The pandemic results in the severe conditions in Japan, South Korea, Italy and Iran. But life is going on. For clothing industry, the youthful and vigorous Seoul is still an area worth reference for young and leisure clothing brands. POP here analyzes and recommends the seasonal styles in Seoul markets, so as to promote the revival of clothing industry.

According to data analysis of TOP 100 downloaded men's puffa jackets in February, fashion leisure and business leisure grow slowly, while the athleisure and workwear style decline. This month apart from some bright-colored styles, other styles use mainly simple designs. For silhouettes, the long and short silhouettes are dominant. For crafts, splicing remains the main design technique. Styles decorated by pockets are eye-catching.

Currently, the Chinese fashion leisure brands like GXG, Fairwhale and PEACEBIRD become important fashion leisure menswear brands. TRENDIANO, Jack & Jones and Cabbeen are also popular. Influenced by the pandemic, brands pay more attention to online selling. Transboundary collaboration collection still prevails. Denim returns in this season and becomes the mainstream. Cartoon animal patterns and doodles are favored by brands. Tie-dye and ombre last to this season. The classic trench coat is decorated by patterns, quite statement-making. Shorts are made of different materials and likely to be the mainstream trend.

In the new season, Korean markets pay more attention to keeping and innovating detail elements. Ruffle and lace make the item more girlish. Color-blocking, artistic hand-drawn patterns, and changeable sport sweatshirts endow the item with a unique look and fun. The artistic and fresh cotton & linen blouse, with drawstring, tuck, knot, string and ruffle to show the changeable Korean-style girls.

SOPHNET. is formerly known as SOPH. (renamed in 2002). SOPHNET. is a clothing brand founded by Hirofumi Kiyonaga in Tokyo in 1998. Since its establishment, the brand concept of SOPHNET is designing simply and using high-tech materials, which opens the way for functional clothing to enter the street fashion. Recently its S/S 2020 lookbook sets the sports ground in school as the background. The S/S 2020 series interprets its consistent modern minimalism through color-blocked outdoor jackets, striped or color-blocked shirts and casual suits, bringing more choices for people preferring urban leisure style.

In S/S 2020, CROQUIS becomes an urban explorer to bring the lost things back to our daily lives. Rethinking makes the historical context traceable at present, and drives us to take another step toward the ideal place we haven't yet reached. This time, CROQUIS aims at the Yugoslav monument of Diego Rivera's communist frescoes, and the contemporary street subculture. In the S/S 2020 collection, elegant greyish colors and functional deconstruction are used to reconstruct daily clothing, daily goods and even life scenes.

This season sweatshirts from benchmark brands play with colors. And there are many collaboration collections, such as Tuzki x GXG.kids, TWEETY x little MO&Co., Sailor Moon x Mini Peace, and Disney. Splicing is still dominant. Ruffles and crinkles are daintier, and mainly applied to the collar, the hemline and pockets.

According to data analysis of TOP 100 downloaded men's jackets in January, the outdoor style grows obviously. Fashion leisure and athleisure style decline a little. The hooded jacket is still the most popular style, followed by the turn-down collar jacket. Baseball jackets take on a momentum to return. Protective and functional styles gain much attention in this month. Color-blocking and spliced materials are main crafts.

Kidswear brands gaining much attention such as MQD, little MO&Co., Mini Peace, Balabala and GXG.kids are dominated by the sportif style and the leisure style. Rainbow colors of Balabala, fluorescent green of Mini peace and blurring of little MO&Co bring new experiences to sweatshirts.

Denver Outdoor Retailer is the largest outdoor exhibition in North America. The exhibition aims to encourage people to explore the outdoors, promote advanced environmental protection concepts, and advocate sustainable development of the industry. Bio-fabrics, recyclable environmentally-friendly clothing, and comfortable and intelligent design have become the focus of many brands. The street style clothing also appeals to many fashionable consumers. Besides, health products are also on display at the exhibition, including mechanical massager, CBD products, yoga wheel and other dual-use products.

The A/W 20/21 menswear trunk shows add creative designs to jackets. Baseball jackets, workwear jackets and fleece jackets are still popular. Simple design is dominant, with some details and decorative patterns to be more exquisite and fashionable. The denim jacket appears in a brand-new look, and will become a mainstream trend in A/W 20/21. Pattern design is necessary for each season. Dynamic colors and abstract designs make the style more statement-making and avant-garde. The outbreak will also drive the protective and functional jacket to be a new trend.

