Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Tops & Shirts -- The Analysis of Fabrics in Online Première Vision
Due to the COVID-19 pandemic, A/W 21/22 Première Vision is 100% digitally held, driving the digitization of global textile industry. Interactive live streaming injects new vitality into this fair. This time fabrics of tops and shirts are comfortable and exquisite. Soft fabrics and high-quality blends bring new fashion leisure fabrics. Either the puffy knits or the brushed or woolen shirting shows the new fashion for warm winter.
Urban Outdoor Trip -- The S/S Catwalk Analysis of Men’s and Women’s Sportswear
Comfort, utility, functionality and fashion mix with each other, bringing new sportswear. As lifestyle gets more flowing, multi-scene clothes adapt to this trend and switch between urban and outdoor occasions. Designers should consider how to mix fashion with functionality. This report focuses on S/S 2021 catwalks and extracts key silhouettes and designs.
Jackets -- The TOP List of Girls' Wear
According to data analysis of TOP 100 downloaded girls' jackets in August, fashion leisure style ranks the first, holding 67%. J-Korean style declines a little, while emerging designer style ascends. Splicing is mainly applied to designer brands and workwear sports styles. Ruffles are ideal for sweet J-Korean casual styles. Letters remain the main pattern, followed by animals and flora.
Leather and Fur Clothing -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's leather and fur clothing in August, business leisure (32%) and fashion leisure (64%) dominate, and avant-garde fashion brands hold 4%. Jackets are still the most popular item. Suede and one fur increase evidently, but leather coats and jackets remain dominant.
Simple and Comfy -- The Comprehensive Analysis of Men's Leather Clothing on Catwalks
Affected by this COVID-19 pandemic, fashion weeks are presented in a new way. With "less but better" consumption idea and higher demand for durable products, this season men's leather and fur clothing uses low-key and classic silhouettes to balance between the past and the present. Emotional designs create all-year items. Renewed designs, emphasized silhouettes, comfort and practicality offer consumers a relaxing and casual style.
Jackets -- The TOP List of Boys' Wear
According to data analysis of TOP 100 downloaded boys' jackets from June to August, the fashion leisure style ranks the first, holding 41%, followed by J-Korean style of 22%. Outdoor sports style and emerging designer style all grow. Letters and animals remain key in boys' jackets. As for crafts, splicing occupies 37%, and embroidery and applique are comparatively equal.
Leather and Fur Clothing -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's leather and fur clothing in August, the simple and sophisticated style still holds a large part in spite of its decrease. The athleisure style and Russian style grow. Jackets remain dominant, followed by trench coats and overcoats. Puffa jackets occupy a small part. Leather coats dominate, and fur clothing increases.
Winter Fashion -- The Comprehensive Analysis of Boys' Wear Benchmark Brands
Transboundary collaboration collections depict a new image and inject new strength into brands. In A/W 2020, Balabala joins hands with Dunhuang Museum to decode the new Chinese fashion. Mini Peace works with a variety show to promote its brand culture. GXG.kids, little MO&Co. And MQD also collaborate with other brands to inject new vitality into designs.
Denim -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's denim items in August, avant-garde fashion brands rise, while simple and sophisticated style decreases compared with girly chic style. As for crafts, embroidery remains dominant. Splicing and letters are main crafts. Beads reinforce the feminine and soft vibe.
Ritual School Uniforms -- International School Uniform Exposition (Shanghai)
The 2020 ISUE (International School Uniform Exposition) combines the cultural essence of British style school uniforms and sustainability, and injects novelty into school uniforms via different colors and cutting.
Data Reflects Fashion -- The Comprehensive Analysis of Girls' Wear Benchmark Brands
This report extracts key elements including bright yellow, fluorescent decorations, checks and stripes, gauze and ruffles, based on sales data from Taobao and Tmall, and salable styles from Balabala, GXG.kids, little MO&Co., Mini Peace and MQD.
Sustainable and Recyclable -- Comprehensive Analysis of Men's Denim in Online Fashion Weeks
This global pandemic promotes people's attention to sustainability. Necessity is their top consideration. Denim should focus on eliminating the influence on climate, minimizing waste and maximizing the value or service life of products. Recycled fibers, low-pollution dye process and washing crafts strengthen the sustainability of core collections. Denim is reused and fused into designs. Deadstock and recycled fabrics are updated and re-created to explore the sales value of conventional practical workwear and retro styles. Imperfect fabrics lead consumers to appreciate and cherish sustainable clothes.
