts in Taichung, bursting leather has a trendy trend; It can enhance its fashion and quality through material splicing, color wiping technology, and texture embossing design. Retro casual jacket is a versatile item that achieves visual changes and innovative styles through distressed changes or material burst leather.

  • Chemical Fiber Fabric -- The Comprehensive Analysis of Menswear Runway

    2024-02-29 5345

    Chemical Fiber Fabric -- The Comprehensive Analysis of Menswear Runway

    The frequency of chemical fiber fabrics appearing on men's runway shows in the 24/25 autumn and winter has increased, continuing the main trend of 24 spring and summer - glossy texture. The trendy gloss and simple matte surface style are the key trends of this season, accounting for 39% and 36% respectively. The natural wrinkle and crease texture fabrics made of high twisted fibers have achieved the application of diverse styles this season, accounting for 8%. Pioneer finishing fabrics with rich appearance and functions through processes such as lamination and calendering shine brightly in cotton/down jackets, accounting for 7%. And the fine denier semi transparent fabric has ushered in an innovative design application of double-layer stacking this season. This season, chemical fiber fabrics have become the main fabric for developing cotton/down jackets in the ready to wear category. It is worth paying special attention to the expansion of its application ratio in sports and business leisure sets. Improving the functionality of synthetic fabrics and increasing their use in business and leisure style styles is a key focus for future development.

  • Woolen Fabric -- The Comprehensive Analysis of Men's Runway

    2024-02-29 4043

    Woolen Fabric -- The Comprehensive Analysis of Men's Runway

    This report analyzes the worsted and woolen fabrics mainly composed of wool blended on the 24/25 autumn/winter men's fashion show, and identifies eight key trend highlights: delicate touch, snowflake blending, retro plaid, classic patterns, multiple textures, long plush, coarse tweed, and bright silk blended. On the basis of continuing the classic texture of the previous season, we pay attention to innovative changes in details as a whole. In addition, in the application of ready to wear, cotton/down jackets and other single products made of worsted fabrics have broken through the traditional application field of woolen fabrics, expanding their thinking in outdoor scenarios. The business style that integrates outdoor thinking will become an important trend.

  • Young Commuter -- The Analysis of Men's Street Styles

    2024-02-29 2414

    Young Commuter -- The Analysis of Men's Street Styles

    With the transformation of workplace culture, traditional formal wear no longer completely dominates the scene. The dressing style of modern young professionals tends towards casual fashion and diversity, offering more choices and variations for urban youth. French casual, stylish mix-and-match, Clean Fit, and Japanese retro styles bring fresh and eye-catching looks to workplace dressing, showcasing the unique charm and personality of the new generation of professionals with modern and humorous fashion styles.

  • Classic Chapter -- The Comprehensive Pattern Analysis of Men's Runway
    Hot

    2024-02-29 6621

    Classic Chapter -- The Comprehensive Pattern Analysis of Men's Runway

    This report focuses on analyzing the business and leisure style patterns of the 24/25 autumn/winter men's fashion show. The pattern content focuses on six directions: warm plaid, geometric rhythm, striped fashion, old-fashioned sentiment, creative animal patterns, and monochromatic aesthetics. In terms of creative techniques, flat silhouette, monochromatic processing, and full page arrangement are the main approaches; In terms of pattern elements, geometry, grid stripes, and old flowers dominate, and the creative expression techniques of some animal patterns can be paid attention to; In terms of color matching, low saturation color matching is the main approach, with less overall color usage and more use of two or three color combinations for design changes. Overall, this season emphasizes the expression of simplicity and a light retro style while conveying classics. The following sections will provide a detailed analysis.

  • Knitted Fabric -- The Comprehensive Analysis of Men's Runway

    2024-02-26 8478

    Knitted Fabric -- The Comprehensive Analysis of Men's Runway

    Looking at the 24/25 autumn/winter men's fashion show, clothing tailored to fabrics continues the fashionable and casual style of 24 spring/summer, as well as the street trend. At the four major fashion weeks of this season, hoodies and T-shirts remained the most mainstream knitted items, while the proportion of men's knitted fabrics used in sports and business casual sets also increased significantly. In terms of fabric style categories, influenced by the ready to wear category, loop fabric and plain fabric account for a relatively large proportion, reaching 26% and 20% respectively. Meanwhile, the proportion of velvet fabric has also increased, reaching 21%. This season's runway knitted fabrics are also worth paying attention to in terms of craftsmanship. The style of stir frying and other finishing techniques are widely used in the hoodie category of loop fabric development, while colored spun bamboo yarn is widely used in plain fabric products. The upgrading and optimization of yarn texture and silk wool technology this season have improved the tactile and visual effects of knitted fabrics.

