Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Street Aesthetics -- The Analysis of 87MM The Womenswear Designer Brand
The Korean designer brand 87MM is known for its neat street style. It aims at producing tidy multi-functional products. To approach the new street culture, 87MM applies weird and minimalist patterns on classic street clothes to create practical and individualized clothes.
Spring and New Year of IP Collaboration -- Mini Peace The Kidswear Benchmark Brand
Mini Peace is still making collaborations with various IP in this new season. Except for classic Disney series, the collab collections with classic games and dolls apply diversified elements at home and abroad to present designs of various styles and satisfy different needs.
Dynamic Street -- The Analysis of DKNY The Kidswear Benchmark Brand
DKNY takes street basketball, skateboarding and outdoor exploration as the theme, combining with the logo text with unique brand characteristics and daring application of color to create a professional sports series full of street feeling, which is eye-catching and cool.
The Annual Top Ranking List of Brands -- The Comprehensive Analysis of Denim Markets
This article mainly aims at sorting out the data of users' attention to popular denim brands this year, refining the annual hot search list of denim brands combined with market heat and topic, and analyzing it from the perspectives of items, crafts, details and so on.
Knitted Fabric in The Second Half of The Year -- Womenswear TOP Ranking
This Top ranking list of womenswear knitted fabric is according to the download data analysis of POP users in the second half of the year. Practical looped fabric is on the top of this list, following by jersey fabric, highly elastic fabric, brushed knitted fabric, scuba fabric and ribbed knitted fabric. Besides, the most popular colors on knitted fabrics are Orbit Khaki and Space Gray, which also prove that the extraterrestrial horizon theme colors are noteworthy in A/W 20/21.
K.I.S.S. -- The Analysis of Heron Preston The Menswear Designer Brand
As a new emerging power of New York fashion, Heron Preston has been one of the most eye-catchy avant-garde brands in the recent years. Nowadays, there are many pioneer films, comics and songs which use old Slavic alphabets to replace the original letters in their content or titles. And Heron Preston also creates its unique style depending on this cultural trend. This new series this season is called K.I.S.S.. Amethyst hoodies and toolbox-like hand bags are noteworthy. And the application of biodegradable and recyclable materials is also loved by consumers. Besides, brand's favourite orange element is added in every aspect of design.
Our Comfortable Mountain -- The Analysis of CAYL The Menswear Designer Brand
The outdoor functional brand CAYL (Climb As You Love) was founded in 2011. Its founder Euijae Lee didn't have any relative experience of costume design, but he established this brand only because of his passion of climbing, no matter hiking, cycling or climbing is the energy source of his daily lives. The S/S 2021 series "Our Comfortable Mountain Vol.6" continuously encourage people to go outdoor through its wide-range of comfortable, convenient and protective equipment. CAYL always put functionality and adaptability in front of any fashion elements. The brand would update the current silhouette and release new convenient style in the warmer climate.
Key Design -- The Analysis of Women's Denim in Korean Wholesale Markets
In A/W 20/21 Korean markets, the variations of denim focus on spliced embellishments. Heterogeneous splicing, spliced fur collar, beaded embellishments and appliques are applied to enrich denim items and strengthen the effect of regrouped denim, presenting various denim images.
Young Fashion -- The Comprehensive Analysis of Women's Knitwear Benchmark Brands
Lively casual sports style is popular among young consumers. This report lists out the key domestic casual sports brands and analyses the main points according to d'zzit and HPLY. Bright color collocation and rich pattern design is the key. The loose mid-sized knitwear and easy-matching base shirts are the key items. The application of sequin craft adds highlight to the style.
Jackets -- The Top List of Menswear
According to data analysis of TOP 100 downloaded men's jackets in November, the athleisure style, which integrates fashionable leisure and sports element, owns the most proportion because its practicality. Among the silhouette category, multi-functional items are becoming more popular. Except for detachable style, the two-way style has already swept the market and won many consumers.
Collage Terra Homage -- A.A.Spectrum The Menswear Designer Brand
A.A.Spectrum draws inspiration from creative director Kevin Tallon's trip to Myanmar and impacts of this pandemic. Collage Terra Homage, the latest product, employs recyclable materials and introduces eternal core series to be more sustainable.
Merry Christmas -- The Festival Design Capsule for Men's and Women's Knitwear
With the coming Christmas, many brands launch the Christmas knitwear. The British fashion magazine, Simply Knitting, releases the Christmas theme in its ISSUE 205. This report mainly analyzes e-commerce knitwear of young lady style and fashion leisure style, and the two styles account for 58%. This year JK style knitwear grows, quite noteworthy. Fair Island jacquard remains the key craft for Christmas knitwear. Influenced by 13 De Marzo (an independent designer brand), 3D toy decorations are more frequently used on Christmas knitwear, holding 15%. In addition to classic Christmas tree, ginger bread and snowflake, argyle patterns in Christmas colorways are second only to Christmas tree, holding 18%. Christmas cartoon images are more popular with consumers, becoming a key design element.