Data Reflects Fashion -- The Comprehensive Analysis of Online Markets in Quarter 2 of 2020
A new report from Lyst, a global fashion search platform, suggests that off-White's dominance in the market may be changing. Lyst analyzes the online shopping behavior of more than nine million shoppers a month, including Google searches, retailers' sales data and social media mentions and engagement statistics. According to this report, the sportswear brand Nike beats Off-White and becomes the hottest brand this quarter, followed by Off-White, GUCCI, Balenciaga and Prada. It is also the first time a non-luxury brand has topped the list.
Foreseeing A/W Fur -- The Comprehensive Analysis of Women's Fur in Haining Markets
In Haining markets, splicing remains a hot craft and spliced materials get more developed. Compared with last season, spliced puffa jackets show a growing momentum. Besides, spliced denim, color-blocking, decorative splicing, and sheeny materials spliced with fur and leather dominate Haining markets. Futuristic sheeny materials cater to consumers' demand for individuality, quite noteworthy.
Fashion Sports -- The Comprehensive Analysis of Kids' Sportswear Benchmark Brands
According to styles of five sportswear benchmark brands (Adidas, NIKE, Fila, Anta Kids and Jordan), in S/S 2020 professional sportswear and athleisure style are main lines. Prominent colorway renews splicing. Team themed patterns, co-branded IP patterns and logos stand out, delivering a simple fashion sports feel.
Popular Items in the First Half of 2020 -- The Comprehensive Analysis of Menswear Markets
Based on downloading and viewing data of users in the first half of 2020, this report ranks top 12 items and their top 10 styles, and makes a key analysis of hot elements to provide the latest market trends. From the chart we can see T-shirts rank the first, followed by sweatshirts.
Sweatshirts -- The TOP List of Boys' Wear
According to data analysis of TOP 100 downloaded boys' sweatshirts in July, fashion leisure style holds 69%; rune arts (13%) and J-Korean style (14%) are almost equal; street fashion brands (4%) keep steady. Letters (61%) and animals (24%) are main patterns. As for crafts, positioning print and splicing remain dominant in July.
The Analysis of Women's Underwear Online Retail Markets in the Summer of 2020
Underwear is promising. Comfortable underwear is steady, and bright hues and staycation create a positive vibe. Staycation drives the development of versatile loungewear items, and comfort remains key. Soft and breathable fabrics, wireless bras and seamless underwear all meet consumers' need for comfortable products. Matching sets encourage consumers to buy the entire outfit and cross-category clothing. Influenced by sports bras (+84% year on year) and pull-on bras, leggings and pull-on lounge bras emerge in S/S 2020, holding 2% of online underwear markets in the UK. Buying multiple pieces help to save money and shift stock.
The Analysis of Denim Online Retail Markets in the First Half of 2020
COVID-19 influences denim, especially in spring. Denim shows heavy discounts higher than the average of clothing industry. Retailers opt for incentives such as free deliveries and extended returns to promote online sales. As consumers more advocate comfortable home styles, many denim products offer discount. Straight and stretchable jeans are the most popular.
Old and New America Western Cultures -- Palm Angel The Menswear Designer Brand
Palm Angels A/W 20/21 collection is inspired by the Good, the Bad and the Ugly in 1966. It presents perennial elements of street fashion and emphasizes the importance of fabrics and crafts for high fashion. Lots of tassels and berber fleece indicate the western culture. Rough street fashion makes a contrast yet mixes with fine fashion. Hippie tassels, retro roses, palm trees and ink-splashing contribute to vigorous and fun items.
Slight Fashion and Retro -- The Comprehensive Analysis of Boys' Shirts from Benchmark Brands
According to major benchmark brands of boys' wear (little MO&Co., MQD, GXG.kids, Mini Peace and Balabala), shirts feature slight fashion, leisure, preppy and retro styles. Stripes and checks are still popular. Besides, the combination of slight fashion styles and letters is noteworthy.
Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's jackets in June, sportif style keeps prevailing and other styles are also inclined to a sporty feel. Jackets begin to focus on details. Various labels and functional chic lining design add details. Splicing is also indispensable.