ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Leather and Fur -- The TOP List of Womenswear

    2020-02-20 4617

    Leather and Fur -- The TOP List of Womenswear

    The TOP list of women's leather and fur clothing is ranked by interactive downloading data of POP users. The simple & sophisticated style and the athleisure style are main styles. The loose silhouette and the athleisure silhouette gain more attention. The business style straight trench coat and cropped jackets have high market value. For crafts, big color blocks are extremely important, especially black and white. Shearling grows, and users focus on other furs except fleece.

  • ISPO -- Munich Outdoor Sports Exhibition

    2020-02-18 10744

    ISPO -- Munich Outdoor Sports Exhibition

    Munich ISPO is not only the world's largest sports trade show, but also a promoter and voice for cutting-edge sports ideas. The slogan of the 2020 ISPO is "Responsibility, Dynamic, Innovation", which highlights the impact of sports on all walks of life in the world. The exhibition covers an area of more than 200,000 square meters, and divides into 18 exhibition areas, including snow sports products, manufacturers, health and fitness, and urban looks. Innovation and creativity are the key to the A/W 20/21 fair, and almost all brands emphasize sustaiability in product development and brand philosophy. In addition, brands are promoting urban styles and modular designs to appeal to sports consumers.

  • Young and Fashionable -- The Comprehensive Analysis of Men's Leather/Fur on Catwalks

    2020-02-16 4844

    Young and Fashionable -- The Comprehensive Analysis of Men's Leather/Fur on Catwalks

    On A/W 20/21 catwalks, young and fashionable menswear tends to adopt bright colors, like warm brown tones, leaping blue tones and fiery red tones. Compared with last season, colors are full and pleasing in this season. Large-scale brights are used. Tonal color match also appears at shows of luxury brands. The neat silhouette keeps the minimalist comfort trend, and meticulous looks also display designers' ingenuity. Therefore, using creativity to add more possibilities to items is key to success in A/W 20/21.

  • Quality First -- The Comprehensive Analysis of Milan Menswear Fashion Week

    2020-02-11 24041

    Quality First -- The Comprehensive Analysis of Milan Menswear Fashion Week

    If New York Fashion Week is practical; London Fashion Week is avant-garde; Paris Fashion Week is luxury, then Milan Fashion Week is professional. Milan Fashion Week is a key event in the fashion world, representing Italy's fundamental creative and manufacturing role in luxury goods. This season, the fashion week is brilliant. The Gucci menswear returns; Alexander McQueen joins; Salvatore Ferragamo keeps presentng its menswear series. So the brand-new fashion trend will spread over Milan.

  • Pitti Filati -- The Comprehensive Analysis of Florence Yarn Exhibition
    Hot

    2020-02-11 29674

    Pitti Filati -- The Comprehensive Analysis of Florence Yarn Exhibition

    Pitti Filati is the largest fair of melange yarns in the world. This fair emphasizes sustainability is the first priority. Recyclable waste, natural bast fiber and light thin materials for summer are main development directions. More than 4,000 buyers from more than 50 countries are exploring the sustainable production of yarn and share the visual feast of knitting.

  • Fun and Beauty -- FUUNNY FEELLN The Designer Brand of Women's Knitwear

    2020-02-07 48878

    Fun and Beauty -- FUUNNY FEELLN The Designer Brand of Women's Knitwear

    FUUNNY FEELLN, founded in 2019, is a designer brand carefully built by EEKA FASHION, which owns Obzee, the agent brand O'2nd, and eight independent brands such as NEXY.CO, NAERSI, and Koradior. The brand is positioned in the young lady wear. With a keen insight, FUUNNY FEELLN captures the advancement of the times and fashion changes, perceives the material and spiritual needs of women in the new future, and aims at advocating and promoting the lifestyle full of fun, delicacy and beauty.

  • Pitti Uomo -- The Comprehensive Analysis of Florence Menswear Exhibition

    2020-01-20 7171

    Pitti Uomo -- The Comprehensive Analysis of Florence Menswear Exhibition

    The 97th Pitti Uomo menswear exhibition was held on 7th to 10th, January. It is the most important fair in menswear industry, and chooses flag as the theme, which symbolizing "Open" and "Internationalism". The 97th Pitti Uomo attracts 265 brands, including Brioni which returns back to Florence after many years. It celebrates the brand's 75th anniversary with a special installation designed by Olivier Saillard.

