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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Lyst Index -- Fashion's Hottest Brands and Products Q4 2023

    2024-02-23 7866

    The Lyst Index -- Fashion's Hottest Brands and Products Q4 2023

    The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

  • Avant-garde Fashion -- The Comprehensive Pattern Analysis of Men's Runway (Part One)
    Hot

    2024-02-21 19726

    Avant-garde Fashion -- The Comprehensive Pattern Analysis of Men's Runway (Part One)

    This report mainly extracts and analyzes the casual and trendy style patterns of men's fashion shows in the autumn and winter of 2024/25. This pattern is divided into six directions: artistic construction, racing sports, academic trends, visual error filters, simulated wardrobes, and text transformation. In terms of artistic techniques, it mainly focuses on surrealism, Europa, graffiti, etc; In terms of pattern elements, text and badges still dominate, incorporating a few line elements as a rhythmic expression; In terms of color matching, except for artistic paintings and sports patterns that require high saturation color matching to enhance visual tension, all others use monochromatic or low saturation color matching to convey the autumn and winter atmosphere, paying more attention to the expression of practicality. The following sections will analyze in detail.

  • Leather and Fur -- The TOP Ranking of Menswear
    Data Reports

    2024-02-05 6566

    Leather and Fur -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's clothing fur data downloaded by users in POP, the business minimalist style accounted for 32%, followed by the sports and leisure style. Jackets were the main item, while leather jackets accounted for the largest proportion. The craftsmanship mainly focused on color rubbing, aging, and splicing, with micro pockets being a popular local detail design for this season.

  • The Pattern Analysis in January, 2024
    Hot

    2024-01-29 53305

    The Pattern Analysis in January, 2024

    Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of Chinese style trends, butterfly mysticism, winter roses, luxury jewelry, tribal animal patterns, as well as popular styles and drawing techniques such as Chinese old money and monochromatic art. As the Spring Festival approaches, the topic of traditional Chinese elements such as dragons continues to rise; The broadcast of flowers drives the trend of retro and old money; The butterfly and rose elements that convey freedom and beauty are highly sought after; Animal patterns and monochromatic art have received attention; Here is a specific analysis of popular patterns.

  • Leather & Fur -- The Data Analysis of Womenswear E-Commerce
    Data Reports

    2024-01-03 5292

    Leather & Fur -- The Data Analysis of Womenswear E-Commerce

    Market analysis of women's clothing and fur market:-The data shows that the sales volume of women's fur in December 2023 was at a high level in nearly a year. The analysis shows that the demand for fur in the market is influenced by the season, with higher demand in autumn and winter. Judging from market demand trends, the sales index of women's clothing and fur products is expected to significantly increase in October, November, and December. Analysis of the proportion of transaction prices for women's clothing and fur: -The data shows that products priced between 1000 and 3000 yuan account for the largest proportion, reaching 34.2%. The price range of 5000 yuan ranks second, accounting for 27.9%. This indicates that there is a significant market demand for mid to high priced products in women's clothing and fur. Development suggestions: -Development: Based on market demand trends, the fur category is in its peak season in December, and some popular categories can be added to quickly increase sales. Please refer to the analysis below for details.

  • Leather & Fur -- The TOP Ranking of Womenswear
    Data Reports

    2023-12-20 5312

    Leather & Fur -- The TOP Ranking of Womenswear

    Extract the top 10 downloaded styles (1-5, 6-10 from left to right) from the database of women's clothing, leather, and fur products from POP11-December. The overall style is mainly composed of cashmere and leather, and with seasonal changes, spring and summer single leather jackets are the key development items, which have recently received high attention. Sports patchwork down jackets not only provide warmth but also enhance quality, making them a popular item among young consumers.

  • Leather & Fur -- The TOP Ranking of Menswear
    Data Reports

    2023-11-15 6326

    Leather & Fur -- The TOP Ranking of Menswear

    The top 10 styles in terms of download volume (1-5 from left to right, 6-10 from left to right) were extracted from the POP10-11 men's leather and fur single item database. The overall style is mainly composed of granular velvet and fur, and the single item is a practical light sports jacket, which has received high attention recently. The old money style men's clothing brand represented by Loro Piana has also received attention.

