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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Inheriting the Future -- The Analysis of Louis Vuitton The Luxury Menswear Brand

    2024-03-08 30402

    Inheriting the Future -- The Analysis of Louis Vuitton The Luxury Menswear Brand

    With eye-catching color tones, it leads a new trend. The Louis Vuitton 2024 Spring/Summer Men's Collection inherits the brand's classic charm, showcasing the artistic ingenuity of the creative director of men's clothing, Pharrell Williams, and showcasing a gentlemanly style.

  • The Lyst Index -- Fashion's Hottest Brands and Products Q4 2023

    2024-02-23 7866

    The Lyst Index -- Fashion's Hottest Brands and Products Q4 2023

    The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

  • The Comprehensive Analysis of Women's Luxury Leather & Fur Brands
    Hot

    2024-02-21 5262

    The Comprehensive Analysis of Women's Luxury Leather & Fur Brands

    Luxury leather combines the simplicity and high-end comfort of luxury fur with a sense of urban leisure design, mostly featuring a simple and elegant style, as well as the recently popular MIUMIU. Fur in this style pays more attention to the fit with the body in the design of the pattern, followed by the selection of materials and the design of local details, which not only has practicality but also a sense of fashion.

  • Smart Lady -- The Analysis of Louis Vuitton The Luxury Womenswear Brand
    Hot

    2024-02-06 58866

    Smart Lady -- The Analysis of Louis Vuitton The Luxury Womenswear Brand

    Louis Vuitton was founded by Mr. Louis Vuitton in Paris, France in 1854, under the LVMH Group. Louis Vuitton's product line includes handbags, luggage, fashion accessories, shoes, jewelry and perfume. The brand is renowned for its unique Monogram pattern and LV logo, which have become iconic design elements and have been widely imitated.Louis Vuitton's sweater design focuses on an elegant commuting style, emphasizing the selection of details and materials. Through delicate stitching, local details embellishments, and streamlined silhouette design, it creates a simple and modern fashion item.

  • Pants Fabric -- The TOP Ranking of Womenswear

    2024-01-31 15462

    Pants Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP hot list of women's pants fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Loro Piana is the most popular women's pants brand, followed by Hermes and Louis Vuitton. According to the analysis results of the TOP Hot List, knitted pants are showing an upward trend, accounting for up to 30%. Wool is still the mainstream component in the material, and combined with multi-component blending, it presents a delicate and soft quality; The cotton textile material is mainly twill, combined with workwear design to create fashionable and casual pants; New material ratios such as viscose, acetic acid, copper ammonia, and other regenerated cellulose fibers are used to create silky and smooth hanging pants, reflecting the material upgrade in the environmentally friendly consumer market; In addition, linen and synthetic fiber materials are showing an upward trend in this hot list with their casual and trendy designs.

  • Western Exploration -- Louis Vuitton Men's Runway Analysis

    2024-01-26 27508

    Western Exploration -- Louis Vuitton Men's Runway Analysis

    The Louis Vuitton Fall/Winter 24/25 Men's Collection show was held at Jardin d'Acclimatation Park in Paris. As the creative director's third collection, Pharrell Williams focused on American Western culture for the first time in this season. In order to avoid cultural appropriation, Pharrell Williams collaborated with artists from the Dakota and Lakota tribes, involving them in accessory design. The background music also came from Native Americans. The clothing designs incorporated Western cowboy elements, such as cowboy boots, cowboy hats, and decorations inspired by Western culture's plants and wilderness scenes, giving the overall style a strong Western flavor.

  • Dragon Year Limited -- The Comprehensive Analysis of Luxury Brand

    2024-01-25 25652

    Dragon Year Limited -- The Comprehensive Analysis of Luxury Brand

    To welcome the Chinese New Year, fashion and luxury brands have launched special collections for the Year of the Dragon, inspired by the auspicious dragon in the twelve zodiac signs, depicting the image of the Eastern dragon through ink and wash strokes, and searching for the image of the dragon in traditional culture and intangible cultural heritage craftsmanship, creating a series of items with full details and texture. The patterns are mainly presented through printing and embroidery, and the use of fun IP makes the overall experience full of fun.

