According to Amazon data statistics, among all Amazon products, men's clothing accessories account for 21% of all clothing accessories, which is not much different from last month. And men's clothing accounted for 38.3% of men's clothing accessories, an increase of 0.1%, with little growth. In November, the sports category remained at the top, accounting for 26%, up 0.1%; The number of shirt products ranked second, accounting for 19.3%, a decrease of 0.4%; The jacket and jacket category ranks third, accounting for 10.2%, up 0.1%.

CanadaGoose is a Canadian clothing brand founded in 1957. This brand officially entered the Chinese market in 2018 and established an affiliated company, Xiji (Shanghai) Trading Co., Ltd., mainly responsible for product sales in the China region.

The popularity of retro fashion continues to rise, and the 2024 Spring/Summer runway includes styles such as retro street trend, new American leisure, informal colleges, sports clubs, and New Vintage. The retro street trend integrates American street culture such as skateboarding, street dance, graffiti, and rap, and is loved by trendsetters with a diverse yet unconventional attitude; New American leisure is inspired by 90's American culture and lifestyle, emphasizing a relaxed, comfortable, and comfortable dressing experience; Compared to Ivy Style, informal colleges are more gentlemanly and rebellious, with a more lively use of colors; Sports clubs are inspired by American sports and have developed a series of trendy items, with baseball jackets and rugby shirts as their core items; New Vintage combines nostalgic elements with modern design, with a focus on fading treatment through water washing and acid washing, as well as aging through wear and tear, showcasing a unique personality and fashion attitude.

Based on the current key wholesale markets for men's clothing, such as Hangzhou Sijiqing, Guangzhou Shisanhang&UUS, and South Korea Dongmen, this article summarizes the key designer brands in e-commerce and the market, and recommends the latest collection highlights, key styles, and craftsmanship details of the following popular brands. Bring more inspiration directions for the development of popular products.

This report is based on the comprehensive analysis of the TOP 100 hot list of men's jacket fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular men's jacket brand is Louis Vuitton, with a high proportion of 23%, followed by GUCCI with a proportion of 14%. According to the analysis of the TOP hot list, the most popular fabric style for men's jackets this season is fashionable synthetic fiber, accounting for about one-third. Next are casual cotton textiles and stiff woolen fabrics, with fabrics accounting for 19% and 18% respectively. Chemical fibers with protective functions and warm and stylish woolen fabrics are the trend fabrics of this season with corresponding investment value.

In response to the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of winter snow fields, tribal stories, universe movies, classic continuation, national style elegance, playful children's fun, as well as interesting cartoon and abstract coloring techniques. The biennial exhibition is being held in Shanghai, the birthplace of Chinese cinema, exploring the relationship between humans and the universe, and has received a high level of discussion this month; The cross-border collaboration between the milk tea industry and Chinese culture has brought sustained attention to Chinese culture; The interesting and cute cartoon characters have also received attention from all walks of life this month; Here is a specific analysis of popular patterns.

The BOSS23/24 Autumn/Winter Masterpiece Series is newly presented, crafted with exquisite craftsmanship to create elegant quality. The elegant silhouette collides with the soft interior, perceiving warmth, emitting calm charm, and lighting up an elegant style.

This report mainly focuses on the following four aspects to analyze the Anta brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.

From October to November, the Dongdaemun wholesale market in South Korea mainly focuses on new styles for the 23/24 autumn and winter seasons, with a focus on American retro, mountain style, and sports and leisure; vintage fonts, linear segmentation, washing, and diverse appliques are patterns and detail techniques worth paying attention to. This article will elaborate on the key styles, patterns, details, craftsmanship, and individual product directions.

Chloé is a luxury brand originating from Paris, France, founded by fashion designer Gaby Aghion in 1952. When challenging the aristocratic tradition of Parisian haute couture, Chlo é successfully created the modern ready to wear concept of simplicity, aesthetics, and strong wearability. Although Chloé is hailed as the chameleon of the high-end ready to wear industry in Paris, the brand has always maintained a typical "French style" in its design style, exuding an elegant temperament. In addition to women's clothing, the brand also operates bags, perfume and other products. Its design style emphasizes the romantic relaxation of France, combining leisure and elegance. The gentle floral patterns and streamlined clothing have become symbols of Chloé, showcasing a unique feminine style.

PEACEBIRD 23/24 Autumn/Winter "Plush" enters a new realm by integrating the brand's exploration and creativity in fashion, creating a secret realm of winter inspiration. Breaking through infinite possibilities in the intersection of inspiration, the new series showcases new winter fashion inspirations and comfortable lifestyles in different styles and occasions.

