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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Modern Unisex -- The Popular Styles of E-Commerce Womenswear

    2024-04-01 5259

    Modern Unisex -- The Popular Styles of E-Commerce Womenswear

    Modern unisex clothing pursues simple, clean, and bright designs. Usually basic colors such as black, white, and gray are used, with occasional addition of dark blue or khaki to avoid overly flashy elements. The loose and minimalist cut is suitable not only for women, but also for male figures. Avoid using gendered elements, such as skirts, and focus on balance and coordination.

  • Leather & Fur -- The Comprehensive Analysis of Women's Runway (Part One)

    2024-03-23 6559

    Leather & Fur -- The Comprehensive Analysis of Women's Runway (Part One)

    At the four major fashion weeks of autumn and winter on 24/25, fur and fur have shown an upward trend. This article analyzes the key colors and items of fur and fur for women's clothing on runway. This season, the proportion of jackets with fur and fur as the key items is still the highest, while fur coats and coats have increased. In addition, the combination of minimalist aesthetics in cutting and innovative materials plays an important role in fashion week, combining classic contours with modern styles to showcase an aesthetic balance that transcends time and space.

  • Elegant Leisure -- The Analysis of DIOR MEN The Luxury Menswear Brand

    2024-03-15 17489

    Elegant Leisure -- The Analysis of DIOR MEN The Luxury Menswear Brand

    The DIOR MEN 2024 summer men's clothing advertising campaign showcases a dreamy and ethereal setting with delicate images, interwoven with bright colors such as blue, green, yellow, orange, and pink, echoing the looks in fashion shows, and delicately balancing the restrained atmosphere and luxurious charm.

  • The Analysis of Bosie Agender The Benchmark E-Commerce Brand
    Data Reports

    2024-03-07 5964

    The Analysis of Bosie Agender The Benchmark E-Commerce Brand

    Bosie Agender 2024 early spring collection takes inspiration from the "Secret Garden" and injects the vitality and romantic atmosphere of spring into the series creation. It uses natural and emotional healing colors, blends poetic design vocabulary, and uses clothing as a carrier to conceive and present a three-dimensional garden that can be carried with you.

  • From Formal to Casual -- The Men's Runway Analysis of AURALEE

    2024-02-28 5617

    From Formal to Casual -- The Men's Runway Analysis of AURALEE

    The AURALEE 24 autumn/winter collection combines practicality and fashion, achieving a smooth transition between daily life and leisure. The series features soft cut alpaca jackets, lightweight city jackets, and spacious quilted down jackets, providing warmth while showcasing exquisite style. The colors range from peaceful deep brown to vibrant turquoise and red, conveying a clever balance between energy and tranquility.

  • Urban Pioneer -- The Comprehensive Analysis of Menswear E-Commerce Brand

    2024-01-26 6447

    Urban Pioneer -- The Comprehensive Analysis of Menswear E-Commerce Brand

    Urban avant-garde men's clothing emphasizes a sense of balance in overall matching, usually using loose and comfortable dressing methods to present smooth and layered lines, adopting slim and geometric cuts, emphasizing the avant-garde sense of lines, showcasing fashion and futurism through sharp lines, and creating unique clothing styles; Pursuing simple and exquisite design, paying attention to detail handling, clothing often focuses on simple lines and classic colors, making the clothing look clean and neat; Show layered outfits by overlaying different styles of items.

  • A/W 23/24 Women's Down Jacket Market Verification

    2024-01-22 5959

    A/W 23/24 Women's Down Jacket Market Verification

    Through market research on the 23/24 autumn/winter women's cotton down jackets, the key styles, colors, silhouettes, and process details of this season's down jacket design can be identified. This article will compare the prediction of the design trend of POP23/24 autumn/winter women's down jackets and verify the trend of cotton down jacket design for this year by combining it with the popular styles in the market.