  • TOP 30 -- Hot Brands of Women's Leather and Fur in 2019

    2020-01-12 32037

    TOP 30 -- Hot Brands of Women's Leather and Fur in 2019

    Based on users' browsing and search interactive data in 2019, we rank the TOP 30 brands list of women's leather and fur of the year, and recommend brands with high attention and key designs to help with the development of leather and fur. In the TOP 30 list, luxury brands rank the top, and other brands like Hermes, Guccid and Bottega Veneta also gain much attention with their exquisite details. Designer brands like DROME and STAND also gain more recognition with the simple, practical and novel designs. Leather brands like BALLYHUANGHOU and LOOR use bold and creative designs, and also gain much attention.

  • The Analysis of TOP 20 Menswear Designer Brands in 2019
    Data Reports

    2020-01-10 55359

    The Analysis of TOP 20 Menswear Designer Brands in 2019

    This report concludes the data of hot designer brands in 2019, ranks the top list according to market heat and topicality, and analyzes from perspectives of element, detail and item.

  • TOP 30 -- Hot Brands in Kidswear Retail Market in 2019
    Data Reports

    2020-01-09 70526

    TOP 30 -- Hot Brands in Kidswear Retail Market in 2019

    According to the data analysis of hot brands in kidswear retail market in 2019, Zara, the fast fashion brand, rises to the first place. Korean brands are relatively steady. Chinese brands like GXG.kids and M.Latin have clear growth, indicating that Chinese brands draw more and more attention.

  • Creative and Practical -- The Comprehensive Analysis of Trunk Shows for Men's Puffa Jackets

    2020-01-08 39312

    Creative and Practical -- The Comprehensive Analysis of Trunk Shows for Men's Puffa Jackets

    The puffa jacket is necessary in autumn and winter. On A/W 20/21 menswear trunk shows, basic items are the baseball puffa jacket, and the down jacket. The athleisure style grows and becomes one of the mainstream styles in A/W 20/21. Fleece styles adopt color-blocking and splicing, inject more design inspirations and become one of major fabrics. Print and splicing appear every year. The unity of fabrics and logo designs heighten the exquisite feel and make the clothing recognizable to some extent.

  • Leather and Fur Clothing -- The TOP List of Menswear

    2020-01-07 30417

    Leather and Fur Clothing -- The TOP List of Menswear

    The TOP list of men's leather and fur clothing is ranked by interactive downloading data of POP users. In the list, men's leather and fur clothing is dominated by business leisure and fashion leisure. Compared with other items, jackets are still dominant. In the end of the year, the nick garment is less heated, while leather coats and jackets get hot. Influenced by the warmer climate, thin puffa jackets grow a little, while the heavy shearling decreases a little.

  • Shorts -- The TOP List of Menswear
    Data Reports

    2020-01-03 63564

    Shorts -- The TOP List of Menswear

    According to the data analysis of TOP 100 downloaded men's shorts of POP users in December, the athleisure style holds the highest proportion of 27%, followed by street fashion brands and fashion leisure style. For silhouettes, the loose Bermuda shorts hold the largest part, 11%, followed by track shorts and suit shorts. Sportif buckle and elastic drawstring take up a large proportion.

  • Just Right -- The Comprehensive Analysis of Stars' Street Snaps

    2019-12-27 62634

    Just Right -- The Comprehensive Analysis of Stars' Street Snaps

    Stars focus on their clothing collocation because of the attention from their fans and fashionistas. Recently, puffa jackets, overcoats and warm berber fleece appear frequently in street snaps, and so do the knitwear, sweatshirts, denim and trench coats. Stars lay emphasis on warmth as well as the layered match, interpreting a different fashion style.

  • Low-key and Calm -- Fendi's Menswear Trunk Show

    2019-12-25 55882

    Low-key and Calm -- Fendi's Menswear Trunk Show

    The pattern of double F is the symbolic element of Fendi. The pattern creates a flowing vision in sweatshirts, jackets and T-shirts. The small embroidered pattern and the regular printed "F" are displayed by pairing golden and coffee with tonal colors or black, very recognizable.

  • Trench Coats -- The TOP List of Menswear
    Data Reports

    2019-12-24 56309

    Trench Coats -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's trench coats in November, business leisure style takes up the largest proportion of 27%, followed by the athleisure style (14%) and fashion leisure style (13%). And the workwear style holds 10%. The hooded style holds the most proportion of 18%, followed by girdle (13%), lapel (11%) and stand collar (6%). Fabrics are mainly the protective functional fabrics, holding 24%.