  • The Lyst Index Fashion’s Hottest Brands and Products Q3 2023

    2023-11-10 38216

    The Lyst Index Fashion’s Hottest Brands and Products Q3 2023

    The fashion e-commerce platform Lyst has released a list of the world's hottest brands for the third quarter of 2023. The results showed that Miu Miu jumped to the top of the list for the first time. On the occasion of Miu Miu's 30th anniversary, due to strong global demand for its flagship items such as ballet flats and Arcadie bags, this "playful young" line brand, created by Miuccia Prada, the third generation successor of the Prada family, has surpassed the popularity of the main brand Prada. Miu Miu's overall search volume increased by 16% this quarter, with the brand's autumn and winter series having over 223 million views on TikTok. At the same time, the brand's cashmere cardigan also became the second most popular product this quarter, with a 44% increase in search volume. Lyst wrote on the list, 'It's Miu Miu's Moment'.

  • Leather and Fur -- The TOP Ranking of Womenswear
    Data Reports

    2023-10-26 10777

    Leather and Fur -- The TOP Ranking of Womenswear

    The top 10 styles in terms of download volume (1-5, 6-10 from left to right) were extracted from the POP women's fur and fur product database in October. The overall style is mainly made of cashmere, and the single item is a practical jacket. New Vintage fur has recently received high attention. The luster of lightweight short plush fur adds to the sense of quality, and younger minks are also receiving attention.

  • The Comprehensive Analysis of Haining Leather & Fur Wholesale Market in September & October

    2023-10-08 4759

    The Comprehensive Analysis of Haining Leather & Fur Wholesale Market in September & October

    As the autumn and winter season approaches, the Haining leather market is holding a hot new ordering meeting. The overall stores are mainly focused on thick plush outerwear items, such as down jackets, overcoats, plush jackets, and mink. The next focus is on autumn single items, such as leather jackets, vests, and windbreakers. The market caters to a group of domestic fur industry markets, with some styles suitable for e-commerce minimalist Korean and new Chinese styles, as well as fashionable mix-and-match styles suitable for the northern market. The popular single items are characterized by practical silhouettes, patchwork designs, and color matching, and compared to the domestic Xinji leather market, they have a higher degree of integration with consumers and faster fashion response.

  • Down Jacket -- The TOP Ranking of Womenswear

    2023-09-20 46554

    Down Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's cotton and down downloads by POP8-September user volume, the proportion of simple European and elegant style is relatively high, accounting for about 40%, followed by fashionable casual, sporty casual, and other styles. In terms of silhouette, loose-fitting styles are predominant, and lightweight down jackets, shiny down jackets, straight-fill down jackets, short bread jackets, reversible designs, and others have received more attention. In terms of craftsmanship details, heterogeneous splicing, irregular pattern stitching, and detachable designs are of particular interest. As for fabrics, special textured fabrics such as corduroy, knit fabrics, flannel, leather, and others have been given special attention.

  • Leather & Fur -- The Comprehensive Runway Analysis of Menswear

    2023-07-12 25383

    Leather & Fur -- The Comprehensive Runway Analysis of Menswear

    On recent four major fashion weeks, major brands have brought together diverse creativity in business, minimalism, avant-garde, traditional, and contemporary styles. Designers exchanged their perspectives, experiences, and life attitudes. Among them, men's leather and fur garments have showcased multidimensional, diversified, and multi-perspective design styles, with a sense of sophistication permeating the runway. Practical classics and highly commercial luxury business styles still dominate the trend, accompanied by new design details that continuously blur the boundaries between refined styles and casual fashion, creating a new masculine aesthetic in dressing.

  • Leather & Fur -- The TOP Ranking List of Menswear
    Data Reports

    2023-07-04 10600

    Leather & Fur -- The TOP Ranking List of Menswear

    Extract the top 10 styles based on download count from the POP Men's Leather and Fur items for June. The overall styles are mainly business casual jackets, with an emphasis on single leather and fur jackets. The details involve laser micro-perforation designs with graphic elements. It is important to highlight practical jackets, while pocket details remain the most focused detail in business casual attire.

  • November -- The Monthly Hot Pattern Analysis

    2022-12-01 96692

    November -- The Monthly Hot Pattern Analysis

    POP Fashion offers you a cross-industry analysis based on the inspirations from the World Cup, ditsy florals, calla lilies, chinoiserie embroideries, color gradients, Memphis geometry and the painting skill of Van Gogh.

