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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Cardigan -- The TOP Ranking of Men's Knitwear
    Data Reports

    2024-01-18 6886

    Cardigan -- The TOP Ranking of Men's Knitwear

    According to the TOP10 (1-5, 6-10 from left to right) list, the men's sweater and cardigan market in January focused on the brand selection column, with the main brands being Louis Vuitton and GUCCI, and other brands receiving average attention. From the top 10, it can be seen that there is a higher demand for business and fashion casual styles in men's sweater cardigan styles, as well as a higher attention to detail stitching, local patterns, and craftsmanship details.

  • Mirror World -- The Menswear Runway Analysis of GUCCI

    2024-01-17 35745

    Mirror World -- The Menswear Runway Analysis of GUCCI

    The GUCCI 24/25 autumn/winter men's collection, with creative director Sabato De Sarno echoing Gucci Ancora's declaration since September last year: redefining the brand's fashion style and aesthetics. Abandoning the glamorous and dramatic design style of the previous designer Alessandro Michele, Sabato continues its hope of reproducing classic Italian style, rewriting important elements with carefree elegance. The theme word Ancora represents a renewed emphasis on the design aesthetics that De Sarno brings to GUCCI, which are "more authentic, current, and practical". The new series depicts a contemporary style with exquisite yet slightly subversive techniques, emphasizing the craftsmanship behind GUCCI's iconic elements while introducing new silhouettes.

  • Jacket Fabric -- The TOP Ranking of Menswear

    2023-11-30 20821

    Jacket Fabric -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of the TOP 100 hot list of men's jacket fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular men's jacket brand is Louis Vuitton, with a high proportion of 23%, followed by GUCCI with a proportion of 14%. According to the analysis of the TOP hot list, the most popular fabric style for men's jackets this season is fashionable synthetic fiber, accounting for about one-third. Next are casual cotton textiles and stiff woolen fabrics, with fabrics accounting for 19% and 18% respectively. Chemical fibers with protective functions and warm and stylish woolen fabrics are the trend fabrics of this season with corresponding investment value.

  • Pants Fabric -- The TOP Ranking of Menswear

    2023-09-22 11057

    Pants Fabric -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of the TOP 100 hot list of men's pants fabrics determined by the interactive data downloaded by POP-Fashion users in the past three months. In the past three months' TOP hot list, the most popular brand is BOSS, accounting for 17%, followed by GUCCI, accounting for 15%. According to the analysis of the TOP hot list, the most popular category of men's pants fabrics is casual knitted fabrics, accounting for about one-third, followed by comfortable cotton fabrics, accounting for 28%, and vintage corduroy fabrics accounting for the lowest proportion of only 3%. Casual knitted fabrics, comfortable cotton fabrics, and high-quality woven fabrics are the trending fabrics of this season and have corresponding investment value.

  • Retro Minimalism -- The Analysis of GUCCI The Luxury Menswear Brand

    2023-09-15 63316

    Retro Minimalism -- The Analysis of GUCCI The Luxury Menswear Brand

    23/24 autumn/winter series builds a new trend of elegant wardrobe, with smooth fashion lines extending freely and temperament, interpreting a casual and versatile style to showcase the charm of the urban scene. Building upon luxurious craftsmanship, it redefines modernity for men with an improvisational and disruptive perspective. Breaking free from the conventional patterns of autumn/winter ready-to-wear, it explores more possibilities for staple items and suit jackets.

  • Milan Men's Fashion Week: Recommended Brands (Part Two)

    2023-06-28 51765

    Milan Men's Fashion Week: Recommended Brands (Part Two)

    The Spring/Summer 2024 Milan Men's Fashion Week will be held from June 16th to 20th. According to the official schedule, there will be 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-based static exhibitions. This season, the closing brand for the physical shows is the Italian luxury menswear brand Zegna. In addition, the Valentino menswear collection returns after a three-year hiatus, and Neil Barrett makes a comeback to the Milan runway. Gucci presents in the form of an art exhibition, and Dsquared2 mixes collegiate style with rebellious details in their collection, building on the previous seasons.

  • Twinsburg -- The Analysis of GUCCI The Luxury Menswear Brand

    2023-04-11 53616

    Twinsburg -- The Analysis of GUCCI The Luxury Menswear Brand

    Gucci has revealed its SS23 campaign, spotlighting the Ready-to-Wear and runway-seen pieces for this season. Using twins, as the House did in the show, Gucci takes over an Italian villa to showcase how its identity — new and old — comes to life with twists to its own norms.

  • Milan Men's Fashion Week: Recommended Brands(Part Two)

    2023-02-16 34463

    Milan Men's Fashion Week: Recommended Brands(Part Two)

    Milan Fashion Week Men's Fall/Winter 23/24 took place from 13 to 17 January 2023. This Fashion Week includes a schedule of 72 appointments, i.e. 21 fashion shows, 31 presentations, 4 digital contents and 11 events. Gucci's fashion show that opened the dances on 13 January: it was the first after the break with creative director Alessandro Michele and the first after three years that the fashion house did not show men's collections.