  • The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear

    2019-12-23 68129

    The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear

    According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.

  • Fujisaki Mihuyu -- The Comprehensive Analysis of Japanese Womenswear Market
    Hot

    2019-12-20 79315

    Fujisaki Mihuyu -- The Comprehensive Analysis of Japanese Womenswear Market

    In A/W Japanese market, mainstream styles are dark deconstructed cotton & linen style, Japanese magazine style, Japanese sweet casual style, Harajuku style, and simple & sophisticated style. These styles are independent, while they add more eye-catching points to the diversification of womenswear.

  • Elegant and Pleasing -- The Comprehensive Analysis of Female Stars' Knitwear

    2019-12-18 74675

    Elegant and Pleasing -- The Comprehensive Analysis of Female Stars' Knitwear

    Since the arrival of the new media era, each platform has become the gathering place of traffic and the biggest show place for the brand. With the rise of fans economy, the value of stars' selling ability is more and more prominent. In addition to fans' pursuit of celebrity souvenir, trend-following young people and brands will also pay attention to the hot products driven by stars. In the subconscious of the public, the star is a trend vane, owning the same thing with the star will endow himself/herself with the shining characteristics of the star, so as to achieve a spiritual self-satisfaction. This report starts from the daily life of female stars, analyzes their knitwear collocation on holiday, trip, shooting and leisure, and tries to be helpful to the development of women's knitwear.

  • Leather and Fur -- The TOP List of Womenswear

    2019-12-18 61607

    Leather and Fur -- The TOP List of Womenswear

    The TOP list of women's leather and fur clothing is ranked according to the interactive data of POP users. In the list, the athleisure and simple & sophisticated style are dominant; jackets still dominate in items; puffa jackets decline. Influenced by the climate, nick garment gains less attention, while overcoats get more attention compared with last month.

  • Jeans -- The TOP list of Menswear
    Data Reports

    2019-12-17 64429

    Jeans -- The TOP list of Menswear

    According to the data analysis of TOP 100 downloaded men's jeans of POP users in November, the fashion leisure style holds 20%; the street style holds 14% and the workwear style takes up 17%. The well-fitting trousers occupy the largest part, 23%, followed by workwear trousers (18%), straight trousers (13%) and tampered trousers (8%). In terms of crafts, splicing and applique still take up a large part, while the distressed craft is 5%.

  • Jackets -- The TOP List of Menswear
    Data Reports

    2019-12-06 66640

    Jackets -- The TOP List of Menswear

    According to the data analysis of TOP 100 downloaded men's jackets of POP users in November, the athleisure, fashion leisure and business leisure style are basically unchanged compared with last month. And the workwear style rapidly grows. Letters and checks increase, while splicing decreases by 6% compared with last month. And the embroidery is worth attention.

  • Sweatshirts -- The Top List of Menswear
    Data Reports

    2019-12-03 79145

    Sweatshirts -- The Top List of Menswear

    According to the data analysis of TOP 100 downloaded men's trousers of POP users in November, the athleisure and street fashion brands are steady, while sweatshirts of the fashion leisure style decline. In terms of pattern, letter elements decline a little compared with last month while figure element increases. Splicing and printing take up the largest part. Text and printing are still the first choice of sweatshirts. In terms of crafts, color blocks and spliced materials are dominant. Fleece is hopeful to be the popular fabric in next season.

  • Overcoats -- The TOP List of Women's Knitwear

    2019-11-30 78347

    Overcoats -- The TOP List of Women's Knitwear

    Women's knitted overcoats are dominated by the simple & sophisticated style. Compared with short cardigan or jackets, overcoats cost more in terms of length and yarns (wool or cashmere), so the athleisure and the young lady style are not prominent. The TOP list of knitted overcoats is ranked by POP users' downloading interactive data in November. Pattern and craft are still the focus of the market. Abstract or specific geometric patterns like square, rhombus and round take up almost a half proportion. Animal prints include leopard print and zebra stripe and regular patterns, and its combination with other elements is worth more attention. The deconstruction of overcoats and stitch changes are important techniques of the simple & sophisticated style, fashionable and elegant.

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Athleisure Fashion Clothing Trend Analysis | POP Fashion

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