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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Analysis of LILANZ Men's Clothing Benchmark Brand

    2024-03-25 2921

    The Analysis of LILANZ Men's Clothing Benchmark Brand

    Taking "Chengfan Qixia" as the theme, inheriting creative inspiration from traditional culture and art, integrating contemporary art style for exploration and innovation, and colliding with the spring and summer stories belonging to Lilang. LILANZ's new products this season have a high proportion of business and leisure styles, followed by commuting outdoor and urban work style. The overall pursuit is high quality and comfort, while also maintaining a sense of firmness. Attention is paid to detail processing to increase the layering and fashion sense of the clothing. The design of fabrics, colors, and styles changes to meet the needs of different occasions and showcase diverse charm.

  • The Analysis of Heilan Home The Men's Clothing Benchmark Brand

    2024-03-22 3649

    The Analysis of Heilan Home The Men's Clothing Benchmark Brand

    In the spring of 2024, new Heilan Home products will be launched vigorously. Heilan Home takes the theme of dragon singing for thousands of miles in spring, with fresh color schemes and diverse outfits, starting with nature and comfort, and following the romantic trajectory of thousands of miles in spring.

  • Suit -- The TOP Ranking of Menswear
    Data Reports

    2024-03-19 4115

    Suit -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's suits downloaded by users from POP1 to March, business light luxury is the most popular design style, followed by the new Chinese style and light industrial style. Details focus on collar and collar changes, stitching decoration, and exquisite embellishments; In terms of silhouette, the fake two-piece design direction is worth paying attention to.

  • Outerwear -- The Comprehensive Analysis of Men's Runway

    2024-03-18 5916

    Outerwear -- The Comprehensive Analysis of Men's Runway

    This report provides a comprehensive analysis of men's jackets on the 24/25 autumn/winter runway, including jackets, coats, and suits. This season's styles mainly include street trendy signs, urban business, retro leisure, outdoor sports, and other styles; Details focus on multi-faceted stitching, improved front plackets, and modular pockets; The craftsmanship mainly focuses on luxurious heavy industry decoration, such as nail beads, sequins, and rivets; In addition, workwear jackets, pilot jackets, shirt style jackets, knee length coats, and fake two-piece suits are the directions worth paying attention to.

  • Localized Detail -- The Comprehensive Analysis of Menswear Runway
    Hot

    2024-03-15 5473

    Localized Detail -- The Comprehensive Analysis of Menswear Runway

    Starting from the details of individual items, this article comprehensively interprets the important design details of 24/25AW Men's Wear Week, including the collar, front fly, sleeves, and hem.

  • Jacket - The TOP Ranking of Menswear
    Data Reports

    2024-03-11 12199

    Jacket - The TOP Ranking of Menswear

    According to the analysis of the top 100 men's jackets downloaded by users in POP2, urban commuting and outdoor mountain style have been the mainstream styles in the jacket market in the past month, with pullover jackets and minimalist lapel jackets as key items; The details/silhouette design focuses on raglan sleeves, structural segmentation, functional pockets, motorcycle stitching, and leather decorations, which have received much attention in the recent jacket market.

  • Leather & Fur -- The Comprehensive Analysis of Men's Runway
    Hot

    2024-03-06 4195

    Leather & Fur -- The Comprehensive Analysis of Men's Runway

    24/25AW women's and men's T-shirts in Taichung, bursting leather has a trendy trend; It can enhance its fashion and quality through material splicing, color wiping technology, and texture embossing design. Retro casual jacket is a versatile item that achieves visual changes and innovative styles through distressed changes or material burst leather.

  • Contemporary Wardrobe -- The Men's Runway Analysis of Neil Barrett
  • From Formal to Casual -- The Men's Runway Analysis of AURALEE

    2024-02-28 4854

    From Formal to Casual -- The Men's Runway Analysis of AURALEE

    The AURALEE 24 autumn/winter collection combines practicality and fashion, achieving a smooth transition between daily life and leisure. The series features soft cut alpaca jackets, lightweight city jackets, and spacious quilted down jackets, providing warmth while showcasing exquisite style. The colors range from peaceful deep brown to vibrant turquoise and red, conveying a clever balance between energy and tranquility.