Play with Styles -- Boy Fashion Bloggers on Instagram
The rise of Instagram, Xiaohongshu and Douyin spawns a number of online fashion bloggers. Their dressing styles and lifestyles are imitated by many followers. In A/W 2020, many boy fashion bloggers interpret various styles via their everyday looks, including fashion outdoors, fun leisure, new preppy style and simple fast fashion.
Vigorous and Retro -- icebiscuit The Kidswear Benchmark Brand
Icebiscuit keeps youth, vigor, uniqueness and elegance as its concept to provide humorous and retro styles. In A/W 20/21, designers put hats on smiling biscuits, delivering a street fashion feel. Skateboard and ski patterns work with bold colors for tie-dyeing, enlivening the cold winter.
Shorts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's shorts in October, the athleisure style holds 20%, followed by workwear style and street fashion brands. Drawstring and webbing are key accessories. Letters, plants and flowers are main patterns. Waist designs are extended, which is a key trend this season.
Urban Adventure -- The Comprehensive Analysis of Menswear Designer Brands
In the post-coronavirus era, people look to protective clothes for a sense of safety, so they pay more attention to functions. Chic, protective and technical clothes become increasingly popular. Multi-occasional clothes keep prevailing. Warm fleece and graphene materials remain first choices of outdoor fabrics. Both commute and outdoor trench coats meet consumers' various needs. Embroidery and camouflage patterns inject a chic touch.
American Classics -- The Comprehensive Analysis of Menswear Benchmark Brands
Tommy Hilfiger and Polo Ralph Lauren are key brands of American casual style, and HAZZYS and Nautica are also popular. Wool is applied to suits. Mini embroidery shows quality and delicacy. Symbolic polo shirts shine brightly this season. Color-blocking displays vitality via bright colors.
Portrait of the Younger Generation -- The Catwalk Analysis of Celine Womenswear
On October 26th, Hedi Slimane unveils Celine S/S 2021 women's ready-to-wear collection in Monaco. This time the red track at Stade Louis II becomes the catwalk for models. With a theme of "Portrait of the Younger Generation", this series delivers a new taste and emotion, not necessarily from this era but associated with the unease brought by this pandemic. Compared with its aggressive S/S 2021 menswear, the womenswear is gentle, or even relaxing. Slimane discards the French preppy aesthetics he has adopted since he took office in 2018, and employs casual and hormone preppy looks like the American Beauty.
Knitted Fabrics -- The Comprehensive Analysis of Fabrics on Womenswear Catwalks
The four major fashion weeks are held both online and offline. Generally speaking, S/S 2021 knits move into comfortable, minimalist and eco-friendly home style. Soft and durable knitted fabrics work with classic basic silhouettes to promote the knitted loungewear. Soft fabrics and layered match become the first priority among priorities. It has been a key trend to use trans-seasonal neutral light colors to create versatile knits fit for both lounge and streets, tapping into value-inspired consumers. And in S/S 2021, knitted fabrics focus on creating simple, wearable, trans-seasonal and multi-scene knits.
Awakening, Healing, Muted, Natural -- Analysis of Women's Fur and Leather Clothing on Catwalks
S/S 2021 displays a future imbued with healing tones. Muted tones, joyful brights and classic dark hues will also appeal to consumers, such as light neutrals and French navy blue. These core colors display comfort and durability. Camel is strongly trans-seasonal on leather trench coats. Green and earth tones reveal people's demand for a balanced lifestyle. On the other hand, blue and brights underpin a jubilant vibe. Muskmelon, Flame and Porcelain Blue meet consumers' need for mood-boosting products.
The Comprehensive Analysis of Street Snaps During Fashion Weeks
This report makes a comprehensive analysis of street snaps during S/S 2021 four major fashion weeks. Generally speaking, fashionistas focus more on practicality, and fashion showing a slowdown pays more attention to resonance of the essence of clothes and the living environment. This season features two styles, folk style and fashion sports style. Jackets dominate. Striking Magenta Lacquer is key.
Fun Youth! --The Comprehensive Analysis of Womenswear Benchmark Fashion Brands
This report focuses on INXX, GUUKA, GENAX and Dangerouspeoplefor key reference. Notable design highlights this season includes snowflake/ripple tie-dye technology, small flower jacquard,letter jacquard, landscape pictures, illustration version of cartoon patterns and other patterns, combined spliced polar fleece jacket and ombre puffa jacket items, workwear spotrs details also need attention.
Chic Colors -- GXG.kids The Kidswear Benchmark Brand
According to data analysis of GXG.kids online flagship store by Lingxi Industry AI Platform, dresses, shirts and T-shirts decline sharply in A/W 2020. Sweatshirts, knitwear, outerwear and puffa jackets stand out. The most salable one and the second most salable one are all new products of A/W 2020 collection.