  • The Mud Show -- The Runway Analysis of Balenciaga

    2022-10-14 99597

    The Mud Show -- The Runway Analysis of Balenciaga

    For S/S 2023, Balenciaga launched 'The Mud Show' with a lost wallet as invitation. Opening with Kanye wearing a full security rig, models (including Bella Hadid) followed with full force and a desire to power on, splashing through the thick mud and water with determination. Elsewhere, babies were strapped to chests in Balenciaga harnesses, tops were glittery and others were made in latex displaying a 404 Error code. Demna’s viral bag of Lays chips was turned into a pochette, while teddy bears became handheld accessories and another bag was turned into a wearable in the form of a glove.

  • The Monthly Popular Pattern Analysis

    2022-09-30 90176

    The Monthly Popular Pattern Analysis

    This report offers graphic references for multiple industries. Balloons, Teletubbies, vinyl records, camouflage and thermal imaging will be the emerging trends.

  • Leather & Fur -- The TOP Ranking of Womenswear
    Data Reports

    2022-09-08 70377

    Leather & Fur -- The TOP Ranking of Womenswear

    According to the TOP10 women’s leather and fur in August, shearling and polar fleece jackets are the staples. Patchwork down jacket and light leather coat also share the market. Contrast piping and placket detail enrich the visual effect.

  • Leather & Fur -- The TOP Ranking of Menswear
    Data Reports

    2022-08-06 51495

    Leather & Fur -- The TOP Ranking of Menswear

    According to the TOP100 downloaded men’s leather and fur on POP Fashion in July, Smart Casual(39%) and Business Leisure(47%) are the most popular styles; jacket is the staple in the market; leather shares the biggest part of fabric, followed by shearling; patchwork, appliques and pocket details are also noteworthy.

  • Leather & Fur -- The TOP Ranking of Womenswear
    Data Reports

    2022-07-27 56059

    Leather & Fur -- The TOP Ranking of Womenswear

    According to the TOP100 downloaded women’s fur and leather in July, Simple Sophistication(56%) is the most popular style; athleisure(25%) shows a little decline. Jacket is still the staple, as leather coat decreases clearly in this season. Down jacket and shearling are the categories with a rising trend.

  • The Streetsnap Analysis of Jessica Jung

    2022-07-07 68294

    The Streetsnap Analysis of Jessica Jung

    Jessica Jung is a Korean-American singer, songwriter, actress, author, and businesswoman known for her work as a former member of South Korean girl group Girls' Generation. In early 2014, she established a fashion brand, Blanc & Eclare. Jessica ended her contract with SM Entertainment and signed with Coridel Entertainment in 2016, prior to the release of her debut solo album With Love, J.

  • Leather & Fur -- The TOP Ranking of Menswear
    Data Reports

    2022-05-10 64714

    Leather & Fur -- The TOP Ranking of Menswear

    According to the TOP100 downloaded products in April, Smart Casual(47%) is the most popular style, followed by Business Leisure(42%); jacket is the major item; for categories, leather dominates the market. Patchwork and color gradient are the hot techniques recently. The details on placket and pocket are noteworthy.

  • Denim -- The TOP Ranking of Menswear
    Data Reports

    2022-04-07 66830

    Denim -- The TOP Ranking of Menswear

    According to the TOP100 downloaded men’s denim products in March, Smart Casual has trended upward, as Avant-garde reveals a decrease. Slim fits and loose fits are the main silhouettes. For crafts, patchwork and color blocking increase the visual layers of denim. Prints are presented repeatedly and logo details also share a certain proportion.

  • Denim -- The TOP Ranking of Womenswear
    Data Reports

    2022-03-31 79082

    Denim -- The TOP Ranking of Womenswear

    Based on the TOP100 downloaded women’s denim pieces in March, Smart Casual is still dominating as Chic Girl is trending upward. Looser fits are more popular in March. Patchwork is mainly presented on waistbands and legs to break the monotony.

  • The Comprehensive Analysis of Menswear Runway(Style)

    2021-11-26 69806

    The Comprehensive Analysis of Menswear Runway(Style)

    S/S 2022 runways of Fashion Week in Paris, Milan, New York, and London have been finished. Under the steady situation of epidemic, fashion weeks operated the runway in a mixed pattern: a part of brands returned to the offline fashion show, while others continued the digital show, displaying new products through live streaming and videos. And the end of fashion week will definitely lead topics among journalists, celebrities, and buyers. The eye-catching designs revealed the unique mindset of each fashion house, which inspired the trend of next season.

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