  • Pitti Uomo -- The Analysis of the Florence Menswear Fair

    2024-02-22 5992

    Pitti Uomo -- The Analysis of the Florence Menswear Fair

    From January 9th to 12th, the 105th Pitti Uomo Florence Men's Wear Exhibition will be held at the Fortezza da Basso exhibition center. The theme of this exhibition is "time", hoping to explore the significance of time for fashion and present a more international lineup. Giuliana Parabiago, marketing consultant at Pitti Immage, explains that fashion is sometimes a fast-paced capsule series and collaborations, while at other times it is iconic items that require time to polish and more timeless luxury classics. This exhibition will continue the previous five exhibition areas of Fantastic Classic, Futuro Maschile, Dynamic Attention, Superstyling, and I GO OUT, presenting contemporary menswear, classic style, mainstream collection, sports street, and outdoor brands respectively.

  • Light Luxury -- The Analysis of Brunello Cucinelli The Luxury Knitwear Brand
    Hot

    2024-02-22 38009

    Light Luxury -- The Analysis of Brunello Cucinelli The Luxury Knitwear Brand

    The exquisite fusion of high craftsmanship and innovation, dazzling embroidery, and metallic effects has enhanced the creativity of this season. The sparkling texture and fluid lines capture a carefully planned yet effortless elegance at every turn.

  • Milan Men's Fashion Week: Key Brand Recommendations (Part Two)

    2024-02-20 5778

    Milan Men's Fashion Week: Key Brand Recommendations (Part Two)

    The 24/25 Milan Men's Fashion Week has come to an end, which also confirms the continuation of rationalism. Classic is the most important theme of this season. Looking back at the ever-changing styles that were either simple, bold, or complex, Milan always exudes an old-fashioned elegance, feeling the continuous support of countless people with ease, comfort, simplicity, fluency, and excellent quality. No matter how the trend changes, Milan still adheres to craftsmanship and craftsmanship, brewing the most elegant and timeless wine.

  • The Data Analysis of Cross-border E-Commerce Menswear in January
    Data Reports

    2024-02-20 22051

    The Data Analysis of Cross-border E-Commerce Menswear in January

    According to Amazon data, among all Amazon products, men's clothing accessories account for 20.7% of all clothing accessories, a decrease in the past two months. And men's clothing accounted for 38.5% of men's clothing accessories, an increase of 0.1%, with only a slight increase. (2) In January, the sports category remained at the top, accounting for 26.3% of the total, unchanged from the previous month; The number of shirt products ranked second, accounting for 18.9%, a decrease of 0.1%; The jacket and jacket category ranks third, accounting for 10.3%, unchanged from last month.

  • The Comprehensive Analysis of Korean Menswear Market

    2024-01-31 5903

    The Comprehensive Analysis of Korean Menswear Market

    In January, the wholesale stalls at Dongdaemun in South Korea were mainly APM and NUZZON. APM Mall mainly engaged in wholesale of trendy clothing, with moderate prices and innovative styles. The mall has eight floors, and the 4th to 7th floors are for men's clothing; NUZZON men's clothing is mainly distributed on the 3rd, 5th, and 6th floors. In the past month, new products in the market have focused on early spring 2024, with coats, jackets, hoodies, and casual pants occupying a significant market share; In terms of style, it mainly features Korean style luxury, urban workwear, and American style leisure.

  • The Comprehensive Analysis of Men's Fashion Week Street Styles

    2024-01-31 5014

    The Comprehensive Analysis of Men's Fashion Week Street Styles

    Paris Fashion Week marks the end of the 24/25 autumn and winter season for men's clothing. Compared to other seasons, most viewers focus more on wearing comfort and daily tailoring, showcasing a variety of practical outfits in cold and changing weather. The classic old money style of Florence, the pragmatism of Milan and Paris, workplace commuting, and multi-level matching are the fashion styles that many fashionistas are passionate about. Layered layering creates modern urban fashion, adding unique charm to the overall look, practical for daily use, and comfortable for casual wear. In terms of individual items, thick jackets remain the focus, while classic coats, short down jackets, and leather jackets are common fashion choices.

