The Italian fashion label SUNNEI was founded by Simone Rizz and Loris Messina, a buyer and a window dresser of GUCCI. With the brand motto that "Everyday I wear SUNNEI", its unencumbered and relaxing concept presents fresh and warm colors and materials. SUNNEI is good at transferring the laid-back Italian lifestyle to their ideas and using a tenderer way to subvert the conventional impression of Italian customization. SUNNEI must be a rare, quiet haven in this suffocating fashion trend.

Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.

BOSS A/W 2021 collection breaks the collocation rules and captures the next-gen spirit. Inspired by the Big Sur in California, tensive and thick colors interpret individuality and create a brand new visual effect. No matter the loose woolen jacket or the casual puffer, BOSS drawn inspiration from the classics and interpreted the modernized dressing from a creative perspective, which subverted the visual imagination and fused classics with creativity.

The collection of this season has started a new chapter about being active, bold and confident. Breaking the boundaries between indoor and outdoor, Hermes menswear brought a show with rhythms and changes. Its free attitude overcame the traditional restriction and explored a new vision. Unique and lively postures exuded the inner power from the casualness. Gentle tailoring was combined with elegant and neat styles, and the multiple design was rather distinctive.

Broadly speaking, neutral colors are the mixtures of red, yellow and blue in different proportions. However, in a narrow sense, neutrals colors are those colorless colors(black, white, gray) and low-saturation earthy tones. In the S/S 2022 menswear fashion weeks, Almond Buff(PANTONE 14-1116 TPG), Honey Mustard(PANTONE 17-1047 TPG), Clay(PANTONE 15-1231 TPG) and Arabian Spice(PANTONE 19-1245 TPG) were the main neutral colors. We can see the perfect presentation of men's elegant and understated temperament from practical and functional clothing. Clay with high inclusiveness pays attention to the casual and elegant scent; Arabian Spice is used more on leisurely outdoor items.

From the campaign film of GUCCI A/W 2021 collection Aria, the secret hotel room creates a private and sexy romantic atmosphere. Mert and Marcus shot a contemporary and avant-garde film, which froze the love reform and desire tension.

LI-NING regrouped and recreated classic elements with brand logo to extend a series of pattern design. Diversified brand elements were fused with modernized painting to interpret of design concept, 'remodeling'. Isolated details were combined together in a random yet not casual way to form an organic whole.

Founded in 2011, the Korean fashion brand EASTLOGUE adheres to the combination of traditional American style and modern leisure. Inspired by hunting, hiking, fishing and military, the brand uses modern technical fabrics and classic styles for reinterpretation and becomes a new force.

WTAPS is a Japanese fashion label founded by Tetsu Nishiyama in 1996, whose core spirit is "Placing things where they should be". As a lover of skateboard, motorcycle and other street cultures, Tetsu Nishiyama also takes military uniform as the main line. We can see the perfect fusion of oriental Daoism and American military culture.

Founded in 2014, the Australia-based OZLANA has become a signature lux label for its well-known parka design. Highly paying attention to the craft, high-quality manufacturing and the sustainable development of textiles, the brand adheres to the use of pure natural raw materials with the highest industry standards from Denmark, Sweden, Italy and Australia, which can realize the original design of OZLANA. Never compromise with the mainstream, OZLANA is pursuing the romantic, gentle and modern art through their spirit of exploration. Art design is combined with exquisite spinning techniques and tailoring to represent the high-quality, high-profile romance. This modern luxury defines the new era of youth fashion.

Blue has already been a common tone for our daily dressing, and the denim indigo is even regarded as an all-matching basic neutral. The diversification of blues brings different dressing experiences according to its hue and saturation. Glacier Lake(PANTONE 16-4118TPG), Bonnie Blue(PANTONE 16-4134 TPG), Blithe(PANTONE 17-4336 TPG), Strong Blue(PANTONE 18-4051 TPG) and Dress Blues(PANTONE 19-4024 TPG) are selected as the representative colors for S/S 2022 menswear runways. We can see that personalized expression and mature, stable looks are tend to be the designs of brands. Strong Blue further underlines the unique fashion, while Dress Blues brings us looks with high practicality.

