Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
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Style
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2024-03-26 1878
Cotton-linen -- The Comprehensive Analysis of Womenswear Benchmark Brand
Cotton and linen artistic style, inspired by the natural cotton and linen texture, combines loose and comfortable silhouette design to create a leisurely, simple and lazy dressing atmosphere. Based on a comprehensive analysis of domestic cotton and leprosy benchmark brands, it can be concluded that cotton and leprosy are not only limited to cotton and leprosy materials, but also widely used chemical fiber materials with characteristics similar to regenerated cellulose fibers and natural fibers.
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2024-03-26 2155
Positioning Pattern -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from February to March, the popularity of micro trendy text patterns is still high, and energetic sports patterns can be given special attention; The combination of artistic effects and academic patterns is still deeply loved by consumers. In the layout design that combines graphics and text, the masked embedded composition form is more classic and practical.
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2024-03-25 2888
Relaxing & Casual -- The Analysis of Women's Knitwear Designer Brand
Under the relaxed and casual style, the main focus is on fashion and leisure, embracing a sense of relaxation, letting go of tense emotions, and enjoying every moment of comfort and ease. This article will elaborate on three distinctive and charming brands: EENK, System, and Guest In Residence.
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2024-03-21 3810
Street Hip-hop -- The Comprehensive Analysis of Men's Wear E-commerce Brands
Through data analysis on Tmall and Taobao, it can be seen that the dark horse brand stores in the field of hip-hop street style men's clothing this quarter are NSTNEW START and BIPOLAR. This article will provide a detailed analysis of hip-hop street style design around representative elements such as texture embroidery, vintage prints, and street trend patterns.
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2024-03-15 4925
Knit Cardigan -- The TOP Ranking of Menswear
Based on the analysis of the top 100 men's sweater and cardigan data on user downloads in February, it was found that there is more attention paid to business leisure, business commuting, sports leisure, and fashion leisure sweater styles, which have become the key design direction of the men's sweater and cardigan market, with a focus on the use of patterns and details in design. At the same time, needle tissue design and local design have also received widespread attention.
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2024-03-12 6556
Natural Search -- The Analysis of Cabbeen The Menswear Benchmark Brand
Cabbeen's new products for early spring 2024 are made with textured fabrics and prints, imitating natural scenery. The rich details highlight the texture of the product, and the personality does not lose its style. The neutral color tone is versatile and durable, and the multi scene floral dressing opens up unlimited possibilities for spring.
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2024-02-29 6030
Commuting Moments -- The Menswear Runway Analysis of Solid Homme
Solid Homme's 24/25 autumn/winter collection is inspired by the loneliness of modern urban life, with the runway focusing on the iconic commuting scene of bus stops. Through the delicate fusion of blue information flow, silk grass green, poppy red, and moss gray, it creates a unique artistic atmosphere that depicts the inner exploration of career travelers. The loose cut jacket paired with tight knit bottoms vividly depicts the romantic and melancholic emotions contained in urban life by balancing proportion and texture.
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2024-02-29 35084
Modern City -- The Analysis of PEACEBIRD The Benchmark Menswear Brand
PEACEBIRD 2024 early spring new products have a high proportion of outdoor work style, followed by urban commuting and American retro style. The loose cut makes wearing more comfortable and comfortable, and the design emphasizes sharp lines, simple cutting, and practicality of details, creating a modern fashion style for urban boys.
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2024-02-28 41833
Positioning Pattern -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from January to February, the popularity of text combination patterns is still high, and cute animal patterns can be given special attention; American casual letters and diverse badge patterns are still popular among consumers. The design of sports patterns is mainly based on the combination of text and rhythmic lines.
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2024-02-26 7928
Knitted Fabric -- The Comprehensive Analysis of Men's Runway
Looking at the 24/25 autumn/winter men's fashion show, clothing tailored to fabrics continues the fashionable and casual style of 24 spring/summer, as well as the street trend. At the four major fashion weeks of this season, hoodies and T-shirts remained the most mainstream knitted items, while the proportion of men's knitted fabrics used in sports and business casual sets also increased significantly. In terms of fabric style categories, influenced by the ready to wear category, loop fabric and plain fabric account for a relatively large proportion, reaching 26% and 20% respectively. Meanwhile, the proportion of velvet fabric has also increased, reaching 21%. This season's runway knitted fabrics are also worth paying attention to in terms of craftsmanship. The style of stir frying and other finishing techniques are widely used in the hoodie category of loop fabric development, while colored spun bamboo yarn is widely used in plain fabric products. The upgrading and optimization of yarn texture and silk wool technology this season have improved the tactile and visual effects of knitted fabrics.
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2024-02-20 27650
SHEIN -- The Data Analysis of Cross border E-commerce Knitwear Brand
In this issue, the POP market research team conducted data analysis on men's/women's sweaters from SHEIN cross-border e-commerce, consisting of four main directions: data analysis, women's clothing new product analysis, men's clothing new product analysis, and summary forecasts. The specific popular brands and style recommendations are detailed in the following text.
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2024-02-20 22051
The Data Analysis of Cross-border E-Commerce Menswear in January
According to Amazon data, among all Amazon products, men's clothing accessories account for 20.7% of all clothing accessories, a decrease in the past two months. And men's clothing accounted for 38.5% of men's clothing accessories, an increase of 0.1%, with only a slight increase. (2) In January, the sports category remained at the top, accounting for 26.3% of the total, unchanged from the previous month; The number of shirt products ranked second, accounting for 18.9%, a decrease of 0.1%; The jacket and jacket category ranks third, accounting for 10.3%, unchanged from last month.