  • Cardigan -- The TOP Ranking of Men's Knitwear
    Data Reports

    2024-01-18 6886

    Cardigan -- The TOP Ranking of Men's Knitwear

    According to the TOP10 (1-5, 6-10 from left to right) list, the men's sweater and cardigan market in January focused on the brand selection column, with the main brands being Louis Vuitton and GUCCI, and other brands receiving average attention. From the top 10, it can be seen that there is a higher demand for business and fashion casual styles in men's sweater cardigan styles, as well as a higher attention to detail stitching, local patterns, and craftsmanship details.

  • The Comprehensive Analysis of Luxury Denim Brand

    2024-01-16 32578

    The Comprehensive Analysis of Luxury Denim Brand

    Luxury brand denim focuses on fashion and leisure, high-end comfort, high-quality denim, simplicity and tonality as its main style tone, adding some brand logos or characteristics. Compared to the basic denim style, it is more minimalist and versatile, while compared to the basic denim style, it is also introverted, classic, and has design ingenuity. Under this style, denim pays more attention to the fit and comfort of the body in the design of the silhouette, followed by the selection of material quality and the design of local details, which not only has practicality but also a sense of fashion.

  • 2023 Annual TOP Tanking of Menswear
    Data Reports

    2024-01-15 27752

    2023 Annual TOP Tanking of Menswear

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 men's clothing brand hot search list for the year, in order to better understand industry trends and new season development.

  • Shirt Fabric -- The TOP Ranking of Menswear

    2024-01-15 21425

    Shirt Fabric -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on user download and interaction data from POP Fashion in the past three months. In the TOP Hot List of the past three months, LouisVuitton is the most popular men's shirt brand, followed by BOSS and ZEGNA. According to the analysis results of the TOP Hot List, cotton textiles mainly blended with multi-component fabrics such as wool and viscose are the main fabrics for developing men's shirts, accounting for up to 39%. Fabric with rich styles decorated with patterns is popular in men's shirts, especially printed and dyed striped plaid fabrics, which account for 20% and 19% respectively. The proportion of elegant jacquard, sports synthetic fiber, and silk glossy fabrics has decreased compared to the previous hot list.

  • Sweatshirt -- The TOP Ranking of Menswear & Womenswear

    2024-01-03 63757

    Sweatshirt -- The TOP Ranking of Menswear & Womenswear

    This report is based on the comprehensive analysis of the top 100 hot list of children's sun protection clothing fabrics derived from POP-Fashion's user download and interaction data over the past two months. In the top hot list of the past two months, Balenciaga is the most popular sweatshirt brand, followed by GUCCI and Louis Vuitton. According to the analysis results of the top hot list, delicate plain weave and colored yarn fabric with floral patterns are the most popular, accounting for more than half. The fabric style with fashionable craftsmanship processing shows a significant upward trend, accounting for 19%. The floral patterns woven with colored yarn are worth paying attention to, and new and light air layer fabrics are the trending fabric styles of this season with corresponding investment value.

  • Urban Night -- The Analysis of Louis Vuitton Luxury Menswear Brand

    2023-12-19 61757

    Urban Night -- The Analysis of Louis Vuitton Luxury Menswear Brand

    The Louis Vuitton 2024 early spring men's collection draws design inspiration from the Northern Lights and bonfire culture. Illuminate ready to wear items such as shirts and jackets with gradient colors; Grain printed canvas and midnight blue flame pattern run through the classic handbag artwork, echoing the theme of a campfire; Camouflage patterns are presented in abstract forms of concreteness and haziness on clothing, playing with the possibility of diverse shapes.