Founded by the designer Yosuke Aizawa in 2006, the Japanese brand White Mountaineering combines outdoor designs with functional elements. As a brand between streetwear and fashion, White Mountaineering pays more attention on patterns and colorways to express designer's emotion and understanding of life. What the "White" stands for is not winter, but the color of city. The brand tries to create outdoor clothing which is related to our urban life. Design, utility and technology are perfectly fused together through imagination. Since its birth in 2006, White Mountaineering has combined utilitarianism with retro aesthetics and taken fabric refinement, silhouette & structure and technical performance as the core of design.

FACETASM was founded by designer Hiromichi Ochiai (previously worked at Comme des Garcons and Undercover) in 2007. Its creative, bold and extravagant tailoring has become the main reason of its popularity, and FACETASM is also known as the cultural essence of Tokyo culture. Pioneering street elements blur the boundary of genders. Rich collage is combined with irregular silhouettes and layers to transfer the rebellious punk attitude into practical items.

Based on the interactive data of POP users from June to August, smart casual and J-Korea are the main styles. Letter, animal and cartoon are used as the popular elements for pattern design. In craft, positioning print occupies the larges proportion, followed by color blocking.

The Japanese clothing brand Uniform Experiment, co-founded in 2008 by two benchmark figures, Hirofumi Kiyonaga and Hiroshi Fujiwara, and it is regarded as an experimental brand of SOPH.co.,ltd. Based on the design standard of being comfortable and functional, it makes innovative improvement of traditional military uniform elements and formal suits. Under the innovative consciousness and strong influence of Hiroshi Fujiwara and Hirofumi Kiyonaga, Uniform Experiment has quickly become a brand that cannot be ignored in the Ura-Harajuku fashion circle.

S/S 2022 FENDI menswear runway was set in the new home of the brand in Palazzo della Civiltà Italiana. From Silvia's elevated office, Fendi enjoys a dawn-til-dusk panorama of Rome's famous seven hills that's framed by the bulging Apennine mountains to the northeast and the flatness of the Tyrrhenian Sea to the west. Models are shuttling through the palazzo, and the light is changing in the city of Rome. The pale color tone echoes the spring flowers and the sky without constancy.

Feelings - emotions and senses, intimacy and tactility. The Fall Winter 2021 Prada campaign, showcasing the collections for women and men designed by Miuccia Prada and Raf Simons, is an exploration of the evocation of feeling.

Based on the interactive data of POP users and professional market analysis, athletic sweatshirt is rather noteworthy in this quarter. Heterogeneous splicing(28%), cropped design and protective high neck(22%) are the key design points.

According to the data analysis of TOP100 downloaded men's middle length pants and shorts in July, workwear(30%) and athleisure(28%) are still the mainstream, followed by smart casual style(17%). Loose straight tube, knee-length cargo pants and cuffed track pants are the main silhouette. In detail, multi-pocket design and waist decorations are noteworthy, while splicing stands out in the craft category.

Based on the interactive data of POP users in July, we made this TOP Ranking about men's fur and leather items. We can see that smart casual(52%) and business leisure(34%) are the major styles, and jacket is still the most popular item. From the aspect of category, polar fleece and fur&leather have increased, and leather still takes the first place.

The Italian brand Palm Angels, founded in 2014, is inspired by LA’s skater culture in the United States. It is a trendy brand created by Francesco Ragazzi, a well-known Italian photographer and the former art director of MONCLER. From sportswear inspired by the 70s to ripped jeans and sweatshirts featuring the patterns of sunny California, each collection fully interprets his unique vision inspired by skateboarding culture, showing unambiguous novelty and trend compatibility.