According to data analysis of TOP 100 downloaded men's T-shirts in May, fashion leisure style takes up a high proportion, showing a slight fashion trend. Structure changes a little; details become the focus; and accessories are lavish. Tape, metal decoration and badge appear in various ways. Street fashion brands focus more on the quality sense.

This report makes a key analysis of INXX, GUUKA, GENANX, Dangerouspeople and Bosie agender. Key details include collaborated patterns with illustrators, bug interference, digital linear fragments, Chinese characters and Chinese fashion. Color-blocking remains the main craft. Safety buckle and other decorative details are also noteworthy.

This report ranks the top 30 brands based on downloading interactive data of users in the first half of 2020. The top brands are analyzed by POP before. And this report will combine practical and recognizable brands with heated topics and popular items to make an analysis.

Misbhv, a Brand from Poland, mixes various elements from pop culture and subculture, creating the unique post-soviet aesthetics. For Misbhv, summer is the most important party time. Thomas Wirski, the creative director, says "Ibiza in the 1980s was a place of separation, of artists, of musicians, of people who were different and found peace there, we lack that inclusiveness in Europe today". This season Misbhv evokes memories of the 1980s with an Ibiza impression.

According to data of S/S 2020 girls' wear benchmark brands (Mini Peace, Balabala, little MO&Co, MQD and GXG.kids), influenced by the pandemic, casual pants and comfy leggings will rise, and lightweight gathered-ankle pants and sports leggings are highlights. Jeans are popular this season with their versatility and durability.

According to data analysis of top 100 downloaded women's leather and fur clothing from May to June, simple and sophisticated style holds a large proportion but declines, while athleisure style and Russian style grow. Jackets remain the main item, followed by trench coats and overcoats. Puffa jackets occupy a small proportion. Leather clothing dominates, and all-fur increases. Splicing still gains much attention.

Influenced by COVID-19, Performance Days is held online. In S/S 2022, it focuses on natural functions and eco-friendly crafts, and advocates the integration of nature into sportswear. Brands in S/S 2022 will fully explore the beauty and functions in nature. Thanks to sustainability, warm-keeping, temperature-controlling and anti-odour features, people gradually realize the advantages of natural fibers and crafts in the industry. Besides, synthetic fabrics are also made from sustainable sources such as castor oil, and the beewax coating is natural, durable and water-proof.

Petite mieux, a kidswear brand from South Korean, prevails with its simple, natural and unique fashion style. In S/S 2020, it combines high-quality fabrics with chic designs to create clothes fit for kids. This season girls' dresses stand out. Ruffle goes across the whole collection, delivering a sweet and lovely feel. Sets for boys and girls are also prominent.

According to data analysis of TOP 100 downloaded men's sweatshirts in April, fashion leisure and street fashion brands all decline a little, while athleisure style grows slowly. Letter occupies a large proportion. Print plays an important role in sweatshirts, followed by splicing. Dynamic fluorescent colors add details to sweatshirts.

icebiscuit adheres to the brand concept of youth, vitality, uniqueness and elegance. In S/S 2020, it blends red, white and blue with tennis style to bring kids to the sports ground.

According to data analysis of TOP 100 downloaded men's jackets in April, the athleisure style holds a large part, and other styles tend to be sporty. Functionality is prominent on items. Fabrics and accessories feel technical. Innovation and trend mixes to meet the demand of modern clothing.

In Europe and America, simple & sophisticated style and fashion leisure style dominate women's knitwear. This report focuses on PortsPURE, Elisabetta Franchi and Tommy Hilfiger to make a key analysis, highlights key designs of fashion leisure style, takes the resort style and pleasing fashion elements as the main line, and analyzes from perspectives of contrasting edges, stripe changes and combination of line with plane.

Andersson Bell is a Korean designer brand founded in 2014. It is good at blending elements of street, art and culture. Its items break the limit of gender and figure, and advocate the freedom of clothing. In S/S 2020, it draws inspiration from the light and shadow of natural plants, focuses on the mood catharsis, and presents time traces in nature on clothing through color, cutting, texture and pattern.

According to data analysis of TOP 100 downloaded men's polo shirts in April, business fashion style remains the mainstream, and the Chinese fashion style draws wide attention with its loose silhouette. Elbow sleeves and long sleeves are important silhouettes. Designs on front plackets, polo shirt collar and small-scale color-blocking renew conventional polo shirts.

According to data analysis of TOP 100 downloaded women's fur and leather clothing in April, the simple & sophisticated style is the main style of the month. Trench coats, jackets and overcoats hold a large proportion. Overcoats declines a little. Leather clothing remains dominant. The cropped silhouette grows obviously. Splicing and big sleeves gain much attention.

Lululemon is known as "the No. 1 professional sports brand in Canada". It has nearly 360 stores in the world. And in North America, it is the first choice of yoga apparel and other sportswear. At present, Lululemon is synonymous with yoga apparel and fashion. Lululemon aims at the new middle class, referring to working women aged between 25 and 40. Normally they has a sweat lifestyle, which is quite healthy and positive. In addition to producing and selling yoga apparel, Lululemon leads a lifestyle and philosophy. Lululemon is best known for having a specific community culture, and the way it promotes its brand is primarily by the user community. Therefore, every time Lululemon enters a new city or country, it makes use of show room and ambassador to first build communities, lead people to perceive the brand, connect with customers and integrate into the local market.

According to data analysis of TOP 100 downloaded men's puffa jackets in March, the athleisure style grows by 8%. As for silhouettes, the hooded style remains dominant, and the stand-collar and baseball jacket collar also appear. The vest returns back this month. Fabrics in metallic colors are increasingly influential. Mock-layer appears as a new form of splicing, individual and practical. Quilting also takes on different forms, quite noteworthy.

According to data analysis of TOP 100 downloaded men's trench coats in March, the minimalist style returns back this month. The neat silhouette is combined with comfortable colors, delivering a tranquil feel. The belted and parka look are main silhouettes, and A-line silhouette holds 5%. Details gain key attention. Mock-layer and detachable design are warmly welcomed.

Asian-American fashion blogger Anthony Urbano is a columnist for Details, a famous fashion magazine, and he also has his own blog. His transition from structural engineer to menswear blogger allows him to form a unique perspective on his wardrobe choices. Recently, he breaks the boundary of classic appearance with bold color combination and innovation.

After graduating from university, designers Keita Ikeuchi and Mihoko Mori joined ISSEY MIYAKE in charge of design and procurement before launching their own outdoor brand, And Wander, in 2011. They hope to express the joy of mountaineering. Its clothing is famous for the unique and chic functional design.

This report concludes data of hot brands in the first quarter of 2020, ranks the TOP list based on market topicality and heat, and analyzes from details, styles and crafts. Street fashion brands remain popular. Business brands turn towards a younger style, combine delicacy with fashion, and update the business menswear style. The athleisure style gains attention in this season and will occupy a place in the future. Magnified floral pattern and black-white photo are widely applied in this season, and will become the mainstream trend. Fluorescent colors bring novelty with emerging designs, and inject an avant-garde style into the item. Layered design is also a key point, quite noteworthy.