Since Riccardo Tisci took charge of Burberry's creative director in 2018, versatility and inclusiveness have made up Burberry's current form. After Kingdom, Tempest and Evolution, Riccardo Tisci takes Memories as the theme of A/W 20/21 Burberry. Images with mirroring and perceptive connotations are secretly displayed before the show. Skin, petal, dew... The shadow created by mirror symmetry sets the keynote of this season. The "Memories" world built by Burberry is like the alternations of virtual and real spaces with overlapping dimensions in the movie, Inception. On the catwalk, twin pianists Katia and Marielle Labeque cooperate with electronic producer Arcaper to put on a bizarre duet. For Riccardo Tisci, this series is a self-recall and reflection on memory, consciousness, perception, psychology and life.

The TOP list of women's leather and fur clothing is ranked by interactive downloading data of POP users. The simple & sophisticated style and the athleisure style are main styles. The loose silhouette and the athleisure silhouette gain more attention. The business style straight trench coat and cropped jackets have high market value. For crafts, big color blocks are extremely important, especially black and white. Shearling grows, and users focus on other furs except fleece.

Munich ISPO is not only the world's largest sports trade show, but also a promoter and voice for cutting-edge sports ideas. The slogan of the 2020 ISPO is "Responsibility, Dynamic, Innovation", which highlights the impact of sports on all walks of life in the world. The exhibition covers an area of more than 200,000 square meters, and divides into 18 exhibition areas, including snow sports products, manufacturers, health and fitness, and urban looks. Innovation and creativity are the key to the A/W 20/21 fair, and almost all brands emphasize sustaiability in product development and brand philosophy. In addition, brands are promoting urban styles and modular designs to appeal to sports consumers.

On A/W 20/21 catwalks, young and fashionable menswear tends to adopt bright colors, like warm brown tones, leaping blue tones and fiery red tones. Compared with last season, colors are full and pleasing in this season. Large-scale brights are used. Tonal color match also appears at shows of luxury brands. The neat silhouette keeps the minimalist comfort trend, and meticulous looks also display designers' ingenuity. Therefore, using creativity to add more possibilities to items is key to success in A/W 20/21.

According to data analysis of TOP 100 downloaded men's T-shirts in January, fashion leisure style grows obviously than last month. Street fashion brands and athleisure style decline. Figures and letters are main patterns. Letters grow by 7% than last month. For crafts, splicing, embroidery and applique take up a small part respectively.

If New York Fashion Week is practical; London Fashion Week is avant-garde; Paris Fashion Week is luxury, then Milan Fashion Week is professional. Milan Fashion Week is a key event in the fashion world, representing Italy's fundamental creative and manufacturing role in luxury goods. This season, the fashion week is brilliant. The Gucci menswear returns; Alexander McQueen joins; Salvatore Ferragamo keeps presentng its menswear series. So the brand-new fashion trend will spread over Milan.

Pitti Filati is the largest fair of melange yarns in the world. This fair emphasizes sustainability is the first priority. Recyclable waste, natural bast fiber and light thin materials for summer are main development directions. More than 4,000 buyers from more than 50 countries are exploring the sustainable production of yarn and share the visual feast of knitting.

FUUNNY FEELLN, founded in 2019, is a designer brand carefully built by EEKA FASHION, which owns Obzee, the agent brand O'2nd, and eight independent brands such as NEXY.CO, NAERSI, and Koradior. The brand is positioned in the young lady wear. With a keen insight, FUUNNY FEELLN captures the advancement of the times and fashion changes, perceives the material and spiritual needs of women in the new future, and aims at advocating and promoting the lifestyle full of fun, delicacy and beauty.

The 97th Pitti Uomo menswear exhibition was held on 7th to 10th, January. It is the most important fair in menswear industry, and chooses flag as the theme, which symbolizing "Open" and "Internationalism". The 97th Pitti Uomo attracts 265 brands, including Brioni which returns back to Florence after many years. It celebrates the brand's 75th anniversary with a special installation designed by Olivier Saillard.

Based on users' browsing and search interactive data in 2019, we rank the TOP 30 brands list of women's leather and fur of the year, and recommend brands with high attention and key designs to help with the development of leather and fur. In the TOP 30 list, luxury brands rank the top, and other brands like Hermes, Guccid and Bottega Veneta also gain much attention with their exquisite details. Designer brands like DROME and STAND also gain more recognition with the simple, practical and novel designs. Leather brands like BALLYHUANGHOU and LOOR use bold and creative designs, and also gain much attention.