  • Milan Men's Fashion Week: Recommended Brands(Part One)

    2023-02-01 62554

    Milan Men's Fashion Week: Recommended Brands(Part One)

    Milan Fashion Week Men's Fall/Winter 23/24 took place from 13 to 17 January 2023. This Fashion Week includes a schedule of 72 appointments, i.e. 21 fashion shows, 31 presentations, 4 digital contents and 11 events. Gucci's fashion show that opened the dances on 13 January: it was the first after the break with creative director Alessandro Michele and the first after three years that the fashion house did not show men's collections.

  • Chinese New Year Collection(Part I)

    2023-01-06 67452

    Chinese New Year Collection(Part I)

    The Chinese New Year collections of fashion houses focus on two main styles: casual streetwear and minimal businesswear. The zodiac of 2023 - rabbit - is the most important pattern element. Graffiti rabbits and cartoon rabbits awaken consumers’ memories. Printing and applique are the key crafts in this season. The combination with sequins highlights the looks.

  • Nature & Structure -- The Analysis of Alexander McQueen The Menswear Designer Brand

    2022-08-25 19861

    Nature & Structure -- The Analysis of Alexander McQueen The Menswear Designer Brand

    Lee Alexander McQueen CBE was a British fashion designer and couturier. McQueen enrolled at Central Saint Martin's College of Art & Design, and received his M.A. in fashion design in 1992. Soon after obtaining his degree, McQueen started his own business designing clothes for women. Only four years out of design school, McQueen was named Chief Designer of Louis Vuitton-owned Givenchy, a French haute couture fashion house. In 2000, Gucci bought a 51 percent stake in Alexander McQueen's private company, and provided the capital for McQueen to expand his business. McQueen left Givenchy shortly thereafter. In 2003, McQueen was declared International Designer of the Year by the Council of Fashion Designers of America and a Commander of the Most Excellent Order of the British Empire by the Queen of England, and won yet another British Designer of the Year honor.

  • Milan Fashion Week: Recommended Brands(Part One)

    2022-06-27 73384

    Milan Fashion Week: Recommended Brands(Part One)

    S/S 2023 Milan Fashion Week(June 17th to 21th) included 28 offline runway shows, 24 still-life exhibitions, 5 digital releases and 21 brand culture events. It was the best Milan Fashion Week after the global pandemic. Moschino’s menswear collection returned to Milan; Versace released its menswear on catwalks; Gucci displayed the still-life exhibition; J.W. Anderson joined in Milan for the first time.

  • Gucci Cosmogonie -- The Menswear Runway Analysis of GUCCI

    2022-06-10 67295

    Gucci Cosmogonie -- The Menswear Runway Analysis of GUCCI

    For Gucci's Cosmogonie Fashion Show, creative director Alessandro Michele transported the fashion set to Castel del Monte where he presented a sparkling collection of 101 looks exploring the idea of past and present. Rooted in writer Hannah Arendt’s devoted essay on her friend and philosopher Walter Benjamin, Gucci’s Cosmogonie considers the past and how it is reflected in the present. Michele’s collection enveloped both romanticised mediaeval monikers with multi-layered pearls, starched ruffs, and heavy velvets, as well as modern fashion history – demonstrated in crimped hair and oversized sunglasses of the 80s.

  • Best Brands in 2021

    2021-12-23 90276

    Best Brands in 2021

    The leaders and promoters of the fashion world presented exceptional performance on designing, marketing, and community nurturing in the past year, which set a high-level standard for other brands in the future. POP Fashion selected the best womenswear brand, the best menswear brand, and the best collaboration to commend these prominent brands and designers.(Analysis based on the data of HYPEBEAST)

  • Quality First -- The Comprehensive Analysis of Milan Menswear Fashion Week

    2020-02-11 86541

    Quality First -- The Comprehensive Analysis of Milan Menswear Fashion Week

    If New York Fashion Week is practical; London Fashion Week is avant-garde; Paris Fashion Week is luxury, then Milan Fashion Week is professional. Milan Fashion Week is a key event in the fashion world, representing Italy's fundamental creative and manufacturing role in luxury goods. This season, the fashion week is brilliant. The Gucci menswear returns; Alexander McQueen joins; Salvatore Ferragamo keeps presentng its menswear series. So the brand-new fashion trend will spread over Milan.

  • Interpretation of Brands -- The Collection of Male Stars' Knitwear

    2020-01-20 67774

    Interpretation of Brands -- The Collection of Male Stars' Knitwear

    For the masses, stars are the fashion vane. Compared with unknown and designer brands, knitwear of DIOR MEN, Gucci, Fendi and Chanel appears frequently. And Chinese market also pays much attention to the four brands. Stars can provoke the purchase desire, and gain attention from the brand.

Business Leisure Fashion Clothing Trend Analysis | POP Fashion

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