  • Exquisite and Elegance -- The Men's Runway Analysis of Dries Van Noten

    2024-02-26 4957

    Exquisite and Elegance -- The Men's Runway Analysis of Dries Van Noten

    After a long period of contemplation and active attempts to integrate various seemingly opposing elements, I have a firm idea to open up unexpected paths to beauty. Continuously colliding with other worlds to forge new products. The Dries Van Noten 24/25 autumn/winter men's clothing collection is titled "Unexpectedly Elegance", with continuous thinking around the tension born from contrast, paving the way to elegance and beauty.

  • Free Time -- The Analysis of GXG The Benchmark Menswear Brand
    Data Reports

    2024-02-23 12260

    Free Time -- The Analysis of GXG The Benchmark Menswear Brand

    The new collection of GXG this season features a high proportion of urban commuting style, followed by trendy workwear and outdoor casual style. The design focuses on neat lines, simple tailoring, and practical details, making the clothing appear more minimalistic and fashionable, showcasing the modern urban men's pursuit of freedom and comfort.

  • Contemporary Elegance -- The Men's Runway Analysis of Givenchy

    2024-02-21 12342

    Contemporary Elegance -- The Men's Runway Analysis of Givenchy

    The inspiration comes from the gentlemanly temperament of founder Hubert de Givenchy, and the series is a microcosm of the founder's gentlemanly philosophy. The series reinterprets the white shirt and workwear that Hubert de Givenchy once wore, blending elegance with everyday items while still exuding a certain Parisian fashion vibe, creating layers for this imagined gentleman.

  • The Comprehensive Analysis of Korean Menswear Market

    2024-01-31 5903

    The Comprehensive Analysis of Korean Menswear Market

    In January, the wholesale stalls at Dongdaemun in South Korea were mainly APM and NUZZON. APM Mall mainly engaged in wholesale of trendy clothing, with moderate prices and innovative styles. The mall has eight floors, and the 4th to 7th floors are for men's clothing; NUZZON men's clothing is mainly distributed on the 3rd, 5th, and 6th floors. In the past month, new products in the market have focused on early spring 2024, with coats, jackets, hoodies, and casual pants occupying a significant market share; In terms of style, it mainly features Korean style luxury, urban workwear, and American style leisure.

  • Natural Instinct -- The Men's Runway Analysis of PRADA

    2024-01-26 20453

    Natural Instinct -- The Men's Runway Analysis of PRADA

    The PRADA 24/25 AW series, jointly designed by Miuccia Prada and Raf Simons, features the theme of "Human Nature". The runway is designed by AMO, a research studio under the OMA Metropolitan Architects firm led by the legendary architect Rem Koolhaas. The office setting is juxtaposed with the natural landscape in the same space, showcasing the opposition and unity between two coexisting worlds, exploring the true essence of human nature, natural instincts, and emotional demands. The rotation of the four seasons and changes in weather are all natural masterpieces, rather than artificially created illusory realities. No matter where you are, clothing reflects the concepts of environment and season, reflecting people's feelings towards outdoors and nature. It expresses the desire to go out and experience the world in the most straightforward way.

  • Cashmere Laboratory -- The Menswear Runway Analysis of ZEGNA

    2024-01-20 15191

    Cashmere Laboratory -- The Menswear Runway Analysis of ZEGNA

    The ZEGNA 24/25 winter collection "THE OASI OF CASHMERE" takes "shaping with quality, shaping with quality" as the theme of this fashion show, expressing ZEGNA's unremitting pursuit of aesthetics and excellence. In Oasi Lab, the reshaping of matter and the reproduction of form are intertwined, following natural rhythms and repeatedly innovating cashmere fabrics, constantly evolving and innovating every quarter. Here, cashmere is considered an extremely precious and versatile fiber, with traceability, making it one of the preferred winter fabrics. The rich texture and texture of cashmere are presented through individual products, and artistic aesthetics are constantly evolving.

  • Urban and Rural -- The Menswear Runway Analysis of FENDI

    2024-01-16 24426

    Urban and Rural -- The Menswear Runway Analysis of FENDI

    "I would like to call it the collision between urban and rural areas." In the backstage of the press conference, Silvia Venturini, Fendi's Director of Accessories and Men's Art, shared her design philosophy for Fendi's 2024 autumn/winter men's clothing collection. This season's Fendi men's clothing blends a dual look: it combines fashionable taste from modern cities with fresh air and fresh inspiration from the countryside, creating a Fendi style lifestyle that shuttles between the city and the countryside.

