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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Cotton-linen -- The Comprehensive Analysis of Womenswear Benchmark Brand

    2024-03-26 2046

    Cotton-linen -- The Comprehensive Analysis of Womenswear Benchmark Brand

    Cotton and linen artistic style, inspired by the natural cotton and linen texture, combines loose and comfortable silhouette design to create a leisurely, simple and lazy dressing atmosphere. Based on a comprehensive analysis of domestic cotton and leprosy benchmark brands, it can be concluded that cotton and leprosy are not only limited to cotton and leprosy materials, but also widely used chemical fiber materials with characteristics similar to regenerated cellulose fibers and natural fibers.

  • Diesel -- The Analysis of Luxury Womenswear Brand
    Hot

    2024-03-22 4579

    Diesel -- The Analysis of Luxury Womenswear Brand

    Diesel is an Italian denim fashion brand founded by Renzo Rosso in 1978. Its business involves clothing, luggage, home furnishings, and other categories, with passion, personality, and self as brand values. And become one of the largest brands under the Italian fashion group OTB (Only The Brave). The Diesel brand is positioned in the mid to high end market, meeting the personalized needs of young consumers while providing high-quality products.The original meaning of the word Diesel is that diesel was the most eye-catching new energy and petroleum substitute of the 1970s, and it also implies that DIESEL subverted traditional tannins with its gorgeous and complex design, which has undergone complex processes and is unique in the market with rising prices.

  • Dresses -- The TOP Ranking of Womenswear

    2024-03-21 10358

    Dresses -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing dresses downloaded by users in March, the clothing market in the past month has mainly focused on simple commuting styles, with a decrease in new Chinese styles and an upward trend in vacation styles. In terms of details, drawstring straps, pleated twists, and work pockets are the main design elements.

  • The Data Analysis of Tiktok Womenswear E-commerce Sales in February
    Data Reports

    2024-03-15 27086

    The Data Analysis of Tiktok Womenswear E-commerce Sales in February

    According to the sales proportion data of Tiktok women's wear category in February, trousers are the most popular category, accounting for 12.93% of the total sales. Next is the down jacket category, with sales accounting for 8.57%. The sales of dresses and short jackets accounted for 3.77% and 5.16%, respectively. Compared with the data in December 23 and January 24, in February, Tiktok users' demand for down jackets and pants declined, while their interest in buying short coats and dresses increased.

  • Minimalist Lady -- The Comprehensive Analysis of Women's Knitwear Designer Brand
    Hot

    2024-03-15 5009

    Minimalist Lady -- The Comprehensive Analysis of Women's Knitwear Designer Brand

    Minimalist Lady style is mainly focused on fashion, leisure, and minimalist style. Sweaters under this style are also one of the key design directions to focus on. This article will elaborate on three brands with unique charm, namely III VIVIVIVINIKO, SJ SJ, and deepmoss. For details, please refer to the following text.

  • Milan Men's Fashion Week: Recommended Brands (Part Two)

    2024-03-12 5390

    Milan Men's Fashion Week: Recommended Brands (Part Two)

    Although classic luxury brands remain the unshakable economic mainstay of the market, the rising young brands and designers are gradually shaking the value and appeal of the fashion industry. Emerging designers who are emerging are using diverse innovative methods and brand management strategies to derive different narrative content and forms, leveraging the platform of Men's Wear Week to leverage the future.

  • New York Fashion Week -- Recommended Womenswear Brands
    Hot

    2024-02-21 24259

    New York Fashion Week -- Recommended Womenswear Brands

    As the earliest show of the 2024 Fall/Winter Fashion Week, over 70 brands made their appearances. This season's women's fashion show showcased qualities such as exploration, collision, fusion, and the return to essence, with New York's unique innovation providing a more vibrant stage for fashion brands. Each brand focused on five key themes: exploring silhouettes, 90s retro, layered mix-and-match, timeless style, and practical essence. The blending of external social value and inner life became the highlight of New York Fashion Week, while the new frontier of modern and retro collision allowed the innovation of this fashion week to fully blossom.

  • Smart Lady -- The Analysis of Louis Vuitton The Luxury Womenswear Brand
    Hot

    2024-02-06 58866

    Smart Lady -- The Analysis of Louis Vuitton The Luxury Womenswear Brand

    Louis Vuitton was founded by Mr. Louis Vuitton in Paris, France in 1854, under the LVMH Group. Louis Vuitton's product line includes handbags, luggage, fashion accessories, shoes, jewelry and perfume. The brand is renowned for its unique Monogram pattern and LV logo, which have become iconic design elements and have been widely imitated.Louis Vuitton's sweater design focuses on an elegant commuting style, emphasizing the selection of details and materials. Through delicate stitching, local details embellishments, and streamlined silhouette design, it creates a simple and modern fashion item.