  • Quiet Luxury Style -- The Comprehensive Analysis of Menswear Designer Brand

    2024-01-18 19913

    Quiet Luxury Style -- The Comprehensive Analysis of Menswear Designer Brand

    The quiet luxury style is a continuation of the Old Money Aesthetics craze sparked by the American drama "Succession". Quiet luxury, as the name suggests, returns to luxury with a low-key attitude and is a new era of minimalism, known as "Quiet luxury". It is not entirely minimalist, nor is it so sexually aloof. It is a style that is not as simple as minimalism, but more refined than a sexually aloof style. The quiet luxury style emphasizes high-quality and practical clothing. In terms of color, neutral colors such as gray, black and white, or rice are the preferred direction, while retaining simple main colors to emphasize the overall harmony; Smooth lines, appropriate cutting, simple and sophisticated design, combined with textured fabrics, create a restrained and sophisticated atmosphere for dressing.

  • The Comprehensive Analysis of Menswear Wholesale Market in Guangzhou from November to December

    2023-12-22 13493

    The Comprehensive Analysis of Menswear Wholesale Market in Guangzhou from November to December

    From November to December, the wholesale market for men's clothing in Guangzhou mainly focuses on winter and spring items, with styles such as sports and leisure, casual fashion, urban outdoor, and retro nostalgia. In terms of color, neutral tones such as blue-green, electronic khaki, etc. are the main choices, while styles should be based on actual wear. The pattern can focus on texture, brushstrokes, distressed and mottled patterns, and scattered text in a slightly trendy direction. Details such as a half open collar, pocket design, and stitching, as well as functional buttons and cold metal accessories, should be the key design elements to pay attention to. This article will elaborate on six aspects: key styles, colors, patterns, details, accessories, and popular market styles.

  • Urban Night -- The Analysis of Louis Vuitton Luxury Menswear Brand

    2023-12-19 64913

    Urban Night -- The Analysis of Louis Vuitton Luxury Menswear Brand

    The Louis Vuitton 2024 early spring men's collection draws design inspiration from the Northern Lights and bonfire culture. Illuminate ready to wear items such as shirts and jackets with gradient colors; Grain printed canvas and midnight blue flame pattern run through the classic handbag artwork, echoing the theme of a campfire; Camouflage patterns are presented in abstract forms of concreteness and haziness on clothing, playing with the possibility of diverse shapes.

  • Clean Fit -- The Comprehensive Analysis of Korean Menswear Designer Brands

    2023-12-15 12908

    Clean Fit -- The Comprehensive Analysis of Korean Menswear Designer Brands

    Clean Fit emphasizes simplicity, delicacy, and comfort, emphasizing the simplicity of overall lines and cuts, avoiding excessive decoration and intricate details. The Clean Fit style often features simple contours and straight lines, creating a clean and modern feel. The color leans towards neutral tones and classic monochromatic tones, such as black and white, gray, blue, etc., reducing the complexity and contrast of colors, making the overall appearance more clean and sharp. The selection of materials is also an important feature of the Clean Fit style. Common materials include cotton, wool, linen, etc. The textured fabric ensures comfortable wearing.

  • Retro Fashion -- The Comprehensive Analysis of Men's Runway

    2023-12-04 60029

    Retro Fashion -- The Comprehensive Analysis of Men's Runway

    The popularity of retro fashion continues to rise, and the 2024 Spring/Summer runway includes styles such as retro street trend, new American leisure, informal colleges, sports clubs, and New Vintage. The retro street trend integrates American street culture such as skateboarding, street dance, graffiti, and rap, and is loved by trendsetters with a diverse yet unconventional attitude; New American leisure is inspired by 90's American culture and lifestyle, emphasizing a relaxed, comfortable, and comfortable dressing experience; Compared to Ivy Style, informal colleges are more gentlemanly and rebellious, with a more lively use of colors; Sports clubs are inspired by American sports and have developed a series of trendy items, with baseball jackets and rugby shirts as their core items; New Vintage combines nostalgic elements with modern design, with a focus on fading treatment through water washing and acid washing, as well as aging through wear and tear, showcasing a unique personality and fashion attitude.