  • Item Analysis -- A/W 24/25 Comprehensive Runway Analysis of Men's Knitwear
    Hot

    2024-01-29 5899

    Item Analysis -- A/W 24/25 Comprehensive Runway Analysis of Men's Knitwear

    The 24/25 autumn/winter men's sweater runway emphasizes simplicity and delicacy in its individual items, including pullovers, sets, cardigans, outerwear bottoms, sportswear pullovers, and vests. Among them, needle techniques are widely used in organization, and bead and diamond decorations express the ultimate sense of heavy craftsmanship. Sports style sweaters involve a wide range of topics and can be a focus of attention.

  • Urban Pioneer -- The Comprehensive Analysis of Menswear E-Commerce Brand

    2024-01-26 5435

    Urban Pioneer -- The Comprehensive Analysis of Menswear E-Commerce Brand

    Urban avant-garde men's clothing emphasizes a sense of balance in overall matching, usually using loose and comfortable dressing methods to present smooth and layered lines, adopting slim and geometric cuts, emphasizing the avant-garde sense of lines, showcasing fashion and futurism through sharp lines, and creating unique clothing styles; Pursuing simple and exquisite design, paying attention to detail handling, clothing often focuses on simple lines and classic colors, making the clothing look clean and neat; Show layered outfits by overlaying different styles of items.

  • Easy Commuting -- The Comprehensive Analysis of Benchmark Brands
    Hot

    2024-01-24 42291

    Easy Commuting -- The Comprehensive Analysis of Benchmark Brands

    In the fast-paced urban life, filter out background noise, freely shuttle through the city, and respond to the commuting trajectory in spring light and shadow with a casual attitude. The modern commuting concept is not limited to a single business formal attire model. Urban youth pursue a commuting style that balances work and life, based on business and leisure, injecting some fashionable, casual or sporty elements, finding a balance between formal and leisure. Exquisite design details outline the unique charm of commuting styles, and diversified dressing allows modern urban men to maintain comfort, appropriateness, and fashion on their commuting journey.

  • Milan Fashion Week: Recommended Brands

    2024-01-20 6879

    Milan Fashion Week: Recommended Brands

    The 2024 Milan Men's Fashion Week has come to an end, but it still leaves people unsatisfied. Classic and avant-garde constantly blend together, and diverse creativity intersects here, weaving visual feasts that captivate people's hearts. This season, you can not only see the enduring elegance put on the coat, shining with vitality; It can also be seen that after the rules are broken, the fashion context is boldly reconstructed; You can also see the mysterious dialogue of crossing time and space.

  • Quiet Luxury Style -- The Comprehensive Analysis of Menswear Designer Brand

    2024-01-18 15312

    Quiet Luxury Style -- The Comprehensive Analysis of Menswear Designer Brand

    The quiet luxury style is a continuation of the Old Money Aesthetics craze sparked by the American drama "Succession". Quiet luxury, as the name suggests, returns to luxury with a low-key attitude and is a new era of minimalism, known as "Quiet luxury". It is not entirely minimalist, nor is it so sexually aloof. It is a style that is not as simple as minimalism, but more refined than a sexually aloof style. The quiet luxury style emphasizes high-quality and practical clothing. In terms of color, neutral colors such as gray, black and white, or rice are the preferred direction, while retaining simple main colors to emphasize the overall harmony; Smooth lines, appropriate cutting, simple and sophisticated design, combined with textured fabrics, create a restrained and sophisticated atmosphere for dressing.

  • Knitwear -- The Data Analysis of Menswear E-commerce Products
    Hot Data Reports

    2024-01-18 8859

    Knitwear -- The Data Analysis of Menswear E-commerce Products

    Among the top 10 best-selling men's sweaters in e-commerce from December to November, the most popular styles of men's sweaters are mainly pullovers, cardigans, and POLO shirts, with fashion and leisure, and business gentlemen as the main styles. Among them, stripe design, bright color embellishments, jacquard stitching and other elements are the main design elements in the single product, and the pattern is mainly loose and straight fitting.

  • Shirt Fabric -- The TOP Ranking of Menswear

    2024-01-15 21211

    Shirt Fabric -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on user download and interaction data from POP Fashion in the past three months. In the TOP Hot List of the past three months, LouisVuitton is the most popular men's shirt brand, followed by BOSS and ZEGNA. According to the analysis results of the TOP Hot List, cotton textiles mainly blended with multi-component fabrics such as wool and viscose are the main fabrics for developing men's shirts, accounting for up to 39%. Fabric with rich styles decorated with patterns is popular in men's shirts, especially printed and dyed striped plaid fabrics, which account for 20% and 19% respectively. The proportion of elegant jacquard, sports synthetic fiber, and silk glossy fabrics has decreased compared to the previous hot list.

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