Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Fashion Vane-- The Comprehensive Analysis of Womenswear Leather Clothing Street Snaps
Street snaps are like the record of a mobile fashion show. People who are photographed may be models, fashion bloggers or just passersby. However, their distinctive clothes reflect their extraordinary dressing tastes and become an important inspiration source of colors and collocations for designers. In terms of leather and fur industry, 2019 pre-fall Instagram bloggers prefer leisure fashion style. The entire look has bright colors and high saturation. The key items are the suit, the workwear outwear and the trench coat. They pay attention to the subtle change of silhouette and superior leather texture. So the entirety is casual, comfortable, simple and exquisite.
The Jacket -- Popular Items in Menswear Markets
In August, the smart leisure jacket is still prominent, but sees a decrease. The business leisure style stays the same. Lettering and splicing are the key techniques. With the popularity of the vintage style, checked fabrics see a slight rise.
The Puffa -- The Analysis of Popular Items in Women's Markets
In August, smart leisure and avant-garde style are still prominent. The linen&cotton style sees a rise. On pattern, letters, maximalist print and space patterns are the key direction. Applique will gain momentum.
Fashion and Happiness -- The Comprehensive Analysis of Boys' Coat of Benchmark Brands
Influenced by the workwear style, many kidswear fashion brands such as Mini Peace, Balabala, little MO&Co., GXG.kids and MQD apply workwear elements into coats for A/W 19/20. The all-over camo, lambswool, corduroy and outdoor designs bring an outdoor fashionable feel.
The Unisex Fashion Lab -- Bosie
Bosie, a Chinese brand, specializes in designing unisex garments. it is more fashionable than fast-fashion brands. At the beginning, it directly showed ust the unisex aesthetic. Bold and vibrant elements show the styles and features of Bosie which just released its A/W collection with the theme Best Before.
Play with Fashion -- Alphabet
Alphabet was founded in 1976 in a famous holiday resort - Britagne. Comfort, leisure and natural qualities are emphasized. In this season, outdoor technical elements, vintage checks and lambswool are combined to provide a fashionable feel.
Uncompleted Puberty -- CHAU·RISING
CHAU·RISING, an emerging original designer brand, released the A/W 19 collection with the theme of Uncompleted Puberty- Comeback. The resurged vintage trend is the antidote to the fast-paced lifestyle. Wools are soft and skin-friendly, providing a calming effect. The color is rich, and fluorescer is avoided. Premium fine white wools are dyed. Each color needs to be tested for 3 to 4 months for the perfect effect which is harmless and skin-friendly.
T-Shirt -- The Analysis of Popular Items in the Womenswear Market
According to the analytical statistics, the smart casual style holds 44%, one of the important styles. Avant-garde style accounts for 18%, while girly chic style holds 25%. For pattern, letters hold up to 37%. Tie-dye and splicing are key crafts.
The Pre-Fall Womenswear Retail Market in China/ The Trend Confirmation at the Wholesale Market
Tie-dye is still popular. On August 17, 2018, POP forecast the transformation to regular textures. From JNBY and ZUCZUG's items, the forecast is in line with the direction of the market.
Pattern at Hong Kong Retail Market -- The Analysis of Women's Knitwear at Hong Kong Retail Market
Big brands such as Christian Dior, Chanel, Gucci and Celine are seen at Hong Kong's knitwear retail market this year. Checks, poker cards, modern folk, tropical plants and all-over text are renewed.
Cool Styling -- RE'VAN
RE'VAN is deeply influenced by modern directional art and street culture, and it re-defines fashion apparel and the active lifestyle for young women. Rose red, green and yellow are used to show newness. Key items include outerwear, jumpsuits, skirts, cycling shorts and leisure jeans.
The Sweatshirt -- The Analysis of Popular Items in the Womenswear Market
In July, smart casual style is dominant in the sweatshirt, followed by avant-garde and girly styles. On pattern, letters take the lead, followed by animals and figures. For crafts, drawstrings are key, and embroidery and cutout also appear.