  • S/S 2024 Key Colors -- The Comprehensive Analysis of Women's Runway (Colorless)

    2023-11-29 61753

    S/S 2024 Key Colors -- The Comprehensive Analysis of Women's Runway (Colorless)

    According to the comparison table of the proportion of color schemes between spring/summer 2023 and spring/summer 2024, it can be seen that there is a partial increase in black, white, blue, and blue-green schemes, a significant decrease in orange red schemes, and a slight decrease in other color schemes to varying degrees. At the same time, this article selected the colorless color scheme in the spring and summer of 2024 for the study of color system tracking data in the past three years. Black and white showed an upward trend in spring and summer, while gray data decreased. This article focuses on the analysis of black, gray, and white color schemes in the color synthesis of runway.

  • S/S 2024 Comprehensive Color Analysis of Women's Runway (1)

    2023-11-16 33985

    S/S 2024 Comprehensive Color Analysis of Women's Runway (1)

    According to the comparison table of the proportion of color systems between spring/summer 2023 and spring/summer 2024, it can be seen that black, white, blue, and blue-green systems have some growth, while orange red systems have a significant decrease, and other color systems have varying degrees of slight decline. At the same time, this article selected the four color schemes with the highest proportion of colors in the spring and summer of 2024 for color tracking data research in the past three years, and found that the growth of outdoor sports color schemes was more significant. This article focuses on analyzing the color synthesis of the T-channel around blue, red, purple, and blue-green colors.

  • Bright Color Puff -- The Analysis of DONGDONGZHOU The Down Jacket Designer Brand

    2023-11-08 5713

    Bright Color Puff -- The Analysis of DONGDONGZHOU The Down Jacket Designer Brand

    DONGDONGZHOU is a down jacket designer brand established in Hangzhou, China in 2021. The brand adheres to the concept of restraining the classic silhouette of clothing and redesigning it in a modern style. The style is mainly simple and high-end deconstructed down, striving to not excessively highlight individual design points, hoping to provide more possibilities for daily wearing and matching with overall proportion and pleasant colors. In the autumn and winter of 23/24, the main feature is a 95 goose down, gallbladder free, puffy down jacket with rich details, including practical detachable sleeves, a highly protective collar hat, interesting color contrast stitching, and reversible wearability. With moderate popular bright colors and rich details, it creates a strong affinity and gender inclusive down style, and enhances compatibility with a loose silhouette.

  • Overcoat -- The TOP Ranking of Womenswear

    2023-11-07 65739

    Overcoat -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's coat data downloaded by users in October, the coat market in the past month has shown a focus on simple European and elegant styles, followed by elegant and less elegant styles, and a small fragrance. Some items have also been included in the list. The earth color and off white colors that are actually worn in the autumn and winter seasons have high attention, followed by woolen fabric as the core material.

  • The Analysis of Jorya The Benchmark Womenswear Brand

    2023-11-01 29458

    The Analysis of Jorya The Benchmark Womenswear Brand

    JORYA 23AW takes GENTLE WOMAN as the theme and draws inspiration from the classic romantic comedy "Anne Hall". It blends the popular silhouettes of the 1980s between fashion and art, fashion and old money, breaking the inspiration lines and overturning the awakening of traditional and personalized consciousness. The overall style of this season leans towards a less formal and academic style, with the Maillard color scheme and red color scheme being the key colors, while knitwear, woolen jacket, and dress are the key items of this season. The following content will be analyzed.

  • French Elegance -- The Analysis of Maje The Luxury Womenswear Brand

    2023-10-31 43223

    French Elegance -- The Analysis of Maje The Luxury Womenswear Brand

    The Maje brand was founded by Ms. Judith Milgrom, the founder and design director, in 1995. She is committed to creating personalized and pleasing daily clothing for free, independent, and fashionable women. Judith Milgrom was born in the passionate coastal town of Morocco and grew up in the romantic capital of Paris. Maje's design style also adds vivid colors and religious atmosphere to the romantic and soft beauty, making it a very popular French luxury brand in recent years. Maje's sweater design is mainly in a mature and elegant style, presenting a youthful and energetic design through delicate stitching, stripe application, and other elements. The full-length jacquard enriches the overall visual effect and adds highlights to the overall design.