In the cycle of fashion, retro style has always been the unchanging theme. The retro style returns, drawing inspiration from the fashion trends of the past few decades and combining it with modern design to create a unique fashion style. This style emphasizes comfort and practicality, and gives people a sense of nostalgia for the past. Many people miss the past culture and fashion, and retro style is a way to reflect this nostalgic sentiment. This theme explains the essentials of wearing vintage themes from the perspectives of New American leisure, Ivy League colleges, and sports clubs. Mainly featuring detailed patterns such as text logos, vintage shoulder inserts, contrasting colors, and irregular cutting techniques; The main product direction is vintage jerseys, college POLO, American baseball jackets, vintage sports jackets, and sports school uniform sets.

The LACOSTE A/W 2023 series utilizes highly saturated visual effects and distinct silhouettes to create a vibrant atmosphere. In terms of color matching, the series showcases vitality and tension, especially in contrast color design. The use of contrasting color stitching creates a rich and varied visual effect on clothing, giving people a sense of modernity and fashion. In addition, in terms of detail processing, unique design details such as ribbon decoration, bright edge wrapping, and thread decoration are used to enrich the layering and texture of the clothing, enhancing the overall fashion and refinement of the design. The brand also retains unique and classic iconic elements, such as the green crocodile logo, further highlighting the brand's tradition and personality.

According to Amazon data, in the best-selling category of autumn and winter women's clothing, down jackets account for 14.07%, quilted lightweight jackets account for 3.07%, fur accounts for 8.76%, and coats account for 6.34%. This shows that down jackets have a relatively high proportion and show great market potential. For cross-border e-commerce, optimizing product design, improving quality, and continuously innovating to launch attractive marketing activities can further increase the exposure and sales of products on cross-border platforms such as Amazon.

This report analyzes the popular data of Tmall Double 11 sportswear from the following categories: data market, top 40 brand list, top 10 key items, and recommended brands. Among various subcategories, the market size of sports down jackets accounts for the largest proportion, reaching 21%, followed by sports pants, accounting for 14%, and sports jackets/jackets also account for a large proportion, also accounting for 14%. The analysis is that as the cold autumn and winter seasons approach, people are more willing to buy warm and thick down jackets and jackets. And pants are also essential items for autumn and winter seasons, with strong practicality. Sweaters can meet people's leisure, fashion, and warmth needs, so the demand is also high.

November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.

Based on the analysis of the top 100 men's trousers/shorts downloaded by users in October, the key styles in the recent trousers market are workwear, mountain, and sporty casual styles. In terms of details, workwear pockets, curved segmentation, partial splicing, adjustable leg openings, and stitched decorations have received more attention. The focus of craftsmanship is on adhesive patches, embroidered patches, and leather patches, which are popular choices. As for accessories, zippers, drawstrings, and ribbons are still worth paying attention to.

Crying Center is a China-Chic brand founded in 2017 in Guangzhou, which is co founded by a team of many young designers. The brand style is unique, and each season's collection is designed by different managers in turn, so the brand style will create a contrast and freshness due to different designers. Single items can be controlled by both men and women, and the colors are not limited to the stereotypical Japanese black, white, and gray. In addition to the design sense of the style, clothing always breaks everyone's conventional impression from color to pattern. As a versatile daily item, it has a unique style.

The top 10 styles in terms of download volume (1-5 from left to right, 6-10 from left to right) were extracted from the POP10-11 men's leather and fur single item database. The overall style is mainly composed of granular velvet and fur, and the single item is a practical light sports jacket, which has received high attention recently. The old money style men's clothing brand represented by Loro Piana has also received attention.

Malbon Golf is a street fashion brand focused on golf, founded by culture and golf enthusiasts Stephen and Erica Malbon in 2017. The brand is renowned for its innovative design, high-quality production, and unique style. Malbon Golf's clothing is characterized by fashion, youth, and avant-garde, injecting new vitality and trendy elements into golf. Their products, from golf jerseys to pants, hats, and accessories, pay great attention to details and comfort, and use excellent fabrics and craftsmanship. In addition to focusing on product quality, Malbon Golf also values co branding and collaborates with various fashion brands and artists to launch unique limited edition collections. Whether on the golf course or in daily life, wearing Malbon Golf clothing can showcase fashion, personality, and taste. The reasons for recommending this brand are as follows: the brand has recently gained a high popularity on social media and a high POP download index. The combination of fashion and professional performance is more in line with the current popular characteristics.

The Emporio Armani23/24 Autumn/Winter Sustainable Collection draws inspiration from the ocean, using sailing as a clue and using patterns to showcase a wonderland full of adventure and fantasy. The series adheres to the concept of responsibility and uses environmentally friendly materials and craftsmanship to launch a series of practical items, showcasing the blend of marine inspiration and urban practical aesthetics.