  • Printed Fabric -- The TOP Ranking of Womenswear

    2024-02-01 26646

    Printed Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP 100 hot lists for women's printed fabrics based on user download and interaction data from POP Fashion in the past three months. In the top three month hot list, Dries Van Noten is the most popular women's printed fabric brand, followed by Hermes and Alexander McQueen. According to the analysis results of the TOP Hot List, the most popular printed fabric materials are cotton and linen, silk, viscose, and sheer. Cotton and linen are mainly made of cotton and poplin, accounting for about 28% of the total. Real silk fabrics are mainly made of satin and exquisite twill texture, presenting a mature and elegant style. Adhesive materials have an upward trend and are mostly used to create slim fitting and elastic dress contours; The process focuses on the textured printing presented by combining the jacquard base fabric; The European pattern and full floral orientation are highly favored in pattern design.

  • Cultural Fusion -- The Runway Analysis of KENZO

    2024-01-31 41592

    Cultural Fusion -- The Runway Analysis of KENZO

    The exploration of the KENZO 2024 autumn/winter collection revolves around design details and clothing silhouettes rooted in Eastern traditions, incorporating sci-fi style uniform elements: the kimono jacket is adorned with the lines of a warrior cape; The Weave pattern is inspired by the protective jackets of Japanese firefighters during the Meiji period, reminiscent of a retro futuristic style pattern; The pleated dress resembles the draped cloak worn by the female protagonist in a science fiction themed novel. The micro dot pattern takes inspiration from the Edo small pattern elements and uses printing and embroidery techniques to rejuvenate the constellation pattern. At the same time, the design of this series continues Western practicality and military style, presented on flying jackets, workwear sets, and sheared wool jackets, and cleverly incorporates design concepts similar to those from parallel universes.

  • The Pattern Analysis in January, 2024
    Hot

    2024-01-29 54615

    The Pattern Analysis in January, 2024

    Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of Chinese style trends, butterfly mysticism, winter roses, luxury jewelry, tribal animal patterns, as well as popular styles and drawing techniques such as Chinese old money and monochromatic art. As the Spring Festival approaches, the topic of traditional Chinese elements such as dragons continues to rise; The broadcast of flowers drives the trend of retro and old money; The butterfly and rose elements that convey freedom and beauty are highly sought after; Animal patterns and monochromatic art have received attention; Here is a specific analysis of popular patterns.

  • Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear

    2024-01-15 46118

    Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear

    Current situation analysis: In Amazon's women's clothing category in December, the lingerie and pajamas category continued to maintain its top position, accounting for as much as 29%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses only account for 4%. Compared to November, the proportion of each category has not changed significantly.Data inspiration: In Amazon's clothing category, women's clothing accounts for 41.87% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops&T-shirts&shirts and dresses categories.

  • Data Analysis of Tiktok E-commerce Womenswear in December

    2024-01-11 44982

    Data Analysis of Tiktok E-commerce Womenswear in December

    According to the sales proportion data of Tiktok women's wear category in December, trousers are the most popular category, accounting for 22.26% of the total sales. Next is the down jacket category, with sales accounting for 20.82%. However, the sales of woolen jackets and skirts accounted for only 3.64% and 3.71%, respectively. This data shows that in December, Tiktok users' demand for down jackets and skirts increased, while their interest in buying woolen overcoats decreased.

  • The Comprehensive Analysis of Women's Knitwear Luxury Brand
    Hot

    2024-01-09 31675

    The Comprehensive Analysis of Women's Knitwear Luxury Brand

    Sophisticated elegant style is mainly characterized by a refined and elegant simple European style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the unique and charming brands of Sandro and Maje, as detailed in the following text.

  • All-over pattern - December women's fashion floral TOP hot list

    2024-01-08 35497

    All-over pattern - December women's fashion floral TOP hot list

    Chinese Wabi-sabi style is the most popular pattern style in December. Taking inspiration from Eastern aesthetics, it incorporates elements such as plants, flowers, birds, fish, and calligraphy. Plants and flowers remain the mainstream in pattern design, while country plants, elegant flowers, and watercolor flowers are also highly sought after.

  • Dress -- The TOP Ranking of Womenswear

    2024-01-04 74473

    Dress -- The TOP Ranking of Womenswear

    Based on the analysis of the TOP100 women's dress downloads in December, the recent month's dress market has shown a strong focus on elegant commuting style, with a significant increase in the proportion of new Chinese-style. In terms of details, waist pleats, drawstrings on the neckline, and realistic floral prints are the main design elements.

