According to the analysis of the top 100 men's T-shirts/hoodies downloaded by users in the past month, business leisure and mountain style are the mainstream styles in the T-shirt/hoodie market in the past month, with text and stripes as the main patterns; The detailed design focuses on changes in the collar, jersey splicing, decorative pockets, stitching decoration, and faded distressed elements, which have received much attention in the recent jacket market.

Based on the analysis of the top 100 men's sweater and cardigan data on user downloads in February, it was found that there is more attention paid to business leisure, business commuting, sports leisure, and fashion leisure sweater styles, which have become the key design direction of the men's sweater and cardigan market, with a focus on the use of patterns and details in design. At the same time, needle tissue design and local design have also received widespread attention.

This season boldly presents the brand's iconic elegance, delicacy, and simplicity, showcasing the charm of day and night reversal. The sharp contour lines and exquisite cutting proportions highlight the slender shoulder and arm lines. Color options include black, gray, navy blue, brown, beige, as well as soft tones such as cream and earth. The lightweight materials and fabrics complement AMI's exquisite craftsmanship, creating fluffy, breathable, thick and soft autumn and winter clothing. Multiple mixed patterns echo the theme of day and night alternation this season.

This report analyzes the worsted and woolen fabrics mainly composed of wool blended on the 24/25 autumn/winter men's fashion show, and identifies eight key trend highlights: delicate touch, snowflake blending, retro plaid, classic patterns, multiple textures, long plush, coarse tweed, and bright silk blended. On the basis of continuing the classic texture of the previous season, we pay attention to innovative changes in details as a whole. In addition, in the application of ready to wear, cotton/down jackets and other single products made of worsted fabrics have broken through the traditional application field of woolen fabrics, expanding their thinking in outdoor scenarios. The business style that integrates outdoor thinking will become an important trend.

This report focuses on analyzing the business and leisure style patterns of the 24/25 autumn/winter men's fashion show. The pattern content focuses on six directions: warm plaid, geometric rhythm, striped fashion, old-fashioned sentiment, creative animal patterns, and monochromatic aesthetics. In terms of creative techniques, flat silhouette, monochromatic processing, and full page arrangement are the main approaches; In terms of pattern elements, geometry, grid stripes, and old flowers dominate, and the creative expression techniques of some animal patterns can be paid attention to; In terms of color matching, low saturation color matching is the main approach, with less overall color usage and more use of two or three color combinations for design changes. Overall, this season emphasizes the expression of simplicity and a light retro style while conveying classics. The following sections will provide a detailed analysis.

According to the TOP10 (1-5, 6-10 from left to right) list, the men's sweater and cardigan market in January focused on the brand selection column, with the main brands being Louis Vuitton and GUCCI, and other brands receiving average attention. From the top 10, it can be seen that there is a higher demand for business and fashion casual styles in men's sweater cardigan styles, as well as a higher attention to detail stitching, local patterns, and craftsmanship details.

According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from December to November, the popularity of full text printed patterns is still high, and classic checkered patterns can be given special attention; Sports camouflage patterns are still popular among consumers. Business pattern design is mainly based on the combination of text and geometry design techniques.

This report is based on the comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on user download and interaction data from POP Fashion in the past three months. In the TOP Hot List of the past three months, LouisVuitton is the most popular men's shirt brand, followed by BOSS and ZEGNA. According to the analysis results of the TOP Hot List, cotton textiles mainly blended with multi-component fabrics such as wool and viscose are the main fabrics for developing men's shirts, accounting for up to 39%. Fabric with rich styles decorated with patterns is popular in men's shirts, especially printed and dyed striped plaid fabrics, which account for 20% and 19% respectively. The proportion of elegant jacquard, sports synthetic fiber, and silk glossy fabrics has decreased compared to the previous hot list.

Based on the analysis of the top 100 men's sweater and pullover data downloaded by POP users in December, we found that business and leisure style men's sweater and pullover have attracted much attention from users, becoming a key design direction in the men's sweater and pullover market. Fashion and leisure style followed closely behind, with an increase compared to last month. In addition, the design of patterns has attracted much attention, especially the application of large brand patterns. At the same time, attention has also been paid to the design of needle organization and the embellishment of local details.

In the popular November men's outerwear e-commerce, the most popular styles of men's outerwear are dominated by mountain outdoor and business commuter styles. Among them, practical pockets, detachable inner linings, contrasting colors, as well as plaid patterns and patches are worth paying attention to as design elements. In terms of silhouette, fitted or loose versions are the main options, providing consumers with a more comfortable wearing experience.

The HUGO 2024 Spring/Summer collection focuses on traditional business and street trend competitive styles, with design themes focused on patterns such as flame regeneration, brand ICON, and natural animals. Using techniques such as stickers and printing, as well as auxiliary materials such as ribbons and small labels, it creates a visually impactful and recognizable brand image for the new season.

According to the analysis of the TOP 100 men's jacket data based on user downloads in November, business commuting, mountain style, and athleisure are key styles in the recent outerwear market. In terms of details, innovative pockets, optimized front plackets, plush splicing, partial leather embellishments, layered attachments, and hat designs have received more attention. The craftsmanship is focused on blocking, novel quilting, structural taping, and character patches. Classic monograms and adjustable drawstrings are hot choices for patterns and accessories. In terms of silhouette, the fake two-piece design is worth paying attention to.

The Emporio Armani23/24 Autumn/Winter Sustainable Collection draws inspiration from the ocean, using sailing as a clue and using patterns to showcase a wonderland full of adventure and fantasy. The series adheres to the concept of responsibility and uses environmentally friendly materials and craftsmanship to launch a series of practical items, showcasing the blend of marine inspiration and urban practical aesthetics.

According to the analysis of the top 100 men's T-shirts/POLO shirt data downloaded by users from September to October, business leisure, college leisure, and sports leisure have been the mainstream styles of T-shirts/POLO shirts in the past two months. The patterns can focus on sports geometry, new letters, line drawing graphics and text, letter graffiti, and zodiac symbols, while texture segmentation is currently a popular detail in T-shirts/POLO shirts.

According to the analysis of the top 100 men's clothing full page pattern data downloaded by users from September to October, the proportion of business and leisure styles is the highest, followed by outdoor leisure. Among them, the popularity of vintage patterns remains high, while stripe combinations and checkered patterns are one of the key patterns of this season, with color gradient and graphic size gradient as the main gradient. Popular urban outdoor style patterns can focus on simple maps and new camouflage.

In October, among the top 10 popular e-commerce products for men's shirts, the main styles are business commuting style, minimalist work style, American street trend style, and Cityboy style. The patterns focus on classic plaid patterns, and the fabrics can focus on the application of non ironing bamboo fiber, delicate corduroy, and woolen fabrics.

According to the analysis of the top 100 men's sweaters and cardigans downloaded by POP users in September, we found that business casual style men's sweaters and cardigans have gained a lot of attention from users, becoming a key design direction in the men's sweater and cardigan market. Fashionable casual style follows closely behind, showing an increase compared to last month. In addition, the design of patterns has attracted significant attention, especially the use of renowned brand patterns. At the same time, the design of stitch organization and the addition of delicate details in specific areas have also garnered attention.

The inspiration for this season's theme comes from Ma Yuan's painting "Water Scenes" during the Southern Song Dynasty. It takes water's layering, texture, curves, flow, and shimmer as a starting point to extend the inspiration. Fabric, structure, and patterns are used as carriers of design inspiration, which are embodied in the new products of this season.

According to the analysis of the TOP 100 men's trench coats/overcoats data based on user downloads from July to September, the trench coat/overcoat market in the past three months has mainly presented two major mainstream styles: business commuting and sports leisure. Details such as leather embellishments, color-blocking, collar designs, and line decorations are the key design points for individual items. Plaid patterns remain the preferred choice for trench coats/overcoats, and woolen fabrics continue to be the focus fabric this season, including textured wool, speckled yarn, color-woven herringbone, and reversible double-sided wool, among others.

23/24 autumn/winter series builds a new trend of elegant wardrobe, with smooth fashion lines extending freely and temperament, interpreting a casual and versatile style to showcase the charm of the urban scene. Building upon luxurious craftsmanship, it redefines modernity for men with an improvisational and disruptive perspective. Breaking free from the conventional patterns of autumn/winter ready-to-wear, it explores more possibilities for staple items and suit jackets.

According to the analysis of the top 100 men's sweater downloads from July to September, we found that business casual and fashionable casual styles of men's sweaters have attracted a lot of attention from users and have become the key design direction in the men's sweater market. In addition, versatile base shirts, polo shirts, cardigans, and hooded sweaters have always been the focus of research and development in men's sweaters and should be given special attention. The main pattern designs include letter patterns, classic plaids, cartoon patterns, and creative stripes. Knitting techniques are crucial design elements in men's sweater design, and the practicality, fashionability, and adaptability of knitting patterns are also key concerns for sweater customers.