This report is based on the comprehensive analysis of the TOP 100 hot list of men's jacket fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular men's jacket brand is Louis Vuitton, with a high proportion of 23%, followed by GUCCI with a proportion of 14%. According to the analysis of the TOP hot list, the most popular fabric style for men's jackets this season is fashionable synthetic fiber, accounting for about one-third. Next are casual cotton textiles and stiff woolen fabrics, with fabrics accounting for 19% and 18% respectively. Chemical fibers with protective functions and warm and stylish woolen fabrics are the trend fabrics of this season with corresponding investment value.

This report is based on a comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most closely watched brand is Louis Vuitton, accounting for 19%, followed by GBOSS, accounting for 14%. According to the TOP hot list analysis, the most popular category of men's shirt fabric style is smooth cotton spinning, accounting for about one-third of the total, followed by style printed fabrics accounting for 23%, and technology chemical fiber fabrics accounting for at least 5%. The pattern design of fabrics in this season's shirt hot list has received much attention, so while paying attention to classic smooth cotton and wool worsted fabrics, texture jacquard and style printing have become the trend fabrics of this season.

Based on the monitoring data of the POP-FASHION accessories team in the past three months, the most popular men's suit brands for the 23/24 autumn and winter seasons are Louis Vuitton, ZEGNA, DIOR MEN, Brunello Cucinelli, and BOSS. The following data is derived from the comprehensive analysis of similar products based on the sales data from these brands' online shopping platforms. For the 23/24 autumn and winter men's suit fabrics, wool and cashmere are the main materials, accounting for approximately 70%, while silk and wool blended fabrics show an upward trend. The most dominant fabric texture is diagonal twill, accounting for approximately 50%. Overall, the suit fabrics for this season have a warm and firm texture. This report will provide detailed interpretations of the key fabrics for the suit category from the most popular brands: Louis Vuitton, Brunello Cucinelli, and DIOR MEN.

Louis Vuitton's 23/24 Autumn/Winter collection incorporates the ideas of American designer Colm Dillane, focusing on streetwear and utilizing vibrant colors, oil painting prints, and large-scale portraits as lively design elements. It perfectly blends craftsmanship, tailoring, and fashion art expression. With visually striking color designs, these not only reflect Colm Dillane's personal style, but also embody Louis Vuitton's pursuit of childlike wonder and avant-garde fashion concepts.

During the week from June 20th to June 25th, there were a total of 42 fashion shows and 38 exhibitions. Paris Men's Fashion Week brought together diverse creative expressions ranging from minimalistic to avant-garde, traditional to contemporary. Designers exchanged their perspectives, experiences, and attitudes towards life, initiating a conversation about travel and conveying a romantic yet practical expression in their designs. Pharrell Williams set a high standard for this fashion week by hosting Louis Vuitton's first-ever three-hour fashion show with unparalleled scale and grandeur. Hermes juxtaposed a solid architectural structure with the lightweight texture of their collection, while KENZO connected clothing with architectural aesthetics and the relationship between individuals and the times, thus reshaping the brand's new image. By deconstructing traditional concepts and blurring gender boundaries, designers combined classic elements from the brand's history with the current popular context to create a fresh aesthetic in their clothing.

Love and light are key elements throughout the entire Louis Vuitton Spring/Summer 2024 Collection, with the sun as the focal point of the design. The sun is seen as an important source that nurtures all things, inspiring, healing, and uniting people from different cultural backgrounds and beliefs. The men's fashion show took place on the oldest bridge in Paris. Pharrell Williams continues the legacy of former design legend Virgil Abloh, infusing his own understanding of fashion trends into all products: the collision of American street style and French luxury craftsmanship, new graphic and text designs, the fusion of the classic Damier checkerboard pattern with an 8-bit pixel style to create a new camouflage, all embodying Louis Vuitton's mission to spread and pay tribute to the rich culture created by humanity.

This report is based on the analysis of the TOP 100 hot list of men's jacket fabrics, compiled from interactive data downloaded by POP-Fashion users in the past three months. In the TOP hot list of the past three months, the most popular brand was Louis Vuitton, accounting for 16%, followed by Hermes at 14%. According to the analysis of the TOP hot list, the most popular category of men's jacket fabrics is functional technology fabrics, accounting for 32%; followed by double-faced knit fabrics mainly composed of synthetic fibers or containing wool fibers, accounting for 22%. Fabrics containing natural materials such as cotton and linen have an increasing proportion in the development of men's jacket products in the spring and summer seasons.