  • The Fabric Analysis of Luxury Women's Shirt

    2023-12-29 29560

    The Fabric Analysis of Luxury Women's Shirt

    Based on monitoring data from the POP-FASHION fabric team over the past three months, the most popular women's fashion luxury brands for early spring and spring/summer 2024 are Jil Sander, 3.1 Phillip Lim, Valentino, and Stella McCartney. Based on the sales data of these brands on online shopping platforms and comprehensive analysis of similar products, the following data can be obtained. In early spring 2024 and spring summer 2024, the material of women's shirt fabrics is mainly pure cotton, with the proportion of viscose blended fabrics showing an upward trend, accounting for about 33%; The fabric style and texture are highest in high-density plain poplin, accounting for about 44%, interpreting a casual style with exquisite fabric texture. This report will select Jil Sander, 3.1 Phillip Lim, and Stella McCartney brands with the highest attention to provide a detailed interpretation of their key fabrics in the shirt category for this quarter.

  • The Popular Pattern Analysis in December 2023
    Hot

    2023-12-29 35726

    The Popular Pattern Analysis in December 2023

    In response to the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of dragon year restrictions, sailing vacations, butterfly dance lightness, capybara, plant art riddles and other pattern content, as well as drawing techniques such as surreal tours and oil painting art. As the Chinese New Year approaches, the Chinese zodiac sign of the dragon represents the endless essence of Chinese culture. Various sectors of society are creating dragon totems, which have gained a high level of discussion this month; The showcase of Hermès flagship store in Ginza, featuring hand-painted floral patterns, pays tribute to the magical beauty and vitality of plants, which has attracted attention from all walks of life this month; Here is a specific analysis of popular patterns.

  • Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    2023-12-27 9377

    Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.

  • Trench Coat -- The TOP Ranking of Womenswear

    2023-12-14 17556

    Trench Coat -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP hot list of women's windbreaker fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular women's dress brand is Burberry, accounting for 18%, followed by Jil Sander and The Row, accounting for 16% and 10% respectively. According to the analysis of the TOP Hot List, the most popular style of women's windbreaker fabric this season is the classic smooth cotton textile, accounting for up to 37% of the market share. Next is delicate woolen fabric, accounting for 16%. Other styles of fabrics account for about 10% of the market. The multi-component blended fabric represented by regenerated cellulose is a fabric with corresponding investment value this season. It is worth noting that the application range of rainproof function in windbreaker fabrics has expanded.

  • Data Analysis of Tiktok E-Commerce Womenswear in November

    2023-12-07 26317

    Data Analysis of Tiktok E-Commerce Womenswear in November

    According to the proportion of sales of Tiktok women's wear category in November, trousers are the category with the highest sales, accounting for 20.73%. Following closely behind is the down jacket category, accounting for 13.72%. Woolen jackets and short jackets account for 7.38% and 3.94% respectively. This data reflects that in November, Tiktok users had a strong demand for pants, down coats and overcoats, while short coats and suits also maintained a high degree of attention.

  • The Street Style Analysis of Women's Knitwear
    Hot

    2023-11-30 13743

    The Street Style Analysis of Women's Knitwear

    Besides the 2024 Spring/Summer Fashion Week, fashion week street photography has also brought us a variety of fashion styles to showcase. From a stylistic perspective, the key focus of recent sweater styles is the quiet luxury style, which is simple and elegant, with extraordinary taste. On the contrary, retro spicy girls are more youthful and diverse, and are loved by young people. From a single product perspective, shoulder tops and casual pullovers have become eye-catching choices, with a unified color combination that makes the clothing's lines and contours more prominent. In addition, the frequent appearance of colorful stripe patterns is worth paying close attention to.

  • S/S 2024 Key Colors -- The Comprehensive Analysis of Women's Runway (Colorless)

    2023-11-29 61493

    S/S 2024 Key Colors -- The Comprehensive Analysis of Women's Runway (Colorless)

    According to the comparison table of the proportion of color schemes between spring/summer 2023 and spring/summer 2024, it can be seen that there is a partial increase in black, white, blue, and blue-green schemes, a significant decrease in orange red schemes, and a slight decrease in other color schemes to varying degrees. At the same time, this article selected the colorless color scheme in the spring and summer of 2024 for the study of color system tracking data in the past three years. Black and white showed an upward trend in spring and summer, while gray data decreased. This article focuses on the analysis of black, gray, and white color schemes in the color synthesis of runway.

  • Dress Fabric -- The TOP Ranking of Womenswear

    2023-11-29 30496

    Dress Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, accounting for 15%, followed by Zimmermann and Louis Vuitton, accounting for 13% and 12% respectively. According to the TOP Hot List analysis, the most popular fabric style for women's dresses this season is luxurious woolen, accounting for 23%. Secondly, the classic fabric texture of cotton in dresses accounts for 21%, while elegant floral and casual knitted fabrics account for the least, with only 9% and 9% respectively. Attention can be paid to the application of three-dimensional floral elements in dresses, and wool and wool are the main fabrics of this season with corresponding investment value.

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Smart Casual Fashion Clothing Trend Analysis | POP Fashion

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