  • Retro Sports -- The Analysis of UMAMIISM The Fashion Designer Brand

    2023-10-30 35758

    Retro Sports -- The Analysis of UMAMIISM The Fashion Designer Brand

    The 23/24 Autumn/Winter collection, the brand is committed to imaginative creative fusion of outdoor sports in appropriate and classic attire. The brand is fascinated by the romantic colors in the 1990s movies, advocating for the beauty image. The Times reporter and archaeologist met on a tennis court, presenting a confident and relaxed lifestyle.

  • The Comprehensive Analysis of Guangzhou Wholesale Men's Market

    2023-10-25 6379

    The Comprehensive Analysis of Guangzhou Wholesale Men's Market

    The new products launched in the Guangzhou men's clothing wholesale market from September to October mainly focus on winter style cotton jackets, down jackets, and fitted leggings. In the current popular styles, fashion functional style and urban sports style are two important elements, with the main popular colors being mahogany brown and grape milkshakes. In terms of details, more attention is paid to elements such as three-dimensional lines, fake two pieces, and heterogeneous stitching.

  • The Comprehensive Analysis of Women's Fur Clothing

    2023-09-29 19286

    The Comprehensive Analysis of Women's Fur Clothing

    Elegant luxury fur adds a touch of romance to its minimalist, high-end comfort, and minimalist style. Compared to the more mature and introverted style of simple European ladies, it is more mature than the less romantic ones. Fur in this style pays more attention to the fit with the body in its design, followed by the selection of materials and the design of local details, which not only has practicality but also a sense of fashion. Representative brands in the simple European style, such as FENDI, PRADA, MIUMIU, Acne Studios, etc., have distinct and unique styles, with unique Maillard outfits, burnt colors and distressed, lightweight short velvet, and cotton padded leather jackets being the core design points under this style.

  • Modern Elegance -- The Comprehensive Analysis of Chinese Womenswear Designer Brand

    2023-09-19 16484

    Modern Elegance -- The Comprehensive Analysis of Chinese Womenswear Designer Brand

    Modern elegance pursues a balance between neutrality and feminine traits, showcasing the softness of women while retaining strength and autonomy. It is characterized by simplicity, meticulous attention to detail, the fusion of fashion and tradition, the balance between neutrality and feminine traits, as well as the use of simple colors and color combinations. It typically focuses on elegant colors such as black, white, grey, and beige, and creates an elegant and profound feeling through simple color matching, layering, or contrast.

  • Fashion Exploration -- The Analysis of Louis Vuitton The Menswear Luxury Brand

    2023-09-13 67968

    Fashion Exploration -- The Analysis of Louis Vuitton The Menswear Luxury Brand

    Louis Vuitton's 23/24 Autumn/Winter collection incorporates the ideas of American designer Colm Dillane, focusing on streetwear and utilizing vibrant colors, oil painting prints, and large-scale portraits as lively design elements. It perfectly blends craftsmanship, tailoring, and fashion art expression. With visually striking color designs, these not only reflect Colm Dillane's personal style, but also embody Louis Vuitton's pursuit of childlike wonder and avant-garde fashion concepts.

  • The Analysis of GUCCI The Womenswear Luxury Brand

    2023-09-04 69023

    The Analysis of GUCCI The Womenswear Luxury Brand

    New season GUCCI campaigns feature a vivid attitude towards a thrilling rendezvous, collaborating with supermodel Vittoria Ceretti to elegantly portray a minimalist encounter, embodying modern relaxed vibes, and igniting a fresh start for the early autumn and winter seasons. The striking red announces moments of excitement, while the metallic space silver style transcends the boundaries of time and space. The handbags matched with black and red translucent tops are bright and captivating, creating infinite vitality and creativity. This season's autumn and winter collection focuses on the transformation and richness of delicate vintage patterns on women's sweaters, showcasing the combination of vivid colors and classic retro aesthetics. Pay close attention to this brand analysis chapter.

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