  • 2023 Annual Fashion Report of Denim
    Data Reports

    2023-12-15 14354

    2023 Annual Fashion Report of Denim

    Based on user browsing and search interaction data for the year 2023, a comprehensive ranking is selected based on the POP backend browsing index, download index, and social media popularity of brands in 2023, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for denim in 2023, in order to better understand industry trends and new season development.

  • Jacket Fabric -- The TOP Ranking of Menswear

    2023-11-30 20821

    Jacket Fabric -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of the TOP 100 hot list of men's jacket fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular men's jacket brand is Louis Vuitton, with a high proportion of 23%, followed by GUCCI with a proportion of 14%. According to the analysis of the TOP hot list, the most popular fabric style for men's jackets this season is fashionable synthetic fiber, accounting for about one-third. Next are casual cotton textiles and stiff woolen fabrics, with fabrics accounting for 19% and 18% respectively. Chemical fibers with protective functions and warm and stylish woolen fabrics are the trend fabrics of this season with corresponding investment value.

  • Dress Fabric -- The TOP Ranking of Womenswear

    2023-11-29 30496

    Dress Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, accounting for 15%, followed by Zimmermann and Louis Vuitton, accounting for 13% and 12% respectively. According to the TOP Hot List analysis, the most popular fabric style for women's dresses this season is luxurious woolen, accounting for 23%. Secondly, the classic fabric texture of cotton in dresses accounts for 21%, while elegant floral and casual knitted fabrics account for the least, with only 9% and 9% respectively. Attention can be paid to the application of three-dimensional floral elements in dresses, and wool and wool are the main fabrics of this season with corresponding investment value.

  • The Lyst Index Fashion’s Hottest Brands and Products Q3 2023

    2023-11-10 38361

    The Lyst Index Fashion’s Hottest Brands and Products Q3 2023

    The fashion e-commerce platform Lyst has released a list of the world's hottest brands for the third quarter of 2023. The results showed that Miu Miu jumped to the top of the list for the first time. On the occasion of Miu Miu's 30th anniversary, due to strong global demand for its flagship items such as ballet flats and Arcadie bags, this "playful young" line brand, created by Miuccia Prada, the third generation successor of the Prada family, has surpassed the popularity of the main brand Prada. Miu Miu's overall search volume increased by 16% this quarter, with the brand's autumn and winter series having over 223 million views on TikTok. At the same time, the brand's cashmere cardigan also became the second most popular product this quarter, with a 44% increase in search volume. Lyst wrote on the list, 'It's Miu Miu's Moment'.

  • Shirting -- The TOP Ranking of Menswear

    2023-09-22 19696

    Shirting -- The TOP Ranking of Menswear

    This report is based on a comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most closely watched brand is Louis Vuitton, accounting for 19%, followed by GBOSS, accounting for 14%. According to the TOP hot list analysis, the most popular category of men's shirt fabric style is smooth cotton spinning, accounting for about one-third of the total, followed by style printed fabrics accounting for 23%, and technology chemical fiber fabrics accounting for at least 5%. The pattern design of fabrics in this season's shirt hot list has received much attention, so while paying attention to classic smooth cotton and wool worsted fabrics, texture jacquard and style printing have become the trend fabrics of this season.

  • Fashion Exploration -- The Analysis of Louis Vuitton The Menswear Luxury Brand

    2023-09-13 67555

    Fashion Exploration -- The Analysis of Louis Vuitton The Menswear Luxury Brand

    Louis Vuitton's 23/24 Autumn/Winter collection incorporates the ideas of American designer Colm Dillane, focusing on streetwear and utilizing vibrant colors, oil painting prints, and large-scale portraits as lively design elements. It perfectly blends craftsmanship, tailoring, and fashion art expression. With visually striking color designs, these not only reflect Colm Dillane's personal style, but also embody Louis Vuitton's pursuit of childlike wonder and avant-garde fashion concepts.