  • Down Jacket -- The Data Analysis of Menswear E-Commerce
    Data Reports

    2024-01-10 19152

    Down Jacket -- The Data Analysis of Menswear E-Commerce

    According to the December Top 10 list of best-selling men's cotton/down jackets in e-commerce, the most popular styles of men's cotton/down jackets are dominated by outdoor leisure, business work clothes, and sports leisure. In the nearly 30 day transaction proportion data, the design element with the highest transaction is the hooded silhouette, the design element with the highest increase is the baseball collar, and the fabric with the highest transaction is corduroy. Based on the fact that the sales of men's cotton/down jackets in the e-commerce market have entered the explosive stage in December, it is not recommended to make excessive payments. A small amount of popular cotton/down jackets can be added according to market demand trends to increase sales.

  • Minimalist Commuting -- The Analysis of GXG The Benchmark Menswear Brand
    Data Reports

    2024-01-02 22176

    Minimalist Commuting -- The Analysis of GXG The Benchmark Menswear Brand

    Step out of the busy pace and focus on comfortable commuting. The GXG 23/24 Autumn/Winter Zero Pressure Commuting Series is designed to reduce stress during winter commuting. Through the development of various easy-to-care for, lightweight, and pollution-resistant technological fabrics, we have introduced categories such as zero pressure down jackets, zero pressure coats, and zero pressure sweaters. Experience the light and warm, convenient and fashionable new trend in winter commuting.

  • 2023 Fashion Data of Down Jacket
    Hot

    2023-12-30 31579

    2023 Fashion Data of Down Jacket

    Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

  • The TOP Ranking of Down Jacket

    2023-12-25 63593

    The TOP Ranking of Down Jacket

    According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.

  • Suit -- The TOP Ranking of Menswear
    Data Reports

    2023-12-20 6673

    Suit -- The TOP Ranking of Menswear

    According to the data analysis of the top 100 men's suits downloaded by users in November, the key styles in the recent suit market are business casual and lightweight workwear. In terms of details, there is more attention to changes in the collar and partial splicing. The craftsmanship focuses on water diamonds, pearls, and metal decorations. In terms of silhouette, the wide shoulder design is worth noting. Simple suit styles are enhanced with exquisite detail designs to increase visual appeal and elevate the fashion level of individual pieces.

  • Pants -- The Comprehensive Analysis of Menswear Runway

    2023-11-21 25221

    Pants -- The Comprehensive Analysis of Menswear Runway

    This report provides a comprehensive analysis of men's pants on the 2024 Spring/Summer runway, including casual pants, shorts, and sports pants. This season's styles mainly include Gorpcore, minimalist luxury, and street hip-hop style; The silhouette focuses on two pieces: wide leg casual pants and fake pants. The loose legs can provide more comfort and freedom, improving wearing comfort; The details mainly include pocket design, waist changes, and rope decoration, adding highlights and individuality to the pants.

  • The TOP Ranking of Men's Jacket
    Data Reports

    2023-11-02 39473

    The TOP Ranking of Men's Jacket

    According to the analysis of the top 100 men's clothing jacket data downloaded by users from September to October, the jacket market in the past two months has mainly presented two mainstream styles: fashionable workwear and business commuting. Leather decoration and heterogeneous lapels are the key design details of individual items; In terms of craftsmanship, jacquard logos have received consumer attention; Shirt style business jackets, standing collar short work jackets, and half high collar hooded protective jackets are currently popular choices in the single item market.

  • Smart & Elegant -- The Analysis of MACKAGE The Luxury Down Jacket Brand

    2023-10-28 42165

    Smart & Elegant -- The Analysis of MACKAGE The Luxury Down Jacket Brand

    Mackage was born in Montreal, Canada, and was founded by Eran Elfassy and Elisa Dahan in 1999. As a Canadian luxury outerwear brand, its design showcases taste in a low-key manner. Combining luxurious fabrics with exquisite cutting, elegant silhouettes, and professional technology has become a model for international modern high-end outerwear brands, allowing Mackage's style to present a bold attitude in modern cities.

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