Pre-Fall Special Report -- Women's Knitwear in Tongxiang Wholesale Markets
For pre-fall 2019, the candy color is key for the Tongxiang knitwear market. The Chanel style is the mainstream, while the polo shirt and lightweight base layer are key items. Contrasting colors, patch pockets, burnt-out technique and textural pattern stand out in the pre-fall market.
Jackets -- Popular Items in Men's Markets
In July, smart casual style is still mainstream, up by 2%. Fashion function holds 26%, while athleisure holds 21%. Lettering increases to 25%, while camo reaches 4%. Splicing is still the most important technique in menswear markets.
Diversity -- The Comprehensive Analysis of Menswear in Japan's Retail Markets
In this season, pioneering function, smart street, tough minimalism and Japanese leisure are key. Placement photo prints make a comeback, and hand-painted prints add an artistic feel. Panelling still plays a key role.
Utility Fashion -- The Comprehensive Analysis of Women's Sweatshirts in Trunk Shows
For S/S 2020 trunk shows, stylish sweatshirts are dominant. The sleeve, neckline and waist are renewed. Exaggerated sleeves and necklines are appealing, while the nipped-in waist accentuates feminine form. The real-life animal prints add interest.
Puffa Jacket -- Hot Items in Menswear Markets
In June, all styles all see a rise. Smart leisure, athleisure, outdoor sport and business leisure are key. Letter elements hold the same share, and animal patterns are applied. Splicing remains stable, holding 12%. Applique and print see an increase. Gilets make a comeback, while down jackets, cargo and baseball puffa jackets are paid more attention to.
Outdoor Retailer S/S 2020
As the largest outdoor sporty product trade show, Outdoor Retailer S/S 2020 was held in Denver. This trade show's focal point is multifunctional aesthetics emphasizing recycling, multiple functions, innovation and original designs. More brands, retailers, buyer and designers have paid attention to this emerging market.
The Gender-Neutral Aesthetic -- Comprehensive Analysis of Catwalks on Men's Leather&Fur
S/S 2020 menswear catwalks mix athleisure and smart silhouettes. Bold and soft colors further the free and cosy style. Unique yet harmonious panelling and contrasting colors are utilized to create a gender-neutral casual style. The colors and details of leather&fur garments move towards youthfulness. Hoods and drawstrings are often seen in leather garments. Young designers prefer unisex designs with standout waist details, creative patterns and appliques.
ISPO -- The Outdoor Sports Fair Shanghai 2019
ISPO Shanghai 2019 was held from July 5 to 9 in SNIEC. This trade show included six categories - running, exercise, skiing, diving, sports and supply chains. More than 500 sport brands showed their latest designs.
Summery Macaron -- Comprehensive Analysis of Menswear in S/S 2020 Paris Fashion Week
S/S 2020 Paris fashion week held more than 60 shows, seeing a 20% rise YOY. The luxe menswear brands offer newness, while young designers show unisex designs. The Chinese brands such as Li Ning go global. In S/S 2020 menswear Paris fashion week, innovation and utility are balanced out.
Tees -- Popular Items in Menswear Markets
For June's tees, smart casual dominated the market but saw a decrease. Athleisure saw a slight increase; business leisure stayed the same; the share streetwear brand decreased. Letters, animals and figures were most popular. For crafts, print ranked first, followed by splicing.
Sweatshirts -- Analysis of Popular Items in Womenswear Markets
In July's Sweatshirts, youthful elegancy and athleisure hold 73%, followed by avant-garde brand. Letters are still prevalent, and splicing is dominant. Embroidery and drawstrings are increasingly popular.
Jackets -- Analysis of Popular Items at Womenswear Markets
According to statistics in June and July, smart casual holds 51%, and avantgarde brand and outdoor sport see a rise. Jackets move into fashion. Contrasting zips, tapes, drawstrings, contrast colors and different materials update jackets.