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2024-02-20 29579
Classic Continuation -- The Analysis of GUCCI Men's Luxury Brand
Adventures always occur between intersections, with actor Zhang Zhen and brand spokesperson Ni Ni appearing in the new GUCCI VALIGERIA advertising image blockbuster. An unexpected surprise, attributing the most precious connection to mutual friendship, following the footsteps of Gucci's journey to embark on a new year's journey and appreciate the fashion style.
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2024-01-29 53178
The Pattern Analysis in January, 2024
Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of Chinese style trends, butterfly mysticism, winter roses, luxury jewelry, tribal animal patterns, as well as popular styles and drawing techniques such as Chinese old money and monochromatic art. As the Spring Festival approaches, the topic of traditional Chinese elements such as dragons continues to rise; The broadcast of flowers drives the trend of retro and old money; The butterfly and rose elements that convey freedom and beauty are highly sought after; Animal patterns and monochromatic art have received attention; Here is a specific analysis of popular patterns.
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2024-01-24 42115
Easy Commuting -- The Comprehensive Analysis of Benchmark Brands
In the fast-paced urban life, filter out background noise, freely shuttle through the city, and respond to the commuting trajectory in spring light and shadow with a casual attitude. The modern commuting concept is not limited to a single business formal attire model. Urban youth pursue a commuting style that balances work and life, based on business and leisure, injecting some fashionable, casual or sporty elements, finding a balance between formal and leisure. Exquisite design details outline the unique charm of commuting styles, and diversified dressing allows modern urban men to maintain comfort, appropriateness, and fashion on their commuting journey.
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2024-01-17 21792
Allover Pattern -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from December to November, the popularity of full text printed patterns is still high, and classic checkered patterns can be given special attention; Sports camouflage patterns are still popular among consumers. Business pattern design is mainly based on the combination of text and geometry design techniques.
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2024-01-15 65399
T-shirt & Polo -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's T-shirt/POLO shirt downloads from December 2023 to January 2024, Blokecore, business casual, and street fashion brands are key styles in the recent T-shirt/POLO shirt market. Pattern focused dragon totem and letter variations; Partially spliced in details at cuffs, shoulders, and other areas; In terms of craftsmanship, logo labels such as embroidery and stickers have received more attention, and retro vintage is still a popular direction.
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2024-01-15 45764
Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear
Current situation analysis: In Amazon's women's clothing category in December, the lingerie and pajamas category continued to maintain its top position, accounting for as much as 29%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses only account for 4%. Compared to November, the proportion of each category has not changed significantly.Data inspiration: In Amazon's clothing category, women's clothing accounts for 41.87% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops&T-shirts&shirts and dresses categories.
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2023-12-29 63644
Positioning Pattern -- The TOP Ranking of Men's Pattern
According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from November to December, the popularity of trendy patterns in the art street is still high, and American retro patterns can be given special attention; Outdoor sports patterns are still popular among consumers. Business pattern design is mainly based on the combination of text and geometry design techniques.
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2023-12-28 69920
T-Shirt/Sweatshirt -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's T-shirts/sweatshirts downloaded by users from November to December, lightweight machinery and micro-trend sports are the key styles in the recent T-shirt/sweatshirt market. The focus of patterns remains on textual variations. In terms of details, personalized patchwork, innovative pockets, and logo designs have received more attention. As for craftsmanship, distressed finishes are a popular direction. Additionally, ribbon as a decorative accessory is also a noteworthy design element.
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2023-12-19 61491
Urban Night -- The Analysis of Louis Vuitton Luxury Menswear Brand
The Louis Vuitton 2024 early spring men's collection draws design inspiration from the Northern Lights and bonfire culture. Illuminate ready to wear items such as shirts and jackets with gradient colors; Grain printed canvas and midnight blue flame pattern run through the classic handbag artwork, echoing the theme of a campfire; Camouflage patterns are presented in abstract forms of concreteness and haziness on clothing, playing with the possibility of diverse shapes.
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2023-12-05 29860
Positioning Pattern -- The TOP Ranking of Womenswear
According to the data from POP in November, in the list of popular patterns in November, college style letters are the key element, followed by cute wind and plant patterns, butterfly patterns, as well as text flowers and lively dragon patterns.
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2023-11-21 35814
Positioning Pattern -- The TOP Ranking of Menswear Pattern
According to the analysis of the top 100 men's clothing positioning pattern data downloaded by users from October to November, the proportion of fashion casual style and street trendy brand style is the highest. Among them, text patterns remain at the top of the popularity chart, with department slogans, dynamic illusions, and text combinations being the key techniques of this season's text patterns. Creative logos are mainly designed and concise, while trendy bears and dragon patterns are the key content of other patterns this season.
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2023-11-17 19635
SHEIN -- The Cross-Border E-Commerce Data Analysis of Teenage Clothing in October
The POP market research team conducted data analysis on youth and children's clothing from SHEIN cross-border e-commerce in this issue, focusing on the quantity and proportion of new product categories in autumn and winter, price band analysis, brand dynamics, IP co branded brochures, and key youth product directions.