Fall/Winter 2023 Paris Men’s Fashion Week completed the six-day fashion shows on January 22. 79 fashion brands released their new collections in Paris, and nearly 50 of them walked the runway. Anthony Vaccarello’s Saint Laurent returned to the official schedule of Paris Fashion Week after 7 years, and displayed its new releases on the opening day; Maison Margiela closed out the fashion week with a co-ed show.

The Chinese New Year collections of fashion houses focus on two main styles: casual streetwear and minimal businesswear. The zodiac of 2023 - rabbit - is the most important pattern element. Graffiti rabbits and cartoon rabbits awaken consumers’ memories. Printing and applique are the key crafts in this season. The combination with sequins highlights the looks.

Combining bold graphics, patterns, and prints, the Louis Vuitton Pre-Spring 2023 Collection explores the recurring themes of boyhood and coming-of-age, featuring oversized silhouettes, boyish shorts-suits, and vintage style varsity jackets.

Louis Vuitton has unveiled its new Pre-Spring 2023 menswear collection that channels the creative vision of the late Virgil Abloh. The new Louis Vuitton creative team brought to life his vision of exploring boyhood through music. By looking at one’s musical journey, the new collection explores the mirrored evolution of wardrobe and how it dances with elements of past, present and future. Captured at the Centre National de la Danse in Paris, the new collection is organized into two chapters.

Louis Vuitton Pre-Fall 2022 Collection ‘DAYBREAK’ was created by the late creative director Virgil Alboh. Following the design concept of Virgil, the campaign showed the atmosphere of daybreak. Models were wearing in activewear and businesswear to interpret the revolution and fusion of dressing rules.

Inspired by the drumbeat Amen Break, the late art director of Louis Vuitton, Virgil Abloh, gave a reinterpretation to the fashion clothing. The S/S 2022 campaign shot by Tim Walker brought extraordinary scenes.

Louis Vuitton A/W 22/23 men's collection was the final collection of the late artistic director Virgil Abloh. Titled 'Louis Dreamhouse', the runway at Paris LeCarreau du Temple created an amazing visual feast and paid homage to Abloh's eight shows. Therefore, the collection was called 'The ∞th field'.

According to the data analysis and popularity of denim brands in 2021, this report refines the noteworthy crafts and details for designers, and introduces the hottest brands.

The leaders and promoters of the fashion world presented exceptional performance on designing, marketing, and community nurturing in the past year, which set a high-level standard for other brands in the future. POP Fashion selected the best womenswear brand, the best menswear brand, and the best collaboration to commend these prominent brands and designers.(Analysis based on the data of HYPEBEAST)

Virgil Abloh's latest collection investigates unconscious biases instilled in our collective psyche by reimagining looks as pieces in a game of chess. Shot in North Wales by Tim Walker, the campaign revisits the motifs and metaphors of chess, a recurrent theme in Virgil Abloh's work at Louis Vuitton. Staged as a life-sized game, the collection comes alive as pieces in a choreographed play between a cast of characters.

S/S 2022 Paris Menswear Fashion Week was held from June 22th to 28th. Most brands still released their latest collections online. However, the pure digital fashion show has gradually transitioned into a mixed form in the post-pandemic era. The offline events absolutely promoted the attraction of this fashion week. There were 72 brands involved in the show, including Louis Vuitton, DIOR MEN, LOEWE, Yohji Yamamoto, Hermès and Lemaire. Meanwhile, the classic French fashion house Courrèges(founded in 1961) will also return with the first collection of its new creative director Nicolas Di Felice. Dior's cactus garden, Loewe's disco look and the beaches of Rick Owens and Lanvin compose the hedonistic atmosphere of 2022 spring.

The Louis Vuitton A/W 21/22 collection inspires from Stranger in the Village written by James Baldwin in 1953 and brings us charming designs under the theme Art of Travel. Taking the abstract marble as the setting of catwalks, the unique design brings both street and futuristic feeling, and also the hip-hop vibe. The abstract broad silhouette, marble color application, bright check patterns and metallic colors provide inspiration to men's dressing collocation this season. The gender-free pleated dress is more like Virgil Abloh's new attempt to get Louis Vuitton out of the old conventions.

The pink sweater in Louis Vuitton's S/S 2020 collection was a hit. In this season, patterns and crafts interpret the youthful and smart trend.