  • Women's Dress -- The Fabric Analysis of Luxury Brand

    2023-09-12 39731

    Women's Dress -- The Fabric Analysis of Luxury Brand

    Based on the monitoring data of the POP-FASHION accessories team in the past three months, Christian Dior, Louis Vuitton, Valentino, and Max Mara are the most popular luxury women's clothing brands for 23/24 autumn and winter and early autumn 2023 dresses. The following data is derived from the sales data of these brands' online shopping platforms, which is a comprehensive analysis of similar products. Wool and silk are the main materials for women's dresses in 23/24 autumn and winter and early autumn 2023. The proportion of wool-silk blended fabrics is trending upward, accounting for about 24%. The fabric styles are mainly plain twill and twill variations, accounting for about 20%, presenting an elegant and luxurious style. This report will provide a detailed interpretation of the key fabrics for the dress category of Christian Dior, Louis Vuitton, and Valentino, which have the highest level of attention.

  • Paris Men's Fashion Week: Recommended Brands (Part One)

    2023-07-07 70824

    Paris Men's Fashion Week: Recommended Brands (Part One)

    During the week from June 20th to June 25th, there were a total of 42 fashion shows and 38 exhibitions. Paris Men's Fashion Week brought together diverse creative expressions ranging from minimalistic to avant-garde, traditional to contemporary. Designers exchanged their perspectives, experiences, and attitudes towards life, initiating a conversation about travel and conveying a romantic yet practical expression in their designs. Pharrell Williams set a high standard for this fashion week by hosting Louis Vuitton's first-ever three-hour fashion show with unparalleled scale and grandeur. Hermes juxtaposed a solid architectural structure with the lightweight texture of their collection, while KENZO connected clothing with architectural aesthetics and the relationship between individuals and the times, thus reshaping the brand's new image. By deconstructing traditional concepts and blurring gender boundaries, designers combined classic elements from the brand's history with the current popular context to create a fresh aesthetic in their clothing.

  • Color Schemes -- The Comprehensive Runway Analysis of Spring 2024 Women's Runway

    2023-07-05 78028

    Color Schemes -- The Comprehensive Runway Analysis of Spring 2024 Women's Runway

    This article focuses on listing the top ten key brands for the early spring 2024 runway: Chanel, GUCCI, Christian Dior, Louis Vuitton, Burberry, Stella McCartney, MSGM, Tory Burch, Diesel, and Blumarine. From these brands, it will vertically analyze the color characteristics and application, providing comprehensive guidance for color development.

  • The Menswear Runway Analysis of Louis Vuitton

    2023-07-03 73412

    The Menswear Runway Analysis of Louis Vuitton

    Love and light are key elements throughout the entire Louis Vuitton Spring/Summer 2024 Collection, with the sun as the focal point of the design. The sun is seen as an important source that nurtures all things, inspiring, healing, and uniting people from different cultural backgrounds and beliefs. The men's fashion show took place on the oldest bridge in Paris. Pharrell Williams continues the legacy of former design legend Virgil Abloh, infusing his own understanding of fashion trends into all products: the collision of American street style and French luxury craftsmanship, new graphic and text designs, the fusion of the classic Damier checkerboard pattern with an 8-bit pixel style to create a new camouflage, all embodying Louis Vuitton's mission to spread and pay tribute to the rich culture created by humanity.

  • Shirt Fabric -- The TOP Ranking List of Menswear

    2023-06-30 34603

    Shirt Fabric -- The TOP Ranking List of Menswear

    This report is a comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on the user download and interaction data from POP-Fashion in the past three months. In the TOP hot list of the past three months, the most popular brands are LOUIS VUITTON and GUCCI, both accounting for 16% of the total. Following them are Hermes and Emporio Armani, accounting for 10%. According to the analysis of the TOP hot list, basic men's shirts made of high-density cotton poplin are highly popular, with various forms of printing techniques such as flocking and twisted dyeing. Cotton-linen fabric and color-woven stripe fabric are also popular materials this season, accounting for 16% and 12% respectively.

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