Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
-
Brand
ABCDEFGHIJKLMNOPQRSTUVWXYZ0-9OTHER
-
Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
-
Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese British style Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Casual Home Comfort Party style Elegant commute Socialite Style Quiet Luxury
-
2024-03-18 6134
Outerwear -- The Comprehensive Analysis of Men's Runway
This report provides a comprehensive analysis of men's jackets on the 24/25 autumn/winter runway, including jackets, coats, and suits. This season's styles mainly include street trendy signs, urban business, retro leisure, outdoor sports, and other styles; Details focus on multi-faceted stitching, improved front plackets, and modular pockets; The craftsmanship mainly focuses on luxurious heavy industry decoration, such as nail beads, sequins, and rivets; In addition, workwear jackets, pilot jackets, shirt style jackets, knee length coats, and fake two-piece suits are the directions worth paying attention to.
-
2024-02-22 5992
Pitti Uomo -- The Analysis of the Florence Menswear Fair
From January 9th to 12th, the 105th Pitti Uomo Florence Men's Wear Exhibition will be held at the Fortezza da Basso exhibition center. The theme of this exhibition is "time", hoping to explore the significance of time for fashion and present a more international lineup. Giuliana Parabiago, marketing consultant at Pitti Immage, explains that fashion is sometimes a fast-paced capsule series and collaborations, while at other times it is iconic items that require time to polish and more timeless luxury classics. This exhibition will continue the previous five exhibition areas of Fantastic Classic, Futuro Maschile, Dynamic Attention, Superstyling, and I GO OUT, presenting contemporary menswear, classic style, mainstream collection, sports street, and outdoor brands respectively.
-
2024-02-01 7541
Maritime Adventure -- The Menswear Runway Analysis of Emporio Armani
In the harsh winter, the cold and restless sea connects various continents. In the 24/25 autumn/winter men's clothing collection, Emporio Armani takes inspiration from ships crossing the Atlantic and bravely crossing the Atlantic, with a black lighthouse as the background. She tries new perspectives and explores sexual temperament. Adventure and an open mindset have always been important themes for Emporio Armani, opening and closing with the classic work "Il Mare D'inverno" (Winter Sea), adhering to the spirit of boldness, with clear silhouettes, wide shoulders, and exquisite design, paying tribute to the charming classic dressing style and showcasing the elegant temperament of the harbor style.
-
2024-01-31 5044
The Comprehensive Analysis of Men's Fashion Week Street Styles
Paris Fashion Week marks the end of the 24/25 autumn and winter season for men's clothing. Compared to other seasons, most viewers focus more on wearing comfort and daily tailoring, showcasing a variety of practical outfits in cold and changing weather. The classic old money style of Florence, the pragmatism of Milan and Paris, workplace commuting, and multi-level matching are the fashion styles that many fashionistas are passionate about. Layered layering creates modern urban fashion, adding unique charm to the overall look, practical for daily use, and comfortable for casual wear. In terms of individual items, thick jackets remain the focus, while classic coats, short down jackets, and leather jackets are common fashion choices.
-
2024-01-10 19833
Down Jacket -- The Data Analysis of Menswear E-Commerce
According to the December Top 10 list of best-selling men's cotton/down jackets in e-commerce, the most popular styles of men's cotton/down jackets are dominated by outdoor leisure, business work clothes, and sports leisure. In the nearly 30 day transaction proportion data, the design element with the highest transaction is the hooded silhouette, the design element with the highest increase is the baseball collar, and the fabric with the highest transaction is corduroy. Based on the fact that the sales of men's cotton/down jackets in the e-commerce market have entered the explosive stage in December, it is not recommended to make excessive payments. A small amount of popular cotton/down jackets can be added according to market demand trends to increase sales.
-
2024-01-09 8209
The Data Analysis of Cross-border E-commerce for Menswear in December
With the continued popularity of sportswear, sports category items continue to be popular among consumers, with sportswear, sun protection shirts, sports polo shirts and other items being the main focus in December.
-
2024-01-08 19274
The Data Analysis of Menswear E-Commerce in December
According to the sales proportion of Tiktok men's clothing category in December, down jacket is the category with the highest sales, accounting for 19.63%. Following closely behind is the casual pants category, accounting for 17.82%. Woolen jackets and jackets account for 8.24% and 7.56% respectively. The proportion of category sales in December reflects that in December, Tiktok users have a strong demand for down jacket, trousers, overcoat, jacket and other autumn and winter items, and sweater and knitwear/sweater have also received high attention.
-
2024-01-02 22472
Minimalist Commuting -- The Analysis of GXG The Benchmark Menswear Brand
Step out of the busy pace and focus on comfortable commuting. The GXG 23/24 Autumn/Winter Zero Pressure Commuting Series is designed to reduce stress during winter commuting. Through the development of various easy-to-care for, lightweight, and pollution-resistant technological fabrics, we have introduced categories such as zero pressure down jackets, zero pressure coats, and zero pressure sweaters. Experience the light and warm, convenient and fashionable new trend in winter commuting.
-
2023-12-30 31794
2023 Fashion Data of Down Jacket
Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.
-
2023-12-25 15273
Practicality -- The Analysis of CROQUIS The Benchmark Menswear Brand
The CROQUIS Sketches 23/24 Autumn/Winter "Like Water Tangible" series takes inspiration from water, with a flowing style, opening up an endless winter. The series of single items combines practicality and comfort, and the use of soft and lightweight fabrics makes the clothing move according to the situation, like tangible water; The use of inspired jacquard fabric showcases the elegance and shape of winter men's demeanor.
-
2023-12-25 64277
The TOP Ranking of Down Jacket
According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.
-
2023-12-18 15546
Outerwear -- The Data Analysis of Menswear E-Commerce
In the popular November men's outerwear e-commerce, the most popular styles of men's outerwear are dominated by mountain outdoor and business commuter styles. Among them, practical pockets, detachable inner linings, contrasting colors, as well as plaid patterns and patches are worth paying attention to as design elements. In terms of silhouette, fitted or loose versions are the main options, providing consumers with a more comfortable wearing experience.
-
2023-12-06 64724
Outerwear -- The TOP Ranking of Menswear
According to the analysis of the TOP 100 men's jacket data based on user downloads in November, business commuting, mountain style, and athleisure are key styles in the recent outerwear market. In terms of details, innovative pockets, optimized front plackets, plush splicing, partial leather embellishments, layered attachments, and hat designs have received more attention. The craftsmanship is focused on blocking, novel quilting, structural taping, and character patches. Classic monograms and adjustable drawstrings are hot choices for patterns and accessories. In terms of silhouette, the fake two-piece design is worth paying attention to.
-
2023-11-29 37284
Minimalist Commuting -- The Analysis of BOSS The Luxury Menswear Brand
The BOSS23/24 Autumn/Winter Masterpiece Series is newly presented, crafted with exquisite craftsmanship to create elegant quality. The elegant silhouette collides with the soft interior, perceiving warmth, emitting calm charm, and lighting up an elegant style.
-
2023-11-27 28096
Hot Topics -- The Data Analysis of Menswear E-Commerce
Xiaohongshu is currently one of the most popular social e-commerce platforms among users. Through sharing and interaction among users, the platform provides information sharing, shopping recommendations, and social interaction, gradually becoming an important shopping guide and lifestyle reference for young Chinese consumers. In this vast user community, users can obtain shopping recommendations and experiences from other users through browsing and searching interactions. Hot search topics will be generated based on user interests and attention. The higher the popularity of the topic, the higher the discussion and popularity among users. In this article, we have compiled a ranking of popular topics for men's clothing among users based on hot search content.
-
2023-11-27 26088
Italian Business -- The Comprehensive Analysis of Luxury Brand
ZEGNA's revenue reached 903 million euros, a year-on-year increase of 24%. The Greater China region was the independent market with the highest revenue for the group, with a year-on-year growth of 15.3% to 419 million euros. LVMH, the world's top luxury goods group, saw a slow growth in sales in the third quarter, with a year-on-year increase of only 1% to 19.96 billion euros. Italian luxury goods group Armani achieved a 14% growth in sales in the first quarter of the 2023 fiscal year after the Asian market recovered. French luxury goods giant Kaiyun Group's third quarter results showed a group revenue of 4.464 billion euros, a 13% decrease based on real-time exchange rates. Looking at the overall situation of the luxury goods market, its performance in the coming period may not be ideal. The slowdown in the growth rate of the luxury goods industry is an undeniable fact, and the outcome between brands and groups will be determined by their ability to resist risks.
-
2023-11-23 31475
The Analysis of PEACEBIRD The Benchmark Menswear Brand
PEACEBIRD 23/24 Autumn/Winter "Plush" enters a new realm by integrating the brand's exploration and creativity in fashion, creating a secret realm of winter inspiration. Breaking through infinite possibilities in the intersection of inspiration, the new series showcases new winter fashion inspirations and comfortable lifestyles in different styles and occasions.
-
2023-11-16 33851
Minimal Casual -- The Analysis of System The Business Menswear Brand
System Homme is a Korean leisure brand targeting young and fashionable men. The 23/24 Autumn and Winter series still embodies the brand's youthful and free attributes, and has done a good fusion and performance between leisure and urban areas. Mainly consisting of knitwear, overcoat, jacket, down and other items, with leather materials added. Exquisite tailoring, exquisite details, smooth lines, and excellent texture create an urban leisure style that combines fashion and practicality.
-
2023-11-15 6326
Leather & Fur -- The TOP Ranking of Menswear
The top 10 styles in terms of download volume (1-5 from left to right, 6-10 from left to right) were extracted from the POP10-11 men's leather and fur single item database. The overall style is mainly composed of granular velvet and fur, and the single item is a practical light sports jacket, which has received high attention recently. The old money style men's clothing brand represented by Loro Piana has also received attention.
-
2023-11-14 15625
Modern Style -- The Analysis of Emporio Armani The Men's Luxury Brand
The Emporio Armani23/24 Autumn/Winter Sustainable Collection draws inspiration from the ocean, using sailing as a clue and using patterns to showcase a wonderland full of adventure and fantasy. The series adheres to the concept of responsibility and uses environmentally friendly materials and craftsmanship to launch a series of practical items, showcasing the blend of marine inspiration and urban practical aesthetics.
-
2023-11-13 15244
The Analysis of K-BOXING The Benchmark Menswear Brand
The K-BOXING 23/24 Autumn and Winter series revolves around the relationship between things and people, exploring and discovering between things, people, and people, attempting to present a deeper and more detailed expression. Experience resonance, feel life, and extend time in the dialogue between people and things.
-
2023-11-06 10698
Analysis of Cross border E-commerce Data for Menswear in October
As the temperature gradually decreases, this is the peak period for consumers to purchase autumn and winter items. In October, the demand for items such as sportswear, suit pants, sweaters, and cotton/down jackets increased significantly, becoming the items with a higher year-on-year compound growth rate.
-
2023-11-02 32226
Modern Commuting -- The Analysis of PRADA The Luxury Menswear Brand
The PRADA 23/24 autumn and winter series advertising blockbuster opens an incredible surreal dialogue between characters and flowers, unreal and real. The size of the flower transforms into a vivid protagonist here, possessing unique beauty. Advertising blockbusters use flowers as metaphors to vividly express inner emotions and awareness.
-
2023-10-30 11765
Wandering the City -- The Analysis of Septwolves The Benchmark Menswear Brand
The urban wilderness jacket features a graphene infrared thermal storage lining for easy outdoor wear, which efficiently stores heat, continuously keeps warm, and locks in heat. The functional Teflon fabric is waterproof, oil resistant, and stain resistant, and can still provide you with protection even